Agriloom

What Agriloom does

Agriloom Ltd is a Kenyan agricultural trade orchestration platform headquartered in Nakuru, Kenya, founded to address structural inefficiencies in African agricultural markets, including post-harvest losses reported at up to 40%, opaque pricing for smallholder farmers, and fragmented logistics between farmers, aggregators, and buyers. The company operates Agriloom as a modular platform comprising PriceAI (AI-driven real-time price signals and yield forecasting), AgriMatch (a quality-verified marketplace with collection and delivery workflows), LoomPay (integrated payments and settlements via M-Pesa and bank transfer), Climate Intelligence (weather and crop-condition alerts), Markets (demand-side aggregation), and Insights (transaction dashboard), delivered through a web platform and an Android mobile app on the Google Play Store, with a white-label variant available for food processors. Its go-to-market is product-led, relying on self-serve onboarding through the mobile app and direct web access, supplemented by county-government partnerships (Homa Bay and Migori) for farmer acquisition and demo-request workflows for enterprise customers.

Agriloom monetizes through transaction and service fees on platform trades, with fees disclosed prior to transaction completion; no public pricing tiers exist and full or partial refunds are governed by a documented refund policy. The customer base spans smallholder farmers (3,000+ onboarded during an eight-month pilot), aggregators and vendors, urban and industrial buyers, two county governments, and processors evaluating the white-label deployment. To date, no external funding rounds have been disclosed, headcount remains at 1–10 employees, and the platform has facilitated 100+ metric tons of produce in pilot, supporting an announced expansion roadmap from Kenya into East Africa and Nigeria.

Name

Agriloom

Legal name

Agriloom Ltd

Website

https://agriloom.co.ke

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Agriloom is a Kenyan agritech platform that uses AI-driven price forecasting, a quality-verified marketplace, and integrated M-Pesa payments to connect smallholder farmers, aggregators, and buyers for transparent agricultural trade.

Ownership category

akta.pro rank

Product category

Agricultural Trade Platform

NAICS

Crop Production (111)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

akta.pro secondary industries

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Agricultural marketplace
• Agritech platform
• Price discovery API
• Mobile money payments
• Climate intelligence

Headquarters

HQ city

Nakuru

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Transaction Fees: Agriloom charges transaction fees or service fees for using the platform, clearly disclosed before transactions are completed
2. Platform Fees: Platform fees are charged on transactions; full refunds of platform fees may occur for full refunds due to platform errors, and partial refunds of fees may occur depending on circumstances

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Agriloom operates an AI-powered agricultural trade orchestration platform that combines a quality-verified marketplace (AgriMatch), realtime crop price intelligence (PriceAI covering 124 crops across Kenyan markets), integrated payment settlement via M-Pesa and bank transfers (LoomPay), climate and crop-condition alerts (Climate Intelligence), and a Processor white-label offering. The platform is delivered via web and Android mobile app and connects smallholder farmers, aggregators, vendors, and urban buyers across Kenya.

Product overview

Agriloom is a modular agricultural trade orchestration platform built around three core products: PriceAI (AI-powered price forecasting), AgriMatch (quality-verified marketplace), and LoomPay (payment settlements). These are complemented by Climate Intelligence (weather alerts), Markets (buyer-farmer connection), and Insights (transaction dashboard). Processors can access a white-label version. The platform is accessible via web and Android mobile app, serving smallholder farmers, aggregators, vendors, and urban buyers across Kenya.

Differentiator

Problem solved

Functional benefit

Brands

• PriceAI: Realtime price and yield signals powered by AI to help users time sales and purchases for better margins.
• AgriMatch
• LoomPay
• Climate Intelligence

Products and services

• PriceAI AI-powered pricing intelligence tool that provides realtime crop price signals and yield forecasts to help farmers, aggregators, and buyers time their sales and purchases for optimal margins, drawing on data across 124 tracked crops in Kenyan markets.
• AgriMatch Quality-verified marketplace connecting farmers, aggregators, and buyers with verified quality checks, collection, and delivery workflows for reliable agricultural trade settlement.
• LoomPay Integrated payment and settlement system handling payment initiation, provider callbacks, and auditable payout flows via M-Pesa and bank transfers for faster farmer payouts and reduced transaction disputes.
• Climate Intelligence Weather intelligence module providing early alerts on rain, drought, and changing crop conditions to help farmers and buyers prepare and adjust harvest, buying, and delivery plans.
• Markets Market infrastructure module that connects urban demand centers to fragmented farmer supply through an orchestrated network, enabling buyers to source from multiple farmers in one place.
• Insights Dashboard providing real-time updates on prices, deliveries, supplier information, and payment status to help users make quick decisions during trading activities.
• For Processors (White Label) White-label solution allowing food processors to use Agriloom's platform under their own brand identity to manage farmer sourcing, crop tracking, and payment workflows.
• Agriloom Mobile App (Android) Android mobile application providing Home, Marketplace, Crop Listings, and Account management features for farmers, aggregators, and buyers to act without back-office follow-up.

Quantifiable outcome

• Post-harvest loss reduction: Designed to reduce up to 40% post-harvest loss in African agriculture through coordinated demand, logistics, quality verification, and payments
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• County Governments (Homa Bay and Migori)coreStrategic or Co-development PartnerAgriloom partnered with county governments in Homa Bay and Migori for farmer onboarding and pilot deployment. These institutional partnerships enabled onboarding of 3,000+ farmers during the pilot phase and served as the foundation for the early aggregation and sale model that facilitated 100+ metric tons of produce.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cellulant: Pan-African digital payments and commerce platform serving agriculture among other verticals, including payment infrastructure across multiple African countries. Comparable to Agriloom's LoomPay/M-Pesa payment orchestration and African ag-market ambitions.

Direct peers

• iProcure: Kenya-focused agricultural input and produce B2B platform serving farmers, retailers, and processors with supply chain and data tools. Comparable to Agriloom's agri-marketplace and analytics positioning for the Kenyan market.
• Apollo Agriculture: Kenyan agri-fintech that uses data and mobile channels to deliver financing, inputs, and market access to smallholder farmers. Comparable to Agriloom in targeting Kenyan smallholders with a digitally-orchestrated trade and finance stack.
• Twiga Foods: Kenya-based B2B agricultural marketplace connecting smallholder farmers to urban retailers and processors via logistics and payments. Directly comparable to Agriloom's farmer-aggregator-buyer marketplace model with integrated settlement.
• Tulaa: Kenyan ag-marketplace combining input credit, advisory, and buyer linkages for smallholders via mobile. Comparable to Agriloom in serving smallholder farmers with a digital trade orchestration and finance workflow.

Emerging players

• Cropin: Global agri-intelligence platform offering farm data, predictive analytics, and traceability for agribusinesses. Comparable to Agriloom's PriceAI and Climate Intelligence capabilities for predictive decision support.

Regional players

• DeHaat: India-based full-stack agricultural services platform offering inputs, advisory, and market linkages to smallholders. Comparable to Agriloom's end-to-end farmer-to-buyer orchestration with embedded payments and intelligence.
• Agrostar: India-based ag-platform connecting farmers to inputs, advisory, and buyers via mobile. Comparable to Agriloom's mobile-first smallholder farmer onboarding and marketplace model, though focused on Indian agriculture.
• Farmerline: Ghana-based agritech providing marketplace access, agronomic advisory, and farmer data for West African smallholders. Comparable to Agriloom's smallholder trade orchestration and AI-driven intelligence features, but operating in West Africa.
• Complete Farmer: Ghanaian agritech marketplace connecting African farmers to global buyers with quality control and logistics. Comparable to Agriloom's quality-verified marketplace and cross-stakeholder coordination, though operating in Ghana.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agriloom