Cowell Insurance Services

Name

Cowell Insurance Services

Legal name

Cowell Insurance Services

Website

https://cisinsurancesolutions.com

Company type

Private

Founded year

2009

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Product Sales: Insurance products and services offered through Cowell Insurance Services, an affiliated licensed insurance agency. Mariner advisory professionals may receive compensation in connection with the sale of insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Cowell Insurance Services provides personal and commercial property and casualty insurance as an affiliated licensed insurance agency, now operating under the Mariner brand following its March 2026 acquisition. Its offerings include home and real estate coverage, auto, umbrella and excess liability, valuable articles and collectibles, emerging risks (cyber liability, watercraft, aviation), commercial insurance program design, and claims advocacy, all coordinated with clients' broader wealth planning and financial strategy.

Product overview

Cowell Insurance Services is a property and casualty insurance provider that was acquired by Mariner in March 2026 and now operates under the Mariner brand as an affiliated licensed insurance agency. The company offers a unified portfolio of personal insurance products including home and real estate, auto, umbrella and excess liability, valuable articles and collectibles, and emerging risks coverage. These products are designed to be coordinated alongside broader financial strategy through Mariner's advisor ecosystem, with risk management decisions integrated with investments, estate planning, and long-term objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Home and Real Estate Insurance Coverage for primary, secondary, and vacation residences including protection for custom builds and high-value properties with limits reflecting reconstruction costs and inflation risk. Designed for high-net-worth households.
• Auto Insurance High-limit liability coverage and coverage for luxury, exotic, and collector vehicles with coordinated umbrella protection. Designed for affluent households.
• Umbrella and Excess Liability Liability limits ranging from $1M to $50M+, subject to carrier underwriting and eligibility, providing protection against financial exposure from personal injury claims and catastrophic events.
• Valuable Articles and Collectibles Coverage for jewelry, watches, fine art, wine, and collectibles with worldwide coverage options subject to carrier terms and underwriting.
• Emerging Risks Coverage Coverage for emerging risks including cyber liability and identity theft protection, watercraft, aviation, and recreational vehicles, and international liability exposure.
• Claims Advocacy and Ongoing Review Ongoing service for clients providing guidance throughout the claims process and periodic coverage reviews as assets and circumstances evolve.
• Business Risk Advisory and Commercial Insurance Programs Integrated risk advisory services for business clients covering insurance program design and claims coordination, delivered alongside broader financial strategy and long-term growth planning.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HUB International: HUB International is a large North American insurance brokerage offering personal and commercial coverage across diverse segments, comparable to Cowell as a full-service insurance intermediary serving both personal and commercial clients.
• Marsh McLennan: Marsh is a global insurance brokerage and risk advisory firm serving clients of all sizes with broad P&C capabilities, comparable to Cowell's risk advisory positioning at a much larger scale.
• Lockton: Lockton is the world's largest independent insurance brokerage with a substantial personal lines and HNW practice, broadly comparable to Cowell's HNW-focused P&C insurance agency model within a larger national footprint.

Direct peers

• USI Insurance Services: USI is a national insurance brokerage and risk management firm serving middle-market and personal clients, comparable to Cowell's mid-sized integrated risk advisory positioning.
• Brown & Riding: Brown & Riding is a specialty insurance brokerage with a personal lines and HNW practice, directly comparable to Cowell's HNW-focused P&C insurance offering.
• Alliant Insurance Services: Alliant is a national insurance brokerage offering personal and commercial coverage, directly comparable to Cowell's integrated personal/commercial P&C distribution model.
• RPS (Risk Placement Services): RPS is a specialty insurance brokerage with strong personal lines capabilities serving complex HNW and specialty risk clients, comparable to Cowell's HNW product portfolio.
• Holmes Murphy: Holmes Murphy is a Midwest-rooted insurance brokerage with personal lines and risk advisory capabilities, directly comparable to Cowell's Overland Park, Kansas heritage and integrated P&C advisory approach.
• IMA Financial Group: IMA Financial Group is a Kansas-based insurance and risk management firm, directly comparable to Cowell's Overland Park, Kansas roots and integrated personal/commercial P&C model.
• NFP (an Aon company): NFP is a national insurance brokerage and advisory firm serving personal and commercial clients, comparable to Cowell as a mid-sized insurance intermediary with advisory breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CowellServices
• Facebookfacebook.com/638496189824886

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cowell Insurance Services