Lucas Classic Tires

What Lucas Classic Tires does

Lucas Classic Tires is a US specialty retailer, founded in 1957 by Stan Lucas in Long Beach, California, focused exclusively on hard-to-find tires, tubes, and accessories for collector cars, vintage vehicles, hot rods, and customs. The catalog spans 12-inch to 24-inch-and-larger wheels and covers roughly 100 years of automotive history — from Horseless Carriages and Model T/Ford Model A through 1930s classics, 1950s-1960s sports cars, and 1980s supercars — with both bias-ply and radial constructions. The product mix combines a proprietary LUCAS brand (Olympic Tread, Old Dunlop Tread, Nokia Tread, Military Non-Directional) with a distributor-style assortment of partner brands including Pirelli (Cinturato CA67/CN36/CN72/P7N, Stella Bianca), Michelin (XWX, XAS, TRX, TB15), BF Goodrich (Radial T/A, Silvertown), and Firestone, plus accessories (innertubes, flaps, rim strips, wheel covers, hub caps).

The business operates as a direct-to-consumer e-commerce storefront at lucasclassictires.com, supplemented by phone-based consultative sales. Distribution is through a single warehouse/retail location in Long Beach, with US-centric fulfillment and a recently activated international shipping capability. Pricing is unit-based per tire, ranging roughly from $99 (Pirelli CN54) to $839 (Michelin TB15), with most SKUs in the $200-$500 band. Customer segments are entirely consumer/hobbyist: classic car collectors, hot rod and custom builders, European classic owners (Ferrari, Jaguar, Porsche, Lamborghini, Triumph, MG, Alfa Romeo), and American classic owners (Ford Model A/T and similar). There is no recurring revenue, no subscription, and no API/SDK surface.

The business is post-founder: Stan Lucas passed away in 2025 after 70 years with the company, and in March 2026 Lucas Classic Tires was acquired by Performance Plus Tire, a Long Beach-based specialty tire company that also owns Boyd Coddington Wheels. Lucas Classic Tires continues as a separately operated brand within the Performance Plus Tire portfolio, with the stated strategic intent to combine two Long Beach institutions and expand inventory depth, fill rates, and operational scale across domestic and international customers.

Name

Lucas Classic Tires

Legal name

Lucas Classic Tires

Website

https://lucasclassictires.com/

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Lucas Classic Tires is a Long Beach, California-based direct-to-consumer e-commerce retailer founded in 1957 that specializes in hard-to-find tires, tubes, and accessories for collector cars, vintage vehicles, hot rods, and customs, serving enthusiast owners of marques including Ferrari, Jaguar, Porsche, Lamborghini, Ford Model A/T, and similar.

Ownership category

akta.pro rank

Product category

Classic & Vintage Automotive Tires

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Manufacturing (except Retreading) (326211)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Motor Vehicle Parts & Accessories (3714), Tires & Inner Tubes (3011)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Classic car tires
• Vintage tire retailer
• Collector car accessories
• Specialty automotive tires
• Period-correct tires

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: One-time transaction sales of classic and vintage tires, tubes, and accessories to collector car enthusiasts. Individual tire purchases with no recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Lucas Classic Tires is a specialty retailer that sells classic, vintage, and collector-car tires and accessories directly to consumers through its e-commerce website and phone sales. Its catalog of 500+ SKUs spans bias-ply and radial tires from its own Lucas brand plus partner brands (Pirelli, Michelin, BF Goodrich, Firestone, American Classic) in sizes from 12-inch to 24-inch and larger wheels, with vehicle-specific fitment guidance for marques such as Ferrari, Jaguar, Porsche, Lamborghini, Triumph, MG, Alfa Romeo, Austin Healey, and Ford Model A/T.

Product overview

Lucas Classic Tires operates as a specialty e-commerce retailer offering classic and vintage automotive tires, serving the collector car hobby since 1957. The product portfolio centers on their own Lucas Classic Tires brand (featuring Olympic Tread Blackwall, Old Dunlop Tread, Nokia Tread, and Military Non Directional tires) alongside an extensive range of partner tire brands including Pirelli Cinturato (CA67, CN36, CN72, P7 N, CN12), Michelin (XWX, XAS, Pilot Sport, TRX, TB15), BF Goodrich (Radial T/A, Silvertown), Firestone, and Pirelli Stella Bianca. The company also offers comprehensive accessories including innertubes, flaps, rim strips, wheel covers, and specialty tires for military and truck applications. The product line spans bias-ply tires, radial tires, white wall tires, and sports car radials, covering vehicle applications from early Horseless Carriages and 1920s-1930s classics through 1980s supercars including Ferrari, Jaguar, Porsche, Lamborghini, MG, Triumph, Alfa Romeo, Austin Healey, Ford Model A/T, and Lamborghini Countach models.

Differentiator

Problem solved

Functional benefit

Brands

• LUCAS Classic Tires: The company's own brand of classic tires including Olympic Tread Blackwall, Old Dunlop Tread Blackwall, Nokia Tread Blackwall, Military Non Directional, and Blackwall product lines.

Products and services

• Lucas Classic Tires (Own Brand) The company's own line of classic tires including Olympic Tread Blackwall, Old Dunlop Tread Blackwall, Nokia Tread Blackwall, and Military Non Directional tires designed for vintage vehicles.
• Pirelli Cinturato Tires Premium Italian radial tires including CA67, CN36, CN72, P7 N, and CN12 models. The CA67 is the preferred radial for early 1960s Ferraris and many classic sports cars including Jaguar, Porsche, and MG.
• Michelin Classic Tires Michelin tires for classic vehicles including XWX, XAS, Pilot Sport PS2, TRX, TB15, Primacy 3, and X series tires. Michelin XWX is strongly associated with Ferrari in the mid-1960s period.
• BF Goodrich Tires BF Goodrich classic tires including Radial T/A, Silvertown whitewalls, and all-weather tires for vintage applications.
• Firestone Tires Firestone bias-ply and radial tires for classic cars, Deluxe Champion, and Firehawk models.
• Pirelli Stella Bianca Tires Bias-ply tires for Ferrari cars of 1940s and 1950s vintage with classic tread pattern designed for vintage chassis.
• Military & Truck Tires Heavy-duty tires for military vehicles, fire trucks, and light trucks including Lucas Military Non Directional tires.
• Innertubes, Flaps & Rim Strips Essential accessories for vintage tires including tubes, flaps, and rim strips in various sizes for classic car applications.
• Radial White Wall Tires Classic appearance tires with white sidewall styling for vintage and custom car applications.
• Sports Car Radials Performance-oriented radial tires designed for classic sports cars including Alfa Romeo Spider, Austin Healey Sprite, Ferrari, Jaguar, Lamborghini, MGB, Porsche 911, and Triumph.
• American Classic Tires American-made classic tires for vintage American automobiles.
• Covers and Caps Decorative wheel covers and hub caps for classic car appearance.
• Tubes Pneumatic inner tubes for vintage and classic tire applications.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Performance Plus TirecoreChannel Partner/ Reseller/ Distributor · 13 March 2026Performance Plus Tire, a Long Beach, California-based specialty tire company, acquired Lucas Classic Tires in March 2026. Performance Plus Tire operates the classic wheel brand Boyd Coddington Wheels. Lucas Classic Tires continues as a separate entity within Performance Plus Tire's portfolio, combining two Long Beach institutions and expanding inventory depth and fill rates across specialty tire categories.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Universal Vintage Tire Co. Specialty retailer of vintage and classic automotive tires, with deep catalog of hard-to-find sizes and major brand partnerships. Overlaps directly with Lucas in serving restoration-focused classic car owners.
• Coker Tire: Largest US specialist in classic, vintage, and antique tires and wheels, offering both own-brand and major partner lines (Firestone, BF Goodrich, Michelin). Directly comparable to Lucas as a fellow multi-brand classic-tire retailer serving collectors and restorers.
• Vogue Tyre & Rubber Co. Long-established US tire maker famous for whitewall and custom tires, with a classic car product line carried by Lucas. Highly comparable as a specialty/classic tire brand with similar collector customer base.
• American Classic Tires: Owns/operates brands like Diamondback Classic and Vogue Classic Tires, manufacturing and selling whitewall, bias-ply, and radial tires specifically for vintage American and European vehicles. Direct peer in the period-correct specialty tire segment.

Emerging players

• Specialty Tires of America: US specialty tire maker producing vintage, military, and hard-to-find sizes. Comparable niche manufacturer serving the same classic/military collector segment that Lucas addresses with its Military & Truck Tires category.
• Hoosier Racing Tire: Specialty manufacturer of racing and performance tires with a meaningful classic/vintage performance segment. Comparable as a specialty tire maker that overlaps with Lucas's sports-car and performance classic customer base.

Broad incumbents

• Discount Tire (America's Tire): Largest US brick-and-mortar tire retailer with thousands of locations. Represents the mainstream, scaled alternative for tire buyers; serves as a structural benchmark on retail scale and pricing even though it does not specialize in classic tires.
• Tire Rack: Largest US direct-to-consumer tire e-commerce retailer. While focused on modern passenger/light-truck tires, it competes for the same specialty enthusiast buyer and offers a vastly larger catalog and marketing budget than Lucas.
• Michelin Classic: Global tire major with a dedicated classic-car program (XWX, XAS, TB15, etc.) sold through Lucas. Functions as both a key supply partner and an indirect competitor via its own distribution.
• Pirelli Classic Tire Program: Major tire manufacturer that produces the Cinturato CA67, CN36, Stella Bianca, and other hero classic SKUs sold by Lucas. Comparable as both a critical supply partner and a competitor when Pirelli sells classic lines directly.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucas Classic Tires