What Krepko does

Krepko Pty Ltd is an Australian SaaS company that develops and operates Emily, an autonomous AI receptionist purpose-built for community pharmacies. The platform operates as a multi-tenant SaaS delivered over the internet, with each customer receiving a dedicated AI instance hosted on private infrastructure in Australia that handles inbound phone calls 24/7, performs live script repeat checks, processes repeat prescription requests, books appointments, routes calls based on real-time dispense queue data, and triages after-hours calls. The technology stack is built as a systems integrator combining third-party AI (OpenAI, Google, Azure), telephony (Twilio), and payment processing (Stripe), with a custom voice cloning and persona configuration layer. Core application hosting is in Australia (currently on Contabo infrastructure), while LLM inference is processed overseas, and the platform is fully compliant with the Australian Privacy Principles.

The company monetizes through three subscription tiers — Starter (AUD $135/month), Team (AUD $299/month), and Enterprise (AUD $699/month) — complemented by a one-time setup fee (AUD $500–$1,500), usage-based overages, additional user and integration fees, and professional services billed at AUD $90–$270/hour. A white-label and reseller program allows partners to rebrand and resell the platform under their own identity with monthly base fees of AUD $1,000–$5,000 and 15–25% revenue share. Krepko's go-to-market is a hybrid sales-led and self-serve model targeting Australian pharmacies from single-location independents to multi-location groups, with discovery interviews, workflow audits, and a 4-step online onboarding questionnaire. Distribution is anchored in direct sales, supplemented by the reseller channel and the company's participation in the UQ Ventures ilab Accelerator and the UnternehmerTUM European innovation ecosystem.

The company is privately held and was founded in 2025 by Rahil Mehta and Agajan Babayev, both co-founders, operating from Heathwood, Brisbane, Queensland. It is at a very early stage of commercialization, with 1–10 employees and AUD $15,000 in accelerator funding from the UniQuest Extension Fund via the 2026 ilab Accelerator Chapter 1 cohort. Customer outcomes disclosed by the company include 10,000+ calls handled, 99.9% uptime, 98% call resolution without human handoff, 750+ staff hours saved per pharmacy, and a 2.2x increase in scripts processed per pharmacy deploying Emily.

Name

Krepko

Legal name

Krepko Pty Ltd

Website

https://krepko.com.au

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Krepko is an Australian SaaS company that offers Emily, an autonomous AI receptionist purpose-built for community pharmacies, handling 24/7 call answering, prescription repeat requests, appointment booking, and dispense system integration via three subscription tiers.

Ownership category

akta.pro rank

Product category

Pharmacy AI Software

NAICS

Telephone Call Centers (56142), Pharmacies and Drug Retailers (456110)

SIC

Services-Prepackaged Software (7372), Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

akta.pro secondary industries

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA), Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF)

Keywords

• AI pharmacy receptionist
• Pharmacy call automation
• Healthcare voice AI
• Pharmacy SaaS platform
• Pharmacy workflow automation

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. SaaS Subscription: Monthly or annual subscription fees for AI receptionist service across three tiers (Starter, Team, Enterprise). Subscription tiers include voice minutes, concurrent call limits, user seats, and storage allocations.
2. Usage Overages: Pay-as-you-go billing for minutes, SMS, and storage beyond included tier allowances. Overage rates specified in Service Order Form on per-minute basis.
3. Professional Services: One-time setup and implementation fees (standard AUD $500-1,500 depending on scope), additional integration fees ($75-300 per integration), and hourly consulting ($90-190/hour). Voice cloning setup also involves additional consent and configuration requirements.
4. White-Label / Reseller: Partner program allowing white-label resale of the platform under partner branding. Base monthly fees from $1,000-$5,000 with revenue share arrangements (15-25% depending on tier).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Krepko sells Emily, an autonomous AI receptionist/employee for Australian pharmacies that answers inbound calls 24/7, checks scripts live during calls, books appointments, processes repeat prescription requests, and routes calls based on dispense-system queue data. The product is delivered as a multi-tenant SaaS platform with per-pharmacy dedicated AI instances and is offered via tiered subscriptions plus one-time implementation and optional add-ons such as voice cloning.

Product overview

Krepko offers Emily, an autonomous AI employee specifically designed for Australian pharmacies, delivered as a multi-tenant SaaS platform with three subscription tiers (Starter, Team, Enterprise). Emily is the core product — a 24/7 AI receptionist that answers calls, checks scripts live, books appointments, processes repeat requests, and routes communications. The subscription tiers differentiate on minutes/month (250–1,100), concurrent calls (2–20), user seats, storage, LLM engine sophistication, and enterprise features (multi-location support, analytics dashboard, custom integrations). The offering is extended by implementation/onboarding services (telephony setup, AI agent training, workflow customization), optional voice cloning, and a white-label/reseller program for partners. All tiers include basic integrations; advanced tiers unlock CRM integrations, booking system workflows, and custom AI configurations. Krepko operates as a systems integrator, combining third-party AI (OpenAI, Google, Azure), telephony (Twilio), and payment processing (Stripe) into a unified pharmacy workflow solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Emily Emily is an AI-powered virtual employee for Australian pharmacies that handles all incoming phone calls autonomously, answering 24/7, checking scripts live during calls, booking appointments, processing repeat prescription requests, routing calls based on queue data, and triaging after-hours emergencies, with each pharmacy receiving a dedicated AI instance trained on its tone and workflows.
• Implementation Services One-time professional onboarding services for Emily covering telephone infrastructure setup (SIP/VoIP, number provisioning, call flow architecture), AI agent development and persona configuration, call pattern analysis, knowledge base configuration, business owner review and approval, and up to three core system integrations.
• Voice Cloning Custom voice creation capability that allows Emily to use a cloned voice aligned with the pharmacy's brand, subject to express, informed, written consent from each individual whose voice is cloned and to the customer maintaining documentary evidence of that consent.
• Professional Services Additional consulting and ad hoc services beyond standard implementation, including standard consulting at AUD $190 per hour on an 8-hour day basis, ad hoc work at AUD $270 per hour, and out-of-hours work at 2x the applicable rate, plus additional users, storage, and integrations on a time-and-materials basis.

Quantifiable outcome

• 10,000+ calls handled
• +4 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature5 records

Partnerships

One partnership is on record.

• UnternehmerTUMminorStrategic or Co-development PartnerKrepko was selected to join UnternehmerTUM, connecting the company with one of Europe's leading startup ecosystems. The program provides access to founders, mentors, and investors within the broader European innovation network.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Retell AI: Developer platform for building and deploying conversational voice AI agents for call handling. Comparable to Krepko as a voice-AI infrastructure layer targeting inbound call automation, though Retell is more horizontal/developer-focused versus Krepko's verticalized pharmacy product.
• Bland AI: AI phone-calling platform for automating inbound and outbound calls for businesses. Directly comparable to Krepko on the underlying technology (AI voice agents, telephony integration, custom training) and on subscription SaaS delivery to SMB customers.
• PolyAI: Enterprise voice assistant platform for customer service and call centers, including healthcare. Comparable to Krepko's Emily in autonomous voice-agent technology and call-resolution outcomes, though PolyAI focuses on larger enterprise deployments versus Krepko's SMB pharmacy niche.
• Synthflow: Provides AI voice agents for SMBs across multiple verticals including healthcare. Directly comparable to Krepko's Emily as a no-code/customizable voice receptionist delivered as SaaS, though Synthflow targets a broader vertical mix rather than pharmacy specialization.
• Goodcall: AI-powered phone answering service for small businesses, including healthcare-adjacent SMBs. Closely comparable to Krepko's Emily in product (24/7 AI call handling), pricing (subscription SaaS), and target customer profile (SMBs needing front-desk automation).

Emerging players

• Heidi Health: Australian AI scribe and clinical workflow tool for healthcare providers. Comparable as an Australian-headquartered AI company targeting healthcare workflows, though focused on clinical documentation rather than patient-facing phone automation.
• Voiceflow: Conversational AI platform for designing, prototyping, and deploying voice and chat agents. Comparable to Krepko on the agent-design and conversational-AI layer, though Voiceflow is horizontal/developer-focused versus Krepko's pharmacy-specialized vertical product.

Broad incumbents

• Talkdesk: Enterprise cloud contact center platform with AI agent capabilities for healthcare and other verticals. Comparable as a broader incumbent offering AI-powered call handling, though Talkdesk targets larger enterprises versus Krepko's SMB pharmacy focus.
• Five9: Large enterprise contact center as a service (CCaaS) provider with AI agent and virtual assistant features. Comparable as an incumbent offering AI-driven call automation at scale, but operating at the enterprise tier versus Krepko's SMB pharmacy specialization.

Regional players

• MedAdvisor Solutions: ASX-listed Australian medication management and pharmacy software platform. Comparable as a regional Australian player serving community pharmacies with digital workflow tools, representing a potential partner or competitor for Krepko's pharmacy customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/krepkoai

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krepko