Unicorn Mobility
Unicorn Mobility is a Netherlands-based B2B provider of integrated e-mobility hardware, charging infrastructure, and software platforms (Unicorn Dashboard and Showroom) sold to hospitality, corporate, and residential properties under a flagship partnership with Pirelli.
- Company typePrivate
- Founded2021
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Unicorn Mobility does
Unicorn Mobility, operating as UM Technologies B.V. in the Netherlands and founded in 2021, is a B2B provider of integrated green technology solutions targeted at commercial properties and private communities. The company combines physical e-mobility infrastructure — e-bikes, e-scooters, e-mopeds, micro cars, charging stations, and accessories — with two proprietary software platforms, Unicorn Dashboard and Unicorn Showroom, plus a tenant-facing mobile application. Its declared approach is a turnkey decarbonization package in which hardware, software, and (according to its positioning) renewable energy assets are delivered as a single managed offering designed to minimize integration effort for property owners.
The product stack is structured around a platform-plus-modules architecture. Unicorn Showroom serves as the centralized catalog and configuration layer for green assets and accessories, including custom integrations of existing vehicle fleets. Unicorn Dashboard provides asset management, real-time GPS tracking, fleet management, Stripe-powered payment processing, and data-driven impact reporting for property owners. End users (hotel guests, corporate employees, residents) interact with deployed assets via the mobile application for rentals and access. The portfolio is delivered under a flagship co-branded partnership with Pirelli, which supplies the e-vehicle lineup and associated brand and supply-chain leverage.
Revenue is generated through three primary streams: subscription-based rental of e-mobility vehicles deployed at customer properties, direct sales of eco-friendly vehicles and charging hardware to property owners, and SaaS-style access to the Unicorn Dashboard and Unicorn Showroom platforms. Pricing is quote-based and engagement-led, with a "Book a demo" call-to-action driving an enterprise field sales motion. The company sells into three primary verticals — hospitality, corporate offices, and residential/campus communities — with stated traction of 250+ onboarded properties, 2,000+ deployed green assets, and 40,000 kg of reported CO2 emissions saved. No external funding rounds, revenue figures, or management team details beyond co-founder and COO Gianluca Iorio are publicly disclosed.
Unicorn Mobility firmographics
Firmographics- Name
- Unicorn Mobility
- Legal name
- UM Technologies B.V.
- Website
- https://unicornmobility.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unicorn Mobility is a Netherlands-based B2B provider of integrated e-mobility hardware, charging infrastructure, and software platforms (Unicorn Dashboard and Showroom) sold to hospitality, corporate, and residential properties under a flagship partnership with Pirelli.
- Ownership category
- akta.pro rank
Unicorn Mobility industry classification
Industry- Product category
- E-mobility and Green Asset Management for Commercial Properties
- NAICS
- Recreational Goods Rental (532284)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility) (THALAFAE)
- akta.pro secondary industries
- E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM), Cruiser & Touring Motorcycle Rentals (THADAHAB)
Keywords
Where Unicorn Mobility is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Unicorn Mobility business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-Mobility Rental Subscriptions: Subscription-based rental model for e-bikes and other e-mobility vehicles to commercial properties and their tenants/guests. Properties receive automated e-mobility rental solutions that can be offered to end users.
- Green Technology Sales: Sale of eco-friendly vehicles (e-bikes, e-scooters, e-mopeds, micro cars) and charging solutions to property owners.
- Software Platform Services: SaaS-style access to Unicorn Dashboard and Unicorn Showroom platforms for asset management, fleet tracking, and operational insights.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Unicorn Mobility product offering
Product offeringCore offering
Unicorn Mobility provides an integrated turnkey solution of e-mobility hardware (e-bikes, e-scooters, e-mopeds, micro cars, and charging stations) paired with proprietary software platforms (Unicorn Dashboard and Unicorn Showroom) to commercial property owners and private communities. The offering enables automated rental operations, real-time fleet tracking, secure payment processing, and ESG impact reporting for decarbonization of hospitality, corporate, and residential properties.
Product overview
Unicorn Mobility offers an integrated platform-plus-modules architecture consisting of two main software platforms—Unicorn Showroom and Unicorn Dashboard—alongside a portfolio of physical e-mobility products. The Unicorn Showroom serves as the centralized platform for managing green assets, while the Unicorn Dashboard provides asset management, fleet tracking, and payment processing capabilities. The product portfolio includes electric vehicles (Ebike, Escooter, e-Moped, Micro Car), charging solutions (Vehicle Charging, Charging Stations), accessories (Baby Seat), and Custom Solutions for bespoke deployments. The company operates through a partnership with Pirelli and targets commercial properties including hospitality, corporate, and residential sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Unicorn Dashboard: Comprehensive management platform for asset management, fleet tracking, payment processing, and impact analysis.
- Unicorn Showroom
Products and services
- Unicorn Showroom A centralized platform for managing green assets, enhancing business value, and integrating seamlessly with day-to-day operations. Empowers properties with ready-to-go green technologies built to drive value to communities.
- Unicorn Dashboard A comprehensive management platform that simplifies asset management, offering insights and tools to help property owners optimize green investments. Features real-time tracking, fleet management, secure payment processing, and data-driven impact analysis.
- Ebike Premium eBikes for adventurers and daily commuters alike. Reliable, stylish, and eco-friendly, offered through the Unicorn Showroom to commercial properties.
- Escooter Effortless urban travel with robust and safe eScooters, built for convenience and reliability, offered to commercial properties through the Unicorn Showroom.
- e-Moped Agile and efficient e-moped, perfect for zipping through city traffic with ease, offered to commercial properties through the Unicorn Showroom under the Pirelli partnership.
- Micro Car Compact, electric micro car built for the modern city, offering a smart, stylish, and sustainable way to navigate urban streets for commercial property deployments.
- Vehicle Charging Smart and flexible charging solutions for homes, shared use, and corporate fleets, offered to commercial properties through the Unicorn Showroom.
- Charging Stations Efficient and clean charging hubs designed to power fleets and enhance property appeal, offered to commercial properties through the Unicorn Showroom.
- Custom Solutions Bespoke e-mobility solutions tailored to fit specific property needs, ranging from integrating existing vehicles into the platform to designing custom fleets for commercial properties.
Quantifiable outcome
- 250+ properties onboarded globally
- +4 more outcomes
Companies that use Unicorn Mobility
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Unicorn Mobility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Unicorn Mobility partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PirelliflagshipFlagship partnership providing curated selection of eco-friendly vehicles, premium accessories, and custom e-mobility solutions. The partnership enables Unicorn Mobility to offer Pirelli-branded e-bikes, e-scooters, e-mopeds, and micro cars through their showroom platform. Pirelli contributes brand prestige, manufacturing expertise, and established supply chain for premium e-vehicles.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Unicorn Mobility competitors and assessment
Company assessmentBroad incumbents
- Lime: Global micromobility operator (e-bikes, e-scooters) that has expanded into B2B partnerships including hospitality and corporate pilots. Much larger scale, broader consumer footprint, and growing enterprise channel directly competitive with Unicorn Mobility.
- TIER Mobility: European shared micromobility operator (e-scooters and e-bikes) acquired by Bolt. Operates in many of the same European cities as Unicorn Mobility's customer base and has begun pursuing B2B partnerships.
- ChargePoint: Large EV charging network operator with commercial property and hospitality deployment programs. Comparable B2B commercial property channel for charging solutions, though focused on EVs rather than micromobility.
- Nextbike: European bike-sharing operator with public-private partnership model including hotel, campus, and corporate deployments. Comparable micro-mobility focus across European geographies.
- Dott: European shared e-scooter and e-bike operator with Tier integration. Competes for similar European commercial property and corporate customers with deeper capital backing.
- Voi Technology: European e-scooter operator with B2B partnership programs targeting municipalities and private properties. Overlapping vehicle types (e-scooters) and European footprint.
Direct peers
- Zoomo: Provides e-bike leasing and rental fleets to businesses, including corporate and hospitality customers. Comparable B2B commercial property and fleet model with subscription rentals.
- Hotelbike: Specializes in e-bike rental programs for hotels and hospitality properties. Direct overlap with Unicorn Mobility's hospitality segment and rental model for guest mobility.
- Ridepanda: B2B e-mobility platform providing e-bikes, e-scooters, and accessories to businesses including corporate campuses and commercial properties. Closely aligned turnkey model with fleet management software.
Regional players
- Beryl (formerly Bounce): UK-based shared micromobility operator with B2B and partnership programs (scooters, bikes). Comparable platform-plus-fleet model but primarily UK-centric.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Unicorn Mobility social profiles
Digital presenceUnicorn Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unicorn Mobility leadership team
Management profileNumber of profiles
Profiles1 record
Unicorn Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unicorn Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unicorn Mobility
What does Unicorn Mobility do?
Unicorn Mobility provides an integrated turnkey solution of e-mobility hardware (e-bikes, e-scooters, e-mopeds, micro cars, and charging stations) paired with proprietary software platforms (Unicorn Dashboard and Unicorn Showroom) to commercial property owners and private communities. The offering enables automated rental operations, real-time fleet tracking, secure payment processing, and ESG impact reporting for decarbonization of hospitality, corporate, and residential properties.
Is Unicorn Mobility a public or private company?
Unicorn Mobility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unicorn Mobility founded?
Unicorn Mobility was founded in 2021. It employs 11 to 50 people.
Where is Unicorn Mobility based?
Unicorn Mobility is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Unicorn Mobility make money?
Three revenue lines are on record. E-Mobility Rental Subscriptions are the primary driver. The others are green Technology Sales and software Platform Services.
Who are Unicorn Mobility's main competitors?
Broad incumbents on record are Lime, TIER Mobility, ChargePoint, Nextbike, Dott and Voi Technology. Direct peers are Zoomo, Hotelbike and Ridepanda. Beryl (formerly Bounce) is listed as a regional player.
Does Unicorn Mobility have an API?
No public API is recorded for Unicorn Mobility.
What industry is Unicorn Mobility in?
Unicorn Mobility's product category is E-mobility and Green Asset Management for Commercial Properties. Its primary akta.pro industry code is THALAFAE, Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility), with a secondary code of CRACASAM, E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services). Its NAICS code is 532284 and its SIC code is 7510.