Project Never Broken

What Project Never Broken does

Project Never Broken is a Terre Haute, Indiana-based nonprofit organization founded in 2021 following the line-of-duty death of Detective Greg Ferency on July 7, 2021. Its mission is to support law enforcement and first responder communities through mental health resources, peer support, and community-building events, framed around honoring the resiliency of humanity. The organization is led by Executive Director Shelley and operates without disclosed institutional investors or parent company backing.

The organization's product surface consists of community programs and ticketed events rather than a software platform. Flagship offerings include Cruise With A Purpose, a floating conference for first responders and their significant others priced at $1,290 per couple and scheduled for February 19-22, 2027; the Giovanni's Ring Keynote featuring retired undercover FBI agent Giovanni Rocco; the National Law Enforcement Survival Summit at the Terre Haute Convention Center; Party With A Purpose community fundraisers; Celebration of Life commemorations; and Response to Revenue, a 4-part entrepreneurship training series for first responders launched in 2025. Programming covers relationship communication, functional health and wellness, leadership development, and spiritual renewal, with on-board resources including confidential peer support and mental health professionals.

The revenue model is a hybrid of donations from individuals and organizations plus event registration fees. The only documented institutional capital is a $13,300 award from the Indiana Economic Development Corporation in August 2024. Marketing is conducted through earned media (Fox59, WTWO, WTHI TV, Inside Indiana Business), quarterly newsletters, Eventbrite ticketing, and word-of-mouth within the law enforcement community. Operating geographies span Indiana and New York, with no global footprint claimed.

Name

Project Never Broken

Legal name

Project Never Broken

Website

https://projectneverbroken.org

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Project Never Broken is a Terre Haute, Indiana-based nonprofit founded in 2021 to support law enforcement and first responders' mental health, peer connection, and community resilience, delivering its mission through donations and events including the Cruise With A Purpose floating conference.

Ownership category

akta.pro rank

Product category

First Responder Mental Health Support Services

NAICS

Emergency and Other Relief Services (624230), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Resilience, Preparedness Training & Exercises (HLAJAGAL)

akta.pro secondary industry

Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)

Keywords

• First responder support
• Law enforcement wellness
• Peer support services
• Trauma recovery programs
• Community mental health

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The nonprofit raises funds through donations from individuals, organizations, and community members who wish to support the law enforcement community.
2. Event Registration and Participation: Revenue generated from paid events such as the Cruise With A Purpose conference at $1,290 per couple, and other ticketed events like dinners and parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Project Never Broken is a nonprofit organization that provides community support services, educational programs, and events for first responders and their families. The organization's core focus is on mental health, healing, peer support, and trauma recovery for law enforcement officers and other first responders. Programs are delivered through community events, summits, training series, and keynote engagements designed to combat stigma around mental health in the first responder community.

Product overview

Project Never Broken is a nonprofit organization that provides community support services, educational programs, and events for first responders and their families. The organization operates as a unified charitable mission focused on mental health, healing, and peer support for law enforcement personnel, offering programs including the Cruise With A Purpose floating conference, Giovanni's Ring Keynote presentations, entrepreneurship training, survival summits, and community events. Rather than a platform-plus-modules software architecture, Project Never Broken delivers its mission through direct service programs, educational events, and community outreach initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Cruise With A Purpose: A floating conference designed exclusively for first responders and their significant others, featuring relationship communication, functional health & wellness, leadership for life & work, and spiritual renewal tracks.

Products and services

• Cruise With A Purpose

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Police Association: National advocacy organization supporting law enforcement officers. Overlaps with PNB in championing police welfare and community respect, though from a broader policy and advocacy angle.
• International Association of Chiefs of Police (IACP): Large professional association for law enforcement leaders. A broader incumbent that also addresses officer wellness and mental health as part of a wider portfolio of policing initiatives.

Direct peers

• Safe Call Now: Confidential crisis helpline staffed by first responders for first responders. Provides peer support services directly comparable to PNB's confidential peer support programming.
• Behind the Badge Foundation: Nonprofit supporting law enforcement families through peer support, education, and crisis intervention. Comparable target audience and family-focused support model to PNB.
• Concerns of Police Survivors (C.O.P.S.): National nonprofit supporting families of officers killed in the line of duty. Directly comparable to Project Never Broken in mission, target audience (law enforcement families), and peer-support programming model.
• Heroes' Mile: Provides retreats and resources for first responders battling PTSD and mental health challenges. Directly comparable retreat-based programming model to PNB's Cruise With A Purpose.
• The Wounded Blue: Nonprofit providing resources and support for injured and disabled law enforcement officers. Closely aligned with PNB's focus on first responder wellness, mental health, and trauma recovery.
• Badge of Life: Mental health awareness and suicide prevention organization for law enforcement officers. Comparable to PNB's stigma-free mental health support model for first responders.
• First Responder Support Network (FRSN): Provides peer support and critical incident response for first responders and their families. Comparable in offering structured mental health and peer support resources to the first responder community.

Others

• The Other Side of the Badge Foundation: Supports spouses and significant others of law enforcement officers. Comparable to PNB's inclusion of 'significant others' in its Cruise With A Purpose programming, addressing relationship strain and secondary trauma.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Never Broken