生成AI活用普及協会
- Company typePrivate
- Founded2023
- HeadquartersChuo-ku, Tokyo, Japan
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
生成AI活用普及協会 firmographics
Firmographics- Name
- 生成AI活用普及協会
- Legal name
- 一般社団法人生成AI活用普及協会
- Website
- https://guga.or.jp
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Ownership category
- akta.pro rank
生成AI活用普及協会 industry classification
Industry- Product category
- AI Literacy Certification
- NAICS
- Computer Training (611420), Professional, Scientific, and Technical Services (541), Other Computer Related Services (541519)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- AI Governance, Risk & Compliance (GRC) Platforms (HDAAAMAA)
- akta.pro secondary industries
- Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE), Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)
Keywords
Where 生成AI活用普及協会 is headquartered
LocationHeadquarters
- HQ city
- Chuo-ku, Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
生成AI活用普及協会 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Generative AI Passport Exam Fees: Individual exam fee of ¥11,000 (¥5,500 for students) per sitting, with 5 exam sessions per year (February, April, June, August, October). Revenue from direct consumer exam payments via the IBT platform.
- Group Examination and Membership Fees: Corporate/organizational members pay membership fees and receive group exam discounts (20% off for members, 10% off for non-members at 10+ examinees). Additional revenue from syllabus-aligned training videos at ¥38,500 per person for members.
- Generative AI Human Resources Certification Card: Card issuance fee of ¥3,300 per card (including profile page setup) plus ¥550 monthly subscription. Three tiers (Basic, Silver, Gold) with Basic currently available. Enterprise bulk ordering with invoice payment also supported.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual exam: ¥11,000/test (student ¥5,500) |
| Subscription | Annual | Group exam for members: 20% discount on exam fee |
| One time/ perpetual license | Pay-as-you-go | Group exam for non-members: 10% discount at 10+ examinees |
| Subscription | Annual | Syllabus-aligned training video (e-learning): ¥38,500/person |
| Subscription | Monthly | Certification Card: ¥3,300 issuance fee + ¥550/month |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
生成AI活用普及協会 product offering
Product offeringCore offering
生成AI活用普及協会 (GUGA) is a Japanese non-profit general incorporated association that delivers generative AI literacy certification, credentialing, and ecosystem services. Its core product is the Generative AI Passport, a 60-question, 60-minute online IBT certification exam held five times per year that covers AI fundamentals, trends, usage methods, and risk prevention (information leakage, copyright infringement, hallucination). The association complements the exam with a tiered NFC-based Generative AI Human Resources Certification Card (Basic/Silver/Gold), a free Expert Matching service that connects organizations with its ~50 council-member AI experts, a curated use case database, annual GenAI HR Awards, and the Generative AI Media content platform.
Product overview
GUGA operates as a platform offering multiple interconnected products and services centered on generative AI education, certification, and ecosystem development. The core product is the 生成AIパスポート (Generative AI Passport) — a nationwide certification exam for AI literacy and risk prevention — which serves as the foundation for related offerings including the 生成AI人材認定カード (NFC/open-badge credential card), expert matching services, and a curated use case database. Supporting these are the GenAI HR Awards (annual recognition program), Generative AI Media (specialized content platform), and member-exclusive e-learning training videos. The GUGA Certified Ambassador program consolidates third-party exam preparation providers and textbook publishers. Together, these form an end-to-end AI human capital platform spanning assessment, credentialing, consulting, content, and community.
Differentiator
Problem solved
Functional benefit
Products and services
- Generative AI Passport (生成AIパスポート) Japan's largest-scale certification exam for generative AI risk prevention, covering AI fundamentals, trends, usage methods, and risks (hallucination, information leakage, copyright infringement). Delivered as a 60-question, 60-minute online IBT exam in Japanese, held five times per year (February, April, June, August, October). Individual fee ¥11,000 (¥5,500 for students).
- Generative AI Human Resources Certification Card (生成AI人材認定カード) NFC-enabled physical and digital card that visualizes an individual's generative AI literacy and skills. Card holders tap their card on a smartphone to access a profile page displaying earned OpenBadges as proof of learning history. Three tiers: Basic (available), Silver, Gold (criteria TBD). Issuance fee ¥3,300 (includes profile page setup) plus ¥550 monthly subscription.
- Expert Matching (有識者マッチング) Free consultation matching service that connects organizations seeking AI adoption support with GUGA's council-member AI experts. Covers initial implementation, consulting, customized training, data utilization (RAG, fine-tuning, MCP), and tool/AI agent development. Paid expert support is available after the free initial matching.
- Generative AI Use Case Database (生成AI活用事例データベース) Curated database of generative AI implementation cases from Japanese enterprises and organizations, selected by GUGA council experts. Helps users understand industry trends, find solutions, and benchmark generative AI adoption patterns.
- Syllabus-Aligned Training Video (e-learning) (シラバス対応研修動画) GUGA-certified e-learning video course aligned with the Generative AI Passport syllabus, delivered by GUGA-certified instructors. Approximately 4 hours of training. Available exclusively to GUGA members (excluding individual members). Price: ¥38,500 per person, with discounts for 100+ participants.
- GUGA Group Examination and Corporate Membership Multi-tier corporate membership program (Partner, Senior Partner, Associate) for companies and organizations, providing group exam ordering with 20% discount for members, 10% discount for non-members at 10+ examinees, access to syllabus training videos, quarterly events, committee participation, and expert matching.
Quantifiable outcome
- 92,000+ cumulative examinees for Generative AI Passport certification
- +2 more outcomes
Companies that use 生成AI活用普及協会
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
生成AI活用普及協会 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
生成AI活用普及協会 partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, flagship and minor.
- GUGA Authorized Ambassadors (GUGA公認アンバサダー)coreOrganizations providing GUGA-certified exam preparation courses and/or publishing GUGA-authorized textbooks, unified under the 'GUGA Authorized Ambassador' designation as of June 2026. Includes former 'certified institutions' and authorized textbook publishers. Partners include edge technology firms, SHIFT AI, Kikagaku, TAC, Cynthialy, Artis Solutions, and others.
- 株式会社AVILENcoreAVILEN's 'All Humanity Generative AI Passport Preparation Course' (全人類わかる生成AIパスポート対策講座) was certified as a GUGA exam preparation course. AVILEN is a publicly listed AI transformation company supporting ~1,000 enterprise clients. Course: 20 hours e-learning with 20+ lessons, 300+ slide pages, 350+ practice questions.
- RX Japan株式会社coreCo-organizer of GenAI HR Awards 2026, providing the award ceremony venue at NexTech Week 2026【秋】 (November 11, 2026, Makuhari Messe). RX Japan is the organizer of Japan's largest AI/digital professional exhibition series.
- 独立行政法人情報処理推進機構（IPA）flagshipOfficial supporter of GenAI HR Awards 2026. IPA provides expert judges through its leadership (Executive Fellow/Chief AI Officer), lending government-affiliated credibility to the awards program.
- 総務省flagshipOfficial supporter of GenAI HR Awards 2026, providing governmental endorsement for the awards program and AI human capital initiatives.
- 文部科学省flagshipOfficial supporter of GenAI HR Awards 2026, participating in recognition of AI education and human capital development in Japan's education sector.
- (一社)東京経営者協会flagshipOfficial supporter of GenAI HR Awards 2026, providing perspective from Tokyo's business community on AI human capital management.
- (一社)AIガバナンス協会coreOfficial supporter of GenAI HR Awards 2026, bringing AI governance and ethics expertise to the awards program.
- (一社)AICX協会coreOfficial supporter of GenAI HR Awards 2026, contributing AI transformation expertise and human resources committee leadership.
- (一社)Generative AI JapancoreOfficial supporter of GenAI HR Awards 2026, contributing to the AI ecosystem and industry coordination.
- (一社)ジャパン・リスキリング・イニシアチブcoreOfficial supporter of GenAI HR Awards 2026. Led by GUGA board member Goto Masaaki, focused on reskilling policy advocacy and corporate adoption support.
- (一社)人工智能学会 (JSAI)flagshipOfficial supporter of GenAI HR Awards 2026, providing academic AI research community endorsement for the awards.
- AISI (AI Safety Institute)flagshipOfficial supporter of GenAI HR Awards 2026, bringing AI safety evaluation and policy expertise to the awards program.
- JIPDECflagshipOfficial supporter of GenAI HR Awards 2026, contributing information security and data governance expertise.
- (一社)FDUAminorOfficial supporter of GenAI HR Awards 2026, representing the digital finance and user association community.
- peopleanalyticsminorOfficial supporter of GenAI HR Awards 2026, contributing people analytics and HR technology expertise.
- AI NATIVE EXPO 2026 Organizing CommitteecoreGUGA is an official supporter of AI NATIVE EXPO 2026 (June 10-12, Makuhari Messe). GUGA Secretary General Omura will speak on 'AI-Native Era Human Capital Strategy — Building Organizations Where Humans and AI Collaborate'. Event organized by NanoOpt Media.
- 日経BP (Nikkei BP)coreGUGA is an official supporter of '未来をつくるテクノロジー展 日経クロステックNEXT 関西 2026' (June 11-12, Grand Front Osaka). Event features AI Leaders EXPO Kansai, DX Solutions EXPO Kansai, and other specialized exhibitions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
生成AI活用普及協会 competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
生成AI活用普及協会 social profiles
Digital presence生成AI活用普及協会 financial estimates
Financial estimateRevenue estimate
Valuation estimate
生成AI活用普及協会 leadership team
Management profileNumber of profiles
Profiles3 records
生成AI活用普及協会 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
生成AI活用普及協会 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 生成AI活用普及協会
What does 生成AI活用普及協会 do?
生成AI活用普及協会 (GUGA) is a Japanese non-profit general incorporated association that delivers generative AI literacy certification, credentialing, and ecosystem services. Its core product is the Generative AI Passport, a 60-question, 60-minute online IBT certification exam held five times per year that covers AI fundamentals, trends, usage methods, and risk prevention (information leakage, copyright infringement, hallucination). The association complements the exam with a tiered NFC-based Generative AI Human Resources Certification Card (Basic/Silver/Gold), a free Expert Matching service that connects organizations with its ~50 council-member AI experts, a curated use case database, annual GenAI HR Awards, and the Generative AI Media content platform.
Is 生成AI活用普及協会 a public or private company?
生成AI活用普及協会 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was 生成AI活用普及協会 founded?
生成AI活用普及協会 was founded in 2023.
Where is 生成AI活用普及協会 based?
生成AI活用普及協会 is headquartered in Chuo-ku, Tokyo, Japan, in the Asia region.
How does 生成AI活用普及協会 make money?
Three revenue lines are on record. Generative AI Passport Exam Fees are the primary driver. The others are group Examination and Membership Fees and generative AI Human Resources Certification Card.
Does 生成AI活用普及協会 have an API?
No public API is recorded for 生成AI活用普及協会.
What industry is 生成AI活用普及協会 in?
生成AI活用普及協会's product category is AI Literacy Certification. Its primary akta.pro industry code is HDAAAMAA, AI Governance, Risk & Compliance (GRC) Platforms, with a secondary code of HDAAAMAE, Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001). Its NAICS code is 611420 and its SIC code is 8700.