Avallé

What Avallé does

Avallé is a Woodinville, Washington-based private wine portfolio company that operated, prior to March 2026, six distinct wine brands — Matthews, Tenor, from the sky down, Jaine, Single Barrel, and Blackboard — each sourced from select vineyards across the Columbia Valley AVA in Washington State. The portfolio was anchored by a team of three named winemakers (Alex Stewart, Hal Iverson, and Andy Ferguson) and positioned around single-varietal and single-vineyard expressions of the region's terroir. Avallé's commercial model was exclusively direct-to-consumer, combining an e-commerce storefront (shop.avalle.us), two physical locations in Woodinville (Matthews Farm & Tasting Room and Tenor Winemaking Studio), and a recurring wine club membership program offering member pricing, curated release event access, and behind-the-scenes content.

Following a March 2026 transaction, Avallé sold four of its brands (Matthews, Tenor, Jaine, Single Barrel) along with the associated winemaking team and personnel to Mercer Wine Estates of Prosser, Washington — a long-standing fruit supplier to those brands — while retaining Blackboard and from the sky down as ongoing brands and continuing to operate the Avallé membership program and the Matthews Farm & Tasting Room. Post-transaction, Avallé's operating footprint is materially smaller but the entity remains active, with ownership undisclosed and no external investor or parent company identified in the available data.

Name

Avallé

Legal name

Avallé

Website

https://avalle.us

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Avallé is a Woodinville, Washington-based private wine portfolio company operating premium wine brands sourced from Columbia Valley AVA vineyards, sold directly to consumers via e-commerce, a wine club membership, and physical tasting rooms.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Premium wine portfolio
• Washington wineries
• Columbia Valley wines
• Wine club membership
• Direct-to-consumer wine

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Wine Sales: Direct-to-consumer sales of wine through owned e-commerce storefront and physical tasting rooms. Products include Matthews, Tenor, from the sky down, Jaine, Single Barrel, and Blackboard wine brands.
2. Wine Club Membership: Recurring membership program offering wines at special member pricing, invitations to curated release events, and behind-the-scenes content from the winemaking team.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Avallé operates a portfolio of six premium wine brands (Matthews, Tenor, from the sky down, Jaine, Single Barrel, and Blackboard) sourced from select vineyards across the Columbia Valley AVA in Washington State. The company sells wines directly to consumers through an owned e-commerce storefront, two physical locations (Matthews Farm & Tasting Room and Tenor Winemaking Studio) in Woodinville, WA, and a recurring wine club membership program offering member pricing and curated release events.

Product overview

Avallé is a portfolio of winery brands focused on empowering remarkable winemakers in the pursuit of crafting exceptional wine from select vineyards across the Columbia Valley AVA in Washington State. The portfolio consists of six wine brands—Matthews, Tenor, from the sky down, Jaine, Single Barrel, and Blackboard—each representing distinct winemaking philosophies and varietal specializations, complemented by a membership program offering exclusive access to wines and events.

Differentiator

Problem solved

Functional benefit

Brands

• Matthews: Premium wines carrying the excellence of fruit grown in Columbia Valley, grounded in world's most honored winemaking traditions.
• Tenor
• from the sky down
• Jaine
• Single Barrel
• Blackboard

Products and services

• Matthews

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mercer Wine EstatesmajorStrategic or Co-development Partner · 11 March 2026Mercer Wine Estates of Prosser, Washington signed an agreement to acquire four wine brands—Matthews, Tenor, Jaine, and Single Barrel—from Avallé. The acquisition formalizes a long-standing relationship as Mercer had supplied fruit to Avallé for many years. The deal includes bringing the winemaking team onto Mercer's operations and expands Mercer's footprint to Woodinville.

Scale indicators3 records

Recent moves4 records

Emerging players

• Betz Family Winery: Woodinville-based boutique Washington winery producing single-vineyard and estate Cabernet and Rhône-style wines. Competes for the same premium DTC wine enthusiast segment from the same Woodinville tasting cluster.
• DeLille Cellars: Woodinville-based Washington winery focused on Bordeaux-style blends from Columbia Valley vineyards. Operates a tasting room in the same Woodinville wine district as Avallé and targets a comparable premium DTC customer.
• L'Ecole No. 41: Historic Walla Walla Valley winery with a Woodinville tasting room, producing premium estate wines from Columbia Valley AVA vineyards. Comparable in its terroir-driven, DTC-focused positioning.

Direct peers

• Mercer Wine Estates: Washington State wine producer based in Prosser that acquired four Avallé brands in March 2026. Operates a multi-label estate portfolio sourcing from Columbia Valley and Horse Heaven Hills AVAs — a structurally similar model to Avallé's pre-divestiture portfolio.
• Vintage Wine Estates: Multi-brand wine producer and marketer managing a portfolio of premium labels with DTC, tasting-room, and wholesale distribution. Operates the same multi-brand DTC model that defines Avallé's go-to-market.
• Precept Wine: Multi-brand wine portfolio company headquartered in the Pacific Northwest operating numerous winery labels across Washington, Oregon, and California. Mirrors Avallé's brand-house approach with shared operational infrastructure across distinct labels.
• Crimson Wine Group: Publicly-traded portfolio of premium wine estates across Napa, Sonoma, Oregon, and Washington. Shares the multi-brand DTC-tilted model with shared services across distinct winemaking labels.

Broad incumbents

• Duckhorn Portfolio: Publicly-traded multi-brand premium wine company (formerly part of Duckhorn Vineyards) operating several luxury labels across Napa and other regions. Represents the scaled version of Avallé's portfolio model.
• Ste. Michelle Wine Estates: Largest Washington State wine producer and parent of Chateau Ste. Michelle. Operates a broad portfolio including several Columbia Valley AVA labels, dwarfing Avallé in scale and wholesale reach.
• Copper Cane Wine & Provisions: Multi-brand wine producer operating labels across Oregon and California. Employs a brand-house DTC and wholesale strategy paralleling Avallé's approach but at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avallé