What IoTXperts does

IoTXperts is a privately held South African value-added distributor and reseller, headquartered in Sandton, Gauteng, founded around 2019. The company aggregates third-party enterprise IT brands and resells them to South African buyers across three product pillars: (1) network testing hardware, primarily the NetAlly handheld portfolio (LinkRunner AT/LRAT/LR10G, AirCheck G3E, EtherScope nXG, EXG-300, CyberScope, LinkSprinter) plus fiber test gear; (2) cybersecurity platforms, including Stellar Cyber's Open XDR and SonicWall next-generation firewalls/SD-WAN; and (3) IoT devices such as HIoSafe and OmniTee satellite IoT and solar-powered IoT valves for irrigation. It operates an authorised NetAlly distribution relationship alongside reseller agreements with Stellar Cyber (announced 2022-12-22) and SonicWall (announced 2022-12-22), and bundles AllyCare support subscriptions (1- and 3-year tiers) with hardware sales.

Name

IoTXperts

Legal name

IoTXperts

Website

https://iotxperts.co.za

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

IoTXperts is a South African value-added distributor and MSSP partner that resells NetAlly network testing tools, Stellar Cyber Open XDR, and SonicWall firewalls, plus satellite and solar IoT devices, to enterprise and mid-market buyers in South Africa.

Ownership category

akta.pro rank

Product category

Network Test Equipment & Cybersecurity Distribution

NAICS

Security Systems Services (except Locksmiths) (561621), Electronic and Precision Equipment Repair and Maintenance (8112), Computer Systems Design and Related Services (54151)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Services-Prepackaged Software (7372), Communications Services, Nec (4899)

akta.pro primary industry

Vulnerability Management & Penetration Testing Services (BPAEADAD)

akta.pro secondary industries

IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG), Security Operations Center (SOC) as a Service (BPAEADAB), Site Security, Monitoring & Remote Operations (NOC/IoT) (HDAIAKAH)

Keywords

• Network test equipment
• Cybersecurity distribution
• IoT solutions resale
• Managed security services
• Enterprise IT distribution

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: IoTXperts sells physical hardware including network testers (NetAlly LinkRunner, AirCheck G3, EtherScope, CyberScope), cable testers, IoT devices (HIoSafe satellite IoT, OmniTee, IoT Solar Torque Valve, IoT Irrigation Valve), and spectrum/OTDR equipment. Revenue is generated on a per-unit, one-time purchase basis with prices listed in South African Rand (ZAR).
2. Software & Licensing Sales: Sale of software licenses and subscriptions including AirMagnet Survey Pro, NetAlly AllyCare support packages, and Stellar Cyber XDR platform. Some software products (e.g., AllyCare) are sold as annual or multi-year subscriptions.
3. Training & Professional Services: IoTXperts provides NetAlly training videos and support resources for customers who have purchased NetAlly devices. Training covers device registration, Link-Live cloud configuration, WiFi survey, and network testing workflows.
4. Cybersecurity Consulting & MSSP Services: IoTXperts provides cybersecurity consulting, automated penetration testing, backup services, firewall management, and cyber monitoring using Stellar Cyber's platform as a reseller and IT services partner.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

IoTXperts is a South African value-added distributor and reseller that supplies network testing hardware (primarily NetAlly), cybersecurity platforms (Stellar Cyber Open XDR, SonicWall firewalls), and IoT devices (satellite and LoRaWan sensors and valves). The company complements hardware distribution with cybersecurity consulting, automated penetration testing, firewall management, MSSP-style cyber monitoring, and NetAlly/AllyCare training and support services for enterprise and mid-market customers in South Africa.

Product overview

IoTXperts is an IT solutions distributor and reseller specializing in network testing, cybersecurity, and IoT solutions. The portfolio comprises three main categories: (1) Network Testing products primarily from NetAlly including LinkRunner AT/LRAT/LR10G series cable/network testers, AirCheck G3E wireless survey tools with AirMapper capability, EtherScope nXG and EXG-300E network analyzers, CyberScope handheld cybersecurity analyzers, and LinkSprinter pocket testers; (2) Cybersecurity platforms including Stellar Cyber Open XDR (offering XDR, SIEM, SOAR, EDR, MDR functionality) and SonicWall/SHillstone firewall solutions; and (3) IoT solutions including HIoSafe and OmniTee satellite IoT devices, solar-powered IoT valves for irrigation, and related sensors. IoTXperts operates as both a product distributor and managed security services partner (MSSP).

Differentiator

Problem solved

Functional benefit

Products and services

• NetAlly LinkRunner AT 1500 Handheld link and cable auto tester providing 10-second copper/fiber network testing for frontline technicians and low-voltage installers validating wired network installations. Distributed by IoTXperts in South Africa as an authorised NetAlly partner.
• NetAlly LinkRunner LRAT-3000 Copper/fiber 10-second network tester with comprehensive troubleshooting capabilities for network engineers needing fast validation of Ethernet links, PoE, and switch port behaviour. Distributed by IoTXperts in South Africa.
• NetAlly LinkRunner LR10G-200 10 Gigabit copper/fiber network tester for high-speed network validation and troubleshooting, targeted at environments deploying multi-gigabit Ethernet. Distributed by IoTXperts in South Africa.
• NetAlly AIRCHECK-G3E-KT-X2 Wi-Fi 6/6E wireless survey and network test solution with AirMapper site survey capabilities for validating wireless deployments and troubleshooting enterprise WLAN environments. Distributed by IoTXperts in South Africa.
• NetAlly EtherScope nXG Handheld network analyser with Wi-Fi test, survey, network discovery, and problem-resolution capabilities, including copper, PoE, fiber, speed, connectivity, VLAN, and switch port testing. Distributed by IoTXperts in South Africa.
• NetAlly EXG-300E Handheld network tester combining wireless and wired network discovery, analysis, and penetration testing capabilities for advanced on-site network and security assessments. Distributed by IoTXperts in South Africa.
• NetAlly CyberScope Handheld cybersecurity analyser combining EtherScope functionality with Nmap for comprehensive site security assessment, analysis, and reporting, including on-site penetration testing of access-layer devices. Distributed by IoTXperts in South Africa.
• NetAlly LinkSprinter Pocket network tester with smartphone connectivity for cable test, switch port validation, VLAN detection, PoE status, and automated reporting. Distributed by IoTXperts in South Africa.
• AirMapper Survey Wi-Fi and Bluetooth/BLE site survey application for AirCheck G3 and EtherScope devices that produces visual heat maps of key wireless performance metrics. Distributed by IoTXperts as a NetAlly-aligned offering in South Africa.
• Stellar Cyber Open XDR Platform Open Extended Detection and Response platform combining XDR, SIEM, SOAR, EDR, and MDR capabilities with ML/AI-powered correlation, automated detection, and response across security and network estates. Distributed by IoTXperts as an authorised Stellar Cyber reseller in South Africa, including managed monitoring and MSSP services.
• SonicWall Next-Generation Firewall & Security Suite Reseller offering of SonicWall next-generation firewalls, email security, SD-WAN, cloud edge access, secure mobile access, wireless access points with security, cloud firewall, advanced threat protection, and endpoint security. Includes associated security consulting and firewall management services. Distributed by IoTXperts in South Africa.
• SD-WAN Firewall (Hillstone Networks) Hillstone Networks next-generation firewall with SD-WAN capabilities for enterprise network security and branch connectivity. Distributed by IoTXperts in South Africa.
• HIoSafe Satellite IoT Device Satellite IoT device for wide-area connectivity in remote locations without cellular coverage, supporting remote monitoring applications for industrial, agricultural, and environmental use cases. Distributed by IoTXperts in South Africa.
• OmniTee Satellite IoT Gateway Satellite IoT gateway that connects IoT devices in remote locations via satellite connectivity, enabling off-grid asset and sensor networking. Distributed by IoTXperts in South Africa.
• IoT Solar Torque Valve Solar-powered IoT valve for remote control and monitoring of water and irrigation systems in off-grid field deployments. Distributed by IoTXperts in South Africa.
• IoT Irrigation Valve - Solar LoRaWan Solar-powered irrigation valve using LoRaWan connectivity for remote agricultural water management, priced R2,600 – R3,520 (excl. VAT) in South Africa. Distributed by IoTXperts.
• Senter ST3200F-A Mini-OTDR Mini Optical Time Domain Reflectometer for testing and troubleshooting fiber optic cable installations, targeted at fiber installers and network technicians. Distributed by IoTXperts in South Africa.
• Signal Fire AI9 Fusion Splicer Fusion splicer for joining optical fiber cables with AI-assisted automation, used by fiber installation crews. Distributed by IoTXperts in South Africa.
• Cybersecurity Consulting & MSSP Services Managed security services including cybersecurity consulting, automated penetration testing, backup services, firewall management, and cyber monitoring delivered using the Stellar Cyber Open XDR platform. Targeted at enterprise and mid-market buyers in South Africa, including regulated entities subject to Joint Standards 2 of 2024.
• NetAlly Training & AllyCare Support Services Training videos and support resources for NetAlly customers covering device registration, Link-Live cloud configuration, Wi-Fi surveys, and network testing workflows. AllyCare support is offered as 1-year and 3-year memberships bundled with NetAlly purchases.

Quantifiable outcome

• NetAlly's LinkRunner AT 2000 performs 10-second network tests for copper/fiber connectivity
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Stellar CybercoreChannel Partner/ Reseller/ Distributor · 22 December 2022IoTXperts is an authorised Stellar Cyber reseller, distributing the Stellar Cyber Open XDR platform. Stellar Cyber ingests disjointed security tools and unifies them using AI for correlation, detection, and automated response. IoTXperts positions Stellar Cyber as a top-10 MSSP XDR platform, confirmed by Cloud Computing Security Excellence Award and Global Infosec Awards.
• SonicWallcoreChannel Partner/ Reseller/ Distributor · 22 December 2022IoTXperts is an authorised SonicWall reseller offering SonicWall's full breadth of solutions: hardware and software firewalls, email security, cloud edge access security, secure mobile access, wireless access points (with security), cloud firewall, advanced threat protection, and endpoint security. SonicWall's credibility is validated by ICSA, Frost & Sullivan, and the Tolly Group.
• NetAllycoreChannel Partner/ Reseller/ DistributorIoTXperts is an authorised NetAlly distributor in South Africa, distributing the full NetAlly product family including LinkRunner, AirCheck G3, EtherScope nXG, EXG-300, CyberScope, and LinkSprinter handheld network testing tools. IoTXperts also provides NetAlly training resources and AllyCare support services. The partnership includes co-marketing at events such as Cisco Live! where NetAlly product launches are announced.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• First Distribution: First Distribution is a South African value-added IT distributor focused on enterprise hardware, software, and security solutions. It competes head-to-head with IoTXperts in firewall, networking, and cybersecurity distribution to South African enterprise and mid-market customers.
• Nclose: Nclose is a South African cybersecurity MSSP delivering managed detection, response, and security operations services. It competes with IoTXperts' MSSP offering, especially for South African enterprises seeking managed security monitoring and firewall management.
• Mustek Limited: Mustek is a major South African IT hardware and software distributor with a large product catalogue including networking and security products. It overlaps directly with IoTXperts' distribution model for IT hardware and software, though at substantially larger scale and broader vendor portfolio.
• Performanta: Performanta is a South African-headquartered global cybersecurity MSSP offering managed security, XDR-adjacent services, and advisory. It directly competes with IoTXperts' MSSP positioning, particularly around Stellar Cyber-based managed detection and response for mid-market and enterprise clients.
• Tarsus Distribution: Tarsus Distribution is a South African value-added distributor of enterprise hardware, software, and networking products. It directly mirrors IoTXperts' channel-distributor business model, including cybersecurity and networking product lines, across the same South African mid-market and enterprise buyers.

Emerging players

• Pax8: Pax8 is a global cloud-focused IT distributor serving managed service providers with security and infrastructure software. While not South Africa-native, its channel-distribution business model for cybersecurity software parallels IoTXperts' approach to distributing Stellar Cyber and similar security platforms to MSSP and SMB partners.

Broad incumbents

• Ingram Micro: Ingram Micro is the world's largest IT distributor with extensive cybersecurity and networking product portfolios and global logistics. While globally scaled, its South African operations compete with IoTXperts in distributing firewalls, networking tools, and security software to enterprise and reseller partners.
• Datacentrix: Datacentrix is a South African IT integrator offering managed services, cybersecurity, and enterprise infrastructure distribution. It overlaps with IoTXperts' enterprise firewall, network security, and managed-services positioning but serves a broader enterprise and public-sector customer base.
• Altron Systems Integration: Altron is a large South African ICT group offering systems integration, managed services, and cybersecurity through subsidiaries. It overlaps with IoTXperts across enterprise IT services and security but operates at much greater scale and across broader geographies.
• BCX (Business Connexion): BCX is one of South Africa's largest ICT integrators and a Telkom subsidiary offering IT distribution, managed services, and cybersecurity across enterprise and public sector. It competes with IoTXperts in the same South African buyer pool across firewalls, networking, and managed security services, but at much larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iotxperts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IoTXperts