Solace
Solace is a digital health platform that connects U.S. Medicare and Medicare Advantage beneficiaries with a national network of 2,000+ licensed healthcare advocates via phone, video, text, and email to coordinate care, secure prior authorizations, manage insurance appeals, and navigate complex medical journeys.
- Company typePrivate
- Founded2022
- HeadquartersRedwood City, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Solace does
Solace is a digital health company founded in 2022 by Jeremy Gurewitz (CEO) and Sara Sargent (CPO) and headquartered in Redwood City, California, operating a fully-remote team of 251–500 employees. The company connects U.S. Medicare and Medicare Advantage beneficiaries with a national network of 2,000+ licensed healthcare advocates — predominantly registered nurses, licensed clinical social workers, and other clinical professionals — via phone, video, text, and email. Advocates execute hands-on care-navigation work on behalf of patients, including scheduling appointments, securing prior authorizations, managing insurance appeals, coordinating transitions of care, organizing medical records, and reducing medical bills. Clinical services are delivered through a wholly-owned subsidiary, Solace Health Medical Group, Inc., a California professional corporation whose board-certified physicians and clinical psychologists perform intake evaluations and supervise advocates under CMS-recognized care management programs.
The company's core technology is a digital advocacy platform that pairs a proprietary patient-to-advocate matching algorithm with a virtual care delivery stack (video, phone, text, secure messaging) operating across all 50 states and Washington, D.C. Patient-facing surfaces include the Solace Patient Platform (app.solace.health) and an insurance eligibility-checker tool (find.solace.health); provider-facing and payer-facing portals feed patients into the same advocate network. Solace serves family caregivers as a secondary segment and works with a roster of referral partners that includes MD Anderson Cancer Center, NYU Langone Health, Oak Street Health, St. Vincent Health, Marian University, the Alzheimer's Association, Always Best Care Senior Services, and the Disabled American Veterans (DAV).
Solace makes money primarily by delivering clinician-led care-management services through Solace Health Medical Group, Inc. and billing Medicare, Medicare Advantage plans, and major commercial insurers (UnitedHealthcare, Humana, BCBS, Aetna, Cigna, Wellcare, and 700+ others) under CMS-aligned programs; over 95% of patients pay $0 out of pocket. The company also generates revenue through payer and provider partnerships as it scales. Across three rounds — a $14M Series A led by Inspired Capital (Aug 2024), a $60M Series B led by Menlo Ventures (Apr 2025), and a $130M Series C led by IVP (Feb 2026) — Solace has raised $211 million at a $1B+ unicorn valuation, reports a $10M annualized revenue run rate as of early 2025, serves 20,000+ patients monthly through 2,000+ advocates, and has indicated a target 2028 IPO.
Solace firmographics
Firmographics- Name
- Solace
- Legal name
- Solace Health Medical Group, Inc.
- Website
- https://solace.health
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Solace is a digital health platform that connects U.S. Medicare and Medicare Advantage beneficiaries with a national network of 2,000+ licensed healthcare advocates via phone, video, text, and email to coordinate care, secure prior authorizations, manage insurance appeals, and navigate complex medical journeys.
- Ownership category
- akta.pro rank
Solace industry classification
Industry- Product category
- Healthcare Advocacy Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Offices of Physicians, Mental Health Specialists (621112), Other Individual and Family Services (624190)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)
- akta.pro secondary industries
- Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO), Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)
Keywords
Where Solace is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Solace business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Medicare / Medicare Advantage clinical services billing: Solace Health Medical Group, Inc. delivers clinician-led care management services that align with CMS-recognized programs; services are billed to Medicare and Medicare Advantage plans (and major commercial insurers), with most patients paying $0 out of pocket. Revenue is recurring, tied to covered-member utilization of advocate services.
- Payer and provider partnership revenue: Solace deepens partnerships with payers and providers as it scales; in 2024 the company generated a $10M revenue run rate at the start of 2025, with growth funded by payer/provider relationships and expansion of CMS-aligned care management programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-covered: Original Medicare and most Medicare Advantage plans; most patients pay $0 |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Solace product offering
Product offeringCore offering
Solace operates a healthcare advocacy marketplace that connects Medicare and Medicare Advantage beneficiaries with a national network of more than 2,000 licensed healthcare advocates (primarily RNs and other clinical professionals) who provide end-to-end care coordination via video, phone, text, and email. Clinical services are delivered through Solace Health Medical Group, Inc., a physician-led provider group operating under CMS-recognized care management programs, with over 95% of patients paying $0 out of pocket because services are covered by Original Medicare and most major insurance plans.
Product overview
Solace operates a single platform — the Solace Healthcare Advocacy Platform — wrapped around a multi-portal architecture rather than a suite of standalone products. The core platform connects patients (predominantly Medicare and Medicare Advantage beneficiaries) with a nationwide network of Solace Care Advocates (RNs and other licensed professionals) via phone, video, text, and email. Patient-facing surfaces include the Solace Patient Platform (app.solace.health) and the Solace Eligibility / Finder Tool (find.solace.health), which lets users verify coverage before booking. B2B portals — For Providers (referral pathway for physicians and health systems) and For Payers (contracted care-management programs) — feed patients into the same advocate network. Clinician-led services are delivered through Solace Health Medical Group, Inc., a separate provider group that operates CMS-recognized care management programs. Twelve named advocate capabilities (Schedule Appointments, Communicate with Doctors, Clarify Instructions, Attend Appointments, Reduce Medical Bills, Coaching & Support, Locate Local Resources, Organize Medical Documents, Keep Family Members Updated, Manage Insurance Appeals, Manage Transitions of Care, Research Conditions & Solutions) function as modules on top of the core platform. Health Solace® Articles is an editorial sub-brand that supports patient education and top-of-funnel engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Solace Healthcare Advocacy Platform
- Solace Patient Platform (app.solace.health)
- Solace Eligibility / Finder Tool (find.solace.health) Eligibility-checker web application that allows prospective patients to verify insurance coverage (Medicare, Medicare Advantage, and other payors) before booking an advocate.
- For Providers (Referral Program) Referral pathway that lets physicians and health systems refer patients into Solace's advocacy network for post-visit support and care coordination, with a dedicated web form and updates back to the referring clinician.
- For Payers (Payer Solutions) B2B offering through which health plans (Medicare Advantage, commercial) contract with Solace Health Medical Group, Inc. to deliver CMS-recognized care management programs that improve outcomes and reduce total cost of care.
- Solace Health Medical Group, Inc. The clinician-led provider group within Solace that delivers in-network clinical and care-management services under CMS-recognized programs, forming the contractual and clinical backbone for payer partnerships.
- Health Solace Articles Editorial content library (articles and newsletters) that educates patients and caregivers on navigating diagnoses, insurance, billing, and care coordination; supports top-of-funnel engagement for the core advocacy platform.
- Solace Care Advocate Network National network of 2,000+ healthcare advocates (registered nurses, social workers, and other licensed clinical professionals with an average of 16 years of experience) who deliver advocacy via phone, video, text, and email.
Quantifiable outcome
- 10x year-over-year growth in patients served
- +6 more outcomes
Companies that use Solace
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Solace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature4 records
Solace partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship community partner, core payer partner, flagship payer partner and minor payer partner.
- DAV (Disabled American Veterans)flagship community partnerDAV announced a new partnership with Solace Health as its first partner of 2026, supported by a donation from Solace to advance DAV's mission. The collaboration helps veterans who split their care between VA and private health systems navigate complex requirements, with Solace providing care coordination at little or no cost.
- UnitedHealthcarecore payer partnerUnitedHealthcare is listed on Solace's payers, outcomes, and care-for-loved-ones pages as a covered insurance plan; Solace's appeals page explicitly names UnitedHealthcare among insurers it handles appeals for daily.
- Humanacore payer partnerHumana is listed on Solace's payers, outcomes, and care-for-loved-ones pages as a covered insurance plan and is named among insurers for which Solace manages insurance appeals.
- Blue Cross Blue Shield (BCBS)core payer partnerBCBS is listed on Solace's payers and care-for-loved-ones pages as a covered insurance plan, and the cancer-specialty page features the BCBS logo among the 700+ insurance plans Solace accepts.
- Medicareflagship payer partnerOriginal Medicare is the primary coverage source for Solace patients; Solace's services are aligned with CMS-recognized care management programs and ~95%+ of Solace patients pay nothing out of pocket thanks to Medicare coverage.
- Aetnacore payer partnerAetna is listed on Solace's payers and care-for-loved-ones pages as a covered insurance plan, and the cancer-specialty page features the Aetna logo among accepted plans.
- Cignacore payer partnerCigna is listed on Solace's payers and care-for-loved-ones pages as a covered insurance plan, and the cancer-specialty page features the Cigna logo among accepted plans.
- Wellcareminor payer partnerWellcare is listed on Solace's payers and care-for-loved-ones pages as a covered Medicare Advantage plan accepted by Solace.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Solace competitors and assessment
Company assessmentDirect peers
- Health Advocate: Health Advocate is one of the largest U.S. patient advocacy and care-navigation providers, offering RN-led advocacy and care coordination to employers and health plans. It is the closest direct competitor to Solace in the payer/employer-paid advocacy space.
- PinnacleCare: PinnacleCare delivers personalized health advocacy, medical research, and care-navigation services to individuals, employers, and concierge practices. It is a direct peer to Solace in the human-led advocacy and care-navigation category.
- Wellthy: Wellthy is a care concierge and care-coordination platform that helps families manage complex care for loved ones. Like Solace, it focuses on human-led care coordination, although Wellthy is primarily employer-paid and family-care focused.
- DUOS: DUOS is a digital health company that pairs older adults with personal Care Advisors who help them navigate Medicare, manage benefits, and access services. It is a direct peer to Solace in the Medicare-beneficiary-focused advocacy space.
Emerging players
- Care.coach: Care.coach delivers always-on, person-centered virtual care support combining human advocates with conversational AI for health plan and PACE populations. It overlaps with Solace on Medicare care navigation and behavioral support, with a more AI-forward delivery model.
Broad incumbents
- One Medical (Amazon): One Medical, now part of Amazon, is a tech-enabled primary care platform combining in-person and virtual care, including care coordination and navigation. It is a broad incumbent overlapping with Solace on patient-facing care navigation and primary care services for insured populations.
- Privia Health: Privia Health is a national physician-enablement company serving value-based primary care, specialty, and ACO programs. It is comparable to Solace in serving value-based care populations and care management for Medicare patients, though Privia's primary offering is a provider network rather than consumer-facing advocacy.
- Devoted Health: Devoted Health is a Medicare Advantage plan and care-delivery company that pairs members with dedicated guides and clinicians. It overlaps with Solace in providing Medicare-focused, high-touch care navigation and care management.
- Aledade: Aledade partners with independent primary care practices in value-based care arrangements, including ACO REACH and MSSP, with a focus on Medicare populations. It is comparable to Solace in operating at the intersection of Medicare, value-based care, and care coordination.
Others
- Patient Advocate Foundation: Patient Advocate Foundation is a national nonprofit that provides case management and advocacy services to under- and uninsured patients with chronic, life-threatening, and debilitating illnesses. It is thematically related to Solace but operates as a nonprofit rather than a commercial marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Solace social profiles
Digital presenceSolace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solace leadership team
Management profileNumber of profiles
Profiles4 records
Solace subsidiaries and ownership
Company hierarchySubsidiaries1 record
Solace funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solace
What does Solace do?
Solace operates a healthcare advocacy marketplace that connects Medicare and Medicare Advantage beneficiaries with a national network of more than 2,000 licensed healthcare advocates (primarily RNs and other clinical professionals) who provide end-to-end care coordination via video, phone, text, and email. Clinical services are delivered through Solace Health Medical Group, Inc., a physician-led provider group operating under CMS-recognized care management programs, with over 95% of patients paying $0 out of pocket because services are covered by Original Medicare and most major insurance plans.
Is Solace a public or private company?
Solace is a private company. It is classified as venture growth investor backed and is currently operating.
When was Solace founded?
Solace was founded in 2022. It employs 251 to 500 people.
Where is Solace based?
Solace is headquartered in Redwood City, United States, in the North America region.
How does Solace make money?
Two revenue lines are on record. Medicare / Medicare Advantage clinical services billing is the primary driver. The others are payer and provider partnership revenue.
Who are Solace's main competitors?
Direct peers on record are Health Advocate, PinnacleCare, Wellthy and DUOS. Care.coach is listed as an emerging player. Broad incumbents are One Medical (Amazon), Privia Health, Devoted Health and Aledade. Patient Advocate Foundation is listed as an others.
Does Solace have an API?
No public API is recorded for Solace.
What industry is Solace in?
Solace's product category is Healthcare Advocacy Services. Its primary akta.pro industry code is HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs), with a secondary code of HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach). Its NAICS code is 624120 and its SIC code is 8011.