What Elice Group does

Elice Group is a South Korean AI infrastructure startup founded in 2019 and headquartered in Seoul, with a strategic expansion hub in Singapore. The company builds modular AI infrastructure and deploys AI solutions for enterprise and public-sector clients, anchored by its flagship product Elice AI PMDC (Portable Modular Data Center), a water-cooled modular data center system that claims approximately 55 percent higher energy efficiency than conventional data centers. The PMDC is positioned as infrastructure for deploying Korea's sovereign foundation models (K-EXAONE) without forcing customers to build independent facilities.

On top of its infrastructure layer, Elice offers two software products. AI Helpy Chat is an enterprise AI solution integrated with the K-EXAONE model, enabling organizations to deploy AI capabilities without owning standalone infrastructure. Helpy Document Vision, launched in January 2026, applies vision-language models to automatically analyze complex documents (text, tables, charts, formulas, images), reportedly processing documents at 9.8 seconds on average versus 33.6 seconds for existing solutions (approximately 3.4x faster).

Revenue mechanics span hardware sales (PMDC systems) and recurring software subscriptions (AI Helpy Chat, Helpy Document Vision). Go-to-market is enterprise field sales, event-driven demand generation (e.g., Korea-Singapore AI Connect Summit), and strategic partnerships with channel allies like AhnLab (cybersecurity) and consortium partner LG AI Research (K-EXAONE). Primary customer segments are enterprise and public-sector organizations requiring rapid AI deployment, with a strong emphasis on Korea's sovereign AI strategy and Southeast Asian government/education buyers.

Name

Elice Group

Legal name

Elice Group

Website

https://elicegroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

South Korean AI startup (founded 2019, Seoul) that builds water-cooled portable modular data centers and AI software (K-EXAONE-based chat, vision-language document analysis), serving enterprise and public-sector clients including Korea's sovereign AI initiative and Singapore government entities.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Marketing services
• Graphic design
• Brand strategy
• Advertising services
• Digital marketing

Headquarters

HQ city

Vicenza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. AI Infrastructure Provision: Providing AI PMDC portable modular data center systems and AI infrastructure to enterprises and public sector organizations for AI model deployment.
2. Enterprise AI Solutions: Enterprise solution 'AI Helpy Chat' integrated with K-EXAONE model for organizations deploying AI without independent infrastructure.
3. AI Document Analysis Solutions: AI document analysis solutions including Helpy Document Vision using vision-language models for document processing.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Elice Group Srl is an Italian creative agency providing integrated marketing, branding, graphic design, social media, photography, video, advertising, web/digital, 3D rendering, and copywriting services for business clients. Founded in 1987, the firm also produces industrial stickers and baggage tags under its sub-brands Adesivi Vicenza and Etichette Bagaglio.

Product overview

Elice Group is a South Korean AI startup offering a portfolio of AI infrastructure and solutions. The core offerings include the Elice AI PMDC (Portable Modular Data Center), a modular data center system with water-cooling technology for high energy efficiency, which serves as the infrastructure foundation. Built on this, the company provides AI Helpy Chat, an enterprise solution for AI model deployment including K-EXAONE integration. Additionally, Helpy Document Vision delivers AI-powered document analysis using vision-language models. The products work together to enable organizations to deploy AI capabilities without building independent infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Elice AI PMDC: Portable modular data center system with water-cooling technology claiming approximately 55% higher energy efficiency than conventional data centers.
• Helpy Document Vision
• AI Helpy Chat

Products and services

• Strategic Marketing Integrated strategic marketing services for Italian business clients, focused on revitalizing and strengthening client businesses through coordinated communication strategies.
• Graphic Design Graphic design services for client communication, marketing materials, and visual identity projects.
• Print Services Print production services for marketing and communication materials, including UV screen printing (serigrafia UV) inherited from the agency's founding Stylplast operations.
• Web and Digital Services Web design, development, and digital marketing services supporting client online presence and digital strategy.
• Advertising Advertising services for business clients across various media channels, supporting brand promotion and marketing campaigns.
• Social Media Management Social media strategy and management services for business clients, supporting brand presence and engagement on social platforms.
• Photography and Video Production Photography and video production/editing services for client marketing projects, visual communications, and brand content.
• 3D Rendering 3D rendering services for client visual communication projects, supporting product visualization and marketing assets.
• Copywriting Copywriting services for advertising and marketing text content, supporting brand voice and campaign messaging.
• Industrial Stickers (Adesivi Vicenza) In-house produced industrial stickers, cardboard articles, and PVC advertising objects under the Adesivi Vicenza sub-brand, covering the entire creation cycle from design to printing.
• Baggage Tags (Etichette Bagaglio) Robust, readable, and secure baggage tags designed as essential travel accessories, produced under the Etichette Bagaglio sub-brand.

Quantifiable outcome

• Approximately 55 percent higher energy efficiency than conventional data centers
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core, flagship and major.

• AhnLabcoreTechnology or Integration · 16 March 2026Korean AI startup Elice Group partnered with cybersecurity firm AhnLab to develop security architecture for AI data centers and edge computing environments. The collaboration involves integrating AhnLab's security solutions into Elice's modular data centers to ensure protection against cyber threats during AI workloads and meet Korean government standards.
• LG AI ResearchflagshipStrategic or Co-development Partner · 27 February 2026Elice Group joined LG AI Research's consortium participating in Korea's government-led Independent AI Foundation Model project, serving as a strategic infrastructure partner for deploying the K-EXAONE model through its AI PMDC portable modular data center system.
• Singapore Ministry of EducationmajorGTM or Marketing PartnerElice Group established Singapore as its strategic global expansion hub and secured partnership with Singapore's Ministry of Education, signaling broader shift toward AI infrastructure deployment in the region.
• Cap VistamajorGTM or Marketing PartnerSingapore government-backed strategic partnership for AI infrastructure deployment, establishing Elice Group's presence in the Singapore market as part of global expansion strategy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Webranking: Italian digital marketing agency focused on SEO, content, and performance. Represents the digital-native competitor that is winning marketing budgets shifting away from traditional print-and-design agencies.

Broad incumbents

• Ogilvy Italia: Italian operations of Ogilvy, offering integrated advertising, PR, and digital services. Competes with Elice Group for mid- and large-tier Italian brand accounts and represents the global-network alternative.
• Publicis Italia: Italian arm of Publicis Groupe, offering full-service advertising, media, digital, and design capabilities. Represents the scaled incumbent that Elice Group competes against for larger Italian mandates.
• DLV BBDO: Italian creative agency within the BBDO network, offering full-service advertising and brand communications. Direct competitor for Italian brand creative mandates at a larger scale than Elice Group.
• TBWA\Italia: Italian office of TBWA\Worldwide, providing full-service creative, advertising, and brand strategy. Sets the competitive benchmark for creative quality in the Italian market against which small agencies are measured.

Direct peers

• Klein Russo: Milan-based independent Italian creative agency offering integrated branding, design, and communications services. Comparable in size, scope, and full-service creative positioning to Elice Group Srl.
• Auge Communication: Italian creative and marketing agency providing branding, graphic design, and integrated communication services. Similar mid-sized independent agency profile and service mix to Elice Group.
• H48: Italian creative agency with a full-service offering spanning strategy, branding, design, and digital. Comparable independent agency structure and Italian-market focus.
• Different: Italian independent creative agency offering brand strategy, advertising, and integrated communications. Comparable in size and full-service creative positioning to Elice Group Srl.

Regional players

• Gruppo Roncaglia: Italian independent communication group with strong regional roots and full-service creative offerings. Comparable in independent ownership and integrated-service model, though typically serving broader Italian geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/elice-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elice Group