Menaya
Menaya is a cloud-based SaaS cybersecurity platform delivering External Attack Surface Management (EASM) through vulnerability scanning, malware detection, and a 20-component cyber risk rating, primarily serving SMEs via channel partners and self-serve trials across six global offices.
- Company typePrivate
- Founded2022
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Menaya does
Menaya Inc. is a Delaware-incorporated SaaS cybersecurity company founded in 2022 by Avi Bartov, the founder of earlier cybersecurity firm GamaSec (2006). The company's platform delivers External Attack Surface Management (EASM) via two core products: Cyber Detection, a cloud-based vulnerability scanner and malware detection service built on proprietary "Virtual Ethical Hacker" technology that emulates real attacker methods; and Cyber Security Rating, a continuous scoring service that aggregates more than 20 OSINT-derived components (Passive DNS, public databases, internet-wide scanners, search engine caches) to map and classify an organization's external exposure from the attacker's perspective.
Underlying the products is a layered technology stack combining signature-less content-emulation-based vulnerability scanning, AI-guided remediation prioritization, and a passive scanning methodology that gleans intelligence from the internet, Darknet, and search engine caches without direct interaction with the target. The platform is delivered as a turnkey SaaS requiring no installation or configuration, with color-coded reports aimed at both executive and technical audiences. All payments are processed through BlueSnap under PCI DSS compliance, and there is no public or partner-facing API.
Menaya monetizes primarily through monthly and annual SaaS subscriptions (tiered by organizational size and number of monitored domains), supplemented by a three-track channel partner program (Pure Resale, Managed Services, Remediation & Professional Services) delivered through approximately 15 named partners including a Flagship distributor (TD SYNNEX Europe) and regional distributors across Japan, Hong Kong/Macau, and MEA. GTM motions are hybrid: product-led growth via a free trial self-serve portal, enterprise field sales for larger prospects, and channel-led distribution. The primary customer segment is SMEs/PMEs, with mid-market, MSSP, and insurance/broker segments as secondary. Representative offices span New York, Paris, Tel Aviv, Hong Kong, Santiago, and Dubai, giving Menaya stated coverage of North America, Europe, the Middle East, Africa, Asia-Pacific, and Latin America.
Menaya firmographics
Firmographics- Name
- Menaya
- Legal name
- Menaya Inc.
- Website
- https://menaya.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Menaya is a cloud-based SaaS cybersecurity platform delivering External Attack Surface Management (EASM) through vulnerability scanning, malware detection, and a 20-component cyber risk rating, primarily serving SMEs via channel partners and self-serve trials across six global offices.
- Ownership category
- akta.pro rank
Menaya industry classification
Industry- Product category
- Cybersecurity Software (External Attack Surface Management)
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151), Security Systems Services (56162)
- SIC
- Services-Testing Laboratories (8734), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Attack Surface Management (EASM/CAASM) (HDADAHAC)
- akta.pro secondary industries
- Vulnerability Management & Penetration Testing Services (BPAEADAD), Security Operations Center (SOC) as a Service (BPAEADAB)
Keywords
Where Menaya is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Menaya business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Cyber Detection: Cloud-hosted vulnerability scanning and malware detection service with automated cyber risk monitoring. Billed monthly or annually with automatic renewal. Includes color-coded risk assessment reports and remediation guidance.
- SaaS Subscription - Cyber Security Rating: External attack surface management and cyber rating service providing continuous monitoring of organization's cyber risk posture. Subscription-based with tiered pricing based on organizational size or number of domains monitored.
- Partner Resale and Distribution: Channel partners (distributors, resellers, MSSPs) resell Menaya solutions with markups. Partners can also bundle with managed services, consulting, and professional services for additional revenue streams.
- Professional Services - Remediation: Partners can monetize by turning findings into billable remediation projects including configuration hardening, vulnerability fixes, and retainers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cyber Detection - Vulnerability Scanner and Malware Detection |
| Subscription | Monthly | Cyber Security Rating - External Attack Surface Management |
| Subscription | Annual | Partner Programs |
Go-to-market motion4 records
Distribution channels10 records
Marketing channels8 records
Menaya product offering
Product offeringCore offering
Menaya is a cloud-hosted SaaS cybersecurity platform that delivers External Attack Surface Management (EASM) to organizations. Its two core products are Cyber Detection — an automated vulnerability scanner and malware detection service powered by Virtual Ethical Hacker technology — and Cyber Security Rating — a continuous, OSINT-based cyber risk assessment and rating service built on 20+ components. The platform provides AI-driven risk prioritization, color-coded reporting, and AI-guided remediation guidance to help customers identify and remediate external cyber risks before hackers exploit them.
Product overview
Menaya is a cloud-hosted SaaS cybersecurity platform providing External Attack Surface Management (EASM) solutions. The platform consists of two core products: Cyber Detection (vulnerability scanner and malware detection using automated virtual hacking technologies) and Cyber Security Rating (cyber risk assessment and scoring based on passive scanning of external attack surface). Both products work together to provide continuous cyber risk monitoring, automated threat detection, intelligent prioritization, and AI-guided remediation guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Cyber Detection
Quantifiable outcome
- Vulnerability detection before exploitation by hackers
- +2 more outcomes
Companies that use Menaya
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Menaya technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature7 records
Menaya partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- Marks TechnologycoreMenaya announced a strategic distribution partnership with Marks Technology covering the Middle East and Africa (MEA) region. This partnership accelerates external attack surface management adoption across MEA markets.
- Canon IT SolutionscoreCanon IT Solutions partners with Menaya to provide ASM (Attack Surface Management) services to their customers in Japan. This partnership enables Canon to offer comprehensive external attack surface management as part of their IT solutions portfolio.
- Lapcom LimitedcoreLapcom Limited becomes Menaya's official distributor for Hong Kong and Macau regions. This distribution partnership expands Menaya's presence in the Asian Pacific market.
- ProdwarecoreProdware, a European technology partner, teams up with Menaya to deliver cybersecurity solutions to SMBs and mid-size companies. The partnership combines Prodware's technology expertise with Menaya's prevention-first cybersecurity approach.
- TD SYNNEXflagshipTD SYNNEX Europe partners with Menaya to offer state-of-the-art cybersecurity solutions for SMBs and mid-size companies. As a major technology distributor, TD SYNNEX provides extensive market reach across Europe.
- CegidcoreCegid, a French business management software provider, retains the Menaya solution to effectively protect SMEs from cyberattacks. The partnership provides integrated cybersecurity protection for Cegid's customer base.
- Elit TechnologiesminorFrench cybersecurity solutions partner offering Menaya's EASM platform as part of their cybersecurity portfolio.
- Pont LatminorPartner offering Menaya cybersecurity solutions as part of their technology portfolio.
- Tech TitanminorPartner providing Menaya solutions as part of their managed IT services offering.
- Value InfominorReseller partner distributing Menaya solutions in their local market.
- MSCyberminorCybersecurity-focused reseller partner offering Menaya solutions.
- DynamIT ServicesminorIT services reseller partner distributing Menaya cybersecurity solutions.
- ShieldSecminorBrazil-based reseller partner offering Menaya solutions in the Latam market.
- Certus CyberminorBrazilian cybersecurity partner offering Menaya as part of their partner program.
- BlueSnapcorePayment gateway and certificate authority processing all credit card and virtual check transactions. BlueSnap handles secure payment processing with PCI DSS compliance. Menaya does not store any customer payment information.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Menaya competitors and assessment
Company assessmentEmerging players
- Outpost24: Outpost24 offers vulnerability scanning, EASM, and threat intelligence - directly overlapping Menaya's Cyber Detection and Cyber Security Rating products. Comparable in targeting European mid-market with a similar partner-driven distribution model.
- Wiz: Wiz is a cloud security platform expanding into ASM/Exposure. While primarily cloud-native, its growth trajectory and customer overlap with mid-market and enterprise security buyers makes it an emerging competitive threat to Menaya's EASM wedge.
- Detectify: Detectify is an emerging EASM player focused on web application and external attack surface discovery - directly comparable to Menaya's Cyber Detection web application scanner and passive scanning capabilities. Similar SME/mid-market positioning.
Direct peers
- Qualys: Qualys VMDR and External Attack Surface Management directly overlap Menaya's vulnerability scanning and EASM products. Comparably positioned as cloud-native VMDR/ASM platform, though larger and more enterprise-anchored.
- SecurityScorecard: SecurityScorecard is the closest direct competitor to Menaya's Cyber Security Rating product. Both deliver externally-scored cyber risk ratings using OSINT/passive scanning across 20+ factors. Highly comparable in business model and customer use case (third-party/supply-chain risk).
- Tenable: Tenable is the most direct EASM/VM peer. Tenable Nessus and Tenable One provide ASM, vulnerability scanning, and cyber exposure management. Comparable in product (external attack surface + risk scoring) and target customer base (enterprises and mid-market).
- Bitsight: Bitsight pioneered security ratings for cyber-insurance underwriting and third-party risk - directly overlapping Menaya's Cyber Security Rating tier and insurance-channel GTM. Comparable scoring methodology and overlap with insurance partner ecosystem.
- CrowdStrike (Falcon Surface): CrowdStrike Falcon Surface is an EASM module directly competing with Menaya's Cyber Security Rating. Comparable in offering (continuous external attack surface monitoring from attacker perspective) and broadly overlaps in target mid-market and enterprise segments.
- Rapid7 (InsightVM / Exposure Command): Rapid7's InsightVM and Exposure Command compete head-to-head with Menaya's Cyber Detection vulnerability scanning and ASM offerings. Comparable in vulnerability management scope and overlap in mid-market customer base.
Broad incumbents
- Palo Alto Networks (Cortex Xpanse / ASM): Cortex Xpanse (formerly Expanse) is Palo Alto Networks' EASM product and a direct functional competitor to Menaya. Palo Alto is a broader incumbent offering a full security platform, of which ASM is one module - contrasted with Menaya's focused SME positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Menaya social profiles
Digital presenceMenaya compliance and trust
Trust signalCompliance1 record
Menaya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menaya leadership team
Management profileNumber of profiles
Profiles1 record
Menaya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menaya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menaya
What does Menaya do?
Menaya is a cloud-hosted SaaS cybersecurity platform that delivers External Attack Surface Management (EASM) to organizations. Its two core products are Cyber Detection — an automated vulnerability scanner and malware detection service powered by Virtual Ethical Hacker technology — and Cyber Security Rating — a continuous, OSINT-based cyber risk assessment and rating service built on 20+ components. The platform provides AI-driven risk prioritization, color-coded reporting, and AI-guided remediation guidance to help customers identify and remediate external cyber risks before hackers exploit them.
Is Menaya a public or private company?
Menaya is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Menaya founded?
Menaya was founded in 2022. It employs 11 to 50 people.
Where is Menaya based?
Menaya is headquartered in Wilmington, United States, in the North America region.
How does Menaya make money?
Four revenue lines are on record. SaaS Subscription - Cyber Detection is the primary driver. The others are saaS Subscription - Cyber Security Rating, partner Resale and Distribution and professional Services - Remediation.
Who are Menaya's main competitors?
Emerging players on record are Outpost24, Wiz and Detectify. Direct peers are Qualys, SecurityScorecard, Tenable, Bitsight, CrowdStrike (Falcon Surface) and Rapid7 (InsightVM / Exposure Command). Palo Alto Networks (Cortex Xpanse / ASM) is listed as a broad incumbent.
Does Menaya have an API?
No public API is recorded for Menaya.
What industry is Menaya in?
Menaya's product category is Cybersecurity Software (External Attack Surface Management). Its primary akta.pro industry code is HDADAHAC, Attack Surface Management (EASM/CAASM), with a secondary code of BPAEADAD, Vulnerability Management & Penetration Testing Services. Its NAICS code is 5132 and its SIC code is 8734.