Fairbet
Fairbet operates as two gaming entities: Fairbet Ltd., a Maltese retail gaming operator with 9 storefronts acquired by Meridianbet in January 2026, and Fairbet9.co.in, an Indian online betting aggregator distributing IDs across multiple exchange and casino platforms serving individual consumers with localized payment methods.
- Company typePrivate
- Founded2004
- HeadquartersValletta, Malta
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fairbet does
Fairbet operates as two structurally distinct but coexisting gaming entities with no disclosed corporate relationship. Fairbet Ltd. is a Maltese retail gaming operator that, prior to January 2026, operated 9 retail storefronts in Malta and Gozo under one of only three retail gaming licenses issued in the country. The Maltese entity was acquired in January-February 2026 by Meridianbet — a subsidiary of NASDAQ-listed Golden Matrix Group (GMGI) — which took 100% ownership, folded Fairbet's 9 locations into its pre-existing 11-store estate for a combined 20-storefront network, and consolidated control over 2 of the 3 total retail gaming licenses in Malta. The combined network operates 60+ sports betting terminals and 120 slot machines across the Maltese islands.
Separately, Fairbet9.co.in is an India-targeted online betting and casino aggregator operating under a fantasy-sports positioning that distributes verified betting IDs and access to 9+ integrated platforms: Fairbet7 Exchange (peer-to-peer exchange betting with user-defined odds and custom bet creation), Fair Exchange, Funinexchange, Fairwin247, Fairplay Pro, Fairplay4, King Exchange ID, and Rajveer Exchange. The platform serves Indian retail bettors with INR-denominated transactions through UPI, Paytm, Google Pay, PhonePe, Net Banking, and E-Wallets, with a ₹500 minimum deposit. Distribution is driven by an agent and affiliate network operating through WhatsApp for account inquiries, deposits, withdrawals, and ID provisioning, supplemented by blog content, Facebook, X (Twitter), and YouTube channels. Coverage spans cricket (IPL, T20Is, Test Matches, World Cups), football, tennis, kabaddi, horse racing, and live casino games (Teen Patti, Andar Bahar, Blackjack, Roulette, Baccarat, Poker). The platform formally excludes users from seven Indian states (Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, Telangana, Tamil Nadu) where state law prohibits participation. Underlying technology includes a peer-to-peer exchange betting engine with real-time odds updating, SSL encryption, two-factor authentication, and historical data/statistics tools comparable to trading platforms.
Revenue mechanics are transaction-based: the platform earns commission on peer-to-peer exchange bets and margin on traditional sportsbook odds, with promotional spend structured around welcome bonuses, deposit matching, and referral rewards. Pricing is not publicly disclosed at tier level; access is quote-based via WhatsApp and the agent network. Revenue figures are not publicly disclosed for either entity, no funding rounds are on record, and headcount is not reported.
Fairbet firmographics
Firmographics- Name
- Fairbet
- Legal name
- Fairbet9
- Website
- https://fairbet9.co.in
- Company type
- Private
- Founded year
- 2004
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Fairbet operates as two gaming entities: Fairbet Ltd., a Maltese retail gaming operator with 9 storefronts acquired by Meridianbet in January 2026, and Fairbet9.co.in, an Indian online betting aggregator distributing IDs across multiple exchange and casino platforms serving individual consumers with localized payment methods.
- Ownership category
- akta.pro rank
Fairbet industry classification
Industry- Product category
- Online Sports Betting and Casino Gaming
- NAICS
- Casinos (except Casino Hotels) (71321), Gambling Industries (7132), Other Gambling Industries (71329)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)
- akta.pro secondary industry
- Cross-Border Payments & FX for Gaming (MPAEALAH)
Keywords
Where Fairbet is headquartered
LocationHeadquarters
- HQ city
- Valletta
- HQ country
- Malta
- HQ region
- Europe
Offices2 records
Markets served
Fairbet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Infrastructure, Personnel, Others
Revenue model
- Betting Transaction Fees: Platform earns from user betting transactions on sports and casino games through spread/margin on odds
- Casino Gaming: Revenue from live casino games including roulette, blackjack, baccarat, poker, Teen Patti with HD real dealers, and online slots
- Sports Betting Commission: Commission from betting on cricket, football, tennis, kabaddi, horse racing and other sports markets
- Welcome and Deposit Bonuses: Welcome bonuses with deposit matching, free spins, cashback offers for new users; reload bonuses and referral rewards for existing users
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard betting account with ₹500 minimum deposit |
| Transaction based/ take rate | Pay-as-you-go | Exchange betting with user-defined odds |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Fairbet product offering
Product offeringCore offering
Fairbet operates an online sports betting and casino gaming ecosystem targeting Indian consumers through the Fairbet9 portal and multiple integrated exchange and casino sub-brands (Fairbet7, Fair Exchange, Funinexchange, Fairwin247, Fairplay Pro, Fairplay4, King Exchange, Rajveer Exchange). The platform offers peer-to-peer exchange betting, live in-play wagering on cricket, football, tennis, kabaddi, and horse racing, alongside live casino games including Teen Patti, Blackjack, Roulette, Baccarat, Poker, and Andar Bahar with HD real dealers. Fairbet Ltd. (Malta) additionally operates retail gaming storefronts with sports betting terminals and slot machines under Maltese regulatory licenses.
Product overview
Fairbet operates as an online gaming and betting ecosystem featuring multiple platform brands. The core offerings include Fairbet9 as the primary portal, Fairbet7/Fairbet7 Exchange for peer-to-peer betting, Fair Exchange for sports and casino gaming, and Funinexchange for gaming exchange services. Additional integrated platforms include Fairwin247 for sports betting and casino games, Fairplay Pro, and Fairplay4 for gaming services. The portfolio encompasses sports betting (cricket, football, tennis, basketball, kabaddi), live casino games (Teen Patti, Blackjack, Roulette, Baccarat, Andar Bahar, Poker), and exchange betting where users can set their own odds. The platforms support mobile apps, various payment methods including UPI, and serve Indian users with localized support.
Differentiator
Problem solved
Functional benefit
Products and services
- Fairbet9 Primary online gaming platform offering sports betting, live casino games, and exchange betting services for Indian users with cricket, football, and casino offerings.
- Fairbet7 App Mobile betting application enabling peer-to-peer exchange betting with real-time odds, live trading during matches, and advanced betting tools for sports bettors.
- Fairbet7 Exchange Online betting exchange platform allowing users to set their own odds and match bets with other users rather than betting against the house.
- Fair Exchange Betting platform with sports markets, live casino games, and 24/7 customer support featuring transparent and secure transactions.
- Funinexchange Gaming and sports betting exchange platform with over 3,000 users, supporting cricket, football, tennis, basketball, and live casino games including Blackjack, Roulette, and Teen Patti.
- Fairwin247 Online sports betting and casino gaming platform offering cricket, football, tennis, handball betting with live dealer games and instant account management.
- Fairplay Pro Online gaming platform featuring thousands of games including cricket, football, tennis, soccer, Teen Patti, Roulette, and Andar Bahar with live dealer options.
- Fairplay4 Gaming platform providing access to skill games, live matches, and number games with secure login credentials and wallet services.
- King Exchange ID Exchange betting ID provider integrated into the Fairbet platform for accessing betting exchange services.
- Rajveer Exchange Exchange betting platform integrated into the Fairbet network offering Rajveerexch247 and Rajveer Online Book services.
- Malta Retail Gaming Operations Physical retail gaming storefronts in Malta and Gozo operated by Fairbet Ltd. offering sports betting terminals and slot machines under Maltese regulatory licenses; rebranded under Meridianbet following January 2026 acquisition.
Companies that use Fairbet
Customer profileSegments2 records
Ideal customer profiles2 records
Fairbet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Fairbet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Meridian Holdings Inc. / MeridianbetcoreMeridianbet, a subsidiary of Golden Matrix Group (NASDAQ: GMGI), acquired 100% ownership of Fairbet Ltd. in January 2026. The acquisition transformed a prior technology partnership into full operational control. Fairbet's 9 retail locations were rebranded under the Meridianbet brand, expanding the combined network to 20 storefronts with over 60 sports betting terminals and 120 slot machines.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Fairbet competitors and assessment
Company assessmentBroad incumbents
- Bet365: One of the largest global online sports betting and gaming operators, offering sportsbook, casino, and exchange-style products; overlaps with Fairbet's sports betting and live casino verticals.
- LeoVegas: Mobile-first online casino and sportsbook operator across multiple regulated European markets; comparable to Fairbet's mobile-first casino and live dealer offering.
Direct peers
- 1xBet: Online sports betting and casino operator with strong India and emerging-market presence, offering sportsbook, live casino, and exchange-style products comparable to Fairbet's portfolio.
- 10CRIC: India-focused online sports betting and casino operator offering cricket-first sportsbook, live casino, and localized payment methods — closely aligned with Fairbet's India product strategy.
- Betway: Global online sports betting and casino operator with a significant India presence; directly comparable to Fairbet's sports betting and online casino offering targeting Indian consumers.
- Betfair: Pioneer of peer-to-peer betting exchange model with sportsbook; directly comparable to Fairbet7's exchange betting differentiator where users set odds and match with peers.
- Parimatch: International online sports betting and casino operator with active presence in India and CIS markets; directly comparable product set including sportsbook, live casino, and localized payment options.
Others
- Meridianbet: Parent acquirer of Fairbet Ltd. (Malta); subsidiary of Golden Matrix Group (NASDAQ: GMGI). Operates retail and online sports betting in regulated European markets — directly comparable retail gaming model.
Regional players
- Mobile Premier League (MPL): Major Indian real-money gaming platform offering fantasy sports, casual, and skill games; competes for the same Indian mobile-first gaming audience as Fairbet.
- Dream11: India's largest fantasy sports platform focused on cricket and other sports; competes for the same Indian real-money gaming wallet as Fairbet's sports betting product.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fairbet social profiles
Digital presenceFairbet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fairbet leadership team
Management profileNumber of profiles
Fairbet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fairbet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fairbet
What does Fairbet do?
Fairbet operates an online sports betting and casino gaming ecosystem targeting Indian consumers through the Fairbet9 portal and multiple integrated exchange and casino sub-brands (Fairbet7, Fair Exchange, Funinexchange, Fairwin247, Fairplay Pro, Fairplay4, King Exchange, Rajveer Exchange). The platform offers peer-to-peer exchange betting, live in-play wagering on cricket, football, tennis, kabaddi, and horse racing, alongside live casino games including Teen Patti, Blackjack, Roulette, Baccarat, Poker, and Andar Bahar with HD real dealers. Fairbet Ltd. (Malta) additionally operates retail gaming storefronts with sports betting terminals and slot machines under Maltese regulatory licenses.
Is Fairbet a public or private company?
Fairbet is a private company. It is classified as corporate owned and is currently acquired.
When was Fairbet founded?
Fairbet was founded in 2004. It employs 11 to 50 people.
Where is Fairbet based?
Fairbet is headquartered in Valletta, Malta, in the Europe region.
How does Fairbet make money?
Four revenue lines are on record. Betting Transaction Fees are the primary driver. The others are casino Gaming, sports Betting Commission and welcome and Deposit Bonuses.
Who are Fairbet's main competitors?
Broad incumbents on record are Bet365 and LeoVegas. Direct peers are 1xBet, 10CRIC, Betway, Betfair and Parimatch. Meridianbet is listed as an others. Regional players are Mobile Premier League (MPL) and Dream11.
Does Fairbet have an API?
No public API is recorded for Fairbet.
What industry is Fairbet in?
Fairbet's product category is Online Sports Betting and Casino Gaming. Its primary akta.pro industry code is MPAEABAA, Real-Money Online Casino Operators (RNG Slots & Table Games), with a secondary code of MPAEALAH, Cross-Border Payments & FX for Gaming. Its NAICS code is 71321 and its SIC code is 7900.