J&J Pizza

What J&J Pizza does

J&J Pizza is a privately held, family-run restaurant operator serving NYC-style pizza, jumbo chicken wings, sandwiches, and shareables from two physical locations inside Crooked Run Fermentation taprooms — one at Union Market in Northeast Washington, D.C. and one in Sterling/Ashburn, Virginia (Loudoun County). The company was founded in 2023 by Jake Endres and Julian Addison, with Endres leading the wing program and Addison leading the pizza program; the founders' names map directly to the J&J brand and to named menu items (The Jake sandwich, The Julian sandwich). The business is operated by a small team of 1–10 employees and has no disclosed institutional funding, no parent company, and no public listing.

The core product is hand-made NYC-style pizza built on a 48-hour cold-fermented dough using premium supplier inputs including Grande mozzarella, Ezzo pepperoni, Logan's sausage, and Z&Z spices, paired with crispy jumbo wings offered in regional and DC-local flavors such as Mambo sauce, Old Bay, and Lemon Pepper. The menu also includes build-your-own pizza, shareables (mozzarella sticks, fries, jalapeño poppers, Caesar salad), and a small sandwich line. There is no proprietary software or AI infrastructure; the technology layer consists of off-the-shelf restaurant platforms — ToastTab for online ordering and digital gift cards, Tripleseat for private event booking, and the inKind rewards app for customer retention.

J&J Pizza generates revenue through three streams: retail food and beverage sales (whole pies, slices, wings, sandwiches, shareables, beer and soda), private event bookings at either location, and digital gift card sales. Pricing is set per unit (cheese pizza $21.50–$22.50; specialty pizzas $24–$28; slices $5.25; wings $13.50–$22) with DC priced slightly above Sterling. Promotional pricing includes a $12 happy-hour bundle (two slices + a beer, Monday–Friday until 6pm) and $3 late-night slices (Friday/Saturday 11pm–12am, DC only). Distribution is direct-to-consumer through in-person dining, takeout, delivery, online ordering, and private events, with the entire footprint anchored to the Crooked Run Fermentation venue partnership.

Name

J&J Pizza

Legal name

J&J Pizza

Website

https://jandjpizzadmv.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

J&J Pizza is a family-run NYC-style pizzeria operating two locations inside Crooked Run Fermentation taprooms in Northeast DC and Sterling, VA, serving hand-made pizzas, jumbo wings, and sandwiches to local consumers and craft beer audiences.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Pizza QSR (THAFAAAB)

Keywords

• NYC-style pizza
• Craft beer pairing
• Chicken wings
• Pizzeria restaurant
• Gluten-free appetizers

Headquarters

HQ city

Sterling

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Primary revenue from selling pizzas (whole and by slice), chicken wings, shareables (fries, mozzarella sticks, jalapeno poppers, salads), sandwiches, and beverages including craft beer and soda.
2. Private Event Booking: Revenue generated from hosting private events at either location, booked through Tripleseat platform.
3. Gift Card Sales: Digital gift cards sold through ToastTab platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

J&J Pizza operates a dual-location NYC-style pizzeria serving handcrafted pizzas made with 48-hour cold fermented dough, jumbo chicken wings in DC-style flavors, shareable appetizers, and specialty sandwiches from two storefronts co-located inside Crooked Run Fermentation taprooms in Northeast DC and Sterling, VA. The business also offers private event bookings, online ordering, and digital gift cards.

Product overview

J&J Pizza operates as a dual-location NYC-style pizza restaurant with locations inside Crooked Run Fermentation taprooms in Union Market (DC) and Sterling/Ashburn (VA). The offering consists of artisan pizzas made with 48-hour cold fermented dough, crispy jumbo wings in various sauces, shareable appetizers, and specialty sandwiches. Customers can order online via Toast Tab, purchase gift cards, and earn rewards through the inKind app. Private event booking is available at both locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Crooked Run FermentationcoreStrategic or Co-development PartnerJ&J Pizza operates exclusively inside Crooked Run Fermentation taprooms in Union Market (DC) and Sterling (VA). This is a flagship strategic partnership where J&J Pizza serves as the exclusive food partner within Crooked Run's taproom locations, benefiting from built-in foot traffic of craft beer enthusiasts. Both companies share the same target demographic of food and beverage enthusiasts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Busboys and Poets: DC-based restaurant/cultural venue concept combining food with community programming. Comparable DMV community-anchored dining experience and overlapping customer base.
• Two Boots Pizza: Regional East Coast pizzeria known for NYC-style/Italian-American pies and creative toppings. Comparable product positioning and similar craft/indie dining vibe.
• Tony's Place: Long-standing DC pizzeria offering New York-style slices and pies. Comparable NYC-style positioning in the same local market, particularly relevant for the late-night slice customer.
• Matchbox Restaurants: DC-area casual restaurant group known for wood-fired pizzas and a craft beer program. Direct local comparable on pizza + craft beer pairing and multi-unit DMV operations.

Direct peers

• MOD Pizza: Fast-casual pizza chain with a build-your-own, premium-ingredient model and broad suburban footprint. Closest large-scale analog in customer experience and unit economics.
• &pizza: DC-based fast-casual pizza chain with a similar build-your-own, premium-ingredient positioning and an overlapping DMV customer base. Direct competition for the same craft-beer-adjacent millennial demographic.
• Blaze Pizza: National fast-casual build-your-own pizza chain competing on speed, customization, and price. Comparable quick-service pizza model targeting similar urban/suburban diners.
• Pieology Pizzeria: Fast-casual custom pizza chain with a similar build-your-own and craft-ingredient emphasis. Direct comparable on menu model and limited-service operations.

Broad incumbents

• Pizza Hut: Largest U.S. pizza chain with broad dine-in, delivery, and value positioning. Represents the mass-market competitive baseline that J&J's premium positioning contrasts against.
• Domino's: Global QSR pizza leader with dominant delivery and digital ordering infrastructure. Sets the convenience and price benchmark in the category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J&J Pizza