Optimal Integrative Care

Name

Optimal Integrative Care

Legal name

Optimal Integrative Care, Inc.

Website

https://optimalintegrativecare.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Integrative Primary Care

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industry

HIV/AIDS Medicine (HLAKAGAB)

Keywords

• Integrative medical care
• Primary care services
• Travel medicine clinic
• Immigration physical exams
• Functional medicine practice

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing medical services billed through accepted insurance plans including Medicare, Medicare Advantage, Marketplace/Exchange plans, and Commercial insurance. Services include primary care, HIV care, travel medicine, immigration physicals, and specialized treatments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Optimal Integrative Care is a private medical practice in Atlanta, Georgia that provides comprehensive, patient-centered healthcare combining integrative and functional medicine with traditional primary care. The practice offers primary care, HIV care (including PrEP/PEP), travel medicine with vaccinations and prophylaxis, immigration physicals for Canada/Australia/New Zealand, Long COVID treatment, infectious disease consultations, medical marijuana certification, sexual wellness, and Botox injections, delivered through an appointment-based model billed to accepted insurance plans.

Product overview

Optimal Integrative Care (OIC) is a healthcare practice offering comprehensive, patient-centered medical services organized into three core areas: Medical Care Services, Travel Medicine, and Immigration Physicals. Medical Care Services includes primary care integrating functional medicine with services such as HIV care, sexual wellness, PrEP/PEP, Long COVID treatment, infectious disease consultations, medical marijuana certification, and Botox injections. Travel Medicine provides pre-travel consultations and post-travel evaluation with 40+ years of experience. Immigration Physicals conducts medical examinations for immigration to Canada, Australia, and New Zealand. The practice also offers a Patient Portal for scheduling and records access.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Care Services Comprehensive primary care services integrating functional medicine and traditional medical approaches, focused on personalized and tailored treatment plans addressing individual patient needs and preferences.
• Travel Medicine Pre-travel advice and post-travel consultation services led by Dr. Rosenstock with 40+ years of experience in international infectious diseases. Includes vaccinations, food/water safety guidance, malaria prophylaxis, and altitude sickness management.
• Immigration Physicals Designated panel physician medical examinations for immigration to Canada, Australia, and New Zealand, with timely submission of results through the eMedical system for visa applications.
• HIV Care Whole-person HIV care integrating HIV treatment with primary care and functional medicine approaches.
• Sexual Wellness Comprehensive sexual wellness services promoting sexual health and providing care in this area.
• PrEP/PEP Comprehensive pre-exposure prophylaxis (PrEP) and post-exposure prophylaxis (PEP) services for HIV prevention.
• Functional Medicine Integrative functional medicine approach combined with traditional medical services to optimize patient health and well-being by addressing root causes.
• Long COVID Treatment Assessment, management, and treatment of persistent symptoms and complications following recovery from COVID-19.
• Infectious Diseases Consultation Consultation services for individuals dealing with chronic infectious diseases and hypogammaglobulinemia.
• Medical Marijuana Certification Certification services to help patients obtain medical marijuana certification for qualifying conditions.
• Botox Injections Botox injection services for management of wrinkles and muscle-related issues.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Visiting Physicians Association: Home-based primary care provider for complex, Medicare-eligible patients. Adjacent comparator for OIC's chronic disease and HIV patient populations, though operating through a fundamentally different delivery model.

Broad incumbents

• One Medical (Amazon One Medical): Tech-enabled primary care platform with multiple Atlanta-area offices emphasizing longer visits and patient experience. Competes for the same insurance-paying patient base OIC targets, with materially larger scale and capital backing.
• Cleveland Clinic Center for Functional Medicine: Major academic system's functional medicine program offering integrative care for chronic disease. Provides institutional-scale credibility and competition in the integrative medicine niche OIC occupies.

Regional players

• Piedmont Healthcare: Major Atlanta-area health system with extensive primary care footprint across Buckhead and metro Atlanta. Competes for the same insured patient population and offers integrated specialty referrals OIC cannot match in-house.
• Northside Hospital: Large Atlanta-based health system with a broad primary care network serving the metro area. Represents the institutional competition OIC faces for insured patients and employer-sponsored contracts.

Emerging players

• Concierge Choice Physicians: Hybrid concierge primary care model enabling practices to offer retainer-style personalized care without fully leaving insurance networks. A relevant operational model for scaling OIC's integrative positioning.
• Hims & Hers Health: Direct-to-consumer telehealth platform offering PrEP, sexual wellness, and primary care-adjacent services. Competes with OIC's PrEP/PEP, sexual wellness, and integrative wellness offerings in a digital, lower-touch format.

Direct peers

• Passport Health: Largest U.S. network of travel medicine clinics offering pre-travel vaccinations, malaria prophylaxis, and post-travel care. Directly comparable to OIC's travel medicine service line and serves as a benchmark for travel-clinic scalability.
• MDVIP: National concierge primary care network positioning against 'corporate medicine' with personalized, low-panel-size practices. Closely mirrors OIC's patient-centered, integrative positioning and acceptance-breadth strategy.
• Parsley Health: Functional medicine primary care practice combining root-cause treatment with traditional care and charging cash/membership fees. Comparable to OIC's integrative medicine service line and patient acquisition approach.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/OptimalIntegrativeCare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimal Integrative Care