Attack Shark

What Attack Shark does

Attack Shark is a direct-to-consumer gaming peripheral e-commerce brand founded in 2024, selling gaming keyboards, mice, headsets, and accessories to competitive esports players, PC gaming enthusiasts, and mechanical keyboard hobbyists. The product portfolio spans 40+ SKUs across price points from $25 to $110, with technical differentiation concentrated in Hall Effect magnetic switch keyboards (0.005mm–0.01mm rapid trigger accuracy, 8KHz polling rate, Snap Tap/DKS/MT/TGL support), carbon fiber wireless gaming mice (PixArt PAW3955MAX/PAW3950MAX sensors up to 52,000 DPI and 850 IPS), and tri-mode wireless peripherals built on Nordic Semiconductor nRF54L15/nRF52840 SoCs. Flagship models include the X11 ULTRA and RS3 ULTRA mice and the R68 HE carbon fiber keyboard.

The business model is a multi-channel DTC e-commerce operation, anchored by the owned attackshark.com storefront and complemented by country-specific regional stores in 9 markets (UK, Germany, Japan, Canada, France, South Korea, Brazil, Spain, Italy) and marketplace listings on Amazon, AliExpress, Shopee, Lazada, TikTok Shop, eBay, Walmart, Ozon, and Wildberries. Revenue is generated entirely through one-time hardware sales, supported by aggressive promotional mechanics (anniversary sales up to 60% off, weekly lucky draws, bundle discounts of ~10%, $1 pre-order deposits on flagship launches) and an influencer/affiliate program paying 8% commission. The company is privately held with no disclosed funding, no named management team, and operations appear coordinated from New York with manufacturing origin in China and a Brazil warehouse for Latin American fulfillment. Technology partnerships with Nordic Semiconductor, PixArt, AJAZZ, and MAMBASNAKE supply the core component and accessory stack.

Name

Attack Shark

Legal name

ATTACK SHARK

Website

https://attackshark.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

Attack Shark is a 2024-founded direct-to-consumer e-commerce brand selling gaming keyboards, mice, headsets, and accessories. It serves competitive gamers and PC enthusiasts globally through its own website, 9 regional stores, and 10+ marketplace platforms at $25–$110 price points.

Ownership category

akta.pro rank

Product category

Gaming Peripherals

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120), Electronics and Appliance Retailers (44921)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYCRACAOAD

Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Gaming Hardware (Consoles, Handhelds, Controllers, VR Headsets)

Keywords

• Gaming peripherals
• Mechanical keyboards
• Wireless gaming mice
• Gaming headsets
• Hall Effect keyboards

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: One-time sale of gaming peripherals including keyboards, mice, headsets, and accessories. Revenue generated through direct e-commerce sales, marketplace sales, and regional store operations. Products sold at various price points from $25-$110 with bundle discounts available.

Pricing tiers

Go-to-market motion2 records

Distribution channels11 records

Marketing channels9 records

Core offering

Attack Shark designs and sells gaming peripherals, including Hall Effect magnetic switch keyboards with rapid trigger technology, wireless and wired gaming mice, gaming headsets, and accessories such as custom cables, mousepads, and wrist rests. Products are sold direct-to-consumer through attackshark.com and regional stores, supplemented by marketplace listings on Amazon, AliExpress, Shopee, Lazada, TikTok Shop, eBay, Walmart, Ozon, and Wildberries, with global shipping across 10+ countries.

Product overview

Attack Shark is a gaming peripheral brand offering a comprehensive portfolio of gaming keyboards, mice, headsets, and accessories. The product lineup includes HE (Hall Effect) magnetic switch keyboards with rapid trigger technology (X68 HE, X68PRO HE, X68MAX HE, R68 HE, R82 HE, R85 HE, X65 HE, X65PRO HE, X82PRO HE series), standard mechanical keyboards (X85, K86, X820Ultra, X66, X85PRO, X87, X98, X98PRO, AK820, M36 HE), premium carbon fiber gaming mice (RS3 ULTRA, X11 ULTRA, R5 ULTRA, R11 ULTRA), wireless gaming mice (X3, X11, V8, R6, X8, X11SE, G3, G3PRO), gaming headsets (L50PRO, L30PRO, L80, L80PRO, L90, G800, G500, G300), and accessories (cables, mousepads, wrist rests, keycaps, switches). Key technologies include Nordic chipsets (54L15, 52840), PixArt sensors (PAW3395, PAW3950MAX, PAW3955MAX), 8KHz polling rates, carbon fiber materials, and tri-mode connectivity. The brand operates globally through official stores across multiple platforms including Amazon, AliExpress, Lazada, Shopee, and regional e-commerce sites.

Differentiator

Problem solved

Functional benefit

Products and services

• ATTACK SHARK X68 HE Rapid Trigger Keyboard 60% layout wired 8KHz magnetic switch keyboard with 0.01mm rapid trigger accuracy, adjustable actuation points (0.1-3.4mm), and support for Rapid Trigger, Snap Tap, DKS, MT, and TGL features. Targeted at competitive FPS gamers.
• ATTACK SHARK X68PRO HE Wireless Rapid Trigger Keyboard Wireless 65% layout rapid trigger keyboard with magnetic switches, tri-mode connectivity, and advanced gaming features including Snap Tap and DKS support.
• ATTACK SHARK X68MAX HE Rapid Trigger Aluminum Keyboard Wired aluminum 65% Hall Effect gaming keyboard with magnetic switches, rapid trigger, 8KHz polling rate, web drivers, Snap Tap, DKS, MT, and TGL features.
• ATTACK SHARK R68 HE Carbon Fiber Wired Rapid Trigger Keyboard 60% carbon fiber wired keyboard with 0.005mm RT accuracy, 8000Hz polling rate, 6-layer sound dampening, forged carbon fiber keycaps, and custom magnetic switches.
• ATTACK SHARK R82 HE Rapid Trigger Keyboard 75% layout wired gaming keyboard with 0.005mm rapid trigger accuracy, magnetic switches, sound-dampened build, and 8K polling rate.
• ATTACK SHARK R85 HE Rapid Trigger Keyboard 75% wired 8KHz magnetic keyboard with custom RGB lightbox, multimedia knob, adjustable actuation points (0.1-3.3mm), and support for Snap Tap, DKS, MT, TGL features.
• ATTACK SHARK X65 HE Magnetic Switch Rapid Trigger Keyboard 65% layout magnetic switch keyboard with rapid trigger technology and adjustable actuation for competitive gaming.
• ATTACK SHARK X65PRO HE Wireless Rapid Trigger Keyboard Wireless 65% layout rapid trigger keyboard with magnetic switches and tri-mode connectivity.
• ATTACK SHARK X82PRO HE Wireless Rapid Trigger Gaming Keyboard 75% layout tri-mode wireless rapid trigger gaming keyboard with magnetic switches, 0.01mm rapid trigger accuracy.
• ATTACK SHARK X85 Wireless Mechanical Keyboard 75% layout wireless mechanical keyboard with tri-mode connectivity, gasket mount design, and RGB backlighting.
• ATTACK SHARK K86 Wireless Mechanical Keyboard 65% layout wireless mechanical keyboard with tri-mode connectivity and RGB backlighting.
• ATTACK SHARK X820Ultra Tri-mode Gasket Mechanical Keyboard 75% layout tri-mode gasket mechanical keyboard with customizable switch options including Shark Switch and Gift Switch.
• ATTACK SHARK X66 Wireless Mechanical Keyboard 65% layout wireless mechanical keyboard with side-printed PBT keycaps and tri-mode connectivity.
• ATTACK SHARK X85PRO Tri-mode Gasket Mechanical Keyboard 65% layout tri-mode gasket mechanical keyboard with Blueberry Switch linear switches.
• ATTACK SHARK X87 Tri-mode Gasket Mechanical Keyboard 75% layout tri-mode gasket mechanical keyboard available with side-printed or colored keycaps.
• ATTACK SHARK X98 Tri-mode 102 Keys Wireless Mechanical Keyboard Full-size 102-key layout tri-mode wireless mechanical keyboard with number pad.
• ATTACK SHARK X98PRO Gaming Keyboard Full-size gaming keyboard with LED color display and number pad.
• ATTACK SHARK x AJAZZ AK820 Mechanical Keyboard 75% layout wired mechanical keyboard in collaboration with AJAZZ, featuring multiple switch options including Clicky Blue, Linear Red, HP Tactile, AS Linear, and Sea Salt switches.
• ATTACK SHARK M36 HE One-Handed Magnetic Switch Keyboard One-handed compact magnetic switch keyboard with Hall Effect technology, 8000Hz polling rate, 5-layer noise reducing design, and Gateron magnetic switches.
• ATTACK SHARK RS3 ULTRA Carbon Fiber Wireless Gaming Mouse Flagship wireless gaming mouse with PixArt PAW3955MAX sensor, Nordic nRF54L15 wireless SoC, up to 52,000 DPI, 850 IPS tracking speed, 0.163ms wireless click latency, and up to 800 hours battery life.
• ATTACK SHARK X11 ULTRA Carbon Fiber Gaming Mouse Flagship carbon fiber gaming mouse with Nordic 54L15 chipset, 8K wireless polling rate, PAW3950MAX sensor, dual 8000Hz polling, and 63g ultra-lightweight design.
• ATTACK SHARK X3 Wireless Gaming Mouse Wireless gaming mouse with PAW3395 sensor, tri-mode connectivity, and lightweight superlight design.
• ATTACK SHARK X11 Wireless Gaming Mouse Wireless gaming mouse with charging dock, RGB lighting, and tri-mode connectivity.
• ATTACK SHARK R5 ULTRA Carbon Fiber Wireless Gaming Mouse Carbon fiber wireless gaming mouse with PAW3950MAX sensor, Nordic 52840 chip, 39g ultra-lightweight, 8000Hz wireless polling rate, and tri-mode connection.
• ATTACK SHARK R11 ULTRA Carbon Fiber Wireless Gaming Mouse Carbon fiber wireless gaming mouse with PAW3950MAX sensor, Nordic 52840 chip, 49g ultra-lightweight, nano-metal ice coating, and Omron optical microswitches (100M clicks).
• ATTACK SHARK V8 Ultra-Light Ergonomic Wireless Gaming Mouse Ultra-light ergonomic wireless gaming mouse with Nordic 54L15 chip, 100 million clicks Omron microswitches, and tri-mode connectivity.
• ATTACK SHARK R6 Ultralight Wireless 8K Gaming Mouse 39g ultra-lightweight wireless gaming mouse with PAW3950MAX sensor and 8000Hz polling rate.
• ATTACK SHARK X8 Ultra Tri-mode Wireless Gaming Mouse Wireless gaming mouse with 42000 DPI, ultra-lightweight 55g design, Nordic 54L15 MCU, and 8000Hz polling rate.
• ATTACK SHARK X11SE Wireless Gaming Mouse Wireless gaming mouse with streamlined design and tri-mode connectivity.
• ATTACK SHARK G3 Tri-mode Wireless Gaming Mouse Wireless gaming mouse with 25000 DPI, ultra-lightweight design, and tri-mode connectivity.
• ATTACK SHARK G3PRO Tri-mode Wireless Gaming Mouse with Charge Dock Wireless gaming mouse with 25000 DPI, charging dock included, tri-mode connectivity, and ultra-lightweight design.
• ATTACK SHARK L50PRO Tri-Mode Wireless Gaming Headset Wireless gaming headset with tri-mode connection, 53mm large driver, customizable EQ sound, aluminum frame, 1100mAh battery, and 360-degree omni AI noise cancelling detachable microphone.
• ATTACK SHARK L30PRO Wireless Gaming Headset Wireless gaming headset with tri-mode connectivity, 7.1 surround sound, detachable AI noise-canceling microphone, aluminum alloy frame, and 1100mAh battery.
• ATTACK SHARK L80 Wireless Gaming Headset Ultra-lightweight tri-mode gaming headset with noise canceling, 180g weight, and wireless connectivity.
• ATTACK SHARK L80PRO Wireless Gaming Headset Wireless gaming headset with enhanced features and premium build quality.
• ATTACK SHARK L90 Ultralight Wireless Gaming Headset RGB Ultralight wireless gaming headset with RGB lighting and tri-mode connectivity.
• ATTACK SHARK G800 Wireless Gaming Headset Wireless gaming headset with premium audio drivers and connectivity options.
• ATTACK SHARK G500 Ultra Light Dual Mode Gaming Headset Ultra-lightweight dual-mode gaming headset with wireless and wired connectivity options.
• ATTACK SHARK G300 ANC Foldable Ultra Light Dual Mode Headphones Foldable wireless headphones with ANC (Active Noise Cancellation), ultra-lightweight design, and dual-mode connectivity.
• ATTACK SHARK C01ULTIMATE Coiled Cable Premium coiled cable for 8KHz magnetic keyboards with custom aviator connector and RGB options.
• ATTACK SHARK C01Ultra Custom Aviator Cable Custom aviator cable for 8KHz magnetic keyboards with LED lighting options.
• ATTACK SHARK C07 Custom Aviator Cable Single crystal copper RGB custom aviator cable supporting 8KHz polling rate.
• ATTACK SHARK C08 2-in-1 Custom Aviation Cable 2-in-1 custom aviation cable designed for 8KHz magnetic keyboards.
• ATTACK SHARK CM02SE eSport Gaming Mousepad eSport gaming mousepad with 410x310x4mm dimensions.
• ATTACK SHARK CM02PRO eSport Gaming Mousepad Large eSport gaming mousepad with 900x400x4mm dimensions.
• ATTACK SHARK CM05 Tempered Glass Gaming Mouse Pad 9H tempered glass gaming mouse pad with ultra-smooth surface and low surface friction, 450mm x 400mm.
• ATTACK SHARK CM04 Genuine Carbon Fiber eSport Gaming Mousepad Genuine carbon fiber eSport gaming mousepad for premium gaming performance.

Quantifiable outcome

• Up to 800 hours battery life in 1kHz mode
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• MAMBASNAKEminorStrategic or Co-development PartnerCo-branding partnership producing custom coiled cables, cable winders, wrist rests, and keyboard covers. Products include RC03 and RC02 coiled cable winders, C01 and C02 coiled cables, Cloud Mouse Wrist Rest, and Rainbow Cloud Keyboard Wrist Rest.
• AJAZZminorStrategic or Co-development PartnerCo-branded AK820 mechanical keyboard line and AS Switches Set. AJAZZ provides switches and keyboard designs for joint products under the ATTACK SHARK brand.
• Nordic SemiconductorcoreTechnology or IntegrationNordic Semiconductor supplies wireless SoC chips (nRF54L15, nRF52840) used across Attack Shark's flagship wireless gaming products for low-latency wireless connectivity.
• PixArtcoreTechnology or IntegrationPixArt Imaging provides optical sensors (PAW3955MAX, PAW3950MAX, PAW3395, PAW3395PRO) for gaming mice, enabling high DPI tracking and precision performance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal Kludge (RK): Royal Kludge is a value-tier gaming keyboard brand with strong presence on AliExpress and Amazon. Direct peer in the budget-to-mid-range wireless mechanical keyboard category targeting enthusiast gamers.
• Razer: Razer is a leading global gaming peripherals brand offering keyboards, mice, and headsets with comparable Hall Effect switch technology and competitive esports positioning. Direct head-to-head competitor across Attack Shark's core product categories with premium pricing.
• Keychron: Keychron specializes in wireless mechanical and QMK/VIA-customizable keyboards targeting gaming enthusiasts and productivity users. Direct competitor in the wireless mechanical keyboard category with similar price-performance positioning.
• Glorious (Glorious PC Gaming Race): Glorious offers lightweight wireless gaming mice, mechanical keyboards, and accessories targeting enthusiast and competitive gamers. Direct peer in the lightweight gaming mouse and mechanical keyboard space with overlapping customer base.
• AJAZZ: AJAZZ is a Chinese gaming peripherals brand producing mechanical keyboards and switches. Direct peer and strategic partner (co-branded AK820 keyboard) competing in the same value-tier mechanical keyboard segment with similar pricing.

Broad incumbents

• Logitech G: Logitech G is the gaming division of Logitech, producing PRO-series mice and keyboards favored by esports professionals. Broad incumbent with deep distribution and brand equity that Attack Shark competes against on specs and value.
• SteelSeries: SteelSeries is an established gaming peripherals brand offering keyboards, mice, and headsets with a strong presence in esports. Broad incumbent competitor with overlapping product categories and a more premium brand positioning.
• Corsair Gaming: Corsair is a major gaming hardware brand offering keyboards, mice, headsets, and streaming peripherals. Broad incumbent with a wider product portfolio including PCs and components, competing with Attack Shark in keyboards, mice, and headsets.

Emerging players

• Pulsar Gaming Gears: Pulsar is a niche gaming mouse brand known for ultralight wireless designs using PixArt sensors. Emerging direct competitor in the lightweight wireless gaming mouse category where Attack Shark's X11 Ultra and R5 Ultra compete.
• Endgame Gear: Endgame Gear makes competitive gaming mice with PixArt sensors and high-performance wireless technology. Emerging peer competing in the same enthusiast FPS mouse category with similar component sourcing and pricing strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/attacksharkgear
• YouTubeyoutube.com/@ATTACKSHARKGEAR
• Facebookfacebook.com/attacksharkofficial
• Instagraminstagram.com/attacksharkgear
• TikToktiktok.com/@attacksharkgear
• Pinterestpinterest.com/attacksharkgear

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attack Shark