Affiliate Marketing Group

What Affiliate Marketing Group does

Affiliate Marketing Group B.V. (AMG) is a Netherlands-based performance marketing company founded in 2015 that operates a student-focused affiliate network and custom loyalty platforms. The company connects advertisers (brands, webshops, and online platforms) with a network of student publisher partners, including Knaek (the largest omnichannel loyalty platform in Europe with 500K+ students), RABOOM, and Kamernet, claiming aggregated reach to over 2 million students across Europe. AMG's core technology comprises an in-house built affiliate network with tracking and tracing capabilities, a Student Verification API (student-email based JSON authentication for closed user group validation), and custom loyalty platforms for publisher partners that run discount and saving systems. Communication channels span newsletters, direct messages, post mailings (1.3M+ recipients), websites/apps, social media, push notifications, magazines, blogs/vlogs, and annual freshman activations (500K students per year).

AMG earns revenue through performance-based affiliate commissions, taking a share of sales generated by driving advertiser campaigns through its publisher network. Its customer base includes enterprise advertisers such as ABOUT YOU, adidas, Nike, ASOS, Uber Eats, HelloFresh, HEMA, MediaMarkt, de Bijenkorf, and Booking.com, alongside publisher partners who monetize student audiences through AMG's loyalty platforms. The go-to-market is relationship-driven, with team members functioning as developers, creatives, account managers, and data scientists, leveraging over a decade of claimed partnership experience in the European student market. The company is privately held with no disclosed institutional funding, operates from Harderwijk in the Netherlands with 11-50 employees, and serves primarily the Dutch market with stated intent toward broader European expansion.

Name

Affiliate Marketing Group

Legal name

Affiliate Marketing Group B.V.

Website

https://amg.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Affiliate Marketing Group (AMG) is a Netherlands-based affiliate network connecting advertisers with student publisher partners like Knaek, RABOOM, and Kamernet, reaching over 2 million European students through performance-based marketing, loyalty platforms, and a Student Verification API.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Software

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industries

Affiliate Marketing & Partner Program Management (MPAAACAD), Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Affiliate marketing network
• Performance marketing platform
• Student loyalty programs
• Publisher network services
• Affiliate tracking technology

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing Commissions: Performance-based affiliate marketing where the company earns commissions by driving sales, engagement and reach for advertisers through their network of student publishers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Affiliate Marketing Group (AMG) operates a performance-based affiliate marketing network and custom loyalty platforms connecting advertisers and webshops with student-focused publisher partners across Europe. The company runs an in-house built affiliate network that enables brands to reach over 2 million students via tracking and tracing technologies, alongside custom-made loyalty and discount platforms for partner publishers. It also provides a Student Verification API that validates student status for closed user groups.

Product overview

Affiliate Marketing Group (AMG) operates a performance-based fintech marketing platform consisting of an in-house built affiliate network and custom loyalty platforms for publishers. The core offering combines an affiliate marketing network enabling advertisers to reach over 2 million students, loyalty platforms with discount and saving systems for partner publishers, and a Student Verification API for validating student customers. The company also offers various communication channels including newsletters, post mailings, websites/apps, social media, push notifications, and blog/vlog placements to reach student audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Affiliate Marketing Network
• Loyalty Platforms
• Student Verification API

Quantifiable outcome

• Reaches over 2 Million students
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• KnaekcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Knaek is the largest omnichannel loyalty platform in Europe, reaching over 500,000 college and university students. As a publisher partner of AMG, Knaek provides access to its extensive student audience for affiliate marketing campaigns.
• RABOOMcoreChannel Partner/ Reseller/ Distributor · 1 January 2021RABOOM is described as the newest fully data-driven online platform and youngest member of the AMG publisher family. It provides AMG access to student audiences through innovative digital channels.
• KamernetcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Kamernet is the largest student housing website in the Netherlands with over 100,000 new rooms a year. As a publisher partner, it provides AMG access to the student demographic in the Netherlands.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Awin: Awin is a global affiliate marketing network headquartered in Europe with thousands of advertisers and a broad publisher base. It is a broad incumbent in the same product category as AMG — performance-based affiliate partner programs — though AMG differentiates via its student-segment specialization rather than the cross-vertical model Awin runs.
• Impact: Impact is a global partner-marketing platform covering affiliate, influencer and B2B partnerships. Comparable to AMG on the affiliate-network product surface, though broader in scope across partner types and enterprise-focused.
• CJ Affiliate: CJ Affiliate (formerly Commission Junction) is one of the largest global affiliate marketing networks, operated as part of Publicis. It is a broad incumbent offering the same core product category as AMG — performance-based affiliate marketing connecting brands with publishers — at much larger global scale.

Direct peers

• Webgains: Webgains is a European performance-marketing and affiliate network owned by ad pepper media. Comparable to AMG as a European affiliate network with a similar advertiser-and-publisher operating model and focus on European markets.
• Tradedoubler: Tradedoubler is a European affiliate and performance-marketing network operating across multiple verticals with significant presence in Northern Europe. Comparable to AMG as an EU-centric affiliate network monetizing publisher relationships on a commission basis.
• Daisycon: Daisycon is a Dutch-headquartered affiliate marketing network with a strong footprint in the Benelux market. It is the most direct functional peer to AMG, also operating a performance-based affiliate platform connecting advertisers with publishers across European verticals.

Emerging players

• Sovrn Commerce: Sovrn is a publisher-focused monetization and affiliate platform with strength in European and US mid-market publishers. Comparable to AMG on the publisher-network side of the affiliate value chain, especially in commerce content monetization.
• PartnerStack: PartnerStack is a partner-management platform focused on B2B SaaS affiliate and referral programs. Adjacent comparable to AMG on the affiliate-network operating model, though differentiated by SaaS vertical and North American focus.
• UNiDAYS: UNiDAYS is a global student discount and verification platform with a large international student user base. Comparable to AMG as a student-identity and student-discount intermediary connecting brands with student consumers.
• Student Beans: Student Beans is a UK-based student verification and discount-marketing platform targeting Gen Z students with branded offers. Directly comparable to AMG's student-verification and student-discount business; the two are the most explicit student-segment competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/affiliate-marketing-group-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affiliate Marketing Group