Living Plate Rx

What Living Plate Rx does

Living Plate Rx is a US-based health technology company that operates a subscription platform delivering evidence-based nutrition content, customizable digital meal plans, and culinary nutrition courses to registered dietitians, nutritionists, and allied health professionals. The core technology is a proprietary web-based meal planning system built around a curated recipe library (thousands of recipes with automatic nutrition-fact calculation), white-labeled templates editable in Canva, and a registered Behavior Change Blueprint™ framework that structures content and courses around behavior-change theory. Content is human-curated by a Content Development Board of specialist RDNs and the founder, Jeanne Petrucci (MS, Columbia University), rather than generated algorithmically, which the company positions as a deliberate differentiator from algorithm-driven competitors.

The business model is a SaaS-style annual and monthly subscription ($1,099/year or $109/month for Prime Membership) supplemented by a $74 one-time Practice Growth Toolkit purchase. The go-to-market is dual-track: a self-serve PLG motion for individual practitioners acquired through The Nutrition Content Creator Podcast (63+ episodes), organic social, and word-of-mouth among nutrition professionals; and a sales-assisted enterprise motion targeting EHR vendors, telehealth platforms, and healthcare systems, with named integration partners including Johns Hopkins, AdventHealth, Fullscript, Practice Better, and American Cancer Society. The company is a bootstrapped, founder-owned LLC headquartered in New Jersey, with 1–10 employees and no disclosed external funding.

Name

Living Plate Rx

Legal name

Living Plate RX LLC

Website

https://livingplaterx.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Living Plate Rx is a US health-tech subscription platform that delivers evidence-based nutrition content, customizable digital meal plans, and culinary courses to registered dietitians and nutrition professionals via a proprietary human-curated software platform.

Ownership category

akta.pro rank

Product category

Nutrition Practice Software

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

Keywords

• Nutrition content platform
• Meal planning software
• Culinary nutrition courses
• Registered dietitian tools
• Health content subscription

Headquarters

HQ city

Far Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Prime Membership Subscription: Annual subscription providing unlimited access to evidence-based nutrition content library, meal planning software, culinary nutrition courses, and marketing materials. Users receive new content monthly and can customize and white-label materials for their practice.
2. One-Time Content Purchase: One-time purchase option for content templates, tools, and resources (e.g., Practice Growth Toolkit) for $74, providing standalone resources without ongoing subscription commitment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Living Plate Rx provides a subscription-based nutrition content platform for registered dietitians and health professionals. The offering combines proprietary meal planning software with thousands of recipes, a monthly library of white-labeled educational and marketing content (social posts, blogs, handouts, videos), and brandable digital culinary nutrition courses built on the proprietary Behavior Change Blueprint™ framework. Subscribers can customize, brand, and resell content for their own practices.

Product overview

Living Plate Rx is Your Complete Nutrition Content Solution, a subscription-based platform offering a suite of integrated products for nutrition professionals. The core offering is the Prime Membership ($109/month or $1,099/year), which combines three main components: (1) the Digital Meal Planning Software with thousands of customizable recipes and automatic nutrition calculation, (2) the Nutrition Content Library delivering monthly evidence-based marketing and educational content including social media posts, blog posts, videos, and handouts, and (3) the Culinary Nutrition Courses library built on the proprietary Behavior Change Blueprint framework. Additional offerings include the free Nutrition Content Creation Academy for member training and an exclusive community for peer support. The platform is designed for Registered Dietitians and health professionals to attract, serve, and retain clients by providing white-labeled, editable content.

Differentiator

Problem solved

Functional benefit

Brands

• Nutrition Content Creation Academy: A free masterclass and training program for Living Plate Rx members that provides video tutorials and instructions for maximizing membership benefits.
• Complete Nutrition Content Solution
• The Nutrition Content Creator Podcast
• Living Plate Rx Prime

Products and services

• Living Plate Rx Prime Membership Yearly subscription providing unlimited access to the evidence-based nutrition content library, proprietary digital meal planning software, culinary nutrition courses, and white-label marketing materials for registered dietitians and health professionals.
• Digital Meal Planning Software Proprietary web-based meal planning platform that lets nutrition professionals create and distribute customizable digital meal plans from thousands of recipes, with automatic nutrition facts calculation, customizable templates, and integration with supplement dispensaries.
• Nutrition Content Library Monthly-delivered library of evidence-based educational and marketing content including social media posts, blog posts, ebooks, cooking videos, handouts, recipe packs, and business tools that nutrition professionals can edit and brand for their practices.
• Culinary Nutrition Courses

Quantifiable outcome

• Saves practitioners hours of content creation time weekly
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Johns HopkinsflagshipStrategic or Co-development PartnerJohns Hopkins is featured as a partner on the Digital Health page, indicating collaboration in providing evidence-based nutrition content solutions for healthcare technology platforms.
• AdventHealthflagshipStrategic or Co-development PartnerAdventHealth is featured as a partner on the Digital Health page, indicating integration and collaboration in delivering nutrition content solutions within healthcare settings.
• FullscriptcoreTechnology or IntegrationFullscript dispensary integration allows practitioners to recommend supplements to clients directly through the Living Plate Rx platform, streamlining workflow for nutrition professionals.
• Practice BettercoreTechnology or IntegrationPractice Better integration allows Living Plate Rx content to be used within the Practice Better practice management platform, helping practitioners integrate nutrition content within their existing workflow.
• Today's DietitiancoreGTM or Marketing PartnerToday's Dietitian is featured as a partner, indicating content collaboration and marketing relationship within the nutrition professional community.
• American Cancer SocietycoreStrategic or Co-development PartnerAmerican Cancer Society is featured as a partner, indicating collaboration in evidence-based nutrition content related to cancer prevention and survivorship.
• IFNA (Integrative and Functional Nutrition Academy)coreStrategic or Co-development PartnerIFNA is featured as a partner, with co-founder Kathie Madonna Swift connected to the company. Collaboration in integrative and functional nutrition education and content development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Today's Dietitian: Continuing education and content publisher for registered dietitians. Functions as a marketing and content-distribution partner to Living Plate Rx within the same RD professional community.
• Nutritionix: Nutrition database and API provider used by apps and health platforms. Listed as a partner of Living Plate Rx and a developer-side enabler of nutrition content and meal-planning features.

Direct peers

• PlateJoy: Personalized meal planning and nutrition platform with practitioner tools. Comparable as a digital meal planning solution targeting both consumers and the wellness professional segment Living Plate Rx serves.
• Nutrium: Nutrition software platform offering meal planning, client tracking, and practice management for dietitians and nutritionists. Directly comparable meal-planning and content functionality targeting the same RD persona.
• Fullscript: Supplement dispensary and clinical nutrition platform for practitioners, including RDs. Named integration partner of Living Plate Rx; overlaps in serving the same practitioner base with adjacent workflow tools (recommendations and content).
• Practice Better: Practice management platform for nutritionists, health coaches, and wellness practitioners offering charting, scheduling, and client engagement tools. Directly comparable as an all-in-one workflow SaaS for the same RD/health-coach persona, and a named integration partner of Living Plate Rx.
• Healthie: Virtual care and practice management platform for dietitians, nutritionists, and health coaches with EHR, scheduling, and client engagement features. Competes head-to-head for the same RD/health-coach buyer with overlapping workflow capabilities.

Broad incumbents

• MyFitnessPal: Mass-market nutrition tracking and food database platform owned by Francisco Partners. While primarily consumer-facing, it defines the meal-planning and nutrition content category and represents the broad incumbent Living Plate Rx differentiates against.

Emerging players

• Eat This Much: Automated meal planning app with both consumer and professional tiers that generates personalized meal plans. Overlaps with Living Plate Rx's meal-planning functionality, though more algorithm-driven and consumer-skewed.
• Whisk (Samsung Food): Digital meal planning and recipe platform (formerly Whisk) with B2B API offerings to health platforms. Overlaps with Living Plate Rx's meal-planning capabilities and competes for the same digital-health integration opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/livingplaterx
• Facebookfacebook.com/livingplate
• Instagraminstagram.com/livingplate
• Xx.com/LivingPlate
• LinkedInlinkedin.com/company/living-plate-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Plate Rx