EveryHuman
EveryHuman operates Algorithmic Perfumery, an AI-guided platform that creates personalized fragrances from over 500 billion combinations via questionnaire-driven design, serving individual consumers through e-commerce and six global retail locations plus B2B white-label clients including luxury brands, retailers, and cultural institutions.
- Company typePrivate
- Founded2018
- HeadquartersBreda, Netherlands
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What EveryHuman does
EveryHuman operates Algorithmic Perfumery, an AI-guided scent creation platform founded in June 2018 by Frederik Duerinck and Anahita Mekanik in Breda, Netherlands. The platform combines proprietary generative AI algorithms with a custom hardware-software system developed in-house at the company's ScenTronix tech subsidiary. It draws on a palette of 500+ ingredients organized into 54 essential accords and is capable of generating over 500 billion unique fragrance combinations. The technology is patent-pending. Customers input personality, lifestyle, and sensory preferences via an online questionnaire or in person at one of six active retail/showroom locations in Breda, Dubai (Museum of the Future), London (The Fragrance Shop, Oxford Street), Vienna (Cosmotheca), Copenhagen (Think PR), and New York (113Spring Soho); AI then generates and dispenses a personalized formula in real time.
The company operates a hybrid go-to-market: direct-to-consumer e-commerce and permanent/pop-up retail; channel partnerships with premium fragrance retailers; brand collaborations such as the Moooi x EveryHuman room fragrance line and the October 2024 Reference Studios launch at Dover Street Parfums Market Paris; and B2B white-label scent creation, rapid prototyping, and branded collection services. Consumer pricing is $25 for 5ml, $75 for 30ml, $95 for 50ml, $65 for a 3x5ml custom set, and $15-$500 gift cards; complimentary 15-minute virtual scent coaching is offered. B2B customers include luxury brands, retailers, museums, and creative studios. Revenue is not publicly disclosed. The company has been backed since 2018 by Cherubic Ventures as lead investor; the funding amount remains undisclosed and no subsequent financing rounds are reported. The team numbers approximately 15 people.
EveryHuman has built significant brand equity through earned media coverage in Business Insider, The Guardian, BBC, Forbes, and ELLE, and through participation in 50+ global art and design festivals including CES, IDFA, Dutch Design Week, Ars Electronica, Salone del Mobile, London Design Week, and ScentFest SF. Reported third-party validation includes an EEG trial in which 95% of participants preferred AI-selected fragrances over their own initial choices, and a 30% conversion-rate lift for retailers using AI-powered fragrance matching. The company's strategic posture is one of slow, curated geographic and category expansion, anchored by an experiential retail model that is difficult for mass-market competitors to replicate quickly.
EveryHuman firmographics
Firmographics- Name
- EveryHuman
- Legal name
- EveryHuman LLC
- Website
- https://everyhuman.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EveryHuman operates Algorithmic Perfumery, an AI-guided platform that creates personalized fragrances from over 500 billion combinations via questionnaire-driven design, serving individual consumers through e-commerce and six global retail locations plus B2B white-label clients including luxury brands, retailers, and cultural institutions.
- Ownership category
- akta.pro rank
EveryHuman industry classification
Industry- Product category
- Personalized Fragrances
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industries
- Niche & Artisan Fragrance (CRABADAH), Fragrance & Deodorant Distribution (CRAOAEAF)
Keywords
Where EveryHuman is headquartered
LocationHeadquarters
- HQ city
- Breda
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
EveryHuman business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Direct-to-Consumer Personalized Fragrance Sales: Customers purchase AI-created personalized fragrances through online questionnaire or at physical locations. Products include 5ml ($25), 30ml ($75), and 50ml ($95) bottles. Create your own scent option priced at $65 for 3x5ml one-of-a-kind scents.
- B2B Scent Creation Services: White-label scent creation for institutions, brands, and creative projects. Includes rapid scent prototyping and branded scent collections. Small, medium and large production runs available.
- Gift Cards: Digital and physical gift cards available from $15 to $500, with 18-month expiration. Can be used at physical locations or online checkout.
- Scent Coaching Sessions: 15-minute complimentary 1-on-1 virtual sessions with scent coaches to help customers refine their fragrance formulas.
- Moooi x EveryHuman Room Fragrances: Bespoke room fragrance experience in collaboration with Moooi design brand. Mood-based questionnaire creates one-of-a-kind room fragrances from $25.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Create Your Own Scent - Personalization Experience |
| Unit Pricing | Pay-as-you-go | Library Scents - Pre-created Scents |
| Unit Pricing | Pay-as-you-go | Tweak Existing Scents |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Freemium | Pay-as-you-go | Scent Coaching |
| One time/ perpetual license | Pay-as-you-go | Room Fragrance (Moooi Collaboration) |
Go-to-market motion4 records
Distribution channels10 records
Marketing channels6 records
EveryHuman product offering
Product offeringCore offering
EveryHuman operates Algorithmic Perfumery, the world's first AI-guided scent creation platform that uses proprietary algorithms, a custom hardware-software system, and user preference questionnaires to generate personalized fragrance formulas. The company sells these personalized perfumes directly to consumers (5ml/30ml/50ml bottles) and offers B2B white-label scent creation services to brands and institutions for rapid prototyping and branded fragrance collections.
Differentiator
Problem solved
Functional benefit
Brands
- Moooi x EveryHuman: A bespoke room fragrance experience combining art, science, and AI technology, allowing users to create personalized room fragrances.
Products and services
- Create Your Own Scent (Personalized AI Fragrance Experience)
- Library Scents (Pre-created AI Fragrances)
- Tweak Existing Scents
- Gift Cards
- Scent Coaching Sessions
- Moooi x EveryHuman Room Fragrances
- B2B White-Label Scent Creation Services
Quantifiable outcome
- 500+ billion unique fragrance combinations possible
- +2 more outcomes
Companies that use EveryHuman
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
EveryHuman technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
EveryHuman partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Reference Studios / NO/FAITH STUDIOScoreReference Studios launched Reference Times fragrance brand at Dover Street Parfums Market Paris, using EveryHuman's AI-guided Algorithmic Perfumery machine for customizable and hyper-personal fragrances.
- Museum of the Future DubaicoreCollaboration to share vision for new way to interact with scent. Visitors participate in creative process of one-of-a-kind scents produced in real time on-site at Museum lobby.
- MoooicoreMoooi x EveryHuman partnership creates bespoke room fragrances. Experience combines art, science, and AI technology to let anyone create room fragrances. Includes dedicated website (everyhuman.com/us/en/moooi) and product line.
- The Fragrance Shop (TFS London)corePartnership with The Fragrance Shop to bring AI scent creation technology to UK fragrance consumers. Located at 70-88 Oxford St, London. No appointment needed.
- Cosmotheca ViennacoreAlgorithmic Perfumery X Cosmotheca in Vienna allows customers to create one-of-a-kind scents based on their true nature at Herrengasse 21 location.
- Think PR CopenhagencoreThink PR introduces and exclusively sells and markets AI scent creation to consumers and businesses in Denmark. Located at Store Kongensgade 95, Copenhagen.
- 113Spring NYCcore113Spring residency featuring Mind-Scent experience combining functional beverage with AI-generated scent profile, guided by a scent coach. Located at 113 Spring St, Soho NYC.
- ScentFest SFminorAI-powered custom fragrance station from EveryHuman at ScentFest SF, the West Coast's first international consumer fragrance festival at Fort Mason Center San Francisco.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
EveryHuman competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
EveryHuman social profiles
Digital presenceEveryHuman financial estimates
Financial estimateRevenue estimate
Valuation estimate
EveryHuman leadership team
Management profileNumber of profiles
Profiles2 records
EveryHuman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EveryHuman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EveryHuman
What does EveryHuman do?
EveryHuman operates Algorithmic Perfumery, the world's first AI-guided scent creation platform that uses proprietary algorithms, a custom hardware-software system, and user preference questionnaires to generate personalized fragrance formulas. The company sells these personalized perfumes directly to consumers (5ml/30ml/50ml bottles) and offers B2B white-label scent creation services to brands and institutions for rapid prototyping and branded fragrance collections.
Is EveryHuman a public or private company?
EveryHuman is a private company. It is classified as venture growth investor backed and is currently operating.
When was EveryHuman founded?
EveryHuman was founded in 2018. It employs 101 to 250 people.
Where is EveryHuman based?
EveryHuman is headquartered in Breda, Netherlands, in the Europe region.
How does EveryHuman make money?
Five revenue lines are on record. Direct-to-Consumer Personalized Fragrance Sales are the primary driver. The others are B2B Scent Creation Services, gift Cards, scent Coaching Sessions and moooi x EveryHuman Room Fragrances.
Does EveryHuman have an API?
No public API is recorded for EveryHuman.
What industry is EveryHuman in?
EveryHuman's product category is Personalized Fragrances. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRABADAH, Niche & Artisan Fragrance. Its NAICS code is 45612 and its SIC code is 2844.