What LANY does

LANY Inc. (株式会社LANY) is a Tokyo-based digital marketing agency founded in 2020 by Keita Takeuchi (CEO) and Masatoshi Ichikawa (COO), headquartered in Shibuya. The company operates as a 'Growth Partner' providing end-to-end digital marketing services spanning strategy, planning, creative production, and operational execution. Its core services include SEO consulting, LLMO (Large Language Model Optimization) consulting, SEO/LLMO article production, CVR/CRO improvement, web advertising, BtoB marketing, YouTube and SNS consulting, white paper and landing page production, and marketing BPO. Its proprietary methodologies include the LLMO four-step framework (published as a 70-page White Paper in March 2026), the UX Issue Tree (UX課題ツリー) for CVR improvement, and an integrated SEO×LLMO×CRO article production system. The firm produces approximately 2,000 articles per year for clients and operates a Weekly SEO newsletter with 4,200+ subscribers.

The business model is professional services delivered via sales-led direct consulting engagements with enterprise and mid-market clients across Japan. Pricing is custom-quoted based on project scope, site scale, and complexity, with multi-year contract cadences. Customer acquisition is driven primarily by inbound content marketing (blog, white papers, newsletters, webinars, YouTube, Spotify podcast), supplemented by event-driven and partner-driven demand generation. Named clients include NTT docomo, Morinaga Milk Industry, Money Forward Cloud, HRBrain, LegalOn Technologies, Electrolux, PASONA, JAC Recruitment, doda, Mynavi, Yayoi, and Sincere Garden Clinic, spanning HR/recruitment, IT/telecom, food & beverage, finance, legal tech, retail/manufacturing, and medical/beauty verticals. The company has no disclosed outside funding, no public listing, and reports approximately 100 members with active growth toward stated organizational targets.

LANY's strategic positioning centers on 'indexing valuable things' (価値あるモノをインデックスさせる) — combining traditional SEO with AI-search optimization (LLMO) to help brands maintain visibility as user behavior shifts from conventional search engines to LLM-mediated answer retrieval. The firm is privately held with no disclosed revenue figures; operating geographies are concentrated in Japan's Kanto region with no current international footprint.

Name

LANY

Legal name

株式会社LANY

Website

https://lany.co.jp

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

LANY is a Shibuya, Tokyo-based digital marketing agency (~100 members) founded in 2020 that provides SEO, LLMO (AI search optimization), CRO, content marketing, and web advertising consulting to enterprise and mid-market clients across Japan.

Ownership category

akta.pro rank

Product category

Digital Marketing Consulting

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• SEO consulting services
• LLMO consulting services
• Conversion rate optimization
• Content marketing services
• Digital advertising consulting

Headquarters

HQ city

Shibuya, Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Marketing Consulting Services: LANY generates revenue primarily through consulting engagements for digital marketing services including SEO, LLMO, CVR/CRO improvement, web advertising, BtoB marketing, YouTube consulting, and SNS consulting. Services are priced on a custom project/engagement basis, with rates determined by site scale, project complexity, and scope of support. The company also offers article production, white paper production, LP production, site production, marketing BPO, webinar operations, and email marketing services as part of its integrated digital marketing offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

LANY provides integrated digital marketing consulting services centered on SEO, Large Language Model Optimization (LLMO), and Conversion Rate Optimization (CRO). The company delivers strategy, planning, creative production, and operational execution as consulting engagements and project-based work for enterprise and mid-market clients, including SEO article writing, web advertising, BtoB marketing, YouTube consulting, SNS consulting, and marketing BPO.

Product overview

LANY is a digital marketing company based in Shibuya, Tokyo, operating as 'The Growth Partner' that provides comprehensive digital marketing services from strategy to execution. The core offering is an integrated digital marketing service portfolio that includes SEO Consulting, LLMO (Large Language Model Optimization) Consulting as a key differentiator, SEO/LLMO Article Writing, Web Advertising, CVR/CRO Improvement, BtoB Marketing Support, YouTube Consulting, SNS Consulting, and various content production services including white papers and case studies. LANY positions itself as helping clients 'index things of value' through the strategic combination of traditional SEO with emerging AI search optimization (LLMO).

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Consulting Search engine optimization consulting services that improve website rankings and organic traffic through keyword strategy, on-page optimization, and content improvements for enterprise and mid-market clients.
• LLMO Consulting AI search optimization consulting service that helps brands maximize their presence in AI systems like ChatGPT and other large language models through strategic construction of LLMO/GEO/AIO/AEO based on technical understanding of LLMs.
• SEO/LLMO Article Writing Article production service combining SEO, LLMO, and CRO to create high-quality, AI-friendly content with strategic keyword selection and search intent analysis.
• Web Advertising Consulting Digital advertising consulting including search ads, display ads, and programmatic advertising to maximize ROI on marketing investments for clients.
• CVR Improvement / CRO Consulting Conversion rate optimization consulting that analyzes website data, improves user experience, and implements LPO and EFO to maximize conversion rates for client websites.
• BtoB Marketing Support Business-to-business marketing consulting services tailored for BtoB companies, including lead generation and account-based marketing strategies.
• YouTube Consulting YouTube channel optimization and video content strategy consulting to leverage video search and YouTube's search engine capabilities for clients.
• SNS Operations Consulting Social media strategy and operations consulting across platforms like Instagram, TikTok, and other networks for brand building and customer engagement.
• Digital Marketing Consulting Comprehensive digital marketing strategy consulting from planning through execution, covering SEO, content, advertising, and analytics.
• Case Study Article Production Professional case study article creation that showcases client success stories and business outcomes.
• White Paper Production Creation of authoritative white papers and thought leadership content for marketing and lead generation purposes.
• LP Production Landing page design and production optimized for conversions and specific marketing campaigns.
• Website Production Full-service website development from design to launch, focused on SEO and conversion optimization.
• Marketing BPO Outsourced marketing operations services handling ongoing digital marketing tasks and campaigns.
• Webinar Operations Support End-to-end webinar management including planning, execution, and follow-up for marketing events.
• Email Magazine Operations Support Email newsletter creation and distribution services including the Weekly SEO newsletter with over 4,200 subscribers.

Quantifiable outcome

• CVR improvement of 150% achieved for Odorate (オドレート)
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• OneStar, Inc.minorGTM or Marketing Partner · 22 June 2026OneStar, Inc. contributed as an industry specialist to LANY's e-commerce customer acquisition webinar (June 22-26, 2026), addressing topics such as rising advertising costs and deteriorating customer acquisition costs in the expanding e-commerce market.
• Feedforce, Inc.minorGTM or Marketing Partner · 22 June 2026Feedforce, Inc. contributed as an industry specialist to LANY's e-commerce customer acquisition webinar (June 22-26, 2026), focusing on digital marketing strategies for e-commerce businesses.
• Macroji, Inc.minorGTM or Marketing Partner · 22 June 2026Macroji, Inc. contributed as an industry specialist to LANY's e-commerce customer acquisition webinar (June 22-26, 2026), addressing e-commerce marketing challenges.
• W2, Inc.minorGTM or Marketing Partner · 22 June 2026W2, Inc. contributed as an industry specialist to LANY's e-commerce customer acquisition webinar (June 22-26, 2026), focusing on SEO and advertising strategies for e-commerce.
• Starks, Inc.minorGTM or Marketing Partner · 22 June 2026Starks, Inc. contributed as an industry specialist to LANY's e-commerce customer acquisition webinar (June 22-26, 2026), addressing influencer marketing and social media strategies for e-commerce.
• PLAN-B Marketing PartnersminorGTM or Marketing Partner · 22 April 2026PLAN-B Marketing Partners' SEO Executive Officer, Takuya Umeya, delivered a keynote speech at the 3rd Ahrefs Japan User Meetup on April 22, 2026, alongside LANY CEO Keita Takeuchi. The event focused on marketing strategies and brand building in the AI search era.
• GMO Pepabo Inc.minorGTM or Marketing Partner · 23 April 2025LANY co-hosted a free webinar with GMO Pepabo Inc. on April 23, 2025, titled 'EC事業者必見！AI時代を勝ち抜くブランディング×SEO戦略'. LANY consultant Mana Miyashita presented on EC SEO strategy and UX improvement, while GMO Pepabo's Yoshiaki Hanada presented on content strategy for brand building. The co-sponsored event was aimed at EC operators seeking AI-era branding and SEO guidance.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CINC: CINC is a Japanese digital marketing agency known for SEO-led inbound marketing, content production, and B2B lead generation. Its service portfolio and target buyer profile closely mirror LANY's mid-market and enterprise B2B engagements.
• PLAN-B: PLAN-B is one of Japan's leading SEO-focused digital marketing agencies, offering SEO consulting, content production, and analytics. It is the closest comparable to LANY in the Japanese SEO/agency market and is even a documented event partner of LANY (joint Ahrefs Japan User Meetup).
• Webcrew: Webcrew is a Japanese SEO and inbound marketing agency operating Weblio-style content assets alongside agency services. It competes with LANY for organic-search-led B2B lead-generation mandates.
• Ferret: Ferret (ferret-one) operates a marketing platform plus agency services in Japan targeting SMB and mid-market clients with SEO, content, and CRM/marketing-automation support. It overlaps LANY in SEO-led consulting and content production for Japanese B2B clients.
• Blitz: Blitz is a Tokyo-based digital marketing agency offering SEO, advertising, content, and CRO services. Its integrated service stack overlaps with LANY's SEO/LLMO/CRO positioning for Japanese enterprises.

Broad incumbents

• Digital Holdings: Digital Holdings is a major Japanese holding company with multiple digital marketing, advertising, and consulting subsidiaries. It competes with LANY for enterprise digital marketing budgets and has the breadth and capital base of a large incumbent.
• Macromill: Macromill is a Japanese digital marketing research and analytics firm with marketing-services capabilities. It is comparable to LANY as a Japanese digital marketing services provider with an analytics-led orientation.
• Septeni Holdings: Septeni Holdings is a publicly listed Japanese digital advertising and marketing group with agency, ad-tech, and digital-content businesses. It competes broadly with LANY in digital marketing services but at much larger scale and across paid media as well as SEO.

Emerging players

• Repro: Repro is a Japanese marketing/CRM platform focused on mobile app and web user engagement, analytics, and personalization. While more product-led than LANY, it competes for the same enterprise marketing-tech wallet and adjacent to LANY's CRO/marketing-automation work.

Others

• Ahrefs: Ahrefs is a global SEO software vendor and a documented co-marketing partner of LANY (joint Ahrefs Japan User Meetup). It is not a direct competitor but is a critical tooling and ecosystem peer whose product roadmap influences the SEO/LLMO services LANY sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/seootaku
• YouTubeyoutube.com/channel/UCycCmsyXHVk_n68I7jkEReg
• Facebookfacebook.com/lany.co.jp
• LinkedInlinkedin.com/company/lany-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LANY