Striders Impex

What Striders Impex does

Striders Impex Limited is a Mumbai-headquartered, NSE SME-listed toy and kids' consumer merchandise distribution and licensing company that operates across India and the UAE through a three-entity group structure. The principal entity, Striders Impex Limited (CIN L36999MH2021PLC359605), acquires licenses from global IP owners and develops in-house brands; Striders Distribution and Services Private Limited handles North India domestic distribution of back-to-school, luggage, toys, gifting and lifestyle products; and Striders Hub General Trading L.L.C. / Striders FZ-LLC, headquartered in Dubai, runs MENA regional distribution and marketing. The company runs an asset-light, platform-plus-modules model covering licensing acquisition, proprietary IP development, product design and development, sourcing, OEM solutions for retail partners, and omnichannel distribution.

The product portfolio combines long-dated licensed brands — Disney, Barbie, Hot Wheels, Peppa Pig, Transformers, My Little Pony, Masha and The Bear, Minions, Gabby's Dollhouse, Miraculous, Paw Patrol, Marvel, LOL Surprise, Dora, Naruto, Pokemon, Play-Doh, Batman, Harry Potter and others — with proprietary IPs developed in-house (Pugs at Play, Furry Pals, Gurliez) and own brand Be U. Distribution is delivered through a pan-India network of organised retail chains (Hamleys, Reliance Retail, Dmart, Crossword, Vmart, Vishal, LuLu, ToysRus, Timezone, FunCity, Max, RatnaDeep, Miniso, Landmark Group) and major online marketplaces (Amazon, Flipkart, FirstCry, Hamleys online), with MENA reach via the Dubai subsidiary.

Revenue is generated primarily through product sales of licensed and proprietary toys and kids' merchandise, complemented by licensing-driven revenue under agreements with Hasbro (valid through December 31, 2029) and Warner Bros. Consumer Products (valid through 2028), plus OEM services tailored to retail partners. FY24 (year ended March 31, 2024) revenue was Rs 4,056.65 lakhs with net profit of Rs 438.55 lakhs (up from Rs 275.28 lakhs in FY23); for the nine months ended December 31, 2025 revenue reached Rs 37.85 crore with net profit of Rs 2.62 crore. The company listed on the NSE SME (NSE Emerge) platform on March 6, 2026 after raising approximately Rs 36.28 crore at a Rs 71–72 price band, with proceeds earmarked for working capital, UAE subsidiary investment, loan repayment, and general corporate purposes.

Name

Striders Impex

Legal name

Striders Impex Limited

Website

https://striders.biz

Company type

Public

Founded year

2021

Operating status

Ipo

Headcount range

51–100 employees

Short description

Striders Impex Limited is a Mumbai-based, NSE SME-listed toy and kids' consumer merchandise distribution and licensing company operating across India and the UAE. It distributes licensed brands (Disney, Hasbro, Warner Bros, Pokemon) and proprietary IPs through pan-India organised retail chains and online marketplaces, supplemented by MENA operations via a Dubai subsidiary.

Ownership category

akta.pro rank

Product category

Toy and Kids' Merchandise Distribution

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (42392), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Traditional Toys Distribution (CRAOAMAA)

akta.pro secondary industries

Toy & Game E-commerce Specialists (CRALAFAL), Party Games, Novelty & Impulse Toy Distribution (CRAOAMAI)

Keywords

• Toy distribution
• Licensed merchandise
• Kids consumer products
• Brand licensing
• Retail distribution

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Toy and kids' merchandise sales (distribution): Revenue from sale of licensed and proprietary toys and kids' consumer merchandise through offline retail chains and online marketplaces in India and the UAE, generating one-time product sale revenue with recurring distribution flows.
2. Licensing-based merchandise revenue (Hasbro): Non-exclusive merchandise license with Hasbro Consumer Products Licensing Limited (valid until December 31, 2029) to manufacture and sell Peppa Pig and Transformers products in India, generating licensing-driven product sales revenue.
3. Licensing-based merchandise revenue (Warner Bros): License agreement with Warner Bros. Consumer Products Inc. (via subsidiary Striders Hub General Trading L.L.C., valid until 2028) for development and distribution of merchandise featuring franchises including Batman and Harry Potter.
4. OEM solutions for retail partners: Provides Original Equipment Manufacturer (OEM) solutions tailored for retail partners and buyers, delivering customised product design, sourcing and supply arrangements on an order basis.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels4 records

Core offering

Striders Impex Limited distributes and markets toys and kids' consumer merchandise across India and the UAE under licensed global brands (Disney, Barbie, Hot Wheels, Peppa Pig, Transformers, Marvel, Pokemon, Batman, Harry Potter, etc.) and proprietary intellectual properties (Pugs at Play, Furry Pals, Gurliez). It also provides end-to-end OEM solutions covering product design, development, sourcing and supply tailored for retail partners, delivered via three group entities operating an asset-light omnichannel distribution model.

Product overview

Striders Impex Limited is the core operating entity within the diversified Striders Group, which delivers toys and kids' consumer merchandise through a scalable, asset-light business model spanning India and the UAE. Its offering is structured as a platform-plus-modules architecture: Striders Impex Limited acts as the central platform for licensing acquisition, proprietary IP development, product design, sourcing, and distribution; Striders Distribution and Services Private Limited serves as a North-India-domestic-distribution module handling back-to-school items, luggage, toys, gifting, and lifestyle products; and Striders FZ-LLC (along with Striders Hub General Trading L.L.C.) functions as the MENA regional distribution and marketing module headquartered in Dubai, UAE. The unified product portfolio combines licensed brands (Disney, Barbie, Hot Wheels, Peppa Pig, My Little Pony, Masha and The Bear, Transformers, Minions, Gabby's Dollhouse, Miraculous, Paw Patrol, Marvel, LOL Surprise, Dora, Naruto, Pokemon, Play-Doh, Batman, Harry Potter), proprietary intellectual properties (Pugs at Play, Furry Pals, Gurliez), and own brands such as Be U, serving leading retail formats across India and select international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Pugs at Play: Proprietary intellectual property developed by Striders Impex in the toys and kids' consumer merchandise category.
• Furry Pals
• Gurliez
• Be U

Products and services

• Licensed Toy Brand Portfolio
• Batman and Harry Potter Licensed Merchandise
• Pugs at Play (Proprietary IP)
• Furry Pals (Proprietary IP)
• Gurliez (Proprietary IP)
• Be U (Own Brand)
• OEM Solutions for Retail Partners
• North India Domestic Distribution Services
• MENA Region Distribution and Marketing Services

Quantifiable outcome

• Rs 37.85 crore revenue and Rs 2.62 crore net profit for the nine months ended 31 December 2025
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• Hasbro Consumer Products Licensing LimitedflagshipOEM/ Whitelabel/ Licensing Partner · 24 June 2026Non-exclusive merchandise license agreement valid until December 31, 2029, granting Striders Impex the right to manufacture and sell products based on Hasbro properties including Peppa Pig and Transformers in India.
• Warner Bros. Consumer Products Inc.flagshipOEM/ Whitelabel/ Licensing Partner · 20 June 2026License agreement signed with subsidiary Striders Hub General Trading L.L.C. (UAE), valid until 2028, for the development and distribution of merchandise featuring franchises including Batman and Harry Potter.
• DisneyflagshipOEM/ Whitelabel/ Licensing PartnerLicensed brand partner (alongside related properties such as Mickey, Marvel, etc.) for which Striders Impex develops and distributes toys and kids' consumer merchandise across India and select international markets.
• Mattel (Barbie, Hot Wheels)coreOEM/ Whitelabel/ Licensing PartnerLicensed brand partner for Barbie and Hot Wheels properties; Striders Impex develops and distributes merchandise based on these IPs as part of its portfolio.
• Hasbro (Peppa Pig, Transformers, My Little Pony)flagshipOEM/ Whitelabel/ Licensing PartnerLicensed brand partner for Peppa Pig, Transformers and My Little Pony properties; formalised by a non-exclusive merchandise license agreement valid until December 31, 2029 for manufacture and sale in India.
• Warner Bros. (Batman, Harry Potter)flagshipOEM/ Whitelabel/ Licensing PartnerLicensed brand partner for Batman, Harry Potter and related franchises; agreement signed with subsidiary Striders Hub General Trading L.L.C. (UAE), valid until 2028.
• Universal (Minions) / IlluminationcoreOEM/ Whitelabel/ Licensing PartnerLicensed brand partner for the Minions franchise; Striders Impex distributes Minions-branded toys and kids' merchandise across India.
• DreamWorks / Spin Master (Gabby's Dollhouse, Miraculous, Paw Patrol)coreOEM/ Whitelabel/ Licensing PartnerLicensed brand partner for Gabby's Dollhouse, Miraculous and Paw Patrol properties; Striders Impex develops and distributes merchandise based on these franchises.
• Viacom / Nickelodeon (Dora)coreOEM/ Whitelabel/ Licensing PartnerLicensed brand partner for the Dora franchise; Striders Impex distributes Dora-branded toys and kids' merchandise.
• TV Tokyo / Pierrot (Naruto)coreOEM/ Whitelabel/ Licensing PartnerLicensed brand partner for the Naruto franchise; Striders Impex distributes Naruto-branded toys and merchandise.
• The Pokémon Company (Pokemon)flagshipOEM/ Whitelabel/ Licensing PartnerLicensed brand partner for the Pokemon franchise; Striders Impex develops and distributes Pokemon-branded toys and kids' merchandise across India.
• AmazonflagshipChannel Partner/ Reseller/ DistributorListed as a Trusted Network online partner; Amazon is one of the primary e-commerce channels for Striders' toys and kids' consumer merchandise across India.
• FlipkartflagshipChannel Partner/ Reseller/ DistributorListed as a Trusted Network online partner; Flipkart is one of the primary e-commerce channels for Striders' toys and kids' consumer merchandise across India.
• FirstCryflagshipChannel Partner/ Reseller/ DistributorListed as a Trusted Network online partner; FirstCry is a specialty online channel for kids' products where Striders distributes toys and kids' merchandise.
• HamleysflagshipChannel Partner/ Reseller/ DistributorListed both as a Trusted Network online partner and as a Key Retail Partner; one of Striders' flagship toy retail distribution relationships globally.
• MinisocoreStrategic or Co-development PartnerStrategic partnership referenced in IPO coverage; Miniso serves as a key retail distribution partner for Striders' toys and kids' consumer merchandise.
• Landmark GroupcoreStrategic or Co-development PartnerStrategic partnership referenced in IPO coverage; Landmark Group serves as a key retail distribution partner for Striders' toys and kids' consumer merchandise.
• V R Sabnis and AssociatesminorImplementation/ SI/ Consulting PartnerChartered accounting firm that issued the auditor's report examining restated financial statements of Striders Impex Private Limited for FY2025, FY2024 and FY2023 in connection with the SME IPO filing.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• LEGO Group: Global toy manufacturer and IP owner with direct India retail presence. Comparable as a global incumbent whose direct-to-market approach in India shapes the competitive environment for licensed toy distribution in which Striders operates.
• Mattel: Global toy company and Striders licensor for Barbie and Hot Wheels. Comparable as a major incumbent in the toy IP and merchandising category whose licensing strategy and direct distribution choices shape the opportunity available to Indian distributors like Striders.
• Hasbro: Global toy and games company and a key Striders licensor (Peppa Pig, Transformers, My Little Pony). Comparable as the global incumbent in licensed toy IP, with a much larger portfolio and direct presence in India that creates both partnership and competitive dynamics for Striders.
• FirstCry (Brainbees Solutions): Listed Indian omni-channel retailer specializing in kids and baby products, distributing third-party and own-brand merchandise online and through stores. Comparable to Striders as a major Indian distribution channel for kids' merchandise and a competitor for shelf and marketplace visibility.
• Spin Master: Global toy and entertainment company owning Paw Patrol and other kids' franchises. Comparable as a global incumbent whose IP licensing to Striders (Paw Patrol, Gabby's Dollhouse) and to competitors defines the licensed brand toy landscape in India.

Others

• Hamleys India (Reliance Retail): Iconic toy retail chain operating in India under Reliance Retail. Comparable as both a major customer of Striders (key retail partner) and an adjacent operator in the Indian branded toy retail value chain that competes for licensed toy shelf allocation.

Direct peers

• Funskool India: One of India's largest toy manufacturers and distributors, selling branded and own-brand toys across retail and online channels. Directly comparable to Striders as a domestic Indian toy distribution and brand platform competing for the same retail shelf space and licensing relationships.
• WildBrain: Canadian entertainment and licensing company that manages popular kids' brands globally. Comparable to Striders as a licensing and brand-management platform that monetizes third-party IP across consumer products, providing a benchmark for the asset-light licensing-to-distribution model Striders operates.
• Jumbo Group: UAE-headquartered toy and kids' consumer products company with established MENA distribution presence. Comparable to Striders as a regional toy distribution platform with both licensed and own-brand merchandise across the Middle East, directly relevant to Striders' UAE/MENA expansion plans.
• Reliance Brands: Indian arm of Reliance Retail's brand and licensing business, partnering with global premium and lifestyle brands for India distribution. Comparable to Striders as an Indian licensing-and-distribution intermediary between global brand owners and Indian organized retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Striders Impex