Tansy
Tansy operates an AI-powered healthcare concierge app that helps individuals and families book appointments, find providers, navigate insurance, and coordinate care across members. Monetized via freemium tiers ($9.99-$17.50/month) with a separate B2B offering.
- Company typePrivate
- Founded2024
- HeadquartersDetroit, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Tansy does
Tansy AI, Inc. is an early-stage consumer healthcare technology company founded in 2024 and headquartered in Detroit, Michigan. Its product, the Tansy app, is an AI-powered healthcare concierge that uses a conversational interface to book medical, dental, and vision appointments, find and connect users with providers, navigate insurance coverage and benefits, manage family healthcare across multi-member "Circles," and deliver personalized reminders and recommendations. Underlying capabilities combine natural language processing, a personalization/recommendation layer, and process automation around scheduling and reminders; Tansy has not disclosed proprietary models or in-house training infrastructure, and the system is consistent with an application layer on third-party AI services.
Tansy operates a freemium, product-led go-to-market distributed through its website (tansy.ai) and the iOS App Store, targeting individuals and families managing healthcare for multiple members. Monetization is anchored in a three-tier subscription — Start (free), Grow at $9.99/month or $99/year, and Thrive at $17.50/month or $149/year — with usage limits scaling by tier, plus an introductory pilot offering at $3.50/month for the first three months. A separate B2B sub-brand, Tansy Health (tansy.health), extends the same concierge capabilities to enterprise customers via direct sales, constituting a second commercial track alongside the consumer self-serve funnel.
The company is privately held, employs 1-10 people, and has received early-stage funding from Precursor Ventures and Slauson & Co. No revenue, patents, certifications, or regulatory clearances are disclosed, and the operating footprint is U.S.-only. Marketing is primarily content-led through The Tansy Journal blog and named user testimonials.
Tansy firmographics
Firmographics- Name
- Tansy
- Legal name
- Tansy AI, Inc.
- Website
- https://tansy.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tansy operates an AI-powered healthcare concierge app that helps individuals and families book appointments, find providers, navigate insurance, and coordinate care across members. Monetized via freemium tiers ($9.99-$17.50/month) with a separate B2B offering.
- Ownership category
- akta.pro rank
Where Tansy is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tansy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Subscription Tiers: Tansy operates a tiered subscription model with three levels: Free (limited inquiries and bookings), Grow ($9.99/month or $99/year with expanded limits), and Thrive ($17.50/month or $149/year with unlimited access). The freemium approach acquires users at no cost with upgrade paths to premium tiers.
- Pilot Program Subscription: Early pilot program offered at $3.50/month for first three months, then transitioning to $17.50/month for continued service access. This represents a promotional introductory pricing for pilot participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with basic healthcare management features and limited bookings |
| Subscription | Monthly | Mid-tier with expanded limits and referral management |
| Subscription | Monthly | Premium unlimited tier with custom health plans |
| Subscription | Monthly | Pilot program introductory pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Tansy product offering
Product offeringCore offering
Tansy is an AI-powered healthcare concierge platform available as a mobile and web application that helps individuals and families coordinate healthcare tasks end-to-end. Its offering centers on a conversational AI assistant that finds providers, books and reminds users about medical, dental, and vision appointments, navigates insurance coverage and benefits, centralizes health records, and manages care for multiple family members through shared "Family Circles." The company also offers a separate enterprise version, Tansy for Businesses (tansy.health), that extends the same capabilities to teams and organizations.
Product overview
Tansy is a unified AI-powered healthcare concierge platform that combines an mobile/web app with multiple integrated features for comprehensive family healthcare management. The core Tansy App serves as the central platform offering AI Chat with Personalization, Family Circles for multi-member management, Provider Finding, Insurance Navigation, and Appointment Scheduling capabilities. The platform operates through three pricing tiers (Start Free, Grow at $9.99/mo, and Thrive at $17.50/mo) with varying levels of provider inquiries and appointment bookings. The Tansy Concierge Appointment Service Pilot Program provides the underlying scheduling service for medical, dental, and vision appointments. Additionally, Tansy for Businesses (at tansy.health) extends the platform to enterprise customers seeking team healthcare management solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Tansy Health: Business/enterprise version of Tansy healthcare coordination service targeted at teams and organizations.
Products and services
- Tansy App The flagship consumer mobile and web application providing AI-powered chat, appointment scheduling, provider finding, insurance navigation, health record management, and family healthcare coordination for individual users and families in the United States.
- Tansy for Businesses Enterprise version of Tansy's healthcare concierge service that provides AI-powered healthcare coordination, appointment booking, insurance navigation, and family care management to employees and teams of business customers.
- Tansy Concierge Appointment Service Pilot Program A pilot personalized scheduling service that handles booking of medical, dental, and vision appointments on behalf of individual subscribers through a monthly subscription.
Companies that use Tansy
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Tansy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Tansy partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Tansy competitors and assessment
Company assessmentDirect peers
- HealthJoy: HealthJoy is an AI-powered benefits navigation and healthcare concierge platform for employees, helping users understand coverage and find care. Closest direct analog to Tansy's Insurance Navigation and concierge appointment capabilities, with the difference that HealthJoy is B2B-first and Tansy leads with D2C.
- K Health: K Health is an AI-driven primary care platform offering symptom checking, virtual visits, and ongoing care coordination. Overlaps directly with Tansy's AI Chat with Personalization and care navigation, but is positioned more as a clinical provider than a family concierge.
- Solv Health: Solv Health offers online booking for urgent care and other providers with transparent pricing. Comparable to Tansy's provider discovery and same/next-day appointment scheduling workflow.
- Zocdoc: Zocdoc is a consumer-facing platform for finding doctors and booking appointments online, with insurance-based provider search. Highly comparable to Tansy's Provider Finding and Appointment Scheduling features, though Zocdoc is broader/established and Tansy layers on family coordination and AI chat.
Broad incumbents
- One Medical (Amazon One Medical): One Medical (now part of Amazon) combines membership-based primary care with a digital app for booking and care coordination. Overlaps with Tansy's concierge appointment and benefits experience, but One Medical owns clinical delivery while Tansy orchestrates third-party providers.
- Babylon Health: Babylon offers AI-driven symptom checking and virtual primary care subscriptions. Competes with Tansy's AI Chat with Personalization and benefits navigation in international and employer markets.
- Hims & Hers Health: Hims & Hers is a consumer health brand with subscription telehealth, prescription delivery, and care coordination. Comparable as a consumer subscription healthcare app with PLG, though focused on treatment delivery rather than coordination.
Emerging players
- Maven Clinic: Maven provides virtual care and family health coordination (with strong focus on women's, maternal, and family health). Comparable to Tansy's Family Circles and multi-member care management thesis, though Maven is B2B-anchored and clinical-first.
- Solace: Solace is a healthcare navigation service pairing consumers with advocates who help with insurance, billing, and provider matching. Adjacent to Tansy's Insurance Navigation and concierge booking, but human-advocate-led rather than AI-led.
- Zocdoc Vision / Talkiatry: Talkiatry is a virtual psychiatry network that helps users find in-network mental health providers and book online — comparable to Tansy's Mental Health Coverage Support module referenced on its blog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tansy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tansy leadership team
Management profileNumber of profiles
Tansy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tansy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tansy
What does Tansy do?
Tansy is an AI-powered healthcare concierge platform available as a mobile and web application that helps individuals and families coordinate healthcare tasks end-to-end. Its offering centers on a conversational AI assistant that finds providers, books and reminds users about medical, dental, and vision appointments, navigates insurance coverage and benefits, centralizes health records, and manages care for multiple family members through shared "Family Circles." The company also offers a separate enterprise version, Tansy for Businesses (tansy.health), that extends the same capabilities to teams and organizations.
Is Tansy a public or private company?
Tansy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tansy founded?
Tansy was founded in 2024. It employs 1 to 10 people.
Where is Tansy based?
Tansy is headquartered in Detroit, United States, in the North America region.
How does Tansy make money?
Two revenue lines are on record. Subscription Tiers are the primary driver. The others are pilot Program Subscription.
Who are Tansy's main competitors?
Direct peers on record are HealthJoy, K Health, Solv Health and Zocdoc. Broad incumbents are One Medical (Amazon One Medical), Babylon Health and Hims & Hers Health. Emerging players are Maven Clinic, Solace and Zocdoc Vision / Talkiatry.
Does Tansy have an API?
No public API is recorded for Tansy.