Firefly

Name

Firefly

Legal name

Firefly Technology Inc.

Website

https://firefly.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Emergency Management Software

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621), Computer Systems Design and Related Services (54151)

SIC

Services-Management Services (8741)

akta.pro primary industry

Fire Alarm & Life Safety Systems Integration (BPAKAGAF)

akta.pro secondary industries

Active Threat / Workplace Violence Preparedness & Response (BPABANAJ), Fire Alarm Monitoring & Dispatch (BPAKAFAC)

Keywords

• Emergency management software
• AI safety platform
• Gunshot detection systems
• Panic button hardware
• Campus safety infrastructure

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Software Subscriptions (Ember Safety Platform): Cloud-managed safety platform subscription for daily operations, emergency response coordination, asset management, and team coordination. Recurring revenue model with enterprise agreements.
2. Hardware Sales (Emergency Readiness Suite): Sale of panic buttons, gunshot detection sensors, and related hardware devices. Hardware margin is noted as strong with fast installation. Hardware runs on LTE network enabling no-wiring installs.
3. Partner Hardware Margin: Partners receive hardware margin on devices they facilitate (cameras, access control, other devices) that Firefly does not manufacture directly. Creates additional revenue stream for partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Firefly sells the Ember Safety Platform, a cloud-managed AI-powered software for daily operations, emergency response coordination, asset management, and team coordination, bundled with the Emergency Readiness hardware suite (panic buttons, AI-powered gunshot detection sensors, and related devices) that provides multi-path LTE connectivity for site-wide threat detection and alerting. The platform includes 3D site mapping, AI-driven incident triage, mass communications, native 911/EMS integration, and natural-language workflow automation, sold primarily to schools, hospitals, hotels, and retailers.

Product overview

Firefly offers a unified safety platform combining software and hardware. The Ember Safety Platform is the core cloud-managed software that connects every layer of protection, while the Emergency Readiness Suite provides hardware including Panic Buttons and Gunshot Detection. The platform is designed for organizations to modernize protection from daily operations to emergency response, integrating detection, alerting, communication, and EMS dispatch into a single system.

Differentiator

Problem solved

Functional benefit

Brands

• Ember Safety Platform: AI-powered cloud-managed safety platform that streamlines daily operations, protects organizations in emergencies, and helps scale teams with AI. Features include 3D site mapping, mass communications, EMS integration, AI response agent, asset management, people management, and roll call and mustering.
• Ember
• Ember Safety Platform

Products and services

• Ember Safety Platform Fully integrated cloud-managed safety platform that streamlines daily operations, protects organizations in emergencies, and scales teams with AI. Features 3D site mapping, mass communications across SMS/email/phone/push/Slack/Teams, direct EMS integration, AI Response Agent for incident detection and triage, asset management, people management, roll call and mustering, and natural-language workflow creation. Sold to schools, hospitals, hospitality properties, and retail chains.
• Emergency Readiness Suite Hardware product combining comprehensive detection, AI-powered noise analysis, and panic buttons to instantly call for help. Features pinpoint accuracy, weather resistance, 5-year battery life, and white-glove installation. Hardware connects via radio, LTE, and battery backup to ensure alerts reach responders even during outages. Sold to enterprise customers needing on-site safety infrastructure.
• Panic Buttons Discreet wearable or fixed-location panic buttons that trigger immediate alerts and share location with responders. Multi-path connectivity via radio, LTE, and battery backup ensures alerts reach help even during network outages. Targets staff and personnel at schools, hospitals, hotels, and retail locations.
• Gunshot Detection AI-powered sensors that verify gunshots and other critical sounds in seconds. Deployable indoors or outdoors for full-campus coverage with same-day protection capability. Integrated into the Emergency Readiness Suite and connected to the Ember Safety Platform.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• Partner IntegratorscoreChannel Partner/ Reseller/ DistributorBest-in-class integrators who bring AI-native safety technology to customers. Partners sell Firefly platform replacing legacy systems. Two-way deal flow with recurring revenue on every deployment. Hardware installs completed by partners with no-wiring, LTE-based hardware.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Status Solutions: Status Solutions delivers sensor-based mass notification, situational awareness, and life-safety communication for healthcare, education, and senior living. Its sensor-driven alerting and situational awareness overlap closely with Firefly's detection-plus-response platform.
• Verkada: Verkada offers a cloud-managed physical security platform combining cameras, access control, intercoms, and alarms — directly overlapping with Firefly's safety platform and target verticals (K-12, healthcare, hospitality, retail). Notably, Firefly's CEO previously scaled Verkada's Alarms business, making it the closest direct competitor.
• AlertMedia: AlertMedia is an emergency mass communication and threat intelligence platform serving enterprises with multi-channel alerts. It overlaps with Firefly's mass communications, employee safety, and incident coordination features across the same enterprise buyer base.
• ZeroEyes: ZeroEyes provides AI-powered gun detection video analytics layered onto existing camera systems, deployed heavily in K-12 and enterprise. It directly competes with Firefly's Gunshot Detection product line on the same active-threat use case.
• Rave Mobile Safety (Motorola Solutions): Rave provides emergency mass notification, panic button, and 911 integration solutions widely deployed in K-12 and higher education. Now part of Motorola Solutions, it competes directly with Firefly's Ember platform for the same compliance-driven Alyssa's Law budget.
• Omnilert: Omnilert offers an emergency notification and gun detection platform combining AI visual gun detection with mass communication — directly competing with Firefly's gunshot detection and mass communication features for education and enterprise customers.
• Singlewire Software: Singlewire's InformaCast platform provides mass notification, panic button, and emergency communication for K-12, healthcare, and enterprise — directly comparable to Firefly's mass communications and panic-button functionality.

Broad incumbents

• Motorola Solutions: Motorola Solutions offers a broad public-safety portfolio including radios, command-center software, body cameras, and (via Rave) mass notification. It serves as a much larger incumbent competing for the same emergency-response budget pools Firefly targets.
• Honeywell Building Technologies: Honeywell provides fire alarm systems, mass notification, and building management solutions across commercial real estate, healthcare, and education. It competes with Firefly for legacy safety-infrastructure replacement budgets.
• Johnson Controls: Johnson Controls is a major building-safety incumbent providing fire alarm, mass notification, and integrated building security solutions at scale. Its OpenBlue platform competes for the same enterprise safety infrastructure spending Firefly targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/firefly-nyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firefly