FlyCleaners
FlyCleaners was a New York-based on-demand laundry and dry cleaning pickup and delivery service, founded in 2013 and serving individual urban consumers via a mobile app. It was subsequently acquired by Rinse, Inc. and its operations integrated into Rinse's platform.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FlyCleaners does
FlyCleaners was a New York-based on-demand laundry and dry cleaning service founded in 2013, operating a mobile application that enabled urban consumers to schedule door-to-door pickup and delivery of garments. The company targeted individual consumers in NYC seeking to avoid the time burden and inconvenience of laundromats and dry cleaners, a pain point amplified by the prevalence of apartments without in-unit laundry facilities. Its operational model combined a consumer-facing app for scheduling with a valet-based logistics layer for nighttime pickup and delivery, competing in a market segment alongside Rinse, Laundrapp, Washio, and Laundryheap.
The company generated revenue on a transaction-fee basis, charging customers per order for wash-and-fold or dry cleaning services. It operated as a direct-to-consumer business with no disclosed B2B or enterprise channel. FlyCleaners was co-founded by CEO David Salama and founder Seth Berkowitz, and raised approximately $2 million in early-stage funding from Interplay, RiverPark Ventures, Zelkova Ventures, and Mistral Equity Partners before being acquired by Rinse, Inc. Following the acquisition, FlyCleaners' operations were absorbed into Rinse's multi-city clothing care platform, and the flycleaners.com domain was redirected to Rinse's New York service page. The company no longer operates as an independent entity.
FlyCleaners firmographics
Firmographics- Name
- FlyCleaners
- Website
- http://flycleaners.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- FlyCleaners was a New York-based on-demand laundry and dry cleaning pickup and delivery service, founded in 2013 and serving individual urban consumers via a mobile app. It was subsequently acquired by Rinse, Inc. and its operations integrated into Rinse's platform.
- Ownership category
- akta.pro rank
FlyCleaners industry classification
Industry- Product category
- On-Demand Laundry and Dry Cleaning Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- On-Demand / Express Laundry Pickup & Delivery (HSAJACAB)
- akta.pro secondary industries
- Dry Cleaning Pickup & Delivery (HSAJACAK), Residential Pickup & Delivery Wash-and-Fold (HSAJACAA)
Keywords
Where FlyCleaners is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
FlyCleaners business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- On-demand Laundry Services: FlyCleaners generated revenue through on-demand laundry and dry cleaning pickup and delivery services. Customers scheduled pickups and the company provided cleaning and delivery back to customers. This operates as a transaction-based service model.
Go-to-market motion1 record
Distribution channels1 record
FlyCleaners product offering
Product offeringCore offering
FlyCleaners offered an on-demand laundry and dry cleaning pickup and delivery service accessible via a mobile application. Customers scheduled pickups from their homes; the company collected, professionally cleaned (Wash & Fold or per-item dry cleaning), and returned the garments to the customer's door. The service was positioned for urban consumers without in-unit laundry facilities who valued time savings over self-service.
Product overview
FlyCleaners operated as an on-demand laundry and dry cleaning service, offering pickup and delivery to consumers. The company was positioned in the on-demand laundry services market alongside competitors such as Rinse, Laundrapp, Washio, and Laundryheap. FlyCleaners was subsequently acquired by Rinse, a major clothing care company, as indicated by Rinse's acquisition announcement. The source data does not contain details about FlyCleaners' specific product offerings, service features, or technical capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Wash & Fold Everyday laundry service in which FlyCleaners picks up customers' laundry bags, washes them with customer-specified preferences (lights and darks separated, pocket checks), and returns them washed and neatly folded. Priced per bag with full-bag and flex-bag options for residential consumers.
- Dry Cleaning Per-item dry cleaning service in which FlyCleaners picks up garments, photographs each item, treats stains, professionally cleans, hand-presses, and returns items on hangers within a protective bag. Priced per item with a $30 minimum order, for residential customers needing professional garment care.
- Rinse Drop Contactless Delivery Contactless pickup and delivery add-on that allows customers to receive orders at their doorstep or with their building concierge outside the standard evening window, with text notification and a photo showing where the items were left. Available on any individual order for FlyCleaners customers.
Quantifiable outcome
- The on-demand laundry service market is expected to witness rapid expansion through 2033
Companies that use FlyCleaners
Customer profileSegments1 record
Ideal customer profiles1 record
FlyCleaners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FlyCleaners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RinsecoreRinse has acquired FlyCleaners, integrating FlyCleaners' operations into Rinse's laundry and dry cleaning pickup and delivery service. The acquisition combines Rinse's scale and market presence with FlyCleaners' customer base and operational capabilities in the on-demand laundry space. Rinse now serves neighborhoods in Manhattan, Brooklyn, and Queens in New York, offering 7-day-a-week pickup and delivery service.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
FlyCleaners competitors and assessment
Company assessmentDirect peers
- Rinse: On-demand laundry and dry cleaning pickup/delivery service operating across 10+ US/Canadian cities. Directly comparable business model, customer base, and tech stack to FlyCleaners; Rinse is also FlyCleaners' acquirer.
- Laundrapp: UK-based on-demand laundry and dry cleaning pickup/delivery service. Comparable mobile-app-driven DTC model and urban convenience positioning, though operating in a different geography.
- Laundryheap: On-demand laundry and dry cleaning pickup/delivery service operating across the UK, Europe, Middle East and Asia. Closely comparable logistics-driven, app-first DTC model to FlyCleaners.
- Washio: Former US on-demand laundry pickup/delivery service that shut down in 2016. Historically a direct competitor to FlyCleaners with identical business model in the same US metros.
- Cleanly: On-demand laundry and dry cleaning pickup/delivery service operating in select US metros. Closely aligned DTC, app-based model targeting urban professionals, same as FlyCleaners.
Emerging players
- Hamper: US on-demand dry cleaning and laundry delivery service. Overlaps with FlyCleaners on convenience-led DTC pickup/delivery for urban customers, though with a narrower initial footprint.
Broad incumbents
- Tide Cleaners: National dry cleaning and laundry brand operated by P&G offering store-based and pickup/delivery services. Comparable service category but broader, retail-anchored model versus FlyCleaners' app-native approach.
- Mulberrys Garment Care: US garment care chain offering dry cleaning, wash-and-fold, and pickup/delivery across multiple metros. Competes in the same laundry/dry cleaning services category with overlapping convenience positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
FlyCleaners social profiles
Digital presenceFlyCleaners financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlyCleaners leadership team
Management profileNumber of profiles
Profiles2 records
FlyCleaners funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlyCleaners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlyCleaners
What does FlyCleaners do?
FlyCleaners offered an on-demand laundry and dry cleaning pickup and delivery service accessible via a mobile application. Customers scheduled pickups from their homes; the company collected, professionally cleaned (Wash & Fold or per-item dry cleaning), and returned the garments to the customer's door. The service was positioned for urban consumers without in-unit laundry facilities who valued time savings over self-service.
Is FlyCleaners a public or private company?
FlyCleaners is a private company. It is classified as corporate owned and is currently acquired.
When was FlyCleaners founded?
FlyCleaners was founded in 2013. It employs 11 to 50 people.
Where is FlyCleaners based?
FlyCleaners is headquartered in New York, United States, in the North America region.
How does FlyCleaners make money?
One revenue line is on record: on-demand Laundry Services.
Who are FlyCleaners's main competitors?
Direct peers on record are Rinse, Laundrapp, Laundryheap, Washio and Cleanly. Hamper is listed as an emerging player. Broad incumbents are Tide Cleaners and Mulberrys Garment Care.
Does FlyCleaners have an API?
No public API is recorded for FlyCleaners.
What industry is FlyCleaners in?
FlyCleaners's product category is On-Demand Laundry and Dry Cleaning Services. Its primary akta.pro industry code is HSAJACAB, On-Demand / Express Laundry Pickup & Delivery, with a secondary code of HSAJACAK, Dry Cleaning Pickup & Delivery. Its NAICS code is 812320 and its SIC code is 4210.