decisio media

What decisio media does

Decisio Media operates a privacy-first entertainment discovery platform that lets consumers signal preferences for movies, books, games, and podcasts via a four-direction swipe interface (interested, loved, disliked, not for me). The swipe events build explicit, timestamped, genre-tagged taste profiles that drive personalized recommendations without passive tracking or inferred intent. The technology is described as patent-pending and forms the foundation of both the consumer product and the company's B2B line.

The company's core products are the Decisio consumer mobile/web app and Decisio Insights, a B2B SaaS analytics offering aimed at studios, bookstores, game retailers, and publishers. Insights aggregates swipe data into genre demand heatmaps by market and zip code, title-level intent scores, inventory gap analysis, and pre-release 'Priority Swipe Titles' audience testing for studios, with a minimum 50-user anonymization cohort. The consumer experience is ad-free and free to use; revenue is generated through three-tier B2B SaaS subscriptions ($299/mo Starter, $899/mo Growth, custom Enterprise) and affiliate commissions from Amazon Associates and Bookshop.org on consumer purchases.

Decisio is a privately held, founder-led company headquartered in Beaverton, Oregon, founded in 2025 and currently operating with 1-10 employees. The founding team — Chris Pearcey (Founder & CEO), Tamara Asselta (Chief of Staff), Lisa Ascarie (VP Sales & Marketing), Nathan Early (VP Data Curation), and Rosselyn Trujillo (Director of Social Media Content) — is augmented by integrations with TMDB, BoardGameGeek, ISBNdb, RAWG, and Podcast Index for content data. Disclosed traction includes 25K+ app downloads, 500K+ total swipes, a 4.4 App Store rating, and a 21% affiliate conversion rate. The company is in pre-seed fundraising with a stated 250K MAU growth target.

Name

decisio media

Legal name

decisio media

Website

https://decisio.media

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Decisio Media offers a privacy-first, swipe-based entertainment discovery app for movies, books, games, and podcasts, plus a B2B Insights SaaS product that sells aggregated taste-profile analytics to studios, retailers, and publishers.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

Keywords

• Digital marketing services
• Search engine optimization
• Content marketing
• Social media marketing
• Web development services

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. B2B SaaS Subscriptions: Three-tier subscription model for enterprise insights: Starter ($299/mo for small bookstores, 50K signals/mo), Growth ($899/mo for mid-size retailers, 250K signals/mo), and Enterprise (custom pricing, unlimited signals) for large retailers and publishers.
2. Affiliate Commissions: Earn commissions from qualifying purchases through Amazon Associate program and Bookshop.org affiliate links when users make purchases through the platform. Supports 21% affiliate conversion rate.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

decisio media is a full-service digital marketing agency that helps businesses grow online through data-driven, results-oriented strategies. Its core services span search engine optimization (SEO), content marketing, social media management, paid advertising, and custom web development, delivered to clients ranging from small and mid-sized businesses to enterprise customers.

Product overview

Decisio offers a consumer mobile app for ad-free, algorithm-free entertainment discovery across movies, books, games, and podcasts, powered by patent-pending swipe-based taste profiling. The platform includes a B2B tier called Decisio Insights that provides aggregated audience intelligence to entertainment retailers, publishers, and studios through demand analytics, title intent scoring, and pre-release audience testing. The consumer app and enterprise insights module share the same underlying swipe-based recommendation technology but serve different market segments.

Differentiator

Problem solved

Functional benefit

Brands

• decisio insights: B2B audience intelligence product providing genre demand heatmaps, title-level intent scores, inventory gap analysis, and pre-release audience testing for studios, bookstores, game retailers, and publishers.

Products and services

• Search Engine Optimization (SEO) On-page and off-page SEO services aimed at improving organic search visibility, keyword rankings, and qualified traffic for business clients.
• Content Marketing Strategy, creation, and distribution of brand-aligned content such as articles, blog posts, and copy assets to attract and engage target audiences.
• Social Media Management Planning, publishing, community management, and performance reporting across social platforms to build brand presence and engagement for business clients.
• Paid Advertising Paid media campaign management across search and social ad networks, including audience targeting, creative testing, bid management, and ROI tracking.
• Web Development Design and build of marketing websites and landing pages optimized for conversions, performance, and integration with downstream marketing campaigns.

Quantifiable outcome

• 21% affiliate conversion rate

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TMDB (The Movie Database)coreTechnology or IntegrationTMDB provides movie and TV show data that powers decisio's recommendation engine for movies and TV content. This is a core data integration enabling the platform's entertainment discovery capabilities.
• BoardGameGeekcoreTechnology or IntegrationBoardGameGeek provides tabletop/board game data and images that enrich decisio's recommendations for board games category.
• ISBNdbcoreTechnology or IntegrationISBNdb provides book information and metadata that enables accurate literary recommendations on the decisio platform.
• RAWGcoreTechnology or IntegrationRAWG (the largest video game database) supplies video game data that powers decisio's game recommendations.
• Podcast IndexcoreTechnology or IntegrationPodcast Index provides podcast feeds and show metadata, supporting the open podcasting ecosystem and enabling podcast recommendations on decisio.
• AmazonminorGTM or Marketing PartnerDecisio is an Amazon Associate and earns commissions from qualifying purchases made through affiliate links on the platform.
• Bookshop.orgminorGTM or Marketing PartnerDecisio earns affiliate commissions when users make book purchases through Bookshop.org links on the platform, supporting the platform while helping users discover books.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Goodreads: Goodreads is the dominant book discovery and social reading platform with hundreds of millions of users. It is comparable to decisio as a book-vertical recommendation and rating surface, though it lacks decisio's cross-vertical scope and explicit-signal privacy positioning.
• Pinterest: Pinterest is a large-scale visual discovery platform using taste-based recommendations across multiple verticals. It is a broad incumbent comparable to decisio in cross-category discovery mechanics, though at vastly larger scale and without the privacy-first positioning.
• TikTok: TikTok is the dominant short-form video discovery platform powered by its recommendation algorithm. It is a broad incumbent in entertainment discovery, illustrating both the scale decisio is targeting and the algorithmic model decisio explicitly positions against.

Direct peers

• Letterboxd: Letterboxd is a movie discovery and social tracking platform built around user ratings and lists. It is directly comparable as a swipe/rate-style entertainment discovery experience and represents the type of vertical-specific incumbent decisio competes against in films.
• The StoryGraph: The StoryGraph is an indie book recommendation platform with a half-star rating system and reading-statistics focus. It is a direct peer as a privacy-respecting, algorithm-light book discovery app, though limited to books versus decisio's multi-category scope.
• TV Time: TV Time is a TV and movie tracking and discovery app with tens of millions of users. It is directly comparable as a swipe-friendly entertainment discovery experience and exemplifies the incumbents decisio must differentiate against in the video vertical.
• MyAnimeList: MyAnimeList is a long-standing anime and manga tracking and recommendation platform with a deep social catalog. It is directly comparable as a vertical-specific entertainment discovery surface with explicit user ratings, similar to decisio's signal-based model.
• BoardGameGeek: BoardGameGeek is the dominant board game database and community platform. It is comparable to decisio as a games-vertical discovery surface, and notably already functions as a data partner to decisio — making it both a peer and supplier.

Emerging players

• Parrot Analytics: Parrot Analytics is a content demand measurement platform for studios and streamers using alternative data signals. It is comparable to decisio Insights as a B2B audience-intelligence product serving the entertainment industry, validating the market category decisio is targeting.

Others

• StumbleUpon: StumbleUpon (now Mix) pioneered the random discovery / serendipity model for online content. It is thematically comparable to decisio's swipe-based discovery experience, illustrating both the historical appeal of the model and the difficulty of sustaining it at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/decisiomedia
• Instagraminstagram.com/decisiomedia
• TikToktiktok.com/@decisio.media
• Facebookfacebook.com/decisiomedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about decisio media