AvantGuard
AvantGuard Monitoring Centers is a wholesale central-station monitoring company serving 2,800+ security, fire, PERS, and IoT dealers across 1.7M+ subscriber accounts via eight North American monitoring centers. It operates as the wholesale monitoring subsidiary of Becklar, LLC.
- Company typePrivate
- Founded2002
- HeadquartersOgden, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What AvantGuard does
AvantGuard Monitoring Centers, LLC (formerly AG Monitoring Centers) is a wholesale central-station monitoring company headquartered in Ogden, Utah, founded in 2002 and operating as a wholly-owned subsidiary of Becklar, LLC. The company monitors intrusion, fire, PERS (personal emergency response), and IoT signals on behalf of approximately 2,800 security, fire, PERS, and IoT dealer companies across North America, with a reported subscriber footprint exceeding 1.7 million accounts across eight monitoring centers in the U.S. and Canada following the October 2022 acquisition of Armstrong's National Alarm Monitoring.
The product platform centers on a cloud-based central-station automation suite with customizable action plans, partitioned signal queues, dual-path (cellular/IP) receivers, and an open API for integration with third-party CRM, billing, and video systems. Feature layers include AG Chat (text-based alarm verification that reduced false dispatches by 54% on participating accounts), interactive and IP video monitoring, hybrid monitoring for dealers with existing in-house central stations (enabled by UL 827A certification), and specialized monitoring for crash detection, GPS/lone-worker, environmental sensors, and water/gas leak detection (via the ProSentry partnership). Caller ID Injection makes wholesale dispatch calls appear under the dealer brand. Measured SLAs include a 9.4-second average signal response time, processing of 576M+ signals and 18M+ alarms in 2022, and diversion of 847,346 false alarms in the same year.
Revenue is generated through recurring monthly subscription fees paid by dealers per monitored account under a wholesale model, with pricing determined via an online calculator rather than published tier lists. The company is certified TMA Five Diamond, UL 827A, UL central-station, and FM Approved, and holds alarm-monitoring licenses across more than 35 U.S. states plus Canadian provinces. Customer concentration is diffuse: all named logos (Spartan Security Systems, Brinton Security Services, Mijac Alarm, D.A.L. Security Systems, Preventia Security, 361 Technologies) are SMB alarm dealers. Reported awards include 2022 TMA Monitoring Center of the Year, 2022 ESA Innovation Award and ESX Dispatch Technology Award for AG Chat, and three consecutive Inc. 5000 recognitions through the Becklar parent.
AvantGuard firmographics
Firmographics- Name
- AvantGuard
- Legal name
- AvantGuard Monitoring Centers, LLC
- Website
- https://agmonitoring.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AvantGuard Monitoring Centers is a wholesale central-station monitoring company serving 2,800+ security, fire, PERS, and IoT dealers across 1.7M+ subscriber accounts via eight North American monitoring centers. It operates as the wholesale monitoring subsidiary of Becklar, LLC.
- Ownership category
- akta.pro rank
AvantGuard industry classification
Industry- Product category
- Wholesale Central Station Monitoring Services
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- akta.pro primary industry
- Central Station Monitoring (Third-Party Wholesale Monitoring) (BPAKAFAI)
- akta.pro secondary industries
- Commercial & Industrial Alarm Monitoring (BPAKAFAB), Fire Alarm Monitoring & Dispatch (BPAKAFAC)
Keywords
Where AvantGuard is headquartered
LocationHeadquarters
- HQ city
- Ogden
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
AvantGuard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale Monitoring Services: AvantGuard provides professional wholesale monitoring for security, fire, PERS, and IoT devices on behalf of dealer companies. Dealers pay recurring monthly fees for monitoring services, which replaces their in-house central station. The company operates under the dealer's name to provide a seamless customer experience. Services include professional monitoring, video monitoring, cloud monitoring, and hybrid monitoring partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Dealer pricing based on account type, signal volume, and services used |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
AvantGuard product offering
Product offeringCore offering
AvantGuard delivers 24/7 wholesale central station monitoring on behalf of security, fire, PERS, and IoT dealers, replacing the dealer's in-house monitoring infrastructure. Services include professional alarm monitoring, video monitoring, a cloud-based automation platform, and hybrid monitoring partnerships that supply redundancy and overflow capacity. Dealers subscribe to receive rapid signal response, alarm verification, and emergency dispatch coordination under their own brand.
Product overview
AvantGuard is a premier wholesale alarm monitoring company that provides professional monitoring services for security, fire, PERS (Personal Emergency Response Systems), and IoT devices. The core offering is Professional Wholesale Monitoring, which is complemented by the Cloud Monitoring Platform (cloud-based automation software) and Hybrid Monitoring partnerships (for companies with in-house central stations). The product portfolio includes specialized monitoring services such as Video Monitoring, IP Video Monitoring, Crash Detection, Environmental Monitoring, GPS Monitoring, and Access Control Monitoring. Additionally, AG Chat provides free alarm verification via text messaging, while the Becklar Engage Platform enables wellness monitoring through Apple Watch integration. AvantGuard recently acquired Armstrong's National Monitoring Centers in Canada and partners with ProSentry for leak detection services. The company operates eight state-of-the-art monitoring centers across the US and Canada, serving over 1.7 million subscribers and 2,800+ dealers.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Wholesale Monitoring 24/7 wholesale third-party monitoring service that monitors security systems, fire alarms, PERS devices, and IoT devices on behalf of security installation companies, with rapid signal response and emergency dispatch under the dealer's brand.
- Cloud Monitoring Platform Cloud-based automation platform that delivers automated action plans, personalized operator scripts, API extensibility, and receiver-less signals to wholesale monitoring dealers, reducing technology infrastructure costs.
- Hybrid Monitoring Partnership offering that lets central stations with their own in-house monitoring add AvantGuard's cloud monitoring capabilities, phone systems, auto-dial, two-way communication, call recording, and receiver redundancy as backup capacity.
- Video Monitoring Advanced video verification service using integrated cameras to visually verify alarms, reduce false alarm dispatches, and provide interactive monitoring for residential and commercial properties.
- Wholesale Security Monitoring Wholesale security alarm monitoring for intrusion detection systems, alarm verification, and emergency dispatch coordination that replaces in-house central stations for security installation companies.
- Fire Alarm Monitoring Central station monitoring of smoke and CO2 detectors for homes and businesses, with alarm verification and fire department dispatch coordination for fire system dealers.
- PERS Monitoring Personal Emergency Response System monitoring with streamlined processes for fall detection, panic button response, wellness checks, and emergency dispatch for PERS providers.
- IoT Monitoring Wholesale monitoring of Internet of Things devices beyond traditional security and fire, including environmental sensors, leak detectors, crash detection devices, lone worker devices, and connected fleet assets.
- Crash Detection Monitoring Specialized monitoring service for vehicle crash detection systems that identifies accidents, connects with occupants via two-way voice, tracks location, and dispatches emergency services within 10 seconds or less.
- Environmental Monitoring Wholesale monitoring of environmental sensors for gas levels, temperature, light, and water presence to detect threats to human health or property for dealers serving residential, commercial, healthcare, and industrial customers.
- GPS Monitoring Location tracking using GPS and cellular networks to identify device locations for PERS devices, crash detection systems, and lone worker devices requiring emergency response.
- AG Chat Free text-based alarm verification service that sends secure group chat links to subscribers and their contacts to dismiss or validate alarms in real time, reducing false alarm dispatches by 54%.
- WorkerSafety Pro Worker safety monitoring service combining check-in apps, fall detection, panic buttons, and geolocation services for high-risk and lone workers, monitored by AvantGuard on behalf of Becklar Workforce Safety customers.
Quantifiable outcome
- False alarm dispatches reduced by 54% for accounts using AG Chat
- +4 more outcomes
Companies that use AvantGuard
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
AvantGuard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature6 records
AvantGuard partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Armstrong's National Alarm MonitoringcoreAvantGuard acquired Armstrong's National Alarm Monitoring and its monitoring centers in Dartmouth, Montreal, Edmonton, and Moncton, Canada. Armstrong's had served over 800 dealers. Founder Gary Armstrong remains as Strategic Advisor. AvantGuard invested over $500,000 in technology in the first year post-acquisition.
- ProSentrycoreProSentry provides real-time whole-building water and gas leak detection using AI-powered sensors for residential apartments, commercial buildings, healthcare, and public housing. AvantGuard's open API and specialized operators provide professional monitoring for these IoT signals with rapid response. Average monetary loss for a burst pipe ranges from $5,000 to $70,000.
- Alarm.comcoreAlarm.com is a leading smart home and security platform. AvantGuard integrates with Alarm.com to provide seamless wholesale monitoring for dealers using Alarm.com's platform. Dealers benefit from quick integration and flawless signal handling.
- CHeKT VideocoreCHeKT Video provides integrated video verification services for security cameras. AvantGuard's central station integrates with CHeKT to enable central station operators to view video feeds during alarm events for faster alarm verification.
- FreeuscoreFreeus (a Becklar subsidiary) provides industry-leading personal emergency response systems (PERS). With over 730,000 customers, Freeus is a key ecosystem partner under the Becklar umbrella.
- BecklarcoreBecklar is the parent company of AvantGuard, Freeus, Armstrong Communications, Honor Alert, and Workforce Safety. Becklar creates connected safety solutions for enterprises and individuals. AvantGuard is Becklar's premier monitoring provider. Becklar has been named to the Inc. 5000 list for three consecutive years.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
AvantGuard competitors and assessment
Company assessmentBroad incumbents
- Vivint Smart Home: Vertically integrated smart-home security provider with its own monitoring center and dealer/installer network. Broad incumbent with overlapping security monitoring capability though captive in nature.
- ADT: Largest US residential and commercial security provider with proprietary monitoring centers and dealer programs. Broad incumbent whose wholesale arm (ADT Commercial) competes for some of the same dealer accounts as AvantGuard.
Direct peers
- COPS Monitoring: One of the largest wholesale central station monitoring providers in North America, serving security, fire, and medical alarm dealers. Directly comparable to AvantGuard in business model, dealer channel, and UL-listed monitoring operations.
- National Monitoring Center (NMC): UL-listed wholesale central station offering alarm, fire, and video monitoring to alarm dealers nationwide. Direct competitor in dealer-channel wholesale monitoring.
- Affiliated Monitoring: Wholesale monitoring company serving alarm and security dealers across the US with redundant central stations. Comparable in target customer (alarm dealers) and recurring subscription model.
- Acadian Monitoring Services: Wholesale central station monitoring subsidiary of Acadian Companies, providing UL-listed alarm, fire, and medical monitoring to dealers. Closely comparable dealer-wholesale model.
- Rapid Response Monitoring: Wholesale central station monitoring operator serving thousands of alarm dealers across the US with UL-listed facilities and redundant monitoring centers. Head-to-head competitor for dealer monitoring contracts.
- Statewide Monitoring: Wholesale central station monitoring provider for security, fire, and medical alarm dealers with UL-listed operations. Direct competitor in dealer-channel monitoring.
- Security Central: Wholesale central station monitoring company serving thousands of alarm dealers with redundant, UL-listed facilities. Comparable scale and recurring-revenue dealer model to AvantGuard.
Others
- DICE Corporation: Provider of central station automation software (DICE Matrix) used by many wholesale and in-house monitoring centers. Enabling technology partner rather than direct competitor, but powers monitoring infrastructure competitive with AvantGuard's cloud platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AvantGuard social profiles
Digital presenceAvantGuard compliance and trust
Trust signalCompliance5 records
AvantGuard financial estimates
Financial estimateRevenue estimate
Valuation estimate
AvantGuard leadership team
Management profileNumber of profiles
Profiles5 records
AvantGuard subsidiaries and ownership
Company hierarchySubsidiaries1 record
AvantGuard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AvantGuard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AvantGuard
What does AvantGuard do?
AvantGuard delivers 24/7 wholesale central station monitoring on behalf of security, fire, PERS, and IoT dealers, replacing the dealer's in-house monitoring infrastructure. Services include professional alarm monitoring, video monitoring, a cloud-based automation platform, and hybrid monitoring partnerships that supply redundancy and overflow capacity. Dealers subscribe to receive rapid signal response, alarm verification, and emergency dispatch coordination under their own brand.
Is AvantGuard a public or private company?
AvantGuard is a private company. It is classified as corporate owned and is currently operating.
When was AvantGuard founded?
AvantGuard was founded in 2002. It employs 251 to 500 people.
Where is AvantGuard based?
AvantGuard is headquartered in Ogden, United States, in the North America region.
How does AvantGuard make money?
One revenue line is on record: wholesale Monitoring Services.
Who are AvantGuard's main competitors?
Broad incumbents on record are Vivint Smart Home and ADT. Direct peers are COPS Monitoring, National Monitoring Center (NMC), Affiliated Monitoring, Acadian Monitoring Services, Rapid Response Monitoring, Statewide Monitoring and Security Central. DICE Corporation is listed as an others.
Does AvantGuard have an API?
Yes. AvantGuard operates an open API that enables integration with IoT devices and partner platforms. The ProSentry partnership specifically required connecting to their API, indicating a technical integration capability for third-party device monitoring. The privacy policy mentions 'API extensibility' as a feature of their cloud monitoring platform.
What industry is AvantGuard in?
AvantGuard's product category is Wholesale Central Station Monitoring Services. Its primary akta.pro industry code is BPAKAFAI, Central Station Monitoring (Third-Party Wholesale Monitoring), with a secondary code of BPAKAFAB, Commercial & Industrial Alarm Monitoring. Its NAICS code is 561621.