Microbiome
Microbiome Sdn. Bhd., founded in Malaysia in 2024, develops and sells Gow!, a probiotic supplement formulated with Lactobacillus rhamnosus GG, Bifidobacterium lactis 420, and chicory inulin to support natural uric acid regulation for gout sufferers.
- Company typePrivate
- Founded2024
- HeadquartersSelangor, Malaysia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Microbiome does
Microbiome Sdn. Bhd. is a Malaysian private company founded in 2024 by CEO Isaac Tan to commercialize targeted probiotic supplements, with an initial focus on the management of gout. Its core product, Gow!, is a dietary supplement formulated with two clinically researched bacterial strains — Lactobacillus rhamnosus GG and Bifidobacterium lactis 420 — combined with chicory inulin as a prebiotic. The company protects the live cultures with its proprietary VPro 5-Layer Micro-encapsulation technology, designed to ensure the bacteria survive transit through the gastrointestinal tract. The marketed mechanism of action is modulation of the gut-liver-kidney axis to support natural uric acid regulation, addressing the metabolic root cause of gout rather than treating the symptoms alone.
In 2025 the company extended its product surface with PuriScan, a computer-vision-enabled digital tool that analyzes food images to estimate purine content and to support dietary management for gout sufferers. Microbiome operates a hybrid direct-to-consumer and reseller business model: its primary revenue stream is e-commerce sales through its shop.microbiome.my storefront, structured as multi-tier subscriptions (single 30-sachet box at RM97.30; 90-day three-box plan at RM270.90, with a special bundle at RM387). Customer acquisition is product-led and community-led — driven by organic social media presence (Facebook, Instagram, YouTube, TikTok, X), a bilingual English/Malay health-education blog, patient testimonials, and recommendations from the company's in-house pharmacist Janet Lee and its clinic/pharmacy partner network.
Distribution is geographically concentrated in Malaysia. In addition to its e-commerce storefront, Gow! is available through at least 16 retail pharmacy partners (Happy Pharmacy, Farmasi Ariv, Farmasi Azam, Farmasi Ideal, Farmasi Unipharm, Gong Pharmacy, Juzcare Pharmacy, Brickfields Pharmacy, Wellcome Pharmacy, Viva Care Pharmacy, Pharmedic Pharmacy, Harvest Pharmacy, among others) and approximately 12 clinic partners across Kuala Lumpur, Selangor, and Malacca. Microbiome is privately held with a team of 1-10 employees; leadership includes CEO Isaac Tan (ex-Telco/Fintech), CMO MK Chan (ex-e-commerce/digital marketing), Head of Partnerships Jia Jen (ex-pharmaceutical industry), and in-house pharmacist Janet Lee. The company operated on a bootstrapped basis through 2025 and secured its first external funding — approximately $63,000 from NEXEA Venture Capital and angel investors — in March 2026.
Microbiome firmographics
Firmographics- Name
- Microbiome
- Legal name
- MICROBIOME SDN. BHD.
- Website
- https://microbiome.my
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Microbiome Sdn. Bhd., founded in Malaysia in 2024, develops and sells Gow!, a probiotic supplement formulated with Lactobacillus rhamnosus GG, Bifidobacterium lactis 420, and chicory inulin to support natural uric acid regulation for gout sufferers.
- Ownership category
- akta.pro rank
Microbiome industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Probiotics & Digestive Health Supplements (CRADAGAF)
Keywords
Where Microbiome is headquartered
LocationHeadquarters
- HQ city
- Selangor
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Microbiome business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain
Revenue model
- Direct-to-Consumer Probiotic Sales: The company generates revenue primarily through direct online sales of its Gow! probiotic supplement via its e-commerce platform (shop.microbiome.my). Products are sold in various bundle configurations (single 30-sachet boxes and 90-sachet plans) with free shipping across Malaysia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gow! Single Box (30 sachets) - Entry tier probiotic supplement |
| Subscription | Multi-year contract | Gow! 90-Day Plan (90 sachets) - Best seller with highest discount |
| Subscription | Multi-year contract | Gow! 90-Day Plan @ RM387 - Special bundle offer |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Microbiome product offering
Product offeringCore offering
Microbiome develops and sells the Gow! probiotic supplement, formulated with Lactobacillus rhamnosus GG, Bifidobacterium lactis 420, and Chicory Inulin and protected by proprietary VPro 5-Layer Micro-encapsulation technology, marketed for gout management and uric acid regulation. The company also offers PuriScan, a digital image-analysis tool that estimates purine content in food to support dietary management of gout. Products are sold via direct-to-consumer e-commerce and through a network of pharmacy and clinic partners in Malaysia.
Product overview
Microbiome is a probiotic health company offering a unified product portfolio centered on its Gow! probiotic supplement for gout management. The primary product is Gow!, available in 30-sachet and 90-sachet (90-Day Plan) formats, combined with a complementary digital tool called PuriScan that analyzes food images for purine content to support dietary management of gout.
Differentiator
Problem solved
Functional benefit
Brands
- Gow!: Advanced probiotic supplement formulated with Lactobacillus rhamnosus GG, Bifidobacterium lactis 420, and Chicory Inulin for gout management and uric acid regulation.
- PuriScan
Products and services
- Gow! Probiotic Supplement Probiotic dietary supplement formulated with Lactobacillus rhamnosus GG, Bifidobacterium lactis 420, and Chicory Inulin, using VPro 5-Layer Micro-encapsulation technology, sold to Malaysian consumers for gout management and uric acid regulation.
- PuriScan Digital image-analysis tool that uses computer vision to estimate purine content in food from uploaded images, supporting dietary management for gout sufferers alongside the Gow! probiotic regimen.
Quantifiable outcome
- Reduced gout flare-up frequency reported by multiple customers within weeks of consistent use
- +2 more outcomes
Companies that use Microbiome
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Microbiome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature5 records
Microbiome partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Microbiome competitors and assessment
Company assessmentDirect peers
- Culturelle: Consumer probiotic brand built around Lactobacillus rhamnosus GG — the same flagship strain used in Gow! — targeting digestive and immune health. Highly comparable formulation and channel strategy (mass retail plus DTC).
- Life-Space: Australian-origin probiotic supplement brand expanding across Asia-Pacific with multi-strain formulations sold through pharmacy and DTC — close peer for an emerging-market probiotic brand.
- Renew Life: Specialist probiotic and digestive-health supplement brand sold through retail pharmacy and DTC channels in North America — directly comparable CPG-format probiotic brand.
- Hyperbiotics: DTC-led probiotic supplement brand emphasising strain potency and delivery technology — analogous premium-DTC probiotic challenger business model to Microbiome.
- Bio-Kult: Multi-strain probiotic supplement brand with proprietary formulation positioning and pharmacy/DTC distribution in the UK and internationally — closely comparable branded probiotic challenger.
- BioGaia: Swedish probiotic specialist selling branded Lactobacillus and Bifidobacterium supplements globally with clinical evidence positioning — directly analogous business model of a clinically backed probiotic brand.
Broad incumbents
- Herbalife: Global nutrition and wellness supplements company with multi-level distribution across Asia — comparable as a large-scale supplements player targeting gut-health and metabolic outcomes.
- Yakult: Global probiotic beverage giant with strong Asia distribution and brand recognition. Same probiotic-strain-based health positioning but operates at vastly larger scale and as an incumbent in the category.
- Garden of Life: Established North American probiotics and supplements brand with broad SKU range sold across specialty retail and DTC — analogous as a multi-strain probiotic CPG platform.
- Blackmores: Leading Asia-Pacific vitamins and supplements brand with deep pharmacy distribution in Malaysia and Southeast Asia — represents the incumbent that Microbiome's pharmacy strategy must compete against for shelf space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Microbiome social profiles
Digital presenceMicrobiome financial estimates
Financial estimateRevenue estimate
Valuation estimate
Microbiome leadership team
Management profileNumber of profiles
Profiles4 records
Microbiome funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Microbiome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Microbiome
What does Microbiome do?
Microbiome develops and sells the Gow! probiotic supplement, formulated with Lactobacillus rhamnosus GG, Bifidobacterium lactis 420, and Chicory Inulin and protected by proprietary VPro 5-Layer Micro-encapsulation technology, marketed for gout management and uric acid regulation. The company also offers PuriScan, a digital image-analysis tool that estimates purine content in food to support dietary management of gout. Products are sold via direct-to-consumer e-commerce and through a network of pharmacy and clinic partners in Malaysia.
Is Microbiome a public or private company?
Microbiome is a private company. It is classified as venture growth investor backed and is currently operating.
When was Microbiome founded?
Microbiome was founded in 2024. It employs 1 to 10 people.
Where is Microbiome based?
Microbiome is headquartered in Selangor, Malaysia, in the Asia region.
How does Microbiome make money?
One revenue line is on record: direct-to-Consumer Probiotic Sales.
Who are Microbiome's main competitors?
Direct peers on record are Culturelle, Life-Space, Renew Life, Hyperbiotics, Bio-Kult and BioGaia. Broad incumbents are Herbalife, Yakult, Garden of Life and Blackmores.
Does Microbiome have an API?
No public API is recorded for Microbiome.
What industry is Microbiome in?
Microbiome's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAF, Probiotics & Digestive Health Supplements. Its NAICS code is 456191 and its SIC code is 2000.