Reign Maker Group
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Reign Maker Group does
Reign Maker Group, Inc. is a New York-based private holding company founded in mid-to-late 2025 that operates a "constellation" of specialized agencies across the creator economy value chain. Its wholly owned and majority-owned portfolio includes The Now Agency (expert-led influencer marketing and social strategy), Reign Maker Talent (the central management brand providing shared capabilities and infrastructure), The Creator Rep Institute (a three-month training program for creator managers), Regatta Brand Partners (brand partnerships), You Know Who (boutique talent, 17 creators in lifestyle/fashion/beauty), Kernel Management (tech and coding creator management, launched April 2026 with Tim Ruscica as equity partner), North House Talent (10 creators, jointly owned with founder Noah Cohen), and Hyphen HQ (majority stake acquired June 2026, launching the HyphenShare profit-sharing program). The group serves two distinct customer sets — brands seeking creator-economy expertise and social-native marketing, and creators/talent managers seeking representation, brand-deal flow, and corporate back-office support.
The company makes money primarily through transaction fees on talent representation (commissions) and professional-services fees for marketing, brand partnership facilitation, and strategic advisory work. Distribution is direct-to-enterprise for brand work and direct-to-talent for creator representation, with no disclosed technology product or proprietary platform of its own; its core technology surface consists of Zeover's Generative Engine Optimization (GEO) platform integrated into The Now Agency's service stack. The model is differentiated by treating talent managers and creators as equity partners rather than commission-only contractors — a structure reinforced through HyphenShare and the Paradigm Talent Agency joint venture (formed October 2025) that bridges Hollywood representation with digital influence. No external funding rounds have been disclosed, and the company sits at 11–50 employees.
Reign Maker Group firmographics
Firmographics- Name
- Reign Maker Group
- Legal name
- Reign Maker Group, Inc.
- Website
- https://reignmakergroup.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Reign Maker Group industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Talent Management & Representation (MPAAAHAB)
- akta.pro secondary industries
- Creator Content Production & Co-Creation Studios (BPAFAHAD), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE)
Keywords
Where Reign Maker Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reign Maker Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Talent Representation and Management: Commission and management fees from representing creators and talent across various niches including tech, lifestyle, fashion, and beauty.
- Marketing and Brand Partnership Services: Fees from strategic advisory, influencer marketing campaigns, and brand partnership facilitation through The Now Agency and other marketing-focused subsidiaries.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Reign Maker Group product offering
Product offeringCore offering
Reign Maker Group is a creator economy holding company that operates a portfolio of specialized agencies providing brand strategy, influencer marketing, talent representation, and brand partnership services. The company connects brands with digital and traditional talent through wholly-owned and partner-stake subsidiaries spanning marketing, talent management, media, and education. Revenue is generated from management commissions on represented creators and fees for influencer marketing, brand strategy, and partnership campaigns.
Product overview
Reign Maker Group operates as a portfolio/constellation of specialized businesses at different points of the creator economy value chain, spanning talent management, marketing, brand partnerships, and media ventures. The portfolio includes The Now Agency (influencer marketing and social media), Reign Maker Talent (parent management company), The Creator Rep Institute (training program), You Know Who (boutique talent), Kernel Management (tech creator management), North House Talent (established creator management), Regatta Brand Partners (brand partnerships), and majority-owned Hyphen HQ (talent management with ownership programs). The company treats managers and agents as equity partners rather than commission-based employees and has formed a joint venture with Paradigm Talent Agency to bridge traditional talent representation with digital influence.
Differentiator
Problem solved
Functional benefit
Brands
- The Now Agency: Expert-led influencer marketing firm and social media agency helping organizations adapt, engage, and thrive in the new media landscape. Partners with brands to accelerate social-native adoption through strategic advisory, influencer marketing, and owned social media innovation.
- Reign Maker Talent
- The Creator Rep Institute
- You Know Who (YKW)
- Kernel Management
- North House Talent
Products and services
- The Now Agency Expert-led influencer marketing firm and social media agency helping organizations adapt, engage, and thrive in the new media landscape. Partners with brands to accelerate social-native adoption through strategic advisory, influencer marketing, and owned social media innovation.
- Reign Maker Talent Holds, manages, and provides strategic direction, shared capabilities, and infrastructure to operating agency brands. A strategic offering for managers to build their business while leveraging the benefits of a scaled network of qualified managers and industry leaders.
- The Creator Rep Institute Educational and professional development arm of Reign Maker Group; premier three-month training program for the next generation of creator managers, fueling a new job class while protecting a space through foundational learning.
- You Know Who (YKW) Boutique talent group shaping culture through taste, instinct, and strategy. YKW specializes in signing creators early in their careers before they build massive followings, currently managing 17 creators across lifestyle, fashion, and beauty niches.
- Kernel Management Creator management firm focused on tech and coding educators. In partnership with Tech With Tim, Kernel works with creator-operators to turn audiences into businesses and businesses into platforms, with focus on tech and AI education.
- North House Talent Talent management firm built for creators and brands at the top of their game, turning influence into impact and strategy into scale.
- Regatta Brand Partners Specialized business operating under the Reign Maker Group constellation, focused on brand partnerships within the creator economy value chain.
- Hyphen HQ Talent management company focused on creator representation through shared ownership. Founded by Victoria Bachan and Alicia Rose. Offers HyphenShare, a profit-sharing and options program that gives creators and talent managers an ownership stake in the agency.
Quantifiable outcome
- Tim Ruscica has 1.9M+ YouTube subscribers with hundreds of millions of views
- +1 more outcomes
Companies that use Reign Maker Group
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Reign Maker Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Reign Maker Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major, core and minor.
- Hyphen HQmajorReign Maker Group acquired a majority stake in Hyphen HQ, a talent management company founded by Victoria Bachan and Alicia Rose. The investment supports Hyphen's launch of HyphenShare, a profit-sharing and options program giving creators and talent managers ownership stakes in the agency. Expands Reign Maker Group's portfolio of creator economy businesses.
- ZeovercoreStrategic partnership between Reign Maker Group subsidiary The Now Agency and Zeover, an AI marketing technology company. Combines social-first creator-led content strategies with Generative Engine Optimization (GEO) to help brands improve visibility across AI-driven search and discovery platforms.
- Tech With Tim (Tim Ruscica)coreExclusive signing of Tim Ruscica as equity partner and launch of Kernel Management, a new creator management firm focused on tech and coding educators. Tim serves as equity partner and mentor. Initiative aims to identify, develop, and scale emerging talent in tech and AI education space.
- You Know WhominorPartnership with boutique talent firm You Know Who, co-founded by Joanna Giunta and Olivia Doherty in 2025. Specializes in signing creators early in their careers. Currently manages 17 creators across lifestyle, fashion, and beauty niches. Deal gives You Know Who access to Reign Maker Group's larger agency network.
- North House TalentminorJoint investment partnership with North House Talent, founded by Noah Cohen with a roster of 10 creators. Structured as joint ownership rather than acquisition, with Cohen retaining co-ownership. Provides North House access to Reign Maker's corporate infrastructure including accounting, finance, legal, and expanded opportunities.
- Paradigm Talent AgencymajorPartnership established in October 2025 between Reign Maker Group and Hollywood talent agency Paradigm. Marked convergence between creator and traditional entertainment representation models. Joint signings of multi-hyphenates Reza Jackson, Max Goodrich, and Grayson Boucher.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Reign Maker Group competitors and assessment
Company assessmentBroad incumbents
- Creative Artists Agency (CAA): Global entertainment and sports agency with significant creator economy activity through CAA Amplify and brand-endorsement capabilities. Comparable as a broad incumbent with creator representation overlapping Reign Maker Group's brand partnership services.
- WME (Endeavor): Parent of WME, one of the largest talent agencies globally, with material creator economy operations. Comparable as a broad incumbent that competes for the same brand-partnership and creator-talent budgets Reign Maker Group is targeting.
- United Talent Agency (UTA): One of the largest global talent and entertainment agencies with a dedicated UTA Creator Network and Influencer Talent division. Comparable as a scaled incumbent aggressively expanding into the creator representation space that Reign Maker Group targets.
Direct peers
- A3 Artists Agency: Full-service talent and literary agency representing actors, writers, directors, and content creators. Comparable in its expansion into digital talent representation and its model of operating agency brands across entertainment verticals.
- Digital Brand Architects (DBA): Influencer talent management and marketing agency representing creators across lifestyle, fashion, and beauty—categories overlapping You Know Who's roster. Comparable as a direct competitor for boutique creator talent and brand-partnership deals.
- Viral Nation: Influencer marketing and talent representation agency that historically operated as the largest creator representation firm; Reign Maker Group's CEO Jonathan Chanti was its President. Directly comparable business model spanning talent management, creator marketing, and brand partnerships.
- Range Media Partners: Newer-generation talent management firm representing actors, writers, directors, and digital creators with a multi-hyphenate focus. Comparable in its equity-partner-adjacent talent model and its bridge between Hollywood and creator representation.
- M88 (formerly Brillstein Entertainment Partners): Talent management company representing actors, comedians, writers, and creators. Closely comparable as a modern management firm pursuing multi-hyphenate talent and selective digital representation.
- The Stable: Influencer marketing agency serving Fortune 1000 brands with creator-led campaigns and content production. Closely comparable to The Now Agency on the influencer marketing and brand partnership services side of Reign Maker Group's portfolio.
Emerging players
- Hello Sunshine (Candle Media): Media company and talent platform built around a multi-hyphenate creator (Reese Witherspoon). Comparable as a brand built on a single talent with a portfolio of media, brand, and product extensions—an adjacent model to Reign Maker Group's multi-talent constellation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reign Maker Group social profiles
Digital presenceReign Maker Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reign Maker Group leadership team
Management profileNumber of profiles
Profiles5 records
Reign Maker Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Reign Maker Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reign Maker Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reign Maker Group
What does Reign Maker Group do?
Reign Maker Group is a creator economy holding company that operates a portfolio of specialized agencies providing brand strategy, influencer marketing, talent representation, and brand partnership services. The company connects brands with digital and traditional talent through wholly-owned and partner-stake subsidiaries spanning marketing, talent management, media, and education. Revenue is generated from management commissions on represented creators and fees for influencer marketing, brand strategy, and partnership campaigns.
Is Reign Maker Group a public or private company?
Reign Maker Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reign Maker Group founded?
Reign Maker Group was founded in 2025. It employs 11 to 50 people.
Where is Reign Maker Group based?
Reign Maker Group is headquartered in New York, United States, in the North America region.
How does Reign Maker Group make money?
Two revenue lines are on record. Talent Representation and Management is the primary driver. The others are marketing and Brand Partnership Services.
Who are Reign Maker Group's main competitors?
Broad incumbents on record are Creative Artists Agency (CAA), WME (Endeavor) and United Talent Agency (UTA). Direct peers are A3 Artists Agency, Digital Brand Architects (DBA), Viral Nation, Range Media Partners, M88 (formerly Brillstein Entertainment Partners) and The Stable. Hello Sunshine (Candle Media) is listed as an emerging player.
Does Reign Maker Group have an API?
No public API is recorded for Reign Maker Group.
What industry is Reign Maker Group in?
Reign Maker Group's product category is Marketing & Advertising Services. Its primary akta.pro industry code is MPAAAHAB, Creator Talent Management & Representation, with a secondary code of BPAFAHAD, Creator Content Production & Co-Creation Studios. Its NAICS code is 711410 and its SIC code is 7311.