What Groupe Senef does

Groupe Senef, founded in 2011 by Momar Mbaye and Tariq Hamadouch and headquartered in Neuilly-sur-Seine, France, is a vertical SaaS provider serving labour-intensive service industries. The company operates a platform-plus-modules architecture anchored by three branded products: Progiclean for cleaning and multiservice operators, Progisap for personal services and home care (SAP/Autonomy), and Seenet for private security and guarding. The cloud-based ERP platform centralises sales management, field scheduling, service monitoring, invoicing, HR, and customer relations, with native integrations to Silae for payroll and Pennylane for accounting. The company complements its software with a Qualiopi-certified training institute (Senef Formation) and an active Users' Club for product co-construction, and acquired Ekium in 2023 to add SAP consulting and digital transformation services. Operating geographies span France as primary domestic market with 10+ countries covered internationally.

The business model combines recurring SaaS subscriptions on a quote-based annual billing cycle with bundled implementation, training, and ongoing professional services. Go-to-market is primarily direct enterprise and inside sales supported by vertical content marketing, industry association participation (FEP, Fedesap), events such as Interclean Amsterdam, and a community-led User Club. Customer base exceeds 2,000 organisations concentrated in SMB cleaning, home care, and security operators. Following Isatis Capital's 2023 minority investment, Oakley Capital acquired a majority stake in March 2026, explicitly to fund European market expansion and AI integration across the product portfolio. Additional strategic moves in 2026 include a partnership with Movework and a North American platform investment in Norda Stelo via the Ekium subsidiary.

Name

Groupe Senef

Legal name

GROUPE SENEF

Website

https://groupesenef.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Groupe Senef is a France-based vertical SaaS provider offering cloud ERP software for labour-intensive service businesses, serving 2,000+ customers across cleaning, home care, security, and hospitality via three branded platforms (Progiclean, Progisap, Seenet).

Ownership category

akta.pro rank

Product category

Vertical SaaS ERP for Field Service Operations

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Professional Services Automation (PSA) & Services ERP (HDAEAEAF)

akta.pro secondary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Vertical SaaS ERP
• Field service management
• Cleaning management software
• Home care software
• Security workforce software

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Software Subscriptions: Subscription-based SaaS licensing for vertical ERP software targeting labour-intensive service sectors including facility management, home care, and security services. Revenue generated through recurring software licenses.
2. Professional Services: Implementation, training, and ongoing support services bundled with software deployment. Includes certified Qualiopi training programmes for customer teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Groupe Senef sells cloud-based vertical SaaS ERP software for labour-intensive service businesses across cleaning/multiservices (Progiclean), home care and autonomy / Services à la Personne (Progisap), and private security and guarding (Seenet). The platform unifies scheduling, mobile field operations, HR, customer relations, and invoicing on a single web application, with native integrations to Silae (payroll) and Pennylane (accounting). The company complements its software with Qualiopi-certified training (Senef Formation) and a Users' Club community for product co-construction.

Product overview

Groupe Senef is a European leader in SaaS business software for service-intensive industries, operating a platform-plus-modules architecture centered on three core vertical solutions: Progiclean (cleaning and multiservices), Progisap (home care and autonomy), and Seenet (private security and guarding). The platform provides unified management of planning, scheduling, billing, human resources, and customer relations, with native integrations to ecosystem tools like Silae (payroll) and Pennylane (accounting). The company complements its software with a Qualiopi-certified training institute and a Users' Club community for co-construction with customers. An Oakley Capital investment in March 2026 is accelerating AI integration across all solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Progiclean: Cleaning and multi-services management solutions for facility management companies
• Progisap
• Seenet

Products and services

• Progiclean Web-based ERP and business management software for cleaning and multiservice companies. Centralises sales management, scheduling, service monitoring, invoicing, human resources, and customer relations on a single 100% web platform, with native integration to Silae for payroll. Targeted at professional cleaning, janitorial, and multiservice firms operating mobile field teams.
• Progisap Business software solution for SAP (Services à la Personne / home care services) and the autonomy sector. Manages scheduling, client records, billing, and field operations for home care and personal assistance providers, with a planning-to-invoicing workflow completed in a single click.
• Seenet All-in-one cockpit software for private security and guarding companies. Centralises scheduling, payroll (via Silae integration), and invoicing (via Pennylane integration) on a single platform, eliminating double data entry and reportedly reducing administrative workload by half. Positioned as an operations tool for Directeur d'exploitation at security firms.
• Senef Formation (Training Institute) Certified Qualiopi training institute offering web and mobile-accessible training courses designed to develop skills, structure practices, and support organisational evolution for professionals in demanding service environments. Delivered 1,700+ training hours to 2,200+ learners with an 8.9/10 NPS.
• Users' Club (Club Utilisateur) Customer community programme providing a structured space for exchanging ideas, sharing experiences, comparing practices, and contributing to the practical development of Groupe Senef solutions through customer feedback. Convenes 4 events per year with 150+ member professionals.

Quantifiable outcome

• Administrative time reduced by 50% through centralisation of planning, payroll (Silae), and invoicing (Pennylane) on a single platform
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Norda StelominorOthers · 4 May 2026Québec-based consulting engineering firm receiving strategic investment from Groupe Snef (through subsidiary Ekium), positioning Norda Stelo as Groupe Snef's North American platform with access to European, Middle Eastern, Australian, and Latin American markets.
• SilaecoreTechnology or IntegrationNative integration between Progiclean and Silae payroll software, eliminating double data entry for cleaning companies. Progiclean-Silae interface highlighted as a key advantage by customers, simplifying HR management for field-intensive businesses.
• Fédération des Entreprises de Propreté et Services (FEP)minorOthersPrimary industry association for professional cleaning companies in France. Fedesap logo displayed as part of the partner ecosystem; Groupe Senef participates in FEP regional AGMs and events.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Odoo: Belgian-headquartered open-source ERP suite offering modular apps covering accounting, HR, inventory, and project management. A horizontal competitor for mid-market customers who might otherwise select a vertical specialist like Groupe Senef.
• ServiceNow: Global enterprise platform with field-service management, HR, and operations workflows. Represents the broader-platform competitive threat; while not specialised in cleaning/SAP/security, enterprise customers may consolidate onto ServiceNow over time.
• Cegid: Major French cloud ERP, HR, and payroll software provider serving SMB and mid-market. Overlaps with Groupe Senef in payroll and HR for French SMBs and competes broadly for the same customer wallets, but does not specialise in labour-intensive field-service verticals.
• Sage: Global SMB ERP and accounting software provider with strong presence in France and the UK. Competes broadly for the same financial, HR, and operational workflows addressed by Groupe Senef, though without vertical specialization in cleaning, SAP, or security.

Direct peers

• Silae: Leading French cloud payroll and HR SaaS provider integrated with Groupe Senef. Both serve French SMBs with payroll-centric offerings; Silae is a partner but also a potential competitor as it could expand into vertical scheduling workflows.
• Pennylane: French cloud accounting and financial management SaaS for SMBs and accountants. Integration partner with Groupe Senef's Seenet product; operates in the same French SMB financial-software category with potential to add vertical workflows.
• Divalto: French mid-market ERP and field-service management software vendor. Competes directly with Groupe Senef in field-service scheduling, intervention management, and ERP for service-oriented French SMBs and mid-market firms.
• EBP (Sage Group): French SMB ERP and accounting software provider (now part of Sage) targeting SMEs with accounting, payroll, and commercial management. Direct competitor for the same French SMB customer base as Groupe Senef's three products.
• Nedap: Dutch vertical SaaS provider with strong positions in healthcare workforce management and security/loss prevention. Most directly comparable international peer to Groupe Senef given its focus on sector-specific software for labour-intensive industries.

Emerging players

• Skello: French workforce management SaaS focused on shift planning, time tracking, and HR for hospitality, retail, and healthcare. Competes with Groupe Senef on the scheduling and HR layer for shift-based service businesses, particularly in hospitality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-senef

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Senef