Tide Services
Tide Services, a wholly-owned Procter & Gamble subsidiary, franchises Tide Cleaners and Tide Laundromat locations across the United States, operating nearly 200 physical stores and over 1,800 locker access points targeting multi-unit investors and business conversion candidates.
- Company typePrivate
- Founded2008
- HeadquartersCincinnati, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Tide Services does
Tide Services is a wholly-owned subsidiary of Procter & Gamble that operates the Tide Cleaners and Tide Laundromat franchise systems in the United States. Founded in 2008 to extend the Tide consumer brand into services, the company has grown to nearly 200 physical franchise locations and over 1,800 locker access points nationwide. Its offering targets multi-unit investors (requiring $2M+ net worth) and conversion candidates from the fragmented independent dry-cleaning segment, with three store formats — Plant Store (full-service processing), Drop Store (pickup/dropoff), and Locker Drop Store (24/7 automated) — plus a self-service Tide Laundromat concept.
The underlying technology stack centers on eco-friendly cleaning processes: exclusive use of GreenEarth liquid silicone solvent in EPA-recommended closed-loop dry cleaning machines, the proprietary Tide Complete Care Hygienic Clean formula, and technology-enabled convenience features including 24/7 secure locker systems and iOS/Android applications for order placement, tracking, and scheduling. Site selection is supported by demographic and psychographic mapping technology targeting high-traffic locations (25K+ vehicles/day, $100K+ median income, 40K+ population density within six-minute drive time).
Tide Services generates revenue through a standard franchise economics model: a one-time $10,000 franchise fee per unit, a 6.5% weekly royalty on net sales, and 4-4.5% marketing contributions (3.5%/2% national ad fund plus 1%/2% local). Franchise investment ranges from $90,950 for a Neighborhood Drop Store to $1,573,300 for a Plant Store, with a Business Conversion path priced at $93,900-$197,000 plus six months of royalty relief. Top-performing franchisees generate revenues exceeding $2 million per location. The company is led by President and CEO Andrew Gibson, with Macayla Porter (VP Growth & Support), Emily Schneider (VP Franchise Development), and Mike Trozzo (VP Product & Innovation) anchoring the executive team.
Tide Services firmographics
Firmographics- Name
- Tide Services
- Legal name
- Tide Services
- Website
- https://tidefranchise.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tide Services, a wholly-owned Procter & Gamble subsidiary, franchises Tide Cleaners and Tide Laundromat locations across the United States, operating nearly 200 physical stores and over 1,800 locker access points targeting multi-unit investors and business conversion candidates.
- Ownership category
- akta.pro rank
Where Tide Services is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tide Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Initial Franchise Fees: One-time franchise fees charged to new franchise owners upon signing franchise agreements. The initial franchise fee is $10,000 per unit for new franchise development.
- Royalty Fees: Continuing royalty fee of 6.5% of net sales (gross sales minus taxes, refunds, and discounts), paid weekly through electronic funds transfer. This is the primary ongoing revenue stream from franchisees.
- Marketing Fees: Marketing contribution fees: 4% of weekly net sales for Tide Laundromat (2% national ad fund, 2% local) and 4.5% for Tide Cleaners (3.5% national ad fund, 1% local). Supports national brand marketing and local franchisee advertising.
- Business Conversion Program: Conversion incentive program allowing existing dry cleaner or laundry business owners to convert to Tide Cleaners locations with reduced franchise fees and royalty relief for six months, generating new franchise fee revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Plant Store (First Location Required) |
| One time/ perpetual license | Multi-year contract | Drop Store |
| One time/ perpetual license | Multi-year contract | Neighborhood Drop Store |
| One time/ perpetual license | Multi-year contract | Business Conversion Investment |
| One time/ perpetual license | One time/ perpetual license | Franchise Fee |
| Transaction based/ take rate | Weekly | Royalty Fee (Ongoing) |
| Transaction based/ take rate | Weekly | Marketing Fee (Ongoing) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Tide Services product offering
Product offeringCore offering
Tide Services, a subsidiary of Procter & Gamble, operates and licenses the Tide Cleaners and Tide Laundromat franchise systems in the United States. The company sells franchise opportunities through three store formats—Plant Store (full-service), Drop Store (satellite), and Locker Drop Store (24/7 automated)—while leveraging exclusive GreenEarth eco-cleaning technology and the trusted Tide consumer brand. Revenue is generated via initial franchise fees, ongoing royalty fees on franchisee net sales, and marketing contributions.
Product overview
Tide Services operates two primary franchise brands: Tide Cleaners and Tide Laundromat. Tide Cleaners is a premium laundry and dry cleaning franchise offering multiple store formats (Plant Store, Drop Store, and Locker Drop Store) and has grown to nearly 200 physical locations and over 1,800 locker locations nationwide. Tide Laundromat provides self-service laundry in high-traffic areas with modern equipment and technology. The company, a subsidiary of Procter & Gamble, leverages the trusted Tide brand with eco-friendly GreenEarth® cleaning technology and offers franchise incentive programs for new owners and business conversions.
Differentiator
Problem solved
Functional benefit
Brands
- Tide Complete Care: Hygienic cleaning formula with stain-fighting technology, whiteness-enhancing technology, and innovative scent treatment
- Widmer's Cleaners
- Crest Cleaners & Laundry
- GreenEarth Cleaning
Products and services
- Tide Cleaners Franchise Premium laundry and dry cleaning franchise offered in multiple configurations including Plant Store, Drop Store, and 24/7 Locker Access Point. For sale to qualified multi-unit investors who operate the franchise locations serving consumers; nearly 200 physical locations and over 1,800 locker locations nationwide.
- Tide Laundromat Franchise Self-service laundry franchise offering modern equipment, Tide cleaning chemistry, free parking, Wi-Fi, air conditioning, and a user-friendly payment app for customers in high-traffic areas. For sale to qualified multi-unit investors.
- Tide Cleaners Plant Store Mandatory first store format for new franchisees. Full-service retail location (2,800–3,200 sq ft) with drive-thru capability that houses equipment for processing garments and provides in-person drop-off and pick-up with one-on-one customer interaction. Initial investment $681,100–$1,573,300.
- Tide Cleaners Drop Store Satellite retail location (1,200–1,400 sq ft) for franchisees who already operate a Plant Store. Provides customer pickup and dropoff of garments with curbside service required and drive-thru preferred, but no on-site garment processing. Initial investment $145,150–$565,500.
- Tide Cleaners Locker Drop Store Automated 24/7 service store format using a secure locker system and iPhone/Android apps for order placement and tracking, designed for busy professionals, students, and families in locations like apartment complexes and college campuses.
- Development Incentive Program Franchise incentive program offering new franchise owners lower fees, up to $25,000 in marketing support, and reduced royalties for up to six months to accelerate opening of new locations.
- Tide Cleaners Conversion Incentive Program Conversion program allowing existing independent dry cleaning business owners to convert their businesses to Tide Cleaners franchise locations, with no royalties for six months and reduced franchise fees. Conversion investment ranges $93,900–$197,000.
Quantifiable outcome
- Top-performing Tide Cleaners franchise locations achieved revenues exceeding $2 million in 2022
- +2 more outcomes
Companies that use Tide Services
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Tide Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Tide Services partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- GreenEarth CleaningcoreTide Cleaners partners exclusively with GreenEarth Cleaning for its dry cleaning solvent technology. GreenEarth offers liquid silicone (D5) as an alternative to perchloroethylene, providing eco-friendly, biodegradable cleaning solutions. Over $30 million in independent testing confirms safety. The EPA recommends silicone-based cleaning technology as an alternative to perc.
- Procter & GamblecoreProcter & Gamble is the parent company of Tide Services and the Tide brand. P&G was established nearly two centuries ago and encompasses 65 brands with $67 billion in sales. The company provides global strength, brand credibility, and resources that back the Tide Cleaners franchise operation. This relationship provides franchisees with unmatched brand recognition and operational support from a global leader.
- CMG CompaniesmajorCMG Companies signed a 50-unit Tide Laundromat development agreement covering Texas and New Mexico markets. This multi-unit franchise development represents a significant expansion commitment in the Southwest region.
- Barry DubinmajorMulti-brand operator Barry Dubin committed to an 18-unit Tide Cleaners franchise development across all five New York City boroughs (Manhattan, Brooklyn, Queens, The Bronx, and Staten Island), representing significant urban market penetration.
- Widmer's CleanersminorSeven Widmer's Cleaners locations in the Cincinnati metro area were acquired and converted to Tide Cleaners franchises in November-December 2025 as part of a strategic conversion program.
- Crest Cleaners & LaundryminorEight Crest Cleaners & Laundry locations along Florida's Space Coast were acquired and converted to Tide Cleaners franchises in November-December 2025 as part of expansion into new geographic markets.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Tide Services competitors and assessment
Company assessmentEmerging players
- Rinse: Tech-enabled dry-cleaning and laundry pickup/delivery service with a mobile-app-led customer experience. Competes with Tide's mobile/locker convenience layer and pickup-delivery offering, though it operates asset-light rather than via physical stores.
- FlyCleaners: On-demand laundry and dry-cleaning app with pickup/delivery, mobile ordering, and tech-led convenience. Comparable to Tide's mobile-app and 24/7 locker convenience positioning in the same end-consumer use cases.
Broad incumbents
- Jeeves New York: High-end NYC-based dry cleaner known for premium garment care. While not a franchise model, it competes for the same affluent, brand-conscious consumer segment Tide Cleaners targets in dense urban markets.
- Procter & Gamble (Fabric Care): The parent entity of Tide Services and the consumer Tide brand; P&G's broader fabric-care business shares the Tide brand, R&D, and chemistry with Tide Services and represents the strategic capital base behind the franchise.
Direct peers
- Martinizing Dry Cleaning: One of the largest dry-cleaning franchise systems in North America, operating plant and drop-store formats with a comparable multi-unit investor focus. Directly competes with Tide Cleaners for franchisees and in-store customer share.
- Mulberrys Garment Care: Premium eco-friendly dry cleaner operating corporate and franchised stores with plant/drop formats and pickup-delivery. Comparable to Tide on format mix, eco-friendly solvent technology, and affluent-consumer targeting.
- Pressed4Time: Pickup-and-delivery dry-cleaning and laundry franchise targeting commercial accounts and busy consumers. Closely overlaps with Tide's pickup/delivery service line and locker-based convenience positioning.
- Lapels Cleaners: Eco-friendly dry-cleaning franchise using GreenEarth-equivalent solvent technology in a similar plant/drop-store model. Competes head-to-head for franchisees prioritizing non-perc cleaning and brand-led premium positioning.
- Cleaners Connection: Independent dry-cleaning chain and franchise operator offering plant and drop-store formats. Competes with Tide for both franchisee recruitment and end-customer share in overlapping US markets.
- Dryclean USA: Long-standing dry-cleaning franchise offering plant-store and pickup/delivery services. Overlaps directly with Tide's Plant Store format and franchise recruitment motion targeting multi-unit investors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tide Services social profiles
Digital presenceTide Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tide Services leadership team
Management profileNumber of profiles
Profiles6 records
Tide Services subsidiaries and ownership
Company hierarchySubsidiaries2 records
Tide Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tide Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tide Services
What does Tide Services do?
Tide Services, a subsidiary of Procter & Gamble, operates and licenses the Tide Cleaners and Tide Laundromat franchise systems in the United States. The company sells franchise opportunities through three store formats—Plant Store (full-service), Drop Store (satellite), and Locker Drop Store (24/7 automated)—while leveraging exclusive GreenEarth eco-cleaning technology and the trusted Tide consumer brand. Revenue is generated via initial franchise fees, ongoing royalty fees on franchisee net sales, and marketing contributions.
Is Tide Services a public or private company?
Tide Services is a private company. It is classified as corporate owned and is currently operating.
When was Tide Services founded?
Tide Services was founded in 2008. It employs 51 to 100 people.
Where is Tide Services based?
Tide Services is headquartered in Cincinnati, United States, in the North America region.
How does Tide Services make money?
Four revenue lines are on record. Initial Franchise Fees are the primary driver. The others are royalty Fees, marketing Fees and business Conversion Program.
Who are Tide Services's main competitors?
Emerging players on record are Rinse and FlyCleaners. Broad incumbents are Jeeves New York and Procter & Gamble (Fabric Care). Direct peers are Martinizing Dry Cleaning, Mulberrys Garment Care, Pressed4Time, Lapels Cleaners, Cleaners Connection and Dryclean USA.
Does Tide Services have an API?
No public API is recorded for Tide Services.