Alchemy Springs

Name

Alchemy Springs

Legal name

Alchemy Springs

Website

https://alchemysprings.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Alchemy Springs operates an urban social bathhouse in San Francisco combining sauna, cold plunge, and communal spaces for individual wellness guests and corporate retreat clients; founded in 2020 by Anne Cannady and Jon Stein.

Ownership category

akta.pro rank

Product category

Social Bathhouse and Thermal Wellness Hospitality

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sauna & Steam Bath Facilities (HSADAKAC)

akta.pro secondary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Keywords

• Thermal wellness
• Social bathhouse
• Sauna experiences
• Cold plunge therapy
• Wellness hospitality

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Day Passes and Pass Packs: One-time purchases of session passes for Sauna Garden access. Available in 3-pass, 5-pass, and 10-pass bundles.
2. Private Event Rentals: Venue rental for corporate retreats, birthdays, milestone celebrations, and community events. Three tiers ranging from Essential ($500+) to Elevate full buyout ($5,000+), plus standalone sauna session rentals starting at $1,500.
3. Gift Cards: Digital gift cards available for purchase, enabling gifting of the wellness experience.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alchemy Springs operates a modern urban bathhouse and social wellness destination in San Francisco, currently running a 2,500 sq ft Sauna Garden preview experience with saunas, cold plunge, and communal spaces. The company is building out a 6,000 sq ft full-scale thermal bathhouse opening in 2026. Revenue is generated from prepaid Sauna Garden passes, private corporate and milestone event rentals across three tiers, and digital gift cards.

Product overview

Alchemy Springs operates as a single unified concept—a modern communal bathhouse and social wellness brand—centered on heat, water, and human connection. The core offering consists of the Alchemy Sauna Garden (a 2,500 sq ft outdoor preview experience, currently open) and the forthcoming full-scale Alchemy Springs Bathhouse (a 6,000 sq ft thermal bathhouse opening in 2026). These are supported by layered add-on products including prepaid multi-pass packs (3/5/10 passes via Momence), private event packages across three tiers (Essential, Elemental, Elevate), digital gift cards, and HSA/FSA payment integration via Flex. The brand positions itself as a 'fourth place' wellness destination distinct from gyms or members clubs, drawing inspiration from European and Asian bathing traditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Alchemy Springs Full-Scale Thermal Bathhouse A 6,000 sq ft thermal bathhouse and social wellness destination in San Francisco's Tenderloin neighborhood, opening in 2026. Inspired by European and Asian bathing cultures, it offers communal heat, water, and stillness experiences designed for re-grounding, reflection, and genuine human connection.
• Alchemy Sauna Garden (Preview Experience) A 2,500 sq ft outdoor sauna garden preview experience in San Francisco offering heat rituals, cold plunge, and connection spaces in a natural setting while the full thermal bathhouse is under development.
• Private Event Packages Private event hosting across three tiers: The Essential (indoor wellness studios with AV equipment, 10-250 guests, from $500), The Elemental (2-hour private Sauna Garden and Cold Plunge access with tea service, up to 100 guests, from $3,000), and The Elevate (full venue buyout including wellness classes, up to 300 guests, from $5,000), plus standalone sauna session rentals from $1,500 for groups over 10.
• Gift Cards Digital gift cards available for purchase through the company website, enabling the Alchemy Springs wellness experience to be gifted to recipients.

Quantifiable outcome

• 73% of Gen Z report feeling lonely sometimes or always
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Sean Manchester (Operations Advisor)minorOthersOperations advisor with background at Phoenix Hotel, Morgans Hotel Group, and Chambers. Contributing expertise in hospitality operations.
• Olle Lundberg (Architect Advisor)coreStrategic or Co-development PartnerArchitect from Lundberg Design who designed award-winning Slanted Door, Twitter HQ, and Mourad restaurants. Leading spatial design for Alchemy Springs.
• Mia Kyricos (Advisor)minorOthersAdvisor with background at Hyatt Hotels, Spafinder, Starwood Hotels, and Global Wellness Institute.
• Vince Kadlubek (Advisor)coreStrategic or Co-development PartnerCo-Founder and Board Director at Meow Wolf, providing expertise in spatial activations and immersive experience design.
• Michael Yarne (Advisor)minorOthersReal estate development consultant with experience at SF Mayor's Office, Build Inc., and Lend Lease.
• Dr. Marcus Coplin (Advisor)minorOthersVP of BANA (Balneology Association of N. America), physician and naturopathic doctor providing wellness expertise.
• Dr. Ashley Mason (Advisor)minorOthersPhD and MA, integrative psychologist and sauna researcher at UCSF Osher Center for Integrative Health.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Equinox: Premium fitness and wellness brand operating clubs across major US cities with integrated spa, sauna, and recovery amenities. Comparable as a broad wellness incumbent that increasingly layers social/communal wellness programming into its premium offering.
• Soho House: Global membership-based social club with houses incorporating spas, saunas, and pools. Broader comparable as the established template for paid-access social "third/fourth place" experience venues targeting creative-class urban professionals.

Emerging players

• Shape House: California-based social sweat lodge offering hour-long infrared sauna sessions in communal pods. Overlapping positioning on social wellness and heat-based recovery, though operating with a different modality (infrared pods vs saunas + cold plunge).
• SweatHaus: Austin-based sweat lodge and sauna social space offering communal heat experiences and cold plunges in a boutique setting. Comparable to Alchemy Springs on product category (social sauna) and Gen Z / millennial target market, though smaller and regionally focused.
• Tikun Spa: NYC-based wellness sanctuary blending hammam, sauna, and communal wellness programming in a sensory experience design. Overlapping positioning with Alchemy Springs on urban social wellness, ritual-led program design, and design-forward aesthetic.

Direct peers

• The Well: Membership-based wellness club combining spa, fitness, hammam, sauna, and social spaces in NYC. Directly comparable to Alchemy Springs' "fourth place" concept, with overlapping emphasis on social connection, mixed wellness programming, and premium positioning.
• Remedy Place: Self-described "social wellness club" offering saunas, cold plunges, and structured wellness programming across multiple US locations. Directly comparable on social wellness positioning, thermal contrast therapy product mix, and concentration on urban high-income consumers.
• Bathhouse (Brooklyn): Brooklyn-based modern bathhouse offering saunas, steam rooms, cold plunges, and communal spaces. Closely comparable to Alchemy Springs on product mix (thermal therapies, social design) and on serving urban wellness-curious millennials/Gen Z in a single, design-forward flagship.
• Othership: Toronto-origin social sauna and cold plunge brand with locations in Toronto and New York, plus a broader lifestyle apparel line. Directly comparable to Alchemy Springs on thermal contrast therapy product, social/community positioning, and urban millennial target market.
• Aire Ancient Baths: Operates a chain of urban thermal bathhouse experiences inspired by Greek, Roman, and Ottoman bathing traditions in cities including New York, Chicago, Toronto, and London. Most directly comparable to Alchemy Springs in product (thermal baths, sauna, massage), urban location strategy, and experiential positioning for adult consumers seeking communal relaxation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/AlchemySprings

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alchemy Springs