Full of Beans Kitchen
Full of Beans Kitchen is a New York City-based direct-to-consumer food brand selling a fava bean-based pancake and waffle mix as a clean-label, plant-based, gluten-free protein breakfast. It serves health-conscious, specialty diet, and fitness consumers via Shopify DTC, Faire wholesale, and select retail in New York and Texas.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Full of Beans Kitchen does
Full of Beans Kitchen is a New York City-based direct-to-consumer food brand that sells a single core product: a fava bean-based pancake and waffle mix marketed as a clean-label, plant-based, gluten-free alternative to protein powders and fortified breakfast products. The product is built around a proprietary fava bean protein matrix developed in partnership with Cornell AgriTech that delivers complete protein, prebiotic fiber, and natural L-dopa without artificial fortifications or sweeteners. The company sells through three channels: a Shopify-powered DTC storefront priced at $11.99 per 14 oz unit with free shipping on orders of three or more; the Faire wholesale marketplace for retail replenishment; and physical retail through approximately nine health food stores in New York and grocery chain Central Market locations in Texas. An additional Amazon listing and an email/Instagram/blog content marketing program support brand education around protein nutrition and bean health benefits.
The company's go-to-market is primarily product-led growth through the DTC site, with a complementary channel partner motion serving health food retailers. Customer segments include health-conscious consumers, specialty diet consumers (vegan, gluten-free), and fitness enthusiasts — a horizontal segmentation around protein and clean-label needs at breakfast. In 2024 the brand launched its core product and announced a forthcoming 4-product fava bean flour line ("Flour made better") gated behind an early-access waitlist, signaling an intent to evolve from a single-SKU hero product to a broader fava bean-based pantry platform. Press coverage in The New York Times, Eater, Food Business News, Consumer Reports, Entrepreneur, and the Cornell AgriTech newsletter has driven earned awareness. There is no disclosed funding history, headcount, or revenue figure; the company currently shows its core SKU as sold out on its own site, indicating demand is outpacing supply at current production scale.
Full of Beans Kitchen firmographics
Firmographics- Name
- Full of Beans Kitchen
- Website
- https://fullofbeanskitchen.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Full of Beans Kitchen is a New York City-based direct-to-consumer food brand selling a fava bean-based pancake and waffle mix as a clean-label, plant-based, gluten-free protein breakfast. It serves health-conscious, specialty diet, and fitness consumers via Shopify DTC, Faire wholesale, and select retail in New York and Texas.
- Ownership category
- akta.pro rank
Full of Beans Kitchen industry classification
Industry- Product category
- Plant-based baking mix
- NAICS
- Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)
- akta.pro secondary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
Keywords
Where Full of Beans Kitchen is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Full of Beans Kitchen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Online sales of pancake and waffle mix through their Shopify storefront to individual consumers. Single product with unit pricing, offering free shipping on orders of 3+ units.
- Wholesale Distribution: B2B sales through Faire wholesale marketplace, selling products to retailers for resale. Targets health food stores, grocery chains, and specialty retailers.
- Retail Distribution: Physical retail presence through partnerships with health food stores and grocery chains in New York and Texas markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full of Beans Pancake & Waffle Mix - 14 Oz |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Full of Beans Kitchen product offering
Product offeringCore offering
Full of Beans Kitchen manufactures and sells a fava bean-based Pancake & Waffle Mix (14 Oz) formulated as a complete-protein, gluten-free, plant-based breakfast alternative with no protein powders, artificial fortifications, hidden natural flavors, or excess sugars. The product is sold DTC via Shopify at $11.99 per unit with free shipping on 3+ units, wholesale via Faire, and through physical retail partners in New York and Texas; a four-product fava bean flour line is in pre-launch waitlist.
Product overview
Full of Beans Kitchen is a direct-to-consumer food company offering a single core product: the Full of Beans Pancake & Waffle Mix, a fava bean-based breakfast mix positioned as a clean-label, high-protein alternative to traditional pancakes. The company sells directly through its Shopify e-commerce platform and via wholesale through Faire. A new fava bean flour product line (4 products) is forthcoming. The product line is expanding toward becoming a broader fava bean-based pantry staple brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Full of Beans Pancake & Waffle Mix - 14 Oz A fava bean-based pancake and waffle mix delivering complete plant protein, prebiotic fiber, and natural L-dopa with no protein powders, artificial fortifications, hidden natural flavors, or excess/artificial sweeteners; gluten-free, plant-based, easy to prepare (mix with water or plant-based milk), priced at $11.99 per 14 Oz unit with free shipping on 3+ unit orders. Target customers are health-conscious, specialty-diet, and fitness-focused individual consumers who shop DTC, on Amazon, or via independent and specialty grocery retailers.
Quantifiable outcome
- High customer satisfaction with 38 reviews and positive feedback on taste, texture, and protein content
Companies that use Full of Beans Kitchen
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles5 records
Full of Beans Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature2 records
Full of Beans Kitchen partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, minor and moderate.
- Cornell AgriTechcoreCornell University's agricultural technology division that helped develop the company's fava bean-based product. Featured in Cornell ag newsletter. The partnership contributed to transforming fava beans into breakfast-friendly protein products.
- DigitalFlow Strategies LLCminorDigital marketing agency that designed the company's website. Listed as trusted digital partner for website design and digital excellence.
- SEED SPOTmoderateShown in company logo/branding section, indicating participation in SEED SPOT retail accelerator program for food startups.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Full of Beans Kitchen competitors and assessment
Company assessmentDirect peers
- Simple Mills: Simple Mills makes almond-flour-based baking mixes, crackers, and cookies positioned around clean-label, nutrient-dense ingredients. Directly comparable on clean-label, gluten-free baking-mix category and natural foods retail distribution strategy.
- Bob's Red Mill: Bob's Red Mill produces a broad range of grain-based flours, mixes, and baking ingredients with a whole-food, natural-ingredient positioning. Comparable on grain-based mix manufacturing, natural foods retail distribution, and clean-ingredient brand identity, though at much broader scale across many categories.
- Kodiak Cakes: Kodiak Cakes makes high-protein, whole-grain pancake and waffle mixes targeting health-conscious and fitness-focused consumers. Directly comparable to Full of Beans on product format (pancake/waffle mix), clean protein positioning, and target buyer, though Kodiak uses wheat-based whole grains rather than fava beans.
- Birch Benders: Birch Benders produces clean-label, paleo-friendly pancake and waffle mixes marketed to health-conscious consumers. Closely comparable to Full of Beans on clean-ingredient positioning, pancake/waffle mix format, and DTC-plus-retail distribution model.
- Purely Elizabeth: Purely Elizabeth offers clean-label granola, oatmeal, and pancake/waffle mixes positioned around ancient grains and whole-food ingredients. Comparable on premium clean-label breakfast positioning, DTC-and-natural-foods-channel distribution, and target consumer of health-conscious adults.
- King Arthur Baking Company: King Arthur is a heritage baking brand producing pancake/waffle mixes, flours, and baking ingredients with strong natural-foods and specialty retail presence. Comparable on pancake/waffle mix product format, retail channel strategy, and brand authority in baking, though more established and broader in scope.
Broad incumbents
- Krusteaz: Krusteaz (Continental Mills) is a mainstream pancake and baking mix brand with broad mass-market grocery distribution. Comparable on pancake/waffle mix product category and shelf presence, but serves a broader, less premium target consumer than Full of Beans' health-conscious niche.
- Bisquick: Bisquick (General Mills) is the iconic mainstream pancake and baking mix brand with ubiquitous grocery distribution. Comparable on pancake/waffle mix product category, but operates at mass-market scale and price points well below Full of Beans' premium positioning.
Emerging players
- Pamela's Products: Pamela's Products makes gluten-free baking mixes, cookies, and flours in the natural foods channel. Comparable on gluten-free, allergen-friendly clean-label positioning and natural foods retail presence, though without Full of Beans' explicit protein-from-beans hero narrative.
- Jovial Foods: Jovial Foods makes clean-label, gluten-free pasta, flours, and baking products targeted at health-conscious and specialty-diet consumers. Comparable on clean-ingredient and gluten-free positioning in grain-based products, though focused on ancient-grain Italian-style formats rather than breakfast mixes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Full of Beans Kitchen social profiles
Digital presenceFull of Beans Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Full of Beans Kitchen leadership team
Management profileNumber of profiles
Full of Beans Kitchen funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Full of Beans Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Full of Beans Kitchen
What does Full of Beans Kitchen do?
Full of Beans Kitchen manufactures and sells a fava bean-based Pancake & Waffle Mix (14 Oz) formulated as a complete-protein, gluten-free, plant-based breakfast alternative with no protein powders, artificial fortifications, hidden natural flavors, or excess sugars. The product is sold DTC via Shopify at $11.99 per unit with free shipping on 3+ units, wholesale via Faire, and through physical retail partners in New York and Texas; a four-product fava bean flour line is in pre-launch waitlist.
Is Full of Beans Kitchen a public or private company?
Full of Beans Kitchen is a private company. It is classified as unknown and is currently operating.
When was Full of Beans Kitchen founded?
Full of Beans Kitchen was founded in 2023. It employs 1 to 10 people.
Where is Full of Beans Kitchen based?
Full of Beans Kitchen is headquartered in New York, United States, in the North America region.
How does Full of Beans Kitchen make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale Distribution and retail Distribution.
Who are Full of Beans Kitchen's main competitors?
Direct peers on record are Simple Mills, Bob's Red Mill, Kodiak Cakes, Birch Benders, Purely Elizabeth and King Arthur Baking Company. Broad incumbents are Krusteaz and Bisquick. Emerging players are Pamela's Products and Jovial Foods.
Does Full of Beans Kitchen have an API?
No public API is recorded for Full of Beans Kitchen.
What industry is Full of Beans Kitchen in?
Full of Beans Kitchen's product category is Plant-based baking mix. Its primary akta.pro industry code is AFAKABAF, Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases), with a secondary code of AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused). Its NAICS code is 3118 and its SIC code is 2050.