Online Trainer Education

What Online Trainer Education does

Online Trainer Education (OTE) is a privately held, founder-operated fitness business mentorship company founded in 2017 by Adam Hayley and legally registered as Adam Hayley Consulting FZ LLE, a Free Zone Limited Liability Establishment governed by English law. The company sells a single core product: a 12-month subscription mentorship programme that teaches working gym-floor personal trainers—and, secondarily, fitness enthusiasts without PT experience—how to transition to a fully online, location-independent fitness coaching business. The target customer typically has a small or non-existent social media following and wants predictable monthly recurring revenue without high-ticket sales volatility, controversial content, or large audience requirements.

The programme is delivered through a Skool-hosted Members Area combining hundreds of hours of pre-recorded video content, weekly live group calls, monthly 1:1 coaching sessions, and a private community channel. A differentiated in-house service is the free, end-to-end tech-stack build-out performed for each enrollee—covering calendar links, payment pages, client forms, onboarding automations, and subsequent add-ons for email marketing, funnels, sales pipelines, and Instagram automation. Customer acquisition is sales-led and consultative: a free "Gameplan Call" qualifies fit before pricing is disclosed, and no self-service purchase path exists. Pricing is structured as 12 monthly payments with a money-back guarantee tied to the student reaching £3,000/month in their own coaching business, conditional on documented attendance and execution of prescribed activities.

OTE is bootstrapped, with no external funding, parent organization, or institutional investor disclosed. Operationally, the firm reports a coaching team of nine personally vetted 1:1 coaches plus the founder (with Jake Jones serving as Head of Client Success), holds in-person events 2–4 times per year in London and Dubai, and claims more than 3,500 cumulative alumni across the UK, UAE, and US. The founder states he has personally generated over £14 million in online sales across his ventures; OTE itself does not publicly disclose revenue, headcount history, or growth rates. The public-facing website is built on Rocket Funnels and the membership community is hosted on Skool.

Name

Online Trainer Education

Legal name

Adam Hayley Consulting FZ LLE

Website

https://onlinetrainereducation.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Online Trainer Education is a private UK-domiciled mentorship company founded in 2017 that helps personal trainers and fitness enthusiasts build online fitness coaching businesses through a 12-month subscription program with 1:1 coaching, weekly live calls, and a private community.

Ownership category

akta.pro rank

Product category

Fitness Business Coaching Mentorship

NAICS

All Other Schools and Instruction (61169), Sports and Recreation Instruction (611620), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health Coaching & Lifestyle Coaching Education (EDAAAHAG)

akta.pro secondary industries

Behavior Change & Motivational Coaching (HSADAGAF), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Fitness business mentorship
• Online coaching training
• Personal trainer education
• Fitness business coaching
• Online coaching mentorship

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. 12-Month Mentorship Program: 12-month mentorship with monthly payments. Program includes 1:1 coaching calls, weekly live calls, private community, 100s of hours of video content, and full tech stack support.
2. Spread Payment Options: Investment can be spread over 12 monthly payments, making it accessible for coaches to get started while generating predictable recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Online Trainer Education sells a 12-month mentorship program that teaches fitness coaches how to build and scale online coaching businesses. The program includes weekly live group calls, monthly 1:1 coaching sessions with a dedicated coach, access to a private Skool community, hundreds of hours of video training content, and a free in-house tech stack build-out. A free "Gameplan Call" consultation gates enrollment, and the company maintains an education blog to drive top-of-funnel traffic.

Product overview

Online Trainer Education (OTE) is a fitness business mentorship company founded by Adam Hayley, offering a single primary product: a 12-month mentorship program designed to help fitness coaches transition from gym-floor work to fully online coaching businesses. The program combines live group calls, private 1:2:1 coaching sessions, a community platform (Skool), and a comprehensive video content library covering client acquisition, coaching skills, and business systems. The company also provides a free Gameplan Call as an entry point for prospective clients, and maintains an Education Blog with business and fitness content. All services are centered around OTE's core philosophy of ethical, non-salesy coaching without requiring large social media followings.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Trainer Education 12-Month Mentorship Program A 12-month mentorship program that teaches fitness coaches how to build and scale online coaching businesses. It includes monthly 1:1 coaching calls with a dedicated coach, weekly live group calls, access to a private Skool community, 100s of hours of video content, and a free in-house tech stack build-out. The target customer is an individual personal trainer or aspiring fitness coach wanting to transition to a fully online business.
• Free Gameplan Call A complimentary consultation call where prospective coaches discuss their current business situation, identify marketing bottlenecks, and receive a personalized game plan for hitting income goals of £3,000-£5,000 per month. It serves as the entry point and qualifying conversation before any enrollment in the mentorship program.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Others

• Mindbody: Mindbody is a leading business management software platform for fitness studios, gyms, and personal trainers. It is comparable as part of the broader stack that OTE's graduates use to run their online and hybrid coaching businesses, and represents the kind of ecosystem player whose movements affect OTE's value proposition.
• Trainerize: Trainerize is a software platform enabling personal trainers to deliver online coaching, build programs, and manage clients. OTE actually bundles Trainerize-style tech stack build-outs for its students, making Trainerize a complementary/competing infrastructure layer for the same target market.
• RNT Fitness: RNT Fitness is Adam Hayley's former online coaching business (sold before he founded OTE). It is comparable because it shares the founder DNA and the same online fitness coaching methodology that OTE teaches, providing a direct read on what OTE's graduates are building.

Broad incumbents

• National Academy of Sports Medicine (NASM): NASM is one of the largest personal trainer and health/fitness coach certification bodies globally. While it serves a similar end customer (aspiring and current personal trainers), it operates at much broader scale as an accredited certification rather than a business mentorship program.
• Precision Nutrition: Precision Nutrition is a long-established leader in nutrition and health coaching education, offering certifications (L1, L2, Master Class) and a coaching platform. It is comparable as a specialist education/coaching company in the fitness and wellness adjacent space, but at significantly larger scale and broader scope than OTE.
• ACE Fitness: ACE (American Council on Exercise) is a major fitness certification and continuing education provider for personal trainers, health coaches, and group fitness instructors. Comparable customer base (aspiring and active fitness professionals) but operates as a credentialing body rather than a business-building mentorship.
• International Sports Sciences Association (ISSA): ISSA is a long-standing online fitness and nutrition certification provider, offering personal trainer, nutrition, and coaching certifications. It overlaps with OTE's target customer (fitness professionals seeking credentials) but focuses on formal certification rather than online business building.

Direct peers

• Two-Brain Business: Founded by Chris Cooper, Two-Brain Business offers mentorship and education for gym owners and fitness entrepreneurs to grow their businesses. It is the closest comparable model to OTE, with similar recurring mentorship, 1:1 coaching, community, and operational focus, but targets gym owners rather than online-only coaches.
• Gym Launch: Gym Launch (associated with Alex Hormozi) provides business mentorship and education for fitness professionals to launch and scale gyms and online coaching services. It targets the same fitness entrepreneur segment with intensive coaching and high-touch sales models similar to OTE.
• WealthFit: WealthFit offers online courses and education for fitness and wellness entrepreneurs wanting to build online businesses. It competes with OTE in teaching trainers how to monetize content, run programs, and scale their practices through digital channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adam.hayley.94
• Instagraminstagram.com/adamhayley1

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Trainer Education