RingRadar

What RingRadar does

RingRadar, Inc. is a private, founder-led vertical SaaS company that provides all-in-one event-management software for the U.S. equestrian Hunter/Jumper/Equitation competition industry. The web-based platform — built on Python and React and hosted on AWS and Heroku, with companion iOS and Android apps distributed via the Apple App Store and Google Play — consolidates the workflows that horse show organizers and membership associations previously ran across fragmented tools: event setup, class scheduling, online competitor entries, payment collection, live scoring and results, electronic signatures for waivers, membership rostering, and financial reporting. A USEF member-database lookup integration lets organizers validate competitors by USEF Name or USEF ID during signup, and a Slite-hosted Learning Center supports user education. The company is incorporated in Delaware with an operational HQ in Castro Valley, California (the firmographics record lists Hayward, California), and runs a remote engineering team in the U.S. plus a remote customer-support operation in the Philippines.

The company's commercial model combines (i) per-show subscriptions paid by organizers for each horse show they run on the platform, (ii) transaction fees processed via Stripe for competitor entries and membership payments, and (iii) membership processing fees for the 12+ equestrian membership organizations it powers (The League, Progressive Show Jumping, LAHJA, CFHJA, BSJC, UHJA, GHHJA, SEMF, SNHJA, PHSA, IEL, and HSCV). Pricing is not publicly disclosed. The go-to-market motion is hybrid: product-led self-serve signup through ringradar.com, with a Calendly-powered sales-assisted demo path and a channel-partner layer in which equestrian membership organizations onboard their affiliated shows and route their members onto the platform. The platform reportedly serves thousands of competitors, trainers, and show managers across at least eight U.S. states (CA, FL, PA, TX, UT, NV, ID, VA).

RingRadar is in an early operating stage: the firmographics record lists 1–10 employees, the team is described as "small, highly productive," and two roles (Customer Support Specialist and Product Minded Engineer / Technical Generalist) are actively listed. A 2024-10-08 funding round included 500 Global and Hustle Fund as investors. The company has stated it is "actively integrating AI throughout products and internal workflows" and is building reusable AI agents and operational systems intended for deployment across a broader portfolio that already includes an unnamed sister software product in a different vertical. No revenue, valuation, or cap-table detail is publicly disclosed.

Name

RingRadar

Legal name

RingRadar, Inc.

Website

https://ringradar.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

RingRadar is a vertical SaaS platform that provides all-in-one event management software for U.S. equestrian horse shows, serving show organizers, membership associations, and competitors with online entries, payments, live results, membership processing, and USEF database integration.

Ownership category

akta.pro rank

Product category

Equestrian Event Management Software

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

Keywords

• Horse show management software
• Equestrian event management
• Membership management software
• Competition entry platform
• Hunter jumper software

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Per-show subscriptions: Subscription fee that 'renews per-show' for users/event organizers to use the RingRadar platform for each horse show they run. All purchases are non-refundable. Payment in US dollars via Visa, Mastercard, American Express, or Discover.
2. Membership processing fees: Platform processes membership sign-ups and renewals for partner equestrian organizations (e.g., LAHJA, CFHJA, Progressive Show Jumping, UHJA, GHHJA, PHSA, etc.), likely earning a processing/transaction fee or platform fee on each membership transaction.
3. Payment processing (via Stripe): Handles competitor entries, membership fees, and other payments via Stripe Payments; generates transaction history, payment confirmations, refunds, and billing records across the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

RingRadar is an all-in-one, web-based event management platform (with a companion iOS/Android mobile app) built exclusively for the U.S. horse show industry. It lets horse show organizers set up events, manage schedules, accept entries, collect online payments, run live results and scoring, manage memberships, and produce financial reporting in one place, while competitors, trainers, and owners use the same platform to enter shows, pay fees, view real-time schedules and results, and manage horse registrations.

Product overview

RingRadar is a unified, web-based horse show event management platform (with a companion iOS/Android mobile app) rather than a suite of disconnected products. Its core offering — the RingRadar Platform — is delivered together with two primary modules: the public "All Shows" event-discovery and listings module and the "Memberships" module, which powers organization-based membership sign-ups, renewals, member lookup, and standings for 12+ equestrian member organizations (The League, Progressive Show Jumping, LAHJA, CFHJA, BSJC, UHJA, GHHJA, SEMF, SNHJA, PHSA, IEL, HSCV). Underneath the platform sits a Show Management Backend that lets organizers run entries, payments, scheduling, scoring, results, and financial reporting in one place. The RingRadar Mobile App extends the platform to phones and is distributed via the Apple App Store and Google Play. RingRadar is also building shared AI tooling and internal workflows (e.g., for customer support and QA), and hosts an external Learning Center (Slite-based) for competitors, trainers, and owners.

Differentiator

Problem solved

Functional benefit

Products and services

• RingRadar Platform All-in-one, web-based horse show event management software for organizers and participants. Lets competitors enter events, pay online, and view real-time schedules and results, while event organizers set up events, organize schedules, input results, and handle finances from a single backend.
• RingRadar Mobile App Companion mobile application distributed via Apple App Store and Google Play, providing on-the-go access to the RingRadar platform for competitors, trainers, and owners to enter shows, pay, and view live results.

Quantifiable outcome

• One platform consolidates entries, payments, scheduling, results, memberships, scoring, and financial reporting for show organizers
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• StripecoreTechnology or IntegrationStripe Payments is the primary payment processor on RingRadar. Used for all competitor entries, membership fees, and other platform transactions. Generates transaction history, payment confirmations, refunds, billing addresses, and payment status. Listed as a contracted service provider under the Privacy Policy.
• HubSpotcoreTechnology or IntegrationCloud-based CRM solution used by RingRadar for customer relationship management. HubSpot hosts the CRM database on servers controlled by the company. Contractually engaged service provider.
• Amazon Web Services (AWS)coreTechnology or IntegrationWeb hosting infrastructure provider for the RingRadar platform and Website. Listed as a contracted service provider under the Privacy Policy.
• Heroku (Salesforce)coreTechnology or IntegrationWeb hosting / application platform service provider used in RingRadar's technology stack. Listed as a contracted service provider under the Privacy Policy.
• TwiliosupportingTechnology or IntegrationCommunications / messaging service provider integrated into the RingRadar platform. Listed as a contracted service provider under the Privacy Policy.
• CalendlycoreTechnology or IntegrationOnline appointment booking tool powering RingRadar's 'Schedule a Demo' CTAs sitewide. Concluded Data Processing Addendum; certified under the Data Privacy Framework.
• Google (Google Ireland Limited)supportingTechnology or IntegrationProvides Google Analytics (web analytics), Google Tag Manager (tag orchestration), Google reCAPTCHA (bot protection), and Google Fonts services on the Website. EU Standard Contractual Clauses in place; certified under Data Privacy Framework.
• Microsoft (Microsoft Clarity, Microsoft Corporation)supportingTechnology or IntegrationProvides Microsoft Clarity for analyzing user interactions on the RingRadar Website — session replays, mouse movements, clicks, and scroll activity. Used for UX optimization based on legitimate interest.
• Sentry (Functional Software, Inc.)supportingTechnology or IntegrationError monitoring and user feedback collection service used as part of RingRadar. Sentry receives application logs, browser details, and diagnostic data when users submit feedback or encounter errors. GDPR-compliant.
• OpenReplaysupportingTechnology or IntegrationParis-based session replay/analytics tool used to collect and analyze user interactions on the RingRadar website for product/UX improvement.
• United States Equestrian Federation (USEF)coreTechnology or IntegrationRingRadar's signup flow integrates with the USEF member database — allowing individuals to be searched by USEF Name or USEF ID for membership registration. PHSA is also formally a USEF and USHJA affiliate organization.
• Apple Inc.coreTechnology or IntegrationProvides the Apple App Store as the distribution channel for the RingRadar iOS mobile app. Also enables Apple ID-based social login on the platform. Listed as a contracted service provider.
• Google Inc. (Apple-Google social login alternative)coreTechnology or IntegrationEnables Google account-based social login on the RingRadar platform. Listed as a contracted service provider under the Privacy Policy.
• Meta Platforms (Facebook, Instagram)supportingGTM or Marketing PartnerHosts RingRadar's company presences on Facebook (@ringradar1), Instagram (@ringradar_), and a Facebook Group for marketing and community engagement. Social network data processing governed by joint controller arrangement under Art. 26 GDPR.
• LinkedIn CorporationsupportingGTM or Marketing PartnerHosts RingRadar's company presence at linkedin.com/company/ringradar for professional/corporate communications and recruiting. Joint data processing arrangement under Art. 26 GDPR.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Stripe (Connect / Billing): Existing core payments partner; Stripe's marketplace and SaaS billing primitives could, in theory, enable a larger platform to assemble competing event-management features, representing a structural adjacent risk.
• HubSpot (Operations Hub): RingRadar already uses HubSpot CRM; broader HubSpot Operations / CMS tooling represents a potential horizontal-platform alternative that large shows could assemble against RingRadar's vertical solution.

Direct peers

• BigEQ (Show Office): Event-management and results platform serving horse shows and other equestrian disciplines, with similar entry, scoring, and show-office workflows to RingRadar.
• Equestrian Connect: Online horse-show entries, results, and membership management platform serving U.S. and international equestrian competitions — directly comparable product surface to RingRadar.
• ShowAssist: U.S.-based horse-show management software providing online entries, billing, and results for hunter/jumper shows — same vertical, similar feature set.
• ShowGrounds Software: Long-standing U.S. horse-show management software for organizers, offering entries, results, and billing — the closest direct competitor to RingRadar in the U.S. hunter/jumper market.

Broad incumbents

• US Equestrian Federation (USEF): National governing body whose member database, ratings, and competition standards underlie RingRadar's signup flow; USEF also offers its own competition tools, making it both a key partner and a potential broad incumbent.

Emerging players

• Horse Show Tracker: Results and standings tracking platform for equestrian competitions; narrower scope than RingRadar (results focus) but overlapping audience of competitors and organizers.
• Eventive: General-purpose ticketing and event-management SaaS used by niche communities; comparable vertical-SaaS GTM and platform architecture, though not equestrian-specific.
• Jotform Events / Regpack: Horizontal event-registration and form platforms sometimes adopted by smaller equestrian organizers as a low-cost alternative to dedicated horse-show software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RingRadar_
• Facebookfacebook.com/ringradar1
• LinkedInlinkedin.com/company/ringradar
• Instagraminstagram.com/ringradar_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RingRadar