BikeFinder AS

What BikeFinder AS does

BikeFinder AS is a privately held Norwegian IoT company founded in 2015 in Stavanger that designs and sells GPS/GSM/Bluetooth tracking hardware for bicycles. Its core product is a tracker concealed inside the bicycle handlebar using a proprietary expansion-mechanism locking system, which requires a special tool for removal; the Gen2 device (launched 2024) layers LTE-M, NB-IoT, and Wi-Fi on top of GPS, GSM, and Bluetooth and ships with a built-in eSIM providing EU-wide coverage. A companion mobile app handles real-time positioning, theft reporting, battery monitoring, and push notifications, and the hardware carries an IP67 rating with up to 8 weeks of battery life per charge.

The business model combines one-time hardware sales (tracker at approximately $185, plus accessories such as the Dummy Bar End at $13.90) with recurring subscription plans ($4.99-$7.99 per month) that activate the device and enable tracking, plus three insurance-inclusive tiers (99-239 NOK per month on 24-month commitments in Norway, Sweden, Denmark, Finland, Germany, and the UK) bundled through Berkley Nordic. Go-to-market is hybrid: direct-to-consumer e-commerce shipping to 37+ countries, OEM integration with manufacturers such as Podbike, a dealer network, and event-driven visibility through the Team Visma | Lease a Bike sponsorship. Customers range from individual owners of high-value bikes (e-bikes, racing bikes, cargo bikes) to professional cycling teams, bike manufacturers, and fleet operators, with claims of 80% theft-recovery rates among reported stolen bikes and 90% customer satisfaction.

Name

BikeFinder AS

Legal name

BikeFinder AS

Website

https://bikefinder.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

BikeFinder AS is a Norwegian IoT company that designs GPS/GSM tracking devices hidden inside bicycle handlebars, selling hardware plus subscription plans (with bundled insurance in select markets) to individual cyclists, bike manufacturers, and professional cycling teams across 37+ countries.

Ownership category

akta.pro rank

Product category

Bicycle Anti-Theft GPS Tracking Hardware

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Bicycle GPS tracker
• Bike anti-theft device
• IoT bike tracking
• GPS tracking hardware
• Cycling security solutions

Headquarters

HQ city

Stavanger

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Hardware Sales: One-time sale of BikeFinder tracking device. Price is $185.00 for the tracker hardware. Also sells accessories including Dummy Bar End ($13.90), expansion mechanism, USB covers, and charging cables.
2. Subscription Plans: Recurring subscription required to activate tracker and enable tracking services. Three tiers available: Monthly ($7.99), Yearly ($5.99/month), 24-month ($4.99/month). Some subscriptions include bike insurance for Norway, Sweden, Denmark, Finland, Germany, and UK.
3. Insurance Integration: Bicycle insurance bundled with subscription in select markets. Provides peace of mind with full coverage including no deductible through partnership with Berkley Nordic.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

BikeFinder designs and sells a hardware GPS/GSM/Bluetooth tracking device that is concealed and locked inside a bicycle's handlebar using a proprietary expansion bolt mechanism. The device pairs with a mobile app and is activated through a recurring subscription that includes tracking services and, in select European markets, bundled bicycle insurance with no deductible through Berkley Nordic.

Differentiator

Problem solved

Functional benefit

Brands

• BikeFinder Tracker: Advanced GPS, GSM, and Bluetooth tracking device designed to be hidden and locked inside bicycle handlebars
• G1 Tracker
• Gen 2 Tracker
• Dummy Bar End

Products and services

• BikeFinder G1 Tracker First-generation BikeFinder GPS/GSM/Bluetooth tracking hardware concealed inside a bicycle's handlebar, designed for individual bike owners seeking anti-theft protection and recovery.
• BikeFinder Gen2 Tracker Second-generation BikeFinder tracker with multi-signal connectivity (GPS, GSM, Bluetooth, LTE-M, NB-IoT, Wi-Fi) and built-in eSIM, concealed inside the bicycle handlebar for anti-theft tracking and recovery.
• BikeFinder Tracking Subscription Recurring subscription service that activates the BikeFinder tracker and enables tracking through the BikeFinder mobile app; offered in monthly, yearly, and 24-month terms.
• BikeFinder Subscription with Bike Insurance BikeFinder subscription tier that bundles full-coverage bicycle insurance with no deductible alongside GPS tracking, provided through partner Berkley Nordic in Norway, Sweden, Denmark, Finland, Germany, and the UK.

Quantifiable outcome

• 80% of all reported stolen bikes are recovered with BikeFinder
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Berkley NordiccoreStrategic or Co-development Partner · 1 January 2025Insurance partnership for bicycle insurance coverage included with BikeFinder subscriptions in Norway, Sweden, Denmark, Finland, Germany, and UK. Provides full coverage with no deductible and no value loss through Berkley Nordic insurance. Tier 1 covers bikes up to 35,000 NOK, Tier 2 up to 62,500 NOK, Tier 3 up to 130,000 NOK.
• Team Visma | Lease a BikeflagshipStrategic or Co-development Partner · 1 January 2024Official tracking device partner to Team Visma | Lease a Bike (formerly Team Jumbo-Visma). BikeFinder supplies trackers to the entire professional cycling team. Partnership highlights commitment to bike security awareness. Marcel Kruithof, Manager Service Course: 'We are happy to welcome BikeFinder as a partner. BikeFinder supplies us with trackers for the whole team so we can protect all our riders' bikes against bike theft.' CEO Birgitte F. Sunde: 'We are proud to supply Team Visma | Lease a Bike with our tracking devices.'
• PodbikecoreOEM/ Whitelabel/ Licensing PartnerOEM integration partner where BikeFinder trackers are seamlessly built into Podbike e-bikes as standard security feature. Tracker is concealed deep within bike's structure, connected to bike's electrical system for direct charging. Janet Jømeland, Head of Marketing: 'Integrating BikeFinder into our bikes is crucial. It provides customers with peace of mind when investing in a premium bike like Podbike.'
• Team Jumbo-VismaflagshipStrategic or Co-development PartnerPredecessor to Team Visma | Lease a Bike partnership. In 2019, a bike thief stole a reserve racing bike from the roof of Team Jumbo-Visma's car before the start of Critérium du Dauphiné. The bike was never recovered, prompting the partnership. Partnership extension announced in 2024.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Invoxia: French company that sells discreet GPS bike/scooter trackers with subscription connectivity and app-based tracking — the closest like-for-like hardware + subscription competitor to BikeFinder in Europe.
• PowUnity (BikeTrax): Austrian manufacturer of the BikeTrax GPS tracker for e-bikes, with insurance partnerships and Bosch eBike Systems integration — direct overlap on hardware+subscription+insurance model.
• Velco: French IoT company building connected-bike hardware (including anti-theft tracking) for e-bike manufacturers and fleets — directly comparable OEM/IoT play.
• Tracefy: Dutch bike GPS-tracking provider focused on OEM integration with bike shops and manufacturers — analogous embedded-distribution model.
• Connected Cycle: French company offering a connected, anti-theft GPS device for bicycles with companion app — closely comparable D2C anti-theft tracker offering.

Emerging players

• Knog: Australian bike-accessory brand whose Scout bike tracker overlaps with BikeFinder's positioning as a premium accessory security device.
• Cycliq: Maker of Fly6/Fly12 bike cameras and lights with video-based theft evidence — adjacent category that overlaps with bike-security outcomes.

Broad incumbents

• Apple (AirTag): Broad incumbent offering a low-cost, network-effect consumer tracker that cyclists commonly use as a cheaper, software-only substitute for dedicated bike GPS devices.
• Samsung (SmartTag2): Broad incumbent offering a SmartThings-network tracker analogous to AirTag; competes on price with dedicated bike trackers.

Others

• Bosch eBike Systems: Dominant e-bike drive-system supplier with its own anti-theft/eBike Lock and eBike Flow app; a potential ecosystem gatekeeper for OEM-embedded tracking and a structural risk to small OEMs like BikeFinder.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BikeFinder AS