PLAN-B Marketing Partners
- Company typePrivate
- Founded2023
- HeadquartersOsaka, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
PLAN-B Marketing Partners firmographics
Firmographics- Name
- PLAN-B Marketing Partners
- Legal name
- 株式会社PLAN-Bマーケティングパートナーズ
- Website
- https://pbmp.co.jp
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Ownership category
- akta.pro rank
PLAN-B Marketing Partners industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Marketing Consulting Services (541613), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Customer, Marketing & Sales Consulting (BPAHACAG), B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where PLAN-B Marketing Partners is headquartered
LocationHeadquarters
- HQ city
- Osaka
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
PLAN-B Marketing Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services Revenue: The company offers multiple service pricing models including outcome-based/performance fee arrangements (成果報酬料金制) and monthly fixed-fee arrangements (月額固定料金制) for various digital marketing services.
- Performance-Based/Outcome Revenue: Multiple service categories are priced on a performance/outcome basis, including SEO/LLMO consulting, penalty recovery, and advertising operations, where fees are tied to measurable results.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly fixed-fee service model covering most digital marketing disciplines |
| Outcome Based/ Performance | Pay-as-you-go | Performance/outcome-based pricing model tied to measurable results |
Distribution channels1 record
Marketing channels3 records
PLAN-B Marketing Partners product offering
Product offeringCore offering
PLAN-B Marketing Partners is a digital marketing agency offering six integrated service modules: CONSULTING (marketing strategy and B2B marketing support), AD (paid advertising across search, display, SNS, DSP, and video), SEO (SEO consulting, content marketing, owned media development), SNS (influencer marketing and social media account management), CREATIVE (website/landing page production, video/banner creation, UI/UX design, CRO/LPO), and DATA (data infrastructure design, analytics, CRM). Services are offered under both monthly fixed-fee and outcome-based/performance-fee pricing arrangements.
Product overview
PLAN-B Marketing Partners operates as a digital marketing agency offering six integrated service modules: CONSULTING (marketing strategy and B2B marketing support), AD (paid advertising across search, display, social, DSP, and video channels), SEO (search optimization, content marketing, and owned media), SNS (influencer marketing and social media account management), CREATIVE (website/landing page production, video/banner creation, UI/UX design, and CRO/LPO), and DATA (data infrastructure, analytics, and CRM). These service lines function as a coordinated portfolio where data analytics informs creative and advertising strategy, SEO and content marketing support owned media growth, and all modules are designed to drive measurable revenue growth for clients. The company was established on August 1, 2023, with offices in Osaka and Tokyo.
Differentiator
Problem solved
Functional benefit
Products and services
- CONSULTING (Marketing Strategy and B2B Marketing Support) Marketing strategy formulation and B2B marketing support services helping clients define objectives and growth roadmaps. The service emphasizes purpose-driven proposals starting from business goals rather than predetermined tactics.
- AD (Paid Digital Advertising) Paid digital advertising across multiple channels including search engine marketing (SEM), display networks, social media platforms, demand-side platform (DSP) advertising, and video ads. Operations are managed across Google Ads, Yahoo! Ads, Facebook/Meta Ads, Microsoft Ads, SmartNews Ads, X Ads, and other platforms.
- SEO (SEO Consulting, Content Marketing, Owned Media) Search engine optimization consulting, content marketing strategy, and owned media development to improve organic search visibility and traffic. Includes SEO/LLMO consulting as a separately contracted service offering.
- SNS (Influencer Marketing and Social Media Account Management) Influencer marketing campaigns and social media account management across platforms to build brand awareness and engagement. Includes casting/PR services as a separately contracted offering.
- CREATIVE (Website Production, Video/Banner, UI/UX, CRO/LPO) Full-stack creative production including website development, landing page creation, video and banner production, UI/UX design, and conversion rate optimization (CRO) / landing page optimization (LPO). Services are offered under dedicated terms covering web production and LPO consulting.
- DATA (Data Infrastructure, Analytics, CRM) Data infrastructure design, analytics services, and customer relationship management (CRM) system support to enable data-driven marketing decisions. Integrates third-party platforms such as Google Analytics, Marketo Engage, Amplitude, Datadog, and Microsoft Clarity.
Companies that use PLAN-B Marketing Partners
Customer profileSegments1 record
Ideal customer profiles1 record
PLAN-B Marketing Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PLAN-B Marketing Partners partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- 株式会社PLAN-B (PLAN-B Co., Ltd.)corePLAN-B Marketing Partners operates as a subsidiary within the PLAN-B Group. 株式会社PLAN-B is the parent company and primary strategic partner, sharing information security oversight (via regular information security committee meetings), co-developing services, and sharing group-wide best practices. The two companies jointly utilize customer personal information under a defined data sharing agreement, with PLAN-B Marketing Partners serving as the data management responsible party.
- 株式会社スペシャルサンクス (Special Thanks Co., Ltd.)minor株式会社スペシャルサンクス is a group company within the PLAN-B Group ecosystem. It participates in the joint use of customer personal information along with PLAN-B Marketing Partners and 株式会社PLAN-B, as part of the broader PLAN-B Group data sharing framework.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
PLAN-B Marketing Partners competitors and assessment
Company assessmentDirect peers
- Digital Advertising Consortium (D.A. Consortium): Japanese digital advertising company offering media buying, creative, and data-driven marketing services. Comparable direct peer in integrated digital advertising and marketing services.
- IM Digital (formerly IREP): Japanese digital marketing agency providing advertising, SEO, creative, and analytics services to enterprises. Comparable direct peer with a similar integrated digital marketing offering.
- Septeni Holdings: Japanese digital marketing agency group offering digital advertising, creative, and data analytics services. Comparable mid-size direct peer with a similar full-service digital marketing business model.
- PLAN-B Co., Ltd. Parent company of PLAN-B Marketing Partners and a Japanese digital marketing services provider offering SEO, advertising, and content marketing. Directly comparable as it operates in the same Japanese digital marketing services space and shares the same group brand and client base.
- Allgrow Labo: Japan-based digital marketing agency offering SEO, advertising, web production, and SNS operations. Highly comparable mid-size direct peer with similar full-service digital marketing portfolio and Japanese mid-market focus.
- FreakOut Holdings: Japanese digital advertising company providing programmatic advertising, DSP, and integrated digital marketing services. Comparable direct peer with digital advertising and data-driven marketing focus.
Emerging players
- Geniee: Japanese ad technology company offering digital advertising and marketing technology services. Comparable as an emerging digital marketing tech player with overlapping media-buying and analytics capabilities.
Broad incumbents
- CyberAgent: Japan's largest digital advertising agency group, operating ABEMA, Cygames, and full-service digital marketing subsidiaries. Comparable as a broad incumbent in Japanese digital marketing services with far greater scale and proprietary technology investments.
- Dentsu Digital: Digital arm of Dentsu Group, offering integrated digital marketing, consulting, advertising, and data analytics to Japanese enterprises. Comparable full-service digital marketing model with emphasis on consulting and data-driven strategy.
- Hakuhodo DY Holdings (Hakuhodo Digital): Major Japanese advertising group's digital arm providing integrated digital marketing, creative, and media services. Comparable as a broad incumbent offering the same integrated consulting-to-execution stack in Japan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
PLAN-B Marketing Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
PLAN-B Marketing Partners leadership team
Management profileNumber of profiles
Profiles4 records
PLAN-B Marketing Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PLAN-B Marketing Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PLAN-B Marketing Partners
What does PLAN-B Marketing Partners do?
PLAN-B Marketing Partners is a digital marketing agency offering six integrated service modules: CONSULTING (marketing strategy and B2B marketing support), AD (paid advertising across search, display, SNS, DSP, and video), SEO (SEO consulting, content marketing, owned media development), SNS (influencer marketing and social media account management), CREATIVE (website/landing page production, video/banner creation, UI/UX design, CRO/LPO), and DATA (data infrastructure design, analytics, CRM). Services are offered under both monthly fixed-fee and outcome-based/performance-fee pricing arrangements.
Is PLAN-B Marketing Partners a public or private company?
PLAN-B Marketing Partners is a private company. It is classified as corporate owned and is currently operating.
When was PLAN-B Marketing Partners founded?
PLAN-B Marketing Partners was founded in 2023.
Where is PLAN-B Marketing Partners based?
PLAN-B Marketing Partners is headquartered in Osaka, Japan, in the Asia region.
How does PLAN-B Marketing Partners make money?
Two revenue lines are on record. Digital Marketing Services Revenue is the primary driver. The others are performance-Based/Outcome Revenue.
Who are PLAN-B Marketing Partners's main competitors?
Direct peers on record are Digital Advertising Consortium (D.A. Consortium), IM Digital (formerly IREP), Septeni Holdings, PLAN-B Co., Ltd., Allgrow Labo and FreakOut Holdings. Geniee is listed as an emerging player. Broad incumbents are CyberAgent, Dentsu Digital and Hakuhodo DY Holdings (Hakuhodo Digital).
Does PLAN-B Marketing Partners have an API?
No public API is recorded for PLAN-B Marketing Partners.
What industry is PLAN-B Marketing Partners in?
PLAN-B Marketing Partners's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 54181 and its SIC code is 7311.