What Lunar Labs does

Lunar Labs is a privately held, remote-first design and development studio that delivers end-to-end product services — strategy and discovery, design and experience, build and launch, and scale and evolve — alongside a portfolio of proprietary AI-powered products. The studio's core technology stack is centered on the modern React/Next.js ecosystem (React 19 Server Components, Incremental Static Regeneration, Edge Middleware, image optimization) plus native iOS development using Swift and SwiftUI. It serves startups, SaaS companies, fintech firms, and healthtech firms with quote-based, project-by-project engagements initiated via a free consultation booked through cal.com.

In parallel with services, Lunar Labs has productized several AI-native offerings: ConversionAnalyser (an AI CRO auditing tool claiming 37% average conversion lift across 2,847+ pages analysed), MakeInfography and SoundSnap (two Adobe Express add-ons for AI-generated infographics and audio respectively), and SealSEO (a programmatic SEO content platform with webhook-delivered CMS integration). The studio also builds fintech-grade web applications with Plaid/Stripe/Paddle integrations and security-first architecture, and ships multi-tenant SaaS platforms with role-based access control and subscription billing. AI capabilities are implemented as application-layer orchestration of third-party generative services (Vercel AI SDK, Adobe Express platform) rather than proprietary models.

The go-to-market motion is sales-led and content-driven: an extensive technical blog (100+ articles on Next.js, SaaS design, product strategy, and fintech patterns) supports inbound demand, supplemented by direct consultation booking and portfolio showcases on the company's website. Lunar Labs operates globally, has no disclosed office, parent, investors, or headcount, and is reachable primarily through a personal-email contact point, suggesting a small founder-operated team. No public funding rounds, revenue figures, or ownership details are disclosed, and there are no recorded acquisitions, partnerships, or leadership changes.

Name

Lunar Labs

Legal name

Lunar Labs

Website

https://lunarlabs.space

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Lunar Labs is a privately held, remote-first design and development studio that builds Next.js, React, and iOS products for startups and SaaS companies, and ships its own AI-powered tools (CRO auditing, programmatic SEO, Adobe Express add-ons) via project-based engagements and a content-led sales motion.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Design & Development Services: Lunar Labs generates revenue through custom design and development engagements for startups and growing companies. Services include strategy & discovery, design & experience, build & launch, and scale & evolve phases. They work on web applications (Next.js/React), iOS apps (Swift/SwiftUI), and provide ongoing development support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lunar Labs is a design and development studio that helps startups and growing companies build digital products through a four-phase engagement model: strategy & discovery, design & experience, build & launch, and scale & evolve. The studio specializes in Next.js, React, TypeScript, and native iOS (Swift/SwiftUI) development, and also operates a portfolio of proprietary AI-powered SaaS products including ConversionAnalyser, MakeInfography, SoundSnap, and SealSEO.

Product overview

Lunar Labs is a design and development studio offering a portfolio of proprietary AI-powered SaaS products alongside client services. The product portfolio includes ConversionAnalyser (AI-powered CRO auditing tool), MakeInfography (Adobe Express AI add-on for infographic generation), SoundSnap (Adobe Express AI add-on for audio generation), SealSEO (AI-powered programmatic SEO platform), and Alok Kapoor Advisory (consulting website with SEO). The services arm covers end-to-end product design and development: strategy & discovery, design for SaaS, web development (Next.js, React, TypeScript), iOS development (Swift/SwiftUI), fintech web development, SaaS web development, and scale & growth services. The studio also publishes educational comparison content (Next.js vs Remix, React Native vs Swift, Vercel vs AWS) and a glossary. The studio is not an operator of a unified SaaS platform; rather, it is a consultancy that builds products for clients and maintains its own product line.

Differentiator

Problem solved

Functional benefit

Products and services

• ConversionAnalyser AI-powered conversion rate optimization (CRO) auditing tool. Users paste any URL and receive a scored CRO audit across 8 dimensions with copy-paste-ready fixes in 60 seconds, without tracking scripts or dashboards. Built by Lunar Labs and offered as a standalone product.
• MakeInfography Adobe Express add-on that generates publication-ready infographics from blog URLs or topic descriptions. Features 5 style presets, multiple output sizes, and one-click canvas export. Built and distributed by Lunar Labs as a standalone product.
• SoundSnap Adobe Express add-on providing AI-generated ambient sound, music, or SFX matched to video content. Delivers AI-generated audio in under 30 seconds. Built and distributed by Lunar Labs as a standalone product for video creators.
• SealSEO AI-powered SEO content platform that auto-publishes optimised articles via webhooks. Includes content generation, webhook delivery, CMS integration, and programmatic page creation at scale. Built and operated by Lunar Labs as a standalone product.
• Web Development Services Full-stack web application development with Next.js, React, and TypeScript. Includes architecture planning, CI/CD setup, iterative development, performance optimization, SEO, analytics, and production deployment with documentation and post-launch support. Sold as a standalone service engagement.
• iOS Development Services Native iOS app development using Swift and SwiftUI. Covers Swift development, SwiftUI declarative UI, UIKit integration, Core Data and CloudKit, push notifications, and App Store optimization. Delivered as a standalone service engagement covering architecture, build, polish, and App Store submission.
• SaaS Design Services UI/UX design for B2B SaaS software focused on activation, retention, and reducing churn. Deliverables include analytics dashboards, onboarding flows, workflow builders, and settings/admin panels with role-based access. Sold as a standalone service offering.
• Fintech Web Development Services Financial web application development with security-first architecture, encryption at rest and in transit, audit logging, and compliance-ready infrastructure. Includes experience with Plaid, Stripe, and banking API integrations; real-time data handling for transactions and notifications. Sold as a standalone service engagement.
• SaaS Web Development Services SaaS platform development with multi-tenant architecture, subscription billing (Stripe, Paddle), role-based access control, team management, and API-first design for integrations and extensibility. Sold as a standalone service engagement.
• Scale & Growth Services Product scaling and growth services including performance optimization (Core Web Vitals), infrastructure scaling (auto-scaling, caching, database optimization), analytics and insights (event tracking, funnel analysis, dashboards), A/B testing, SEO and content, and continuous iteration based on user feedback and metrics. Sold as a standalone service engagement.
• SaaS Growth & Scaling Services SaaS-specific growth services covering performance audits, analytics setup (event tracking, funnel analysis, custom dashboards), conversion optimization (A/B testing of onboarding, pricing, and feature pages), and infrastructure scaling without downtime. Sold as a standalone service engagement.
• React Development Services Web development services using React, covering component architecture, hooks, Server Components, Suspense & Streaming, and ecosystem libraries. Includes single-page applications, complex dashboards, real-time collaborative tools, design systems, and cross-platform apps via React Native. Sold as a standalone service specialization.
• Next.js Development Services Primary web development framework service offering. Covers server-side rendering, static generation, Incremental Static Regeneration (ISR), API routes, middleware, and image optimization. Used for SaaS platforms, e-commerce, marketing sites, docs, AI-powered apps, and multi-tenant platforms. Sold as a standalone service specialization.

Quantifiable outcome

• 37% average conversion lift across 2,847+ pages analysed (ConversionAnalyser)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crazy Egg: Crazy Egg is a long-standing conversion rate optimization and heatmap/analytics SaaS. It is the closest established SaaS analog to Lunar Labs' ConversionAnalyser product in target user (founders/marketers) and use case (CRO audits and lift).
• Surfer SEO: Surfer is an AI-powered SEO content optimization platform with programmatic content workflows. It is a direct product-level competitor to Lunar Labs' SealSEO offering, both targeting SEO-driven content at scale.
• The Software House: The Software House is a web development agency specializing in React, Node.js, and cloud-native builds for SaaS and product companies. Directly comparable in stack focus, client type, and end-to-end product delivery model.
• Jasper: Jasper is an enterprise-grade generative AI platform for marketing content (articles, copy, campaigns). It competes with the content generation capabilities of SealSEO and MakeInfography in the same AI-for-marketers category.
• thoughtbot: thoughtbot is a long-running boutique product design and development consultancy offering strategy, design, and engineering across web and mobile. It is the most direct analog to Lunar Labs in business model, team size, and SaaS/startup client base.
• DockYard: DockYard is a digital products consultancy that builds custom web and mobile applications using React, React Native, and Elixir. It mirrors Lunar Labs' full-lifecycle, technology-specialist positioning for SaaS and product teams.
• Netguru: Netguru is a design and development agency delivering web, mobile, and AI-powered products for startups and enterprises. Comparable in service breadth (design, build, scale) and Next.js/React-centered delivery, though larger in headcount.

Broad incumbents

• BairesDev: BairesDev is a large-scale software development and nearshore outsourcing firm serving startups through enterprises across web, mobile, and AI. It competes in the same design/dev services category as Lunar Labs but at far greater scale and broader scope.
• Adobe: Adobe owns the Adobe Express ecosystem in which MakeInfography and SoundSnap are distributed as add-ons. Adobe is the platform incumbent whose marketplace enables Lunar Labs' product distribution and adjacent design tooling (Express, Creative Cloud).
• VWO (Visual Website Optimizer): VWO is an established A/B testing and conversion optimization platform with broader CRO, personalization, and analytics suites. It competes with ConversionAnalyser as a fuller-stack incumbent in the same CRO category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lunarlabshq
• LinkedInlinkedin.com/company/lunarlabshq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lunar Labs