Boomerang Bike

What Boomerang Bike does

Boomerang Bike Corporation is a privately held IoT company founded in 2013 and headquartered in Santa Clara, California. The company designs and sells the CycloTrac, a GPS-enabled anti-theft tracking device that mounts to bicycles via water bottle mounts or clamp systems. The device uses 4G cellular connectivity and multi-satellite positioning (GPS, Beidou, GLONASS) to provide real-time bike tracking within approximately 10 feet, motion-sensing audible alarms, SMS/text alerts to the owner, geo-fencing, and ride analytics including distance, elevation, calories burned, and carbon offset data. The product line evolved from the original CycloTrac to the CycloTrac V2 (launched 2019), with a V4 generation announced for summer 2026.

The company operates a vertically segmented business model spanning four primary customer segments: individual cyclists, e-bike owners (protecting $1,000-$25,000+ assets), bike share operators and municipalities (Oklahoma City, El Paso, McAllen, Milwaukee, Madison, NYC, Stanford), and e-bike manufacturers who bundle or recommend the device (FLX, Pedego, Trek, Bosch, ELV Motors, Sierra E-Bike, Currie Technologies). Revenue is generated through hardware sales, recurring monthly rentals at $9.95/month (including hardware and cellular data), annual data plans at $44/year, and B2B fleet management subscriptions. Distribution combines direct-to-consumer e-commerce, independent bike shop point-of-purchase displays, OEM partnerships with e-bike manufacturers, and direct enterprise sales for fleet deployments across 16+ countries.

The company is led by founder Kevin Fahrner and operates with a small team of 1-10 employees. Strategic infrastructure includes partnerships with Verizon for cellular connectivity, Project 529 for bike registration, and integrations with payment (Stripe) and international shipping (Zonos) providers. In 2022, the company ran an equity crowdfunding campaign on StartEngine that raised approximately $34,614, indicating limited outside capital and a bootstrapped operating posture.

Name

Boomerang Bike

Legal name

Boomerang Bike Corporation

Website

https://boomerangbike.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Boomerang Bike Corporation is a private IoT company selling the CycloTrac GPS anti-theft tracker for bicycles. It serves individual cyclists, e-bike owners, e-bike OEMs including Trek and Bosch, and municipal bike share programs across 16+ countries via subscription and fleet management.

Ownership category

akta.pro rank

Product category

GPS Bike Anti-Theft IoT Hardware

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

E-Bikes & Electric Bicycles (CRACASAA)

akta.pro secondary industries

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA), Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

Keywords

• GPS bike tracking
• Anti-theft alarm
• Bicycle security IoT
• Fleet management system
• Cellular tracker device

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Data/Subscription Plans: Monthly rental payment of $9.95 includes hardware and data plan. Subscription term is 90 days with option to cancel after 90 days. Annual plans also available.
2. Device Hardware Sales: One-time hardware purchase at time of order, with hardware purchase separate from subscription.
3. Fleet Management Solutions: B2B fleet management system sold to cities, universities, and bike share operators for fleet-wide tracking and analytics.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Boomerang Bike designs, sells, and rents a GPS-enabled IoT anti-theft device (CycloTrac V2) that mounts to a bicycle and combines cellular-based real-time GPS tracking, a motion-sensing audible alarm, geo-fencing, and ride analytics, delivered through a cloud platform and smartphone apps. The device is offered as a monthly rental/subscription ($9.95/month including hardware and data) and the company also sells a Boomerang Fleet Management System for cities, universities, and bike-share operators needing centralized multi-bike tracking.

Product overview

Boomerang Bike offers a cloud-enabled GPS biking platform centered on the CycloTrac V2 device — a hardware unit that attaches to bicycles and provides anti-theft protection through motion-sensing alarms and GPS tracking. The system operates via a monthly subscription model ($9.95/month including hardware and data) and connects to smartphone apps on iOS and Android. For fleet operators managing bike share programs, the Boomerang Fleet Management System provides a dashboard for monitoring multiple bikes with real-time location tracking and ride analytics. A V4 product is announced for summer 2026.

Differentiator

Problem solved

Functional benefit

Brands

• CycloTrac: Advanced bicycle theft protection device combining GPS tracking with motion-sensing alarm. Available in V2 model with a V4 announced for summer 2026.
• Boomerang Fleet

Products and services

• Boomerang CycloTrac V2 GPS-enabled bicycle anti-theft IoT device with motion-sensing alarm, real-time tracking over 4G cellular networks, multi-satellite positioning, geo-fencing, and ride analytics (distance, elevation, calories, carbon offset). Mounts to bike frame via water-bottle cage or Gorilla Bike Clip clamp and is targeted at individual bike owners and e-bike owners seeking theft deterrence and recovery.
• Monthly Rental / Data Plan Subscription Subscription service priced at $9.95 per month that includes the Boomerang CycloTrac hardware rental and a cellular data plan for GPS tracking, alarm, geo-fencing, and app/dashboard connectivity; 90-day minimum term with option to cancel thereafter, with annual plans also available.
• Boomerang Fleet Management System Cloud-based fleet management dashboard sold to cities, universities, and bike-share operators for monitoring multiple Boomerang-equipped bikes simultaneously, with real-time location tracking, theft deterrence/recovery, and operational analytics; deployed by Oklahoma City, McAllen, El Paso, Columbus Indiana, Milwaukee, Madison, and New York City bike-share programs, plus Stanford University.

Quantifiable outcome

• Zero bikes stolen with Boomerang CycloTrac during San Jose Police Department sting operation
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Project 529coreStrategic or Co-development PartnerBoomerang recommends all customers and bike owners register with Project 529, an organization focused on protecting bikes from theft with a network of 400,000 cyclists and 400+ police departments. Boomerang sells their shield on their website and actively promotes the registration service to their customer base.
• Verizon (Cellular Network)coreTechnology or IntegrationVerizon provides cellular network connectivity for the CycloTrac devices. Plans include Verizon data service at $4.99/month after initial annual subscription.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Invoxia: Invoxia produces cellular GPS trackers for bikes, luggage, and pets with subscription-based tracking apps — directly comparable to Boomerang CycloTrac in hardware form factor and cellular subscription model.
• BikeFinder: BikeFinder is a Norwegian-built GPS tracker integrated into bike handlebars with cellular connectivity, offering theft tracking and recovery for individual cyclists and fleet operators — a direct bike-specific competitor to Boomerang.
• Sherlock GPS: Sherlock offers a hidden GPS tracker designed specifically for bicycles with cellular connectivity and a subscription app, serving the same anti-theft use case as Boomerang's CycloTrac.
• LandAirSea Systems: LandAirSea manufactures compact GPS trackers with cellular subscriptions used for vehicle and asset tracking — overlapping Boomerang's cellular-GPS anti-theft positioning.
• Tracki: Tracki sells small cellular GPS tracking devices with worldwide coverage and subscription plans for vehicles, bikes, and assets — overlapping Boomerang's hardware-plus-subscription model at the consumer asset-tracking layer.

Emerging players

• Knog: Knog designs bike accessories including locks and anti-theft lighting, with overlapping cycling-security consumer mindshare even though not a direct GPS tracker — adjacent competitor for retail shelf space and bundling with e-bikes.
• BQool / Bike Spike: Bike Spike and similar niche IoT bike-security startups offer GPS tracking and anti-theft alerts to cyclists, addressing the same consumer and small-fleet segment as Boomerang.

Broad incumbents

• Garmin: Garmin offers GPS-enabled cycling computers with anti-theft and tracking features embedded in its Edge product line — a broader incumbent with overlapping cycling technology and tracking functionality.
• Apple AirTag: Apple's AirTag is a mass-market Bluetooth tracker with the Find My network; widely adopted for low-cost bike anti-theft and a key indirect competitor to Boomerang's cellular solution.
• Tile (Life360): Tile, owned by Life360, is a broad consumer Bluetooth tracker brand that some cyclists use for bikes at lower cost than cellular solutions — represents the indirect competitive threat Boomerang must differentiate against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Boomerang_Bike
• Facebookfacebook.com/boomerangbike
• LinkedInlinkedin.com/company/boomerang-bike

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boomerang Bike