Tumble
Tumble is a Los Angeles-based direct-to-consumer home furnishings brand founded in 2021 that designs and sells machine-washable area rugs and spillproof play mats to residential consumers, primarily households with children and pets, through its Shopify storefront and country-specific sites in Canada and the UK.
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tumble does
Tumble is a Los Angeles-based direct-to-consumer home furnishings brand founded in 2021 that designs and sells machine-washable area rugs and spillproof foam play mats through its e-commerce storefront at tumbleliving.com. The company's core product technology combines a two-step stain-resistant and spillproof fabric construction with a cushioned non-slip foam pad, enabling all rug sizes — including 9x12' — to be cleaned in standard household washing machines. Materials are OEKO-TEX certified and free of BPA, phthalates, and lead, with play mats adding proprietary SafeEdge technology to eliminate choking hazards from dislodged border strips.
Tumble operates a pure-play DTC business model with no wholesale or marketplace distribution, supported by a multi-channel digital marketing strategy spanning organic and paid social (Facebook, Instagram, TikTok, Pinterest), email newsletters, blog content, creator community programs, and significant earned media coverage from Forbes, The New York Times, House Beautiful, HGTV, The Spruce, CNN Underscored, BuzzFeed, and Glamour. Products are priced from $119 to $649 with free shipping and free 30-day returns in the contiguous US and Canada, plus a "Bundle & Save" 10% multi-item promotion. The product portfolio spans 26+ washable rug designs across Persian, Boho, Modern, Solid, Kids, and Faux Fur categories, complemented by kids play mats, rug covers, swatches, gift cards, and a licensed Frida Kahlo collaboration sub-brand.
The customer base is residential households — primarily parents with young children and pet owners prioritizing easy maintenance and third-party safety certifications — with the company reporting 40,083 reviews averaging 4.8 stars and a 99% recommendation rate. Fulfillment is handled by Barrett Distribution Centers from Somerset, New Jersey, a partnership announced in September 2025 explicitly designed to support "aggressive growth plans." The company sells to consumers in the United States, Canada, and the United Kingdom. No revenue, funding rounds, or detailed ownership information are disclosed in the available source material.
Tumble firmographics
Firmographics- Name
- Tumble
- Legal name
- Tumble
- Website
- https://tumbleliving.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tumble is a Los Angeles-based direct-to-consumer home furnishings brand founded in 2021 that designs and sells machine-washable area rugs and spillproof play mats to residential consumers, primarily households with children and pets, through its Shopify storefront and country-specific sites in Canada and the UK.
- Ownership category
- akta.pro rank
Tumble industry classification
Industry- Product category
- Home Furnishings
- NAICS
- Floor Covering Retailers (449121), Home Furnishings Retailers (44912)
- SIC
- Carpets & Rugs (2273), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Area Rug Manufacturing (IMAOAJAC)
- akta.pro secondary industry
- Nursery & Kids Home Textiles Retail (Crib Bedding, Kids Rugs, Kids Bath Textiles) (CRAIALAH)
Keywords
Where Tumble is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tumble business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Rug and Play Mat Sales: One-time purchase revenue from selling washable area rugs, runner rugs, kids rugs, nursery rugs, faux fur rugs, and play mats directly to consumers through the e-commerce storefront. Products are available in multiple sizes with varying price points from $119 to $649. The company also offers rug covers (replacement rug surfaces) as an additional product line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Area Rugs (standard sizes): $119–$549 |
| Unit Pricing | Pay-as-you-go | Play Mats: $129–$399 |
| Unit Pricing | Pay-as-you-go | Rug Covers: $109–$449 |
| Other | Pay-as-you-go | Bundle & Save: Extra 10% off 2+ items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Tumble product offering
Product offeringCore offering
Tumble designs and sells machine-washable area rugs and spillproof, stain-resistant kids play mats directly to consumers. The company also offers coordinating rug covers, designer collections such as Frida Kahlo-inspired pieces, new seasonal arrivals, and gift cards. Its product line targets households seeking low-maintenance, design-forward floor coverings for everyday family living.
Product overview
Tumble offers a portfolio of two core product lines: machine-washable area rugs and foam play mats for children. The washable rugs span multiple design series (Lisa, Amara, Canyon, Petra, Penelope, Sable, Olivia, Tabor, and many others) available in standard and runner sizes, featuring styles including Persian/Traditional, Boho/Moroccan, Modern/Geometric, Solid/Textured, and Faux Fur. The Frida Kahlo Collection represents a licensed sub-brand collaboration. Accessories include Rug Covers, Rug Swatches, and Gift Cards. All products share key technology differentiators: machine washability, spillproof surfaces, cushioned foam pads, and OEKO-TEX certification for pet and kid safety.
Differentiator
Problem solved
Functional benefit
Brands
- Frida Kahlo Collection: A licensed collection celebrating bold self-expression, vibrant color, and timeless artistry featuring designs inspired by Frida Kahlo's work.
Products and services
- Washable Area Rugs Machine-washable decorative area rugs designed for everyday household use, combining design-forward aesthetics with easy-care, family-friendly durability for residential living spaces.
- Kids Play Mats Spillproof, stain-resistant play mats designed for children and family living areas, engineered to withstand messes while providing a soft, safe surface for play.
- Rug Covers Replacement rug covers sold as a standalone offering, allowing customers to refresh or update their Tumble rug pad with new designs without purchasing a full new rug.
- Frida Kahlo Collection A curated designer-inspired rug and home decor collection drawing on the visual style of artist Frida Kahlo, sold as a named limited line.
- Gift Cards Tumble-branded gift cards sold as a standalone gifting product redeemable across the company's home furnishings assortment.
Quantifiable outcome
- 99% of reviewers would recommend Tumble products
- +1 more outcomes
Companies that use Tumble
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Tumble technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Tumble partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Barrett Distribution CenterscoreBarrett Distribution Centers was chosen by Tumble Living to handle nationwide direct-to-consumer fulfillment operations from its Somerset, New Jersey facility. The partnership aims to improve delivery times and reduce total supply chain costs by positioning inventory closer to Tumble Living's core U.S. customer base. Key factors in the decision included Barrett's speed to launch, seamless technology integration, and available capacity to support Tumble Living's aggressive growth plans.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tumble competitors and assessment
Company assessmentDirect peers
- Bedsure: Bedsure is a DTC home textiles brand that has expanded into washable rugs and floor coverings. It overlaps with Tumble on Amazon and DTC channels and competes on pet/kid-friendly, easy-clean home textiles at accessible price points.
- Revival Rugs: Revival Rugs is a DTC rug brand offering washable and vintage-inspired area rugs to style-conscious homeowners. It directly competes with Tumble on design-led, easy-care rugs sold online at similar price points.
- Ruggable: Ruggable is the category-leading washable rug brand and the most direct competitor to Tumble. Both sell two-piece washable rug systems to households with kids and pets via DTC e-commerce, and both compete on spillproof technology, design catalog breadth, and press-driven brand building.
- Annie Selke: Annie Selke is a design-led rug and home textiles brand (including Pine Cone Hill) selling area rugs directly to consumers and through specialty retailers. It competes with Tumble in designer washable and indoor rugs targeting households prioritizing style and durability.
Broad incumbents
- Jaipur Living: Jaipur Living is a wholesale and DTC rug brand spanning indoor, outdoor, and washable categories. It competes with Tumble in the design-led area rug space but at greater scale, broader distribution, and traditional sourcing rather than DTC-first.
- West Elm: West Elm is a national home furnishings retailer (owned by Williams-Sonoma) carrying a large assortment of area rugs including washable lines. It competes with Tumble for style-conscious homeowners but as a multi-category retailer with broader SKU breadth and physical stores.
- Crate & Barrel: Crate & Barrel is a national home furnishings retailer with a sizeable rug assortment including washable options. It overlaps with Tumble in design-conscious households but competes as a multi-category incumbent with showrooms and registry-driven traffic.
- Loloi Rugs: Loloi is one of the largest designer rug wholesalers in North America, selling through West Elm, Anthropologie, and other retailers. It competes with Tumble in the design-led area rug category but at wholesale scale and broader price/quality tiers.
- Target (Threshold/Casual Home Kids rugs): Target carries washable rugs and kids play mats under Threshold and Cat & Jack, often at lower price points. It competes with Tumble for value-driven family shoppers and serves as a critical alternative channel where Tumble does not yet have presence.
- Pottery Barn: Pottery Barn sells area rugs, kids rugs, and play mats alongside full-room furnishings, and competes with Tumble for the same style-conscious family demographic. It is a broader incumbent rather than a washable-specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tumble social profiles
Digital presenceTumble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tumble leadership team
Management profileNumber of profiles
Tumble funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tumble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tumble
What does Tumble do?
Tumble designs and sells machine-washable area rugs and spillproof, stain-resistant kids play mats directly to consumers. The company also offers coordinating rug covers, designer collections such as Frida Kahlo-inspired pieces, new seasonal arrivals, and gift cards. Its product line targets households seeking low-maintenance, design-forward floor coverings for everyday family living.
Is Tumble a public or private company?
Tumble is a private company. It is classified as unknown and is currently operating.
When was Tumble founded?
Tumble was founded in 2021. It employs 1 to 10 people.
Where is Tumble based?
Tumble is headquartered in Los Angeles, United States, in the North America region.
How does Tumble make money?
One revenue line is on record: rug and Play Mat Sales.
Who are Tumble's main competitors?
Direct peers on record are Bedsure, Revival Rugs, Ruggable and Annie Selke. Broad incumbents are Jaipur Living, West Elm, Crate & Barrel, Loloi Rugs, Target (Threshold/Casual Home Kids rugs) and Pottery Barn.
Does Tumble have an API?
No public API is recorded for Tumble.
What industry is Tumble in?
Tumble's product category is Home Furnishings. Its primary akta.pro industry code is IMAOAJAC, Area Rug Manufacturing, with a secondary code of CRAIALAH, Nursery & Kids Home Textiles Retail (Crib Bedding, Kids Rugs, Kids Bath Textiles). Its NAICS code is 449121 and its SIC code is 2273.