Performance Plus Tire
- Company typePrivate
- Founded1971
- HeadquartersLong Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Performance Plus Tire firmographics
Firmographics- Name
- Performance Plus Tire
- Legal name
- Performance Plus Tire
- Website
- https://performanceplustire.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Performance Plus Tire industry classification
Industry- Product category
- Aftermarket Automotive Wheels and Tires Retail
- NAICS
- Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340), Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Tires, wheels & related supplies distribution (CRAOANAD), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)
Keywords
Where Performance Plus Tire is headquartered
LocationHeadquarters
- HQ city
- Long Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Performance Plus Tire business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Aftermarket Wheels and Tires Retail: Direct retail sales of custom wheels, tires, and wheel/tire packages to individual consumers and enthusiasts through e-commerce. Products sold include aftermarket wheels from multiple brands (American Racing, Fuel, Boyd Coddington, etc.) and tires from major manufacturers (Michelin, BFGoodrich, Toyo, etc.). Revenue generated from one-time product sales with optional financing.
- Wheel and Tire Financing Services: Partnership with financing providers (Affirm, Progressive Leasing, Snap Finance, Acima Leasing) enabling consumers to pay over time. The company earns revenue through increased sales conversion while financing partners handle the credit arrangements.
- Accessories and Add-ons: Sales of wheel accessories including lug nuts, TPMS sensors, wheel wrenches, and other installation-related products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level tires (e.g., 195/65R15) |
| Unit Pricing | Pay-as-you-go | Mid-range wheels (e.g., 17-18 inch) |
| Unit Pricing | Pay-as-you-go | Premium/custom wheels (e.g., Pro Comp, Weld, Schott) |
| Hybrid | Monthly | Affirm Financing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Performance Plus Tire product offering
Product offeringCore offering
Performance Plus Tire is a direct-to-consumer e-commerce retailer that sells aftermarket wheels, aftermarket tires, and bundled wheel-and-tire packages for cars, trucks, SUVs, classic cars, off-road vehicles, racing, and specialty segments. Products span major tire manufacturers (BFGoodrich, Michelin, Bridgestone, Toyo, Yokohama, Cooper, Falken, Firestone, Hankook, Continental) and wheel brands (Fuel, American Racing, Boyd Coddington, Schott, Weld, Pro Comp, Vision, Ultra, TIS, Lock Off-Road). Customers purchase online or by phone, with financing offered through Affirm, Progressive Leasing, Snap Finance, and Acima Leasing.
Product overview
Performance Plus Tire is a Long Beach, California-based family-owned company (since 1971) operating an e-commerce platform for custom wheels and aftermarket tires. The core offering consists of three interconnected product lines: Custom Wheels (rims for cars and trucks from brands like American Racing, Fuel, Boyd Coddington, Schott, Weld, Pro Comp, and Vision), Aftermarket Tires (discount tires from brands like BFGoodrich, Michelin, Bridgestone, Toyo, and Yokohama), and Wheel and Tire Packages (custom combinations with free shipping). The company serves multiple vehicle segments including modern, antique, classic, racing, ATV-UTV, motorcycle, commercial truck, trailer, and military applications. Recent acquisition of Lucas Classic Tires expands their vintage automotive aftermarket presence. Supporting services include financing options (Affirm, Progressive, Snap, Acima), a TreadMatch Fitment Matrix for guided vehicle-to-wheel matching, Wheel Visualizer for virtual try-on, and order tracking. The company offers products across wheel categories including Custom, Classic Car, Off-Road, Tuner, Racing, 3 Piece, 2 Piece, ATV-UTV, and Trailer wheels.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Wheels
Quantifiable outcome
- 10-50% savings on major wheel brands
- +2 more outcomes
Companies that use Performance Plus Tire
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Performance Plus Tire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Performance Plus Tire partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lucas Classic TirescoreAcquisition of Lucas Classic Tires, a premier supplier of vintage and antique tires founded by Stan Lucas (70 years in classic car community). Lucas Classic Tires will continue as a separate entity within Performance Plus Tire's offering, leveraging the parent's broader infrastructure for expanded inventory and improved fill rates on niche sizes. Expands Performance Plus Tire's portfolio in the specialty and vintage automotive aftermarket.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Performance Plus Tire competitors and assessment
Company assessmentDirect peers
- Tire Rack: Leading direct-to-consumer online retailer of tires and wheels with vehicle fitment tooling, mirroring Performance Plus Tire's e-commerce model and product mix.
- Priority Tire: Online-only discount tire retailer shipping nationwide to consumers, overlapping the aftermarket tire retail segment.
- Tire Agent: E-commerce tire and wheel retailer offering financing and pay-over-time options, matching Performance Plus Tire's model and financing partnerships.
- SimpleTire: Online tire marketplace selling directly to consumers with size/fitment search and ship-to-door fulfillment, directly overlapping the tire retail business.
- Fitment Industries: E-commerce seller of aftermarket wheels, tires and suspension with a wheel-visualizer, targeting the same tuner and enthusiast customer segments.
- Custom Offsets: DTC retailer of aftermarket wheels and tires with fitment visualization tools, competing squarely for truck, off-road and enthusiast buyers.
- Coker Tire: Specialist in classic, antique and vintage tires sold online, directly comparable to Performance Plus Tire's Lucas Classic Tires and classic/antique lines.
- Discounted Wheel Warehouse: Online custom wheel and tire package retailer offering nationwide shipping, closely comparable in offering and go-to-market.
Broad incumbents
- Summit Racing Equipment: Major performance auto parts and wheel/tire e-commerce retailer serving enthusiasts and racers, overlapping the performance and racing segments as part of a broader catalog.
- Discount Tire (America's Tire): Large national tire and wheel retailer with both stores and online sales; a broad, well-capitalized incumbent overlapping but far larger than Performance Plus Tire.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Performance Plus Tire social profiles
Digital presencePerformance Plus Tire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performance Plus Tire leadership team
Management profileNumber of profiles
Performance Plus Tire subsidiaries and ownership
Company hierarchySubsidiaries1 record
Performance Plus Tire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performance Plus Tire M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performance Plus Tire
What does Performance Plus Tire do?
Performance Plus Tire is a direct-to-consumer e-commerce retailer that sells aftermarket wheels, aftermarket tires, and bundled wheel-and-tire packages for cars, trucks, SUVs, classic cars, off-road vehicles, racing, and specialty segments. Products span major tire manufacturers (BFGoodrich, Michelin, Bridgestone, Toyo, Yokohama, Cooper, Falken, Firestone, Hankook, Continental) and wheel brands (Fuel, American Racing, Boyd Coddington, Schott, Weld, Pro Comp, Vision, Ultra, TIS, Lock Off-Road). Customers purchase online or by phone, with financing offered through Affirm, Progressive Leasing, Snap Finance, and Acima Leasing.
Is Performance Plus Tire a public or private company?
Performance Plus Tire is a private company. It is classified as family owned and is currently operating.
When was Performance Plus Tire founded?
Performance Plus Tire was founded in 1971. It employs 11 to 50 people.
Where is Performance Plus Tire based?
Performance Plus Tire is headquartered in Long Beach, United States, in the North America region.
How does Performance Plus Tire make money?
Three revenue lines are on record. Aftermarket Wheels and Tires Retail is the primary driver. The others are wheel and Tire Financing Services and accessories and Add-ons.
Who are Performance Plus Tire's main competitors?
Direct peers on record are Tire Rack, Priority Tire, Tire Agent, SimpleTire, Fitment Industries, Custom Offsets, Coker Tire and Discounted Wheel Warehouse. Broad incumbents are Summit Racing Equipment and Discount Tire (America's Tire).
Does Performance Plus Tire have an API?
No public API is recorded for Performance Plus Tire.
What industry is Performance Plus Tire in?
Performance Plus Tire's product category is Aftermarket Automotive Wheels and Tires Retail. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of CRAOANAD, Tires, wheels & related supplies distribution. Its NAICS code is 4413 and its SIC code is 5500.