The Mobile Robot Company

What The Mobile Robot Company does

The Mobile Robot Company ApS is a Danish privately held robotics manufacturer founded in 2024 and headquartered in Hvidovre, Denmark. The company designs and builds dual-mode autonomous pallet jacks for warehouse and factory pallet transport, with its single commercial product, the J1600 self-driving pallet jack, scheduled to ship in Q2 2026. The J1600 combines manual operation with autonomous delivery using 3D LiDAR-based navigation and obstacle avoidance powered by an Nvidia Jetson AI compute platform, supporting a teach-and-repeat task creation model that requires approximately 30 minutes of operator training and no system integration.

The company's commercial model is product-led and hardware-centric, with direct website sales and pre-orders at a starting price of €65,000 per unit, complemented by a €4,000 two-week trial to lower adoption barriers. Target customers are warehouse and manufacturing operators needing horizontal pallet transport up to 1,600 kg and 1.6 m lift height, with use cases spanning truck unloading, production line delivery, cross-docking, and dynamic storage reconfiguration. Distribution is currently direct-to-customer with an actively recruited global partner/reseller network in development. The product is CE-marked and manufactured in Denmark.

The company is led by founders Emil Hauch Jensen (previously at Geekplus and MiR Robots Asia) and Odin Skovsted (two decades at Mobile Industrial Robots / MiR), and was reinforced in January 2026 by the appointment of Fernando Fandiño Oliver as Senior Vice President EMEA to drive regional expansion. The company has not disclosed external venture funding and operates with 11–50 employees.

Name

The Mobile Robot Company

Legal name

The Mobile Robot Company ApS

Website

https://mobilerobot.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mobile Robot Company is a Danish privately held manufacturer of the J1600, a dual-mode self-driving pallet jack using 3D LiDAR and Nvidia Jetson AI for autonomous warehouse pallet transport. It serves warehouse and factory operators in EMEA, selling units from €65,000 with shipments starting Q2 2026.

Ownership category

akta.pro rank

Product category

Autonomous Mobile Robots

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro industry

PRIMARYIMAHAHAA

Industrial Robots (Articulated, SCARA, Delta, Cartesian)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Automation & Robotics Equipment

SECONDARYIMAHAOAC

Palletizing & Depalletizing Systems

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Packaging Machinery (Automated & Semi-automated)

SECONDARYIMAHABAI

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Material Handling & Logistics Equipment

Keywords

• Autonomous pallet jacks
• Warehouse robotics
• Material handling automation
• Mobile industrial robots
• Collaborative mobile robots

Headquarters

HQ city

Hvidovre

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Sales - J1600 Self-Driving Pallet Jack: Primary revenue from sale of the J1600 self-driving pallet jack, with pricing starting from €65,000 for purchase. Includes setup and support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Mobile Robot Company designs and manufactures the J1600, a dual-mode self-driving pallet jack that combines manual pallet handling with autonomous delivery for warehouse and factory environments. The robot transports pallets up to 1.2 m in size and 1,600 kg in payload, lifts to 1.6 m, and operates using 3D LiDAR navigation and an Nvidia Jetson AI compute platform. Primary revenue is generated through hardware sales and trial programs sold to warehouse and manufacturing operators.

Product overview

The Mobile Robot Company offers a single unified product: the J1600 self-driving pallet jack. This dual-mode robotic pallet jack combines manual operation capability with autonomous delivery functions, allowing operators to manually handle pallets and send them on automated missions. The product is designed for warehouse and manufacturing environments to address labor shortages and improve operational efficiency through human-in-the-loop automation without requiring complex system integration.

Differentiator

Problem solved

Functional benefit

Products and services

• J1600 Self-Driving Pallet Jack A dual-mode self-driving pallet jack that combines manual pallet handling with autonomous delivery for warehouse and factory operations. Carries pallets up to 1.2 m in size and 1,600 kg, lifts up to 1.6 m, navigates via 3D LiDAR with a 360-degree safety field on an Nvidia Jetson AI compute platform, and enables ~80% reduction in operator time via teach-and-repeat, no-code task creation with about 30 minutes of training and no system integration required. Available for pre-order direct from the website starting from €65,000, with a €4,000 two-week paid trial. CE-marked to EU and US safety standards.

Quantifiable outcome

• 80% reduction in human labor for pallet transport operations
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Geekplus: Geekplus is a leading global AMR vendor offering pallet-moving and warehouse robotics solutions. Co-founder Emil Hauch Jensen previously led Geekplus's global business growth, and the J1600 competes head-to-head with Geekplus's pallet transport robots.
• Vecna Robotics: Vecna Robotics offers autonomous material handling robots and orchestration software for warehouse and manufacturing environments, including pallet-moving workflows that overlap with the J1600's value proposition.
• OTTO Motors (Ottobo): OTTO Motors makes autonomous mobile robots for material handling in factories and warehouses, including heavy-payload transport of pallets and components. It competes directly with the J1600 in industrial pallet transport use cases.
• Mobile Industrial Robots (MiR): MiR is the European pioneer in autonomous mobile robots for material handling, including pallet transport. Both of The Mobile Robot Company's co-founders came from MiR, and the J1600 directly competes in the same pallet-jack / mobile robot category.
• Locus Robotics: Locus Robotics provides autonomous mobile robots for warehouse order fulfillment and material transport, targeting the same warehouse productivity and labor-shortage pain points as the J1600 in the broader warehouse automation category.

Broad incumbents

• Boston Dynamics: Boston Dynamics develops advanced mobile robots (e.g., Stretch for warehouse case handling). While its Stretch product targets case handling rather than pallets, it competes for the same warehouse automation budgets and the same autonomous-mobility customer narrative.
• 6 River Systems (Shopify): 6 River Systems, owned by Shopify, provides collaborative mobile robots for warehouse fulfillment and material movement. It is a broader incumbent in the warehouse AMR space that targets similar labor-shortage use cases.
• Fetch Robotics (Zebra Technologies): Fetch Robotics, now part of Zebra Technologies, provides a broad portfolio of AMRs for warehouse and manufacturing material handling. It is a larger incumbent selling into the same warehouse automation buyer that the J1600 targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mobile Robot Company