What Oisix Niigata Albirex Baseball Club does

Oisix Niigata Albirex Baseball Club (legal entity: 株式会社新潟プロ野球団) is a private professional baseball team operating in Japan's NPB Farm Eastern League. Founded in 2006 in Niigata Prefecture, the club joined the NPB Eastern League as a new participant in the 2024 season and rebranded under Oisix La Daichi Corporation's naming rights sponsorship in February 2025. The organization runs home games across multiple regional stadiums — primarily HARD OFF ECO Stadium Niigata (capacity ~18,000), with secondary venues at Nagaoka Yukyuzan, Joetsu Pearl Metal, Kashiwazaki Satoga-ike, and other municipal fields — serving local Niigata residents and baseball fans through professional minor league baseball, community outreach programs, youth baseball academies (野球塾), and regional revitalization initiatives across 20+ municipalities.

The team's revenue model combines several streams: ticket sales and broadcasting rights from NPB Farm League games, merchandise sales (uniforms, apparel, limited-edition goods), multi-tier corporate sponsorship (naming, uniform, official, and community tiers), stadium food and beverage concessions featuring local Niigata restaurants and producers, baseball academy tuition, and supporter membership fees. The customer base splits between individual sports fans and families in Niigata Prefecture (the primary segment) and a roster of regional corporate sponsors anchored by parent company Oisix La Daichi. There is no proprietary technology platform; the business operates on standard ticketing (TIGET), social media fan engagement (X, Instagram, YouTube, LINE, TikTok), and PR distribution partnerships (PR TIMES).

Operationally, the club reported ¥759 million in revenue for FY2024 with 14 staff (as of December 2025), making it a small organization relative to NPB parent-club farm teams but with a clear development pipeline — the team produced a record 3 players drafted by NPB organizations in the 2025 draft and surpassed 100,000 cumulative attendance in the 2025 season. Leadership includes Representative Director Ikeda Takushi, and former NPB player Kuwata Masumi was appointed Chief Baseball Officer for the 2026 season with an explicit mandate to build a culture of "strong, loved, chosen" baseball.

Name

Oisix Niigata Albirex Baseball Club

Legal name

株式会社新潟プロ野球団

Website

https://niigata-albirex-bc.jp

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Oisix Niigata Albirex Baseball Club is a private NPB Farm Eastern League baseball team founded in 2006, serving Niigata Prefecture fans through multi-venue professional games, youth baseball academies, regional sponsorship, and community revitalization programs across 20+ municipalities.

Ownership category

akta.pro rank

Product category

Professional Sports (Baseball)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional baseball
• Sports entertainment
• Baseball academy
• Stadium food services
• Community sports programs

Headquarters

HQ city

Niigata

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Baseball game operations: Revenue from ticket sales, broadcasting rights (as an NPB Farm League team), and game-day stadium operations including food and beverage concessions.
2. Merchandise sales: Sale of team-branded merchandise including uniforms, towels, T-shirts, bobbleheads, and limited-edition commemorative goods.
3. Sponsorship: Revenue from corporate sponsors at various tiers (main sponsor, uniform sponsor, official sponsor, regular sponsors), providing naming rights, branding, and promotional rights.
4. Stadium food and beverage concessions: Revenue from stadium gourmet food sales and third-party vendor commissions at HARD OFF ECO Stadium Niigata and other venues, with collaboration with local Niigata restaurants and food brands.
5. Baseball academy and clinics: Revenue from the baseball academy (野球塾) program offering coaching and training programs for youth across Niigata Prefecture.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Oisix Niigata Albirex Baseball Club operates a professional baseball team competing in the NPB Farm Eastern League. The organization delivers NPB Farm League games, ticket sales, team-branded merchandise, stadium gourmet food and beverages, baseball academy training programs for youth, and community baseball classroom activities. Operations are anchored at HARD OFF ECO Stadium Niigata with multi-venue home games across Niigata Prefecture.

Product overview

Oisix Niigata Albirex Baseball Club is a professional baseball team competing in the NPB Farm Eastern League. The club operates as a multi-faceted sports entertainment organization offering NPB Farm League baseball games, ticket sales, official merchandise, stadium gourmet food and beverages, baseball academy programs for children, community baseball classrooms, and various community outreach activities across Niigata Prefecture. The team plays home games primarily at HARD OFF ECO Stadium Niigata and Nagaoka Yukyuzan Baseball Stadium, with additional games at regional stadiums. The organization emphasizes regional revitalization through professional baseball, conducting extensive home town activities including youth baseball education, community events, and disaster recovery support.

Differentiator

Problem solved

Functional benefit

Products and services

• NPB Farm League Games
• Game Tickets and Stadium Admission
• Team Merchandise (Official Goods)
• Stadium Gourmet Food and Beverage
• Baseball Academy (野球塾)
• Baseball Classrooms (野球教室)
• Supporter Membership (後援会)
• Corporate Sponsorship Packages

Quantifiable outcome

• 3 players drafted by NPB teams in 2025 (record number)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Oisix La Daichi Co., Ltd. (オイシックス・ラ・大地株式会社)coreGTM or Marketing Partner · 1 January 2024Main sponsor and naming rights partner. The team is officially named 'Oisix Niigata Albirex BC.' Oisix La Daichi's development staff supervise stadium gourmet offerings. The company is also the parent of Shidax Contract Food Service which co-operates the team. Key executives (Takashima Kohei as Chairman, Shiraishi Natsuki as Board Director) hold leadership positions at the team operator.
• PR TIMES Corporation (株式会社PR TIMES)minorGTM or Marketing PartnerPR partner contract for the 2026 season. Participating in the SPORTS TIMES project, a PR support initiative for sports teams and organizations to proactively communicate with media and the public. Effective January 1, 2026.
• Shidax Contract Food Service Co., Ltd. (シダックスコントラクトフードサービス株式会社)minorStrategic or Co-development PartnerFood education seminar partnership. Shidax's registered dietitians provide sports nutrition education for youth baseball players and parents in Niigata. The company is a subsidiary of Oisix La Daichi Group, co-operating the team.
• NSG GroupminorGTM or Marketing PartnerGroup of educational and healthcare companies based in Niigata. Saito Susumu, Managing Director of NSG Holdings, serves as a board director of the team operator. Multiple sports-related schools within the group (International Medical College, International Culinary College, Apple Sports College) collaborate on team events.
• Komeri Corporation (株式会社コメリ)minorGTM or Marketing PartnerAgricultural and home improvement retailer headquartered in Nagaoka, Niigata Prefecture. Major regional sponsor supporting the team.
• Namics Corporation (ナミックス株式会社)minorGTM or Marketing PartnerUniform sponsor. Niigata-based IT/systems company that provides uniform sponsorship and hosts team players at corporate events.
• Alphas Group (アルファスグループ)minorGTM or Marketing PartnerHealthcare and nursing care company group based in Niigata Prefecture. Hosts team-sponsored appreciation days and community events at team games. Named sponsor of 'Alphas Group Thanks Day' events.
• Kakujogyo Holdings Co., Ltd. (角上魚類ホールディングス株式会社)minorGTM or Marketing PartnerNiigata-based seafood company operating retail fish markets. Sponsors and provides food products for stadium events.
• Axial Retailing Corporation (アクシアル リテイリング株式会社)minorGTM or Marketing PartnerRegional retail corporation in Niigata Prefecture, listed on the Tokyo Stock Exchange. Community sponsor.
• Echigo Seika Co., Ltd. (越後製菓株式会社)minorGTM or Marketing PartnerNiigata Prefecture-based confectionery company. Community sponsor supporting the team.
• Crafty Co., Ltd. (株式会社クラフティ)minorGTM or Marketing PartnerNamed sponsor of 'Crafty Thanks Day' season finale events. Operates the 'Yuisube' restaurant at the stadium.
• Niigata Nippo (新潟日報)minorGTM or Marketing PartnerMajor local newspaper in Niigata Prefecture. Sponsors team and provides media coverage.
• Suzuki Coffee (株式会社鈴木コーヒー)minorGTM or Marketing PartnerNiigata-based coffee roaster and retailer. Operates kitchen car at stadium games and serves as board director (Sato Ken, Representative Director).
• Niigata First Shuzo Co., Ltd. (新潟第一成章株式会社)minorGTM or Marketing PartnerSake brewery in Joetsu City, Niigata Prefecture. Supplies the 'Yamma' sake brand served at the stadium sake stand (first in Niigata).

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tokyo Yakult Swallows: NPB Central League club whose farm team competes in the Eastern League. Directly comparable as an NPB farm-league operator playing against the subject team in the same competitive division.
• Tohoku Rakuten Golden Eagles: NPB Pacific League club whose farm team is a direct competitor in the Eastern League, alongside other listed NPB farm peers. Rakuten is one of the operators the subject team plays against, making it the most directly comparable peer in terms of league structure and competitive context.
• Yomiuri Giants: NPB Central League's flagship franchise whose farm team competes in the Eastern League. Comparable as a directly competing NPB farm operator; differences in scale and brand recognition also benchmark the subject's upside ceiling.
• Hiroshima Toyo Carp: NPB Central League club operating a Western League farm team. Comparable NPB farm operator with similar minor-league economics and regional/local sponsorship dynamics.
• Chiba Lotte Marines: NPB Pacific League club whose farm team plays in the Eastern League — the same league the subject team competes in. Operating an NPB-affiliated farm team makes Lotte a directly comparable peer on league structure, broadcasting, and minor-league operations.
• Hanshin Tigers: NPB Central League club whose farm team plays in the Western League. Comparable in NPB minor-league operations and revenue model, though the Western League alignment provides a contrast in regional catchments.
• Saitama Seibu Lions: NPB Pacific League club with Eastern League farm participation; a directly competing NPB farm operator in the same minor-league division as the subject.
• Hokkaido Nippon-Ham Fighters: NPB Pacific League club with an Eastern League farm team, directly comparable to the subject as a competitor in the same NPB minor-league division with overlapping regional/community operations.
• Yokohama DeNA BayStars: NPB Central League club whose farm team plays in the Eastern League. Comparable as a directly competing NPB farm operator with similar multi-stream revenue (ticket, merchandise, sponsorship) and broadcast structure.

Broad incumbents

• BC League (Baseball Challenge League): Japan's independent professional baseball league. Relevant as the structural alternative to NPB Farm League status: the subject team previously operated in this ecosystem before joining NPB in 2024, and BC League teams remain comparable in scale, regional focus, and sponsorship-driven economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/albi_bc_pr
• YouTubeyoutube.com/user/albibc
• Facebookfacebook.com/albibc
• Instagraminstagram.com/albi_bc_pr/?hl=ja
• TikToktiktok.com/@albi_bc_pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oisix Niigata Albirex Baseball Club