Boops Pets

Name

Boops Pets

Legal name

Boops Pets, LLC

Website

https://boopspets.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pet Supplements

NAICS

Animal Food Manufacturing (31111), Animal Food Manufacturing (3111), Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB)

akta.pro secondary industries

Calming & Behavioral Support Supplements (HLAMALAD), Functional & Veterinary Diet Pet Food (CRADAFAF), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Pet supplements
• Dog wellness
• Pet nutrition
• Soft chew supplements
• Pet vitamins

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: One-time purchases of soft chew supplements sold directly through boopspets.com. Products include Longevity & Healthy Aging ($34.99 sale/$49.99 regular), Probiotic 30 Billion ($29.99 sale), Calming & Stress Relief ($29.99), and Advanced Hip & Joint ($34.99). Standard shipping free on orders over $40.
2. Subscription (Subscribe & Save): Recurring subscription model with 15% discount on ongoing orders, free shipping on all subscription orders, and first subscription priced at $19. Customers can choose delivery frequency (every 1, 2, or 3 months). Subscribers receive early access to new products and exclusive discounts. Flexible management allows skip, pause, or cancel anytime with no fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Boops Pets manufactures and sells vet-formulated soft chew supplements for dogs across four product lines: Longevity & Healthy Aging (NAD+ precursor), Probiotic 30 Billion (gut health), Calming & Stress Relief (KSM-66 Ashwagandha-based), and Advanced Hip & Joint. Products are sold direct-to-consumer through boopspets.com with a subscribe-and-save subscription model offering up to 15% discount and free shipping.

Product overview

Boops Pets is a science-first pet wellness brand offering four core soft chew supplement products for dogs: Longevity & Healthy Aging (NAD+ precursor for cellular energy and anti-aging), Probiotic 30 Billion (gut health with 30 billion CFU and 12 probiotic strains), Calming & Stress Relief (KSM-66 Ashwagandha-based anxiety relief), and Advanced Hip & Joint (joint mobility support with Glucosamine and Green-Lipped Mussel). All products are vet-formulated, NASC-certified, manufactured in FDA-registered GMP facilities in the USA, and feature human-grade active ingredients with third-party testing. The company offers subscription-based purchasing with a 90-day satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Longevity & Healthy Aging NAD+ precursor soft chew supplement for dogs containing Nicotinamide Riboside, Resveratrol, Quercetin, Vitamin C, and Niacinamide (B3) to support cellular energy, cognitive function, and healthy aging. Vet-formulated with 90 soft chews per jar in peanut butter or filet mignon steak flavors.
• Probiotic 30 Billion 4-in-1 daily gut health chew for dogs containing 30 billion CFU, 12 probiotic strains, prebiotic fiber, postbiotic yeast, and 8-in-1 digestive enzymes to support balanced microbiome, healthy digestion, and immune/skin comfort. Available in filet mignon steak flavor with 60 soft chews per jar.
• Calming & Stress Relief Stress and anxiety relief soft chew for dogs featuring clinical-grade KSM-66 Ashwagandha, L-Theanine, L-Tryptophan, Passion Flower, Valerian Root, Chamomile, Ginger, Magnesium, and Melatonin to ease everyday stress from storms, travel, vet visits, and separation. Available in turkey and beef flavor with 30 soft chews per jar.
• Advanced Hip & Joint Clinical-strength joint support soft chew for dogs containing Glucosamine HCl, MSM, Chondroitin, Green-Lipped Mussel, Vitamin C, Pumpkin, and Hyaluronic Acid to maintain cartilage, mobility, and healthy inflammatory response. Made in chicken flavor with 90 soft chews per jar.

Quantifiable outcome

• 21.6% reduction in cortisol and 19.5% reduction in fear & anxiety in dogs using KSM-66 Ashwagandha (Kaur et al., 2022, Journal of Veterinary Behavior)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Ixoreal BiomedcoreTechnology or Integration · 25 March 2026Ixoreal Biomed, the company behind KSM-66 Ashwagandha ingredient, partnered with Boops Pets to feature clinical-grade ashwagandha in Calming & Stress Relief supplements. Ixoreal CEO Kartikeya Baldwa endorsed Boops Pets for demanding canine-specific clinical data and strict manufacturing protocols, validating the ingredient's efficacy for stress relief in dogs. The partnership responds to rising market demand for clinically proven pet stress products.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NaturVet: Long-established pet supplement manufacturer selling calming, joint, digestive, and wellness soft chews through retail and DTC channels. Directly comparable product portfolio and category breadth; more mature distribution but lower brand heat.
• Zesty Paws: Largest US DTC pet supplement brand selling soft-chew functional supplements for dogs and cats across calming, joint, gut, skin, and multivitamin categories. Closest direct competitor on format (soft chews), product taxonomy (calming, joint, probiotic), and DTC-plus-retail distribution model.
• Pet Honesty: DTC pet supplement brand offering soft-chew functional products (calming, joint, digestive, skin/coat) with NASC-equivalent quality positioning and veterinary endorsement. Directly comparable on go-to-market, product form factor, and target dog owner persona.
• VetIQ: Mass-market pet supplement brand owned by PetIQ offering calming, hip & joint, probiotic, and multivitamin soft chews at lower price points. Comparable product taxonomy; positioned as a value-tier alternative to Boops' premium positioning.
• Pet Naturals: Veterinarian-formulated pet supplement brand (a division of FoodScience) offering calming, hip & joint, digestive, and senior dog soft chews. Comparable on vet-formulation positioning, NASC-equivalent manufacturing standards, and soft chew format.
• Nutramax Laboratories: Veterinary pharmaceutical and supplement company behind Cosequin and Dasuquin — the dominant clinical joint support brands for dogs. The benchmark for clinical-grade joint supplementation that Boops' Hip & Joint product competes against on ingredient transparency and vet recommendation.

Broad incumbents

• Chewy: Largest US online pet retailer and a critical distribution channel for pet supplement brands. Relevant as both a potential retail partner (enabling omnichannel scale) and a competitive threat via Chewy-owned brands and pharmacy services.
• The Farmer's Dog: Leading DTC fresh pet food brand that has expanded into supplements and wellness. Comparable as a premium, science-positioned DTC pet wellness brand with strong PR, subscription economics, and a brand-led approach to pet humanization — though fresh food is its core category.

Emerging players

• Open Farm: Premium DTC pet wellness brand emphasizing transparency, sustainably sourced ingredients, and veterinary formulation. Comparable on science-forward, ingredient-quality positioning and DTC subscription model, though core product is pet food rather than supplements.
• Stella & Chewy's: Premium raw and freeze-dried pet food brand with a science-and-ingredient-quality narrative similar to Boops. Comparable on premium positioning and DTC-to-retail expansion path, though primary products are food rather than supplements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/boops-pets

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boops Pets