American Jersey Cattle Association

What American Jersey Cattle Association does

The American Jersey Cattle Association (AJCA), organized in 1868, is the oldest dairy breed association in the United States and operates as a member-owned nonprofit headquartered in Reynoldsburg, Ohio. It serves Jersey dairy farmers and breeders by maintaining the official pedigree registry (7,583,245 lifetime records), running performance and type evaluation programs (138,442 cows currently enrolled), publishing monthly genetic evaluations through a partnership with the Council on Dairy Cattle Breeding (the Green Book), and providing milk marketing support via its subsidiary National All-Jersey Inc. The association reaches 1,605 active AJCA members, 950 NAJ members, and over 3,000 Jersey owners annually through a 30-person professional staff organized across U.S. regional territories.

AJCA's core technology is the infoJersey online platform, which provides 24/7 self-service for animal registration, ownership transfers, performance reports, genomic testing orders, JerseyMate mating recommendations, HerdView reporting, and JerseyTags ordering. Supporting modules include BullsEye (bull search/filter), GreenBook (CDCB and AJCA genetic evaluations updated monthly), Linear Type Appraisal (trained evaluator visits), and physical JerseyTags (Maxi, Large, RFID, Button) imprinted with herd and national ID numbers. The flagship integrated offering is REAP (Performance Counts), which bundles registration, Equity milk marketing support, functional type appraisal, and performance testing; genomic testing is offered in three tiers (uLD 9K, LD 100K, HD 150K) at $28-$115 per animal, with REAP-enrolled herds receiving pricing discounts.

Revenue is generated through a mix of recurring and transactional streams: membership dues (1,605 AJCA + 950 NAJ members), per-animal registration and transfer fees (80,270 animals recorded in 2025), Jersey Marketing Service commissions on cattle and embryo sales ($4,225,046 in 2025), JerseyTags hardware sales, Jersey Journal print and online subscriptions, and usage-based genomic testing fees. The association also runs the All American Jersey Shows and Sales, the Jersey Youth Academy, and the People's Choice Jersey Cheese Contest to drive breed promotion. Neal Smith will retire as Executive Secretary & CEO on December 31, 2026, with Kristin Paul succeeding him effective January 1, 2027.

Name

American Jersey Cattle Association

Legal name

American Jersey Cattle Association

Website

https://usjersey.com

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

11–50 employees

Short description

The American Jersey Cattle Association, founded in 1868 and headquartered in Reynoldsburg, Ohio, is the oldest U.S. dairy breed association, providing registration, genetic evaluation, performance testing, type appraisal, genomic testing, milk marketing support, and youth programs to over 3,000 Jersey dairy farmers and breeders annually through a member-owned nonprofit.

Ownership category

akta.pro rank

Product category

Dairy Breed Association Services

NAICS

Cattle Ranching and Farming (1121)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Services-Membership Organizations (8600)

akta.pro primary industry

Genomic Testing & Genetic Evaluation Services (AFAEAJAC)

akta.pro secondary industries

Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD), Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD), Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ)

Keywords

• Dairy breed registry
• Cattle genetic evaluation
• Livestock identification tags
• Dairy cattle marketing
• Milk marketing support

Headquarters

HQ city

Reynoldsburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: Annual membership fees for association members with 1,605 active members as of May 2025 and 950 NAJ members at end of 2025.
2. Registration and Service Fees: Fees for animal registration, transfers, performance reports, and other herd management services. A total of 80,270 animals were recorded in 2025.
3. Jersey Marketing Service: Cattle and embryo marketing subsidiary that marketed nearly 2,000 live animals plus embryos and semen for $4,225,046 through private treaty and public auction in 2025.
4. JerseyTags Sales: Sale of visual identification tags (Maxi, Large, RFID, Button) and inventory bundles for dairy cattle identification.
5. Jersey Journal Subscriptions: Monthly magazine subscription revenue including print and online access options. Domestic online access available for additional $15/year on top of print subscription.
6. Genomic Testing Fees: Fees for genomic testing including Jersey uLD ($28/REAP, $38/non-REAP), Jersey LD ($37 REAP, $47 others), and Jersey HD ($100 REAP, $115 others) tests.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The American Jersey Cattle Association is a member-owned breed association that provides registration, pedigree tracking, genetic evaluation, performance testing, type appraisal, and milk marketing support services for Jersey cattle breeders and dairy producers. It operates the infoJersey online platform as the gateway for animal registration, ownership transfers, genomic testing coordination, and herd management tools, and bundles these into the REAP (Performance Counts) service package alongside the Equity milk marketing program delivered through subsidiary National All-Jersey Inc.

Product overview

The American Jersey Cattle Association (AJCA) operates a platform-plus-modules product architecture organized around its core breed registry and performance data services. The central offering is infoJersey, an online portal that serves as the gateway to all services including animal registration, transfers, genomic testing, and herd management. The flagship bundled program is REAP (Performance Counts), which packages registration, Equity milk marketing support, functional type appraisal, and performance testing into a comprehensive service package. Supporting modules include JerseyTags (physical identification products), BullsEye (bull selection tool), GreenBook (genetic evaluations), JerseyMate (mating program), HerdView (herd reporting), Inbreeding Calculator, and Animal Family Tree. The organization also offers the Linear Type Appraisal Program, Jersey Marketing Service for cattle sales, the All American Jersey Shows & Sales event, Jersey Journal publication, youth development programs including National Jersey Youth Achievement Contest, and the Equity milk marketing program through subsidiary National All-Jersey Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• infoJersey Online Platform Primary online portal providing access to animal registration, ownership transfers, performance reports, genomic testing orders, JerseyMate mating program, HerdView reporting, and JerseyTags ordering for Jersey cattle owners.
• REAP (Performance Counts) Comprehensive service package for Jersey dairy producers that includes registration, Equity milk marketing support, functional type appraisal, and performance testing to support genetic improvement and herd profitability.
• JerseyTags Physical ear tags imprinted with herd management numbers and unique national ID numbers for permanent lifetime identification of Jersey cattle in the U.S. dairy records system, available in Maxi, Large, RFID, and Button sizes plus inventory bundles.
• Linear Type Appraisal Program Program for evaluating physical type traits of Jersey cattle through trained evaluators (Type Traits Appraisers), collecting linear type information used in genetic improvement and breed promotion.
• BullsEye Free online tool for searching, sorting, and filtering Jersey bulls from various AI marketing organizations to assist dairy producers in bull selection for their herds.
• Green Book Online Official genetic evaluations platform publishing CDCB and AJCA evaluations continuously, with reports for genomic evaluations of young bulls and females updated the first Tuesday of each month.
• JerseyMate Mating program providing breeding suggestions to assist Jersey cattle breeders in selecting appropriate matches based on genetic compatibility; available to REAP or TPE performance program subscribers.
• HerdView Advanced herd reporting tool encompassing full animal identification including genomic and parentage information, available to REAP or TPE performance program subscribers.
• Genomic Testing Services Genomic testing services including Jersey uLD (9K) at $28/REAP and $38/non-REAP, Jersey LD (100K) at $37/REAP and $47/others, and Jersey HD (150K) at $100/REAP and $115/others, with reliability reaching 60-80% earlier in life compared to traditional methods.
• Jersey Marketing Service (JMS) Subsidiary marketing nearly 2,000 live animals plus embryos and semen annually through private treaty and public auction; generated $4,225,046 in 2025. Coordinates the All American Sale and National Heifer Sale.
• Jersey Journal Official monthly publication since 1953 providing Jersey breeders with industry news, show results, sale results, and meeting reports; domestic print $30/yr, print+online $45/yr, online access $15/yr add-on to print, foreign subscriptions available.
• Equity Milk Marketing Program Milk marketing support program delivered through National All-Jersey Inc. that assists Jersey owners in finding markets paying premium pricing for higher-component Jersey milk; Jersey milk valued 35% more than formula-standard milk across Federal Order markets (2025).
• The All American Jersey Shows & Sales Largest exhibition of Registered Jersey cattle in the world, held annually in Louisville, Kentucky in conjunction with NAILE, featuring open shows, junior show, National Jersey Jug Futurity, and sales.
• National Jersey Youth Achievement Contest Youth development program recognizing young Jersey enthusiasts for their achievements with the breed, including scholarships and leadership opportunities.

Quantifiable outcome

• Jersey milk valued 35% more than formula-standard milk across Federal Order markets
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• National All-Jersey Inc. (NAJ)coreStrategic or Co-development PartnerNAJ is a related organization with its own Board of Directors (950 members at end of 2025) that provides services increasing the value of and demand for Jersey milk and milk products. AJCA and NAJ share the same Executive Secretary & CEO and hold joint Annual Meetings. NAJ's subsidiary is All-Jersey Sales Corporation (AJSC). NAJ has provided Equity milk marketing support since 1957 (celebrating 50 years in 2026).

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Milking Shorthorn Society: Breed registry for Milking Shorthorn dairy cattle providing registration, genetic evaluation, and youth programs through a comparable member-association governance and service structure.
• American Guernsey Cattle Association: Another US dairy breed registry offering registration, performance programs, and youth development for Guernsey breeders. Closely comparable nonprofit breed-association structure and service mix to AJCA.
• Red and White Dairy Cattle Association: Registry serving Red and White dairy cattle with registration, classification, and performance programs, operating on a similar member-association model to AJCA but for a color-based breed registry.
• Holstein Association USA: The largest US dairy breed association, offering registration, genetic evaluation, classification, and marketing services for Holstein cattle. Operates a near-identical member-association model to AJCA, making it the most directly comparable peer.
• Brown Swiss Cattle Breeders' Association of the USA: US Brown Swiss dairy breed registry offering registration, classification, performance programs, and youth development, mirroring AJCA's breed-association services for a different dairy breed.
• American Ayrshire Association: US registry and breed improvement organization for Ayrshire dairy cattle, providing registration, classification, and performance services via a member-association model analogous to AJCA's.

Broad incumbents

• ABS Global (Genus plc): Major global AI and dairy genetics company with Jersey bull offerings and proprietary genetic-evaluation capabilities. Comparable as a participant in the Jersey genetics value chain, with overlap in farmer services and data but broader commercial focus.
• Select Sires Inc. Large US AI stud cooperative that markets Jersey genetics and uses AJCA data extensively. Comparable as a dairy genetics industry participant, but competes at the commercial bull/AI distribution layer rather than registration.
• National Dairy Council: Broad dairy industry promotion and research organization (Dairy Management Inc.). Comparable as a member-funded US dairy industry body, but focused on generic dairy promotion rather than a specific breed registry.

Others

• Council on Dairy Cattle Breeding (CDCB): Industry organization that co-publishes genetic evaluations with AJCA (the Green Book) and provides the national dairy genetic evaluation system. Not a competitor, but a critical partner whose collaboration defines the core product AJCA delivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/USJersey
• Xx.com/USJersey
• LinkedInlinkedin.com/company/american-jersey-cattle-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Jersey Cattle Association