OC Soccer Holdings

What OC Soccer Holdings does

OC Soccer Holdings is a privately held U.S. holding company that owns and operates professional soccer clubs, most prominently Orange County SC (based in Irvine, California) and Louisville City FC (based in Louisville, Kentucky), both competing in the USL Championship — the second tier of American professional soccer. The organization traces its origins to Orange County Blues FC (founded 1998, joined the USL in 2010); under current owner James Keston (Chief Investment Officer of LARO Properties, who acquired the club in December 2016), the predecessor entity was rebranded to Orange County SC and the holding structure was consolidated under OC Soccer Holdings, chaired by John Neace. The flagship asset is the Orange County SC first team, which plays home matches at Championship Soccer Stadium in Irvine under a 10-year stadium agreement signed in 2024. Championship Soccer Stadium is also serving as the official U.S. Men's National Team training base ahead of the 2026 FIFA World Cup — a credential that has driven outsized demand (more than 37,000 lottery entries for a 5,000-fan public training session) and significant brand visibility.

The company's core product is professional soccer competition, layered with a player-development pipeline that exports talent to European clubs (academy product Jamir Johnson reached 22 caps and 7 international goals with the U.S. U-18 National Team), a reserve team (OCSC II), and an extensive community platform — the OCSC Foundation (Gala, Golf Classic), Gnarly's Kids Club, Reading Stars literacy program, Player Youth Programs, Volunteer Bunch, Corporate Cup, and Youth Superstar of the Match. Surrounding revenue products include single-match tickets ($8 GA promotional, $15 mid-tier, up to $115+ premium Uncorked experiences), 2026 Season Memberships, 10-Ticket Flex Packs, Premium Seating and the Golden Boot Club, group and corporate hospitality, themed matchday events (Beer Fest Series, Global Soccer Night, Star Wars Night, Pups on the Pitch), and a separate Shopify-based merchandise storefront at ocscshop.com.

The business model blends transactional matchday revenue, recurring season-membership subscriptions, merchandise margin, corporate sponsorship and licensing income, foundation fundraising, player-transfer fees, and a modest Regulation Crowdfunding securities offering ($1.24M target, $594,885 reported closed). Underlying technology is standard sports-tech infrastructure rather than proprietary IP: SportsEngine SRM for member/content management, Ticketmaster and Spinzo for ticketing, Shopify for e-commerce, SurveyMonkey and WPForms for lead capture. Distribution is multi-platform — CBS Los Angeles (KCAL-TV Channel 9, KCAL Plus 9.6), CBS Sports Network, CBS Golazo Network, ESPN+ streaming, and SiriusXM FC (Channel 157) audio — complemented by an international club-partner relationship with Rangers Football Club (Scottish Premiership).

Name

OC Soccer Holdings

Legal name

OC Soccer Holdings

Website

https://orangecountysoccer.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

OC Soccer Holdings is a private U.S. holding company operating Orange County SC and Louisville City FC, professional soccer clubs in the USL Championship, generating revenue through matchday tickets, season memberships, sponsorships, merchandise, player transfers, and community programming in Southern California and Kentucky.

Ownership category

akta.pro rank

Product category

Professional Soccer Club Operations

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Professional soccer operations
• Live sports entertainment
• Sports ticketing services
• Club merchandising
• Player development academy

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Matchday Ticket Sales: Single-match tickets ($8 GA, $15 Sections 9 & 13, premium Uncorked experiences at $45 Section 3 / $70 Field MVP) and group/family packs (4 tickets for $30) sold via Spinzo and Ticketmaster.
2. Season Memberships & Flex Packs: 2026 Season Memberships, 10 Ticket Flex Packs, Premium Seating packages, and the Golden Boot Club, plus recurring offers like the Stars & Stripes Pack (10 matches for the price of 9).
3. Merchandise & Apparel: Club merchandise sold through ocscshop.com, including periodic promotional discounts (e.g., 25% off select items during Prime Day).
4. Corporate Sponsorships & Partnerships: Corporate Group Packages, Small Business Packages, Premium seating sponsorships, and corporate partnerships (including a Club Partner relationship with Rangers Football Club).
5. Foundation Fundraising: The OCSC Foundation generates revenue through the Foundation Gala, Foundation Golf Classic, and direct donations (donations page).
6. Reg CF Securities Offering: Active Regulation Crowdfunding securities offering targeting $1.24 million to support club operations and growth.
7. Player Transfer Fees: Revenue generated from developing players and transferring them to European clubs — identified by the club as a notable track record.
8. Broadcast Rights & Media Revenue: Local (KCAL-TV Channel 9 / KCAL Plus Channel 9.6 via CBS Los Angeles), national (CBS Sports Network, CBS Golazo Network, ESPN+), and audio (Sirius XM FC Channel 157) distribution agreements.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

OC Soccer Holdings operates professional men's soccer clubs in the USL Championship, anchored by Orange County SC in Irvine, California (and Louisville City FC). The company sells single-match tickets, season memberships, flex packs, premium hospitality experiences, themed matchday events (Beer Fest, OCSC Uncorked, Star Wars Night, Global Soccer Night), branded merchandise through a dedicated e-commerce store, and corporate sponsorship/group hospitality packages. It also runs the OCSC Foundation's community programs (Gnarly's Kids Club, Reading Stars, Volunteer Bunch, Corporate Cup) and a player-development pipeline that supplies transfers to European clubs.

Product overview

OC Soccer Holdings operates Orange County SC as a unified professional soccer club portfolio built around a core product — the USL Championship first team playing home matches at Championship Soccer Stadium in Irvine, California. Layered around that core are developmental and community products (OCSC II reserve team, the OCSC Foundation, Gnarly's Kids Club, Reading Stars, Player Youth Programs, Volunteer Bunch, Corporate Cup, and the Foundation Gala/Golf Classic fundraisers), a range of ticketing products (2026 Season Memberships, 10 Ticket Flex Packs, Premium Seating, Golden Boot Club, Group Tickets, Small Business Packages, Beer Fest Series, and OCSC Uncorked), themed matchday experiences (Star Wars Night, Pups on the Pitch, Gnarly's Birthday, Global Soccer Night, Nonprofit Night), event extensions such as the World Cup Watch Party Series at partner venues, and a separate merchandise e-commerce store at ocscshop.com. The overall offering combines on-field competition, community/youth programs, fan engagement events, and retail as a single integrated club platform rather than distinct standalone products.

Differentiator

Problem solved

Functional benefit

Brands

• Orange County SC (OCSC): Professional men's soccer team competing in the USL Championship, based in Irvine, California at Championship Soccer Stadium.
• Louisville City FC
• OCSC II
• OCSC Foundation

Products and services

• Orange County SC (Professional Soccer Team) Flagship professional men's soccer team competing in the USL Championship, based in Irvine, California. Plays home matches at Championship Soccer Stadium and develops young players with notable European transfer activity.
• OCSC II (Reserve Team) Reserve/developmental squad for Orange County SC providing additional competitive minutes and a pathway for player development.
• Championship Soccer Stadium (Venue Operations) Home stadium of Orange County SC in Irvine, California, secured via a 10-year stadium deal and serving as the official U.S. Men's National Team training base for the 2026 FIFA World Cup.
• 2026 Season Memberships Annual season-ticket membership packages for the 2026 USL Championship season, providing access to all home matches at Championship Soccer Stadium.
• 10 Ticket Flex Packs Flexible 10-ticket pack allowing fans to redeem tickets across multiple home matches at a discount during the 2026 season.
• Premium Seating Upgraded seating and hospitality experiences at Championship Soccer Stadium during the 2026 season.
• The Golden Boot Club Premium club-level ticket product offered to OCSC supporters as part of the 2026 season offerings.
• Group Tickets / OCSC Corporate Group Packages Group ticket offerings for organizations, including corporate group packages for entertaining clients and employees at home matches.
• OCSC Small Business Packages Affordable sponsorship and ticket bundles aimed at supporting local Orange County small businesses in partnership with the club.
• 2026 Beer Fest Series Themed matchday beer-festival experience held at select home matches during the 2026 season.
• OCSC Uncorked: Goals & Grapes Wine-themed pregame hospitality event held in conjunction with OCSC home matches at Championship Soccer Stadium during the 2026 season.
• Theme Nights & Events Promotional themed matchdays such as Star Wars Night, Pups on the Pitch, Gnarly's Birthday, Global Soccer Night, and Nonprofit Night tied to 2026 home fixtures.
• World Cup Watch Party Series OCSC-organized FIFA World Cup viewing events at partner venues including Dave & Buster's Irvine Spectrum (El Tri), The Hive Sports Bar & Grill (USMNT), and Great Park Live (free screenings).
• OCSC Shop (Club Merchandise) Official online merchandise store for Orange County SC apparel and team gear, operated as a separate Shopify-based e-commerce site at ocscshop.com.
• OCSC Foundation Charitable arm of Orange County SC supporting community programs, accepting donations and running the OCSC Foundation Gala and Golf Classic.
• Orange County SC Reg CF Securities Offering Regulation Crowdfunding securities offering to raise $1.24 million to support club operations and growth, filed in February 2024.

Quantifiable outcome

• 2025 USL Championship Western Conference Champions (reigning)
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Rangers Football ClubflagshipStrategic or Co-development PartnerOrange County SC lists Rangers Football Club as its official Club Partner, with the Rangers crest featured prominently in the homepage Club Partner section. The partnership connects OCSC with the Scottish Premiership giant and likely supports player development pathways and brand collaboration.
• CBS Los Angeles (KCAL-TV Channel 9 / KCAL Plus HD Channel 9.6)coreGTM or Marketing PartnerCBS Los Angeles returned as an official broadcast partner for the 2026 season, airing 3 matches on KCAL-TV Channel 9 and 11 matches on KCAL Plus HD Channel 9.6, beginning April 8, 2026. Two additional matches air on CBS Sports Network (June 20 and August 22, 2026). OCSC matches also stream on ESPN+ and the CBS Golazo Network.
• United Soccer League (USL)flagshipStrategic or Co-development PartnerOrange County SC competes in the USL Championship, the second tier of American professional soccer. The club is part of the broader USL network that includes the Gainbridge Super League, USL League One, USL League Two, USL W League, and USL Academy. The USL website (uslsoccer.com) is referenced throughout OCSC's digital properties and the USL Privacy Policy governs the OCSC site.
• SportsEngine (Sports Relationship Management / SRM software)coreTechnology or IntegrationOCSC's website and member-management platform is powered by SportsEngine's Sports Relationship Management (SRM) software, providing the digital backbone for the club's content, ticketing integrations, and supporter engagement.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster distributes single-match tickets for OCSC and provides the Account Manager platform for season members (am.ticketmaster.com/orangecountysc/).
• SpinzocoreChannel Partner/ Reseller/ DistributorSpinzo powers the club's direct-to-consumer ticketing checkout flows (single-match tickets, family packs, Uncorked premium experiences, special promotions).
• U.S. Soccer Federation (USSF / USMNT)flagshipStrategic or Co-development PartnerChampionship Soccer Stadium is serving as the official U.S. Men's National Team training base in Irvine in the lead-up to the 2026 FIFA World Cup, with the USMNT hosting its first public training session at the venue in June 2026 (5,000 attendees from a 37,000-applicant lottery).
• Prinx TirescoreGTM or Marketing PartnerPrinx Tires is the title sponsor of the USL Cup competition — the "Prinx Tires USL Cup" — in which OCSC is participating during the 2026 season (cup matches vs AV Alta FC, Colorado Springs Switchbacks FC).
• Dave & Buster's Irvine SpectrumminorGTM or Marketing PartnerDave & Buster's Irvine hosts OCSC-organized FIFA World Cup El Tri watch parties, offering OCSC fans exclusive event discounts.
• The Hive Sports Bar & GrillminorGTM or Marketing PartnerThe Hive Sports Bar & Grill hosts OCSC-organized USMNT World Cup watch parties for matches against Australia and Türkiye.
• Great Park LiveminorGTM or Marketing PartnerGreat Park Live partners with OCSC for free World Cup match screenings on a giant LED screen; OCSC's mascot Gnarly and Street Team make select appearances.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Indy Eleven: USL Championship club sharing the same league schedule, CBS/ESPN broadcast distribution, and ticketing/ sponsorship product structure as OCSC; comparable on size and target market.
• Detroit City FC: USL Championship club known for strong community/ supporter-led identity analogous to OCSC's Foundation programs; operates in the same league with comparable ticket, merchandise, and broadcast revenue models.
• Tampa Bay Rowdies: USL Championship club competing in the Eastern Conference with a similar revenue mix (tickets, sponsorship, broadcasting via CBS/ESPN), stadium operations, and supporter culture — directly comparable in product and audience.
• Louisville City FC: USL Championship club based at Lynn Family Stadium in Louisville, Kentucky, owned under the same OC Soccer Holdings umbrella as Orange County SC; operates in the same league with comparable ticketing, sponsorship, and broadcast models.
• Oakland Roots SC: USL Championship club with a community-rooted, culturally distinct identity comparable to OCSC's Foundation and supporter programs; recently hosted OCSC in a record-crowd fixture at Santa Ana.
• Sacramento Republic FC: USL Championship club pursuing MLS expansion with comparable ticketing, sponsorship, and stadium-development profile to OCSC; directly competes in the same second-tier U.S. soccer ecosystem.
• Phoenix Rising FC: USL Championship club with a comparable mid-sized-market profile, multi-revenue-stream operating model (matchday, sponsorship, merchandise), and aspirations toward top-tier status — directly comparable to OCSC.

Broad incumbents

• LAFC: MLS club based in Los Angeles and listed as OCSC's partner club; competes for the same SoCal fan and sponsor pool at a much larger scale, providing a relevant incumbent benchmark for the LA/OC soccer market.
• San Diego FC: Incoming MLS expansion club in Southern California; relevant incumbent comparable because it will compete with OCSC for Orange County/SoCal corporate sponsors, media audiences, and player signings from 2025 onward.

Others

• Rangers Football Club: Scottish Premiership club listed as OCSC's official Club Partner; comparable on player-development pathways, multi-tier sponsorship structure, and matchday ticketing/ premium experiences as a senior counterpart to OCSC's European transfer pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/orangecountysoccer
• Facebookfacebook.com/orangecountysc
• LinkedInlinkedin.com/company/orangecountysc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OC Soccer Holdings