Wild Labs
Wild Labs AB is a Stockholm-based independent mobile game studio developing experimental mobile shooter games. Founded in 2024 by a seven-person co-founding team, the studio is currently in a pre-launch development phase with no titles announced.
- Company typePrivate
- Founded2024
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Wild Labs does
Wild Labs AB is an independent mobile game studio headquartered in Stockholm, Sweden, focused on developing the next generation of mobile shooter games. The company was founded in 2024 by a seven-person co-founding team led by CEO Robert Wasser and CTO Joakim Lord, with dedicated leadership across art direction, engineering, and UX/UI. The studio operates under a publicly documented philosophy, the Wild Playbook, that emphasizes experimentation, player obsession, small teams, and high standards as its core operating principles. As of the data provided, Wild Labs has not announced, named, or launched any specific game titles; the company describes itself as being in a pre-launch 'Lab' phase, building and testing experimental mobile shooter experiences with planned distribution through major mobile app stores.
The studio's intended business model is mobile game monetization, most likely through a combination of in-app purchases, premium downloads, or advertising within published titles, though no pricing has been publicly disclosed. Go-to-market is product-led, with player retention and engagement positioned as the primary growth lever. The company has launched an email newsletter as its principal pre-launch consumer communication channel and is actively recruiting engineering and design talent, signaling intent to scale team capacity ahead of commercial release. There are no disclosed funding rounds, named customers, partnership agreements, or revenue figures in the available data, and the company has not yet shipped a product to market.
Wild Labs firmographics
Firmographics- Name
- Wild Labs
- Legal name
- Wild Labs AB
- Website
- https://wildlabs.se
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wild Labs AB is a Stockholm-based independent mobile game studio developing experimental mobile shooter games. Founded in 2024 by a seven-person co-founding team, the studio is currently in a pre-launch development phase with no titles announced.
- Ownership category
- akta.pro rank
Where Wild Labs is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Wild Labs business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Mobile Game Revenue: As a mobile game studio, Wild Labs generates revenue through mobile game releases. The company is currently building new game experiences, suggesting future monetization through in-app purchases, premium downloads, or advertising within mobile shooter games.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Wild Labs product offering
Product offeringCore offering
Wild Labs is an independent mobile game studio that designs, develops, and plans to publish mobile shooter games for consumer audiences. The studio is currently in a build/experimentation phase, producing new game experiences intended for global distribution through major mobile app stores, with no named product yet released to market.
Product overview
Wild Labs is an independent game studio based in Stockholm, Sweden, focused on building the next generation of mobile shooters. The company is currently in development phase, building new game experiences and exploring experimental ideas. No specific named products have been announced yet — the studio describes its work as being in an exploratory 'Lab' phase with more information to be revealed soon.
Differentiator
Problem solved
Functional benefit
Companies that use Wild Labs
Customer profileSegments1 record
Ideal customer profiles1 record
Wild Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wild Labs partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Wild Labs competitors and assessment
Company assessmentDirect peers
- Resolution Games: Stockholm-based independent game studio building multiplayer and shooter-style games. Comparable to Wild Labs as a small Stockholm studio focused on action/shooter experiences with a similar lean, craft-driven approach.
- Thunderful Development: Swedish indie game developer and publisher headquartered in Gothenburg. Comparable as a Nordic indie studio building action-oriented titles with a small-team, craft-driven ethos similar to Wild Labs.
- Playdead: Danish independent game studio behind Limbo and Inside, known for a small team and strong art-driven identity. Comparable to Wild Labs as a Nordic indie studio with a small team and identity-led product philosophy.
- 10 Chambers: Stockholm-based independent game studio founded by veteran developers, focused on high-quality multiplayer action experiences. Highly comparable to Wild Labs in geography, scale, shooter focus, and small-team operating philosophy.
- Fingersoft: Finnish independent mobile game studio known for Hill Climb Racing. Comparable to Wild Labs as a Nordic indie studio focused on mobile games with player-retention-driven design.
Broad incumbents
- Supercell: Finnish mobile game studio known for Clash of Clans. Comparable as a Nordic mobile-first studio famous for small-team, hit-driven development philosophy similar to Wild Labs' stated approach.
- Mojang Studios: Stockholm-based game studio (Minecraft) and part of Microsoft. Comparable as a Stockholm-headquartered game studio; represents the broader Stockholm gaming ecosystem talent pool Wild Labs draws from.
- Rovio Entertainment: Finnish mobile game studio (Angry Birds) now owned by Sega. Comparable as a Nordic mobile game company that scaled from indie roots, illustrating a plausible long-term path for Wild Labs.
- King: Stockholm-headquartered mobile game giant (Candy Crush) owned by Activision Blizzard. Comparable as a Stockholm-based mobile game company and a likely source of senior talent for Wild Labs.
- DICE: Stockholm-based studio (Battlefield franchise) owned by Electronic Arts. Comparable as a Stockholm shooter-focused studio with significant engineering and shooter-experience depth in the same labor market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Customer concentration
Wild Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild Labs leadership team
Management profileNumber of profiles
Profiles7 records
Wild Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild Labs
What does Wild Labs do?
Wild Labs is an independent mobile game studio that designs, develops, and plans to publish mobile shooter games for consumer audiences. The studio is currently in a build/experimentation phase, producing new game experiences intended for global distribution through major mobile app stores, with no named product yet released to market.
Is Wild Labs a public or private company?
Wild Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wild Labs founded?
Wild Labs was founded in 2024. It employs 1 to 10 people.
Where is Wild Labs based?
Wild Labs is headquartered in Stockholm, Sweden, in the Europe region.
How does Wild Labs make money?
One revenue line is on record: mobile Game Revenue.
Who are Wild Labs's main competitors?
Direct peers on record are Resolution Games, Thunderful Development, Playdead, 10 Chambers and Fingersoft. Broad incumbents are Supercell, Mojang Studios, Rovio Entertainment, King and DICE.
Does Wild Labs have an API?
No public API is recorded for Wild Labs.