Puresta

What Puresta does

Puresta is an AI-powered full-stack dermatology platform founded in 2025 in New Delhi by Ashish Mishra (Clensta co-founder) alongside former The Man Company co-founders Hitesh Dhingra and Bhisham Bhateja. The company integrates AI-driven skin diagnostics with dermatologist-formulated skincare products, delivering personalized regimens with measurable outcomes to Indian consumers concerned with acne, pigmentation, and barrier damage. Its core technology stack centers on the AI Skin Assessment tool, which uses computer vision to analyze user-uploaded skin images against millions of dermatology data points under dermatologist guidance to generate skin scores and personalized product routines, complemented by real-time progress tracking. Puresta distributes primarily through its wholly-owned D2C brand SKINQ (acquired pre-launch via HealthQ Life Sciences), with products including cleansers, serums, moisturizers, sunscreens, masks, and pre-configured combo regimens.

The company operates a direct-to-consumer go-to-market targeting Indian beauty and personal care consumers, with individual products priced ₹349–₹699 and complete routines (combos/trios) at ₹1,298–₹1,967 distributed via the skinq.com storefront. Revenue mechanics combine one-time product sales with subscription/recurring elements for personalized regimens, supported by AI skin assessment, email newsletters, and blog content as marketing channels. Puresta raised ₹34 crore (~$3.7M) in pre-seed funding led by Spring Marketing Capital with Stride Ventures participation, and operates with 11–50 employees as a private, India-only venture-backed startup with no disclosed parent or international footprint.

Name

Puresta

Legal name

Health Q Lifesciences Private Limited

Website

https://puresta.in

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Puresta is an AI-powered full-stack dermatology platform serving Indian consumers with computer-vision skin diagnostics paired with dermatologist-formulated SKINQ skincare products, operating as a D2C brand since 2025.

Ownership category

akta.pro rank

Product category

D2C Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Sensitive Skin & Barrier Repair (CRABAAAG), Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

Keywords

• Dermatology platform
• AI skincare diagnostics
• Dermatologist-formulated products
• Personalized skincare routines
• Direct-to-consumer skincare

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. D2C Skincare Product Sales: Puresta generates revenue through direct-to-consumer sales of dermatologist-formulated skincare products. The acquisition of SKINQ brought formulations for cleansers, serums, moisturizers, sunscreens, masks, and combo kits targeting acne, pigmentation, and barrier damage concerns.
2. AI-Powered Personalization Platform: The company integrates AI diagnostics with product sales to deliver personalized skincare regimens. The platform combines diagnostics, dermatologist-formulated products, and real-time progress tracking.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Puresta operates an AI-powered full-stack dermatology platform that combines AI skin diagnostics with dermatologist-formulated skincare products under its acquired SKINQ brand. The platform analyzes skin images to generate personalized skin scores, recommends customized skincare regimens using formulations for acne, pigmentation, and barrier damage, and enables real-time progress tracking. It sells physical skincare products including cleansers, serums, moisturizers, sunscreens, masks, and combo kits directly to Indian consumers through its e-commerce storefront.

Product overview

Puresta is an AI-powered full-stack dermatology platform that combines AI diagnostics with dermatologist-formulated skincare products. The platform acquired HealthQ Life Science (parent company of D2C skincare brand SKINQ) ahead of its 2025 launch, integrating SKINQ's formulations into its AI engine. SKINQ offers a comprehensive product portfolio organized into three sub-brands: the Hydration Range (for dry/dehydrated skin and barrier damage), the Acne Range (for acne-prone/oily skin), and the Brightening Range (for dull/pigmented skin). Individual core products include cleansers, sunscreens (SPF 50+), serums, moisturizers, masks, and facial kits. Add-on modules include pre-configured combos and trios (Acne Combo, Hydrate Combo, Glow & Hydrate Trio, Clean & Clear Trio) that bundle complementary products into complete skincare routines. The platform's centerpiece is the AI Skin Assessment tool, which uses computer vision to analyze skin images and generate personalized recommendations from millions of dermatology data points, enabling customized skincare regimens with measurable outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• SKINQ: Dermatologist-formulated, clinically proven D2C skincare brand offering products for acne, pigmentation, barrier damage, and other skin concerns

Products and services

• SKINQ Sun Protect Ultra Light Gel SPF 50+ Broad-spectrum SPF 50+ sunscreen with ultra-light gel formula suitable for all skin types including sensitive skin, priced at ₹699.
• SKINQ Moisture Balm Moisturizer formulated for dry skin, part of the Hydration Range targeting barrier damage and dehydration, priced at ₹599.
• SKINQ Brightening Serum Serum targeting dull, tanned, and pigmented skin as part of the Brightening Range for addressing uneven skin tone, priced at ₹699.
• SKINQ Daily Gentle Cleanser Gentle daily cleanser suitable for all skin types including sensitive skin, designed to maintain skin barrier integrity, priced at ₹349.
• SKINQ Acne & Oil Control Serum Serum for acne-prone and oily skin targeting breakouts due to oil imbalance, clogged pores, and bacteria as part of the Acne Range, priced at ₹699.
• SKINQ Glow Bright Mask Face mask for brightening and glowing skin, part of the Brightening Range for pigmentation concerns.
• SKINQ Acne Control Mask Face mask targeting acne-prone and oily skin, part of the Acne Range for managing breakouts.
• SKINQ Hydrate & Nourish Mask Hydrating face mask for dry and dehydrated skin, part of the Hydration Range for barrier damage repair.
• SKINQ Detan+ Glow Active Facial Kit Complete facial kit for detan and glow treatment targeting dull, tanned, and pigmented skin concerns. Facial kits range from ₹749.
• SKINQ Hydrate Active Facial Kit Complete facial kit for deep hydration targeting dry and dehydrated skin and barrier compromise.
• SKINQ Acne Combo Pre-configured skincare combo targeting acne-prone and oily skin with multiple products for comprehensive acne management, priced at ₹1,298.
• SKINQ Hydrate Combo Pre-configured combo pairing hydrate serum with moisture balm for dry and dehydrated skin hydration needs, priced at ₹1,298.
• SKINQ Acne Control Trio Three-product regimen for acne and oil control targeting comprehensive acne management with multiple active ingredients, priced at ₹1,697.
• SKINQ Glow & Hydrate Trio Three-product brightening and hydrating regimen targeting both pigmentation and dehydration concerns, priced at ₹1,967.
• SKINQ Clean & Clear Trio Three-product complete skincare routine combining cleanser, acne serum, and moisturizer for acne-prone skin.
• AI Skin Assessment AI-powered skin diagnostic tool that analyzes skin images using millions of dermatology data points to generate personalized skin scores and track progress over time.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• HealthQ Life Science (Parent company of SKINQ)coreStrategic or Co-development Partner · 1 January 2025Puresta acquired HealthQ Life Science, the parent company of D2C skincare brand SKINQ, ahead of its official launch. This acquisition strengthens Puresta's product pipeline and technology infrastructure by integrating SKINQ's dermatologist-formulated products into the AI platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Proven Skincare: US-based AI-personalised skincare brand using a skin-quiz-plus-data model to deliver custom formulations — closest global analogue to Puresta's AI Skin Assessment + regimen model.
• Curology: US personalised skincare subscription combining provider assessment with custom-formulated prescription and non-prescription skincare — adjacent personalised dermatology model relevant for Puresta's long-term roadmap.
• Minimalist: Indian D2C skincare brand built around dermatologist-formulated, actives-forward formulations (acne, pigmentation, anti-aging) — closest direct competitor to SKINQ on positioning, price band and target consumer in India.
• Dot & Key: India-focused D2C skincare brand emphasising clinically-active formulations and ingredient transparency — competes for the same dermatology-conscious Indian consumer Puresta targets.
• Plum: Indian D2C skincare brand offering vegan, dermatologist-tested formulations across cleansers, serums and moisturizers — directly comparable price band and target segment to SKINQ.
• Juicy Chemistry: Indian D2C skincare brand positioned around clinically-tested, clean formulations targeting acne, pigmentation and barrier repair — overlap with SKINQ's three core concerns.

Broad incumbents

• Honasa Consumer (Mamaearth): Largest Indian D2C beauty and personal-care platform with a broad skincare portfolio, established retail distribution and far larger marketing budget — sets the competitive benchmark Puresta must out-execute on personalisation.

Emerging players

• Clinikally: Indian dermatology telehealth and personalised skincare platform combining online consultations with product recommendations — comparable 'diagnostics-plus-product' thesis to Puresta but consultation-led rather than AI-led.
• Skin+Me: UK-based personalised prescription skincare service using dermatologist review plus daily-use formulations — comparable personalised dermatology commerce model in a different geography.
• Atolla: US data-driven personalised skincare startup combining skin assessment with custom serums — analogous AI-personalised formulation thesis relevant to Puresta's product roadmap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puresta