生成AI活用普及協会

Name

生成AI活用普及協会

Legal name

一般社団法人生成AI活用普及協会

Website

https://guga.or.jp

Company type

Private

Founded year

2023

Operating status

Operating

Ownership category

akta.pro rank

Product category

AI Literacy Certification

NAICS

Computer Training (611420), Professional, Scientific, and Technical Services (541), Other Computer Related Services (541519)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

AI Governance, Risk & Compliance (GRC) Platforms (HDAAAMAA)

akta.pro secondary industries

Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE), Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)

Keywords

• AI literacy certification
• Generative AI training
• AI risk management
• Human capital development
• Professional certification programs

Headquarters

HQ city

Chuo-ku, Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Generative AI Passport Exam Fees: Individual exam fee of ¥11,000 (¥5,500 for students) per sitting, with 5 exam sessions per year (February, April, June, August, October). Revenue from direct consumer exam payments via the IBT platform.
2. Group Examination and Membership Fees: Corporate/organizational members pay membership fees and receive group exam discounts (20% off for members, 10% off for non-members at 10+ examinees). Additional revenue from syllabus-aligned training videos at ¥38,500 per person for members.
3. Generative AI Human Resources Certification Card: Card issuance fee of ¥3,300 per card (including profile page setup) plus ¥550 monthly subscription. Three tiers (Basic, Silver, Gold) with Basic currently available. Enterprise bulk ordering with invoice payment also supported.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

生成AI活用普及協会 (GUGA) is a Japanese non-profit general incorporated association that delivers generative AI literacy certification, credentialing, and ecosystem services. Its core product is the Generative AI Passport, a 60-question, 60-minute online IBT certification exam held five times per year that covers AI fundamentals, trends, usage methods, and risk prevention (information leakage, copyright infringement, hallucination). The association complements the exam with a tiered NFC-based Generative AI Human Resources Certification Card (Basic/Silver/Gold), a free Expert Matching service that connects organizations with its ~50 council-member AI experts, a curated use case database, annual GenAI HR Awards, and the Generative AI Media content platform.

Product overview

GUGA operates as a platform offering multiple interconnected products and services centered on generative AI education, certification, and ecosystem development. The core product is the 生成AIパスポート (Generative AI Passport) — a nationwide certification exam for AI literacy and risk prevention — which serves as the foundation for related offerings including the 生成AI人材認定カード (NFC/open-badge credential card), expert matching services, and a curated use case database. Supporting these are the GenAI HR Awards (annual recognition program), Generative AI Media (specialized content platform), and member-exclusive e-learning training videos. The GUGA Certified Ambassador program consolidates third-party exam preparation providers and textbook publishers. Together, these form an end-to-end AI human capital platform spanning assessment, credentialing, consulting, content, and community.

Differentiator

Problem solved

Functional benefit

Products and services

• Generative AI Passport (生成AIパスポート) Japan's largest-scale certification exam for generative AI risk prevention, covering AI fundamentals, trends, usage methods, and risks (hallucination, information leakage, copyright infringement). Delivered as a 60-question, 60-minute online IBT exam in Japanese, held five times per year (February, April, June, August, October). Individual fee ¥11,000 (¥5,500 for students).
• Generative AI Human Resources Certification Card (生成AI人材認定カード) NFC-enabled physical and digital card that visualizes an individual's generative AI literacy and skills. Card holders tap their card on a smartphone to access a profile page displaying earned OpenBadges as proof of learning history. Three tiers: Basic (available), Silver, Gold (criteria TBD). Issuance fee ¥3,300 (includes profile page setup) plus ¥550 monthly subscription.
• Expert Matching (有識者マッチング) Free consultation matching service that connects organizations seeking AI adoption support with GUGA's council-member AI experts. Covers initial implementation, consulting, customized training, data utilization (RAG, fine-tuning, MCP), and tool/AI agent development. Paid expert support is available after the free initial matching.
• Generative AI Use Case Database (生成AI活用事例データベース) Curated database of generative AI implementation cases from Japanese enterprises and organizations, selected by GUGA council experts. Helps users understand industry trends, find solutions, and benchmark generative AI adoption patterns.
• Syllabus-Aligned Training Video (e-learning) (シラバス対応研修動画) GUGA-certified e-learning video course aligned with the Generative AI Passport syllabus, delivered by GUGA-certified instructors. Approximately 4 hours of training. Available exclusively to GUGA members (excluding individual members). Price: ¥38,500 per person, with discounts for 100+ participants.
• GUGA Group Examination and Corporate Membership Multi-tier corporate membership program (Partner, Senior Partner, Associate) for companies and organizations, providing group exam ordering with 20% discount for members, 10% discount for non-members at 10+ examinees, access to syllabus training videos, quarterly events, committee participation, and expert matching.

Quantifiable outcome

• 92,000+ cumulative examinees for Generative AI Passport certification
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• GUGA Authorized Ambassadors (GUGA公認アンバサダー)coreChannel Partner/ Reseller/ Distributor · 1 June 2026Organizations providing GUGA-certified exam preparation courses and/or publishing GUGA-authorized textbooks, unified under the 'GUGA Authorized Ambassador' designation as of June 2026. Includes former 'certified institutions' and authorized textbook publishers. Partners include edge technology firms, SHIFT AI, Kikagaku, TAC, Cynthialy, Artis Solutions, and others.
• 株式会社AVILENcoreStrategic or Co-development Partner · 29 May 2026AVILEN's 'All Humanity Generative AI Passport Preparation Course' (全人類わかる生成AIパスポート対策講座) was certified as a GUGA exam preparation course. AVILEN is a publicly listed AI transformation company supporting ~1,000 enterprise clients. Course: 20 hours e-learning with 20+ lessons, 300+ slide pages, 350+ practice questions.
• RX Japan株式会社coreStrategic or Co-development Partner · 1 January 2026Co-organizer of GenAI HR Awards 2026, providing the award ceremony venue at NexTech Week 2026【秋】 (November 11, 2026, Makuhari Messe). RX Japan is the organizer of Japan's largest AI/digital professional exhibition series.
• 独立行政法人情報処理推進機構（IPA）flagshipGTM or Marketing Partner · 1 January 2026Official supporter of GenAI HR Awards 2026. IPA provides expert judges through its leadership (Executive Fellow/Chief AI Officer), lending government-affiliated credibility to the awards program.
• 総務省flagshipGTM or Marketing PartnerOfficial supporter of GenAI HR Awards 2026, providing governmental endorsement for the awards program and AI human capital initiatives.
• 文部科学省flagshipGTM or Marketing PartnerOfficial supporter of GenAI HR Awards 2026, participating in recognition of AI education and human capital development in Japan's education sector.
• (一社)東京経営者協会flagshipGTM or Marketing PartnerOfficial supporter of GenAI HR Awards 2026, providing perspective from Tokyo's business community on AI human capital management.
• (一社)AIガバナンス協会coreGTM or Marketing PartnerOfficial supporter of GenAI HR Awards 2026, bringing AI governance and ethics expertise to the awards program.
• (一社)AICX協会coreGTM or Marketing PartnerOfficial supporter of GenAI HR Awards 2026, contributing AI transformation expertise and human resources committee leadership.
• (一社)Generative AI JapancoreGTM or Marketing PartnerOfficial supporter of GenAI HR Awards 2026, contributing to the AI ecosystem and industry coordination.
• (一社)ジャパン・リスキリング・イニシアチブcoreGTM or Marketing PartnerOfficial supporter of GenAI HR Awards 2026. Led by GUGA board member Goto Masaaki, focused on reskilling policy advocacy and corporate adoption support.
• (一社)人工智能学会 (JSAI)flagshipGTM or Marketing PartnerOfficial supporter of GenAI HR Awards 2026, providing academic AI research community endorsement for the awards.
• AISI (AI Safety Institute)flagshipGTM or Marketing PartnerOfficial supporter of GenAI HR Awards 2026, bringing AI safety evaluation and policy expertise to the awards program.
• JIPDECflagshipGTM or Marketing PartnerOfficial supporter of GenAI HR Awards 2026, contributing information security and data governance expertise.
• (一社)FDUAminorGTM or Marketing PartnerOfficial supporter of GenAI HR Awards 2026, representing the digital finance and user association community.
• peopleanalyticsminorGTM or Marketing PartnerOfficial supporter of GenAI HR Awards 2026, contributing people analytics and HR technology expertise.
• AI NATIVE EXPO 2026 Organizing CommitteecoreGTM or Marketing PartnerGUGA is an official supporter of AI NATIVE EXPO 2026 (June 10-12, Makuhari Messe). GUGA Secretary General Omura will speak on 'AI-Native Era Human Capital Strategy — Building Organizations Where Humans and AI Collaborate'. Event organized by NanoOpt Media.
• 日経BP (Nikkei BP)coreGTM or Marketing PartnerGUGA is an official supporter of '未来をつくるテクノロジー展 日経クロステックNEXT 関西 2026' (June 11-12, Grand Front Osaka). Event features AI Leaders EXPO Kansai, DX Solutions EXPO Kansai, and other specialized exhibitions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/guga202305
• YouTubeyoutube.com/@GUGA_AI

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 生成AI活用普及協会