Women's Premier Soccer League

What Women's Premier Soccer League does

The Women's Premier Soccer League (WPSL), founded in 1998 and headquartered in Oklahoma City, operates the longest-tenured women's soccer league in North America, currently in its 28th season with 180-plus member clubs organized across four regions (West, East, South, Central) plus a Division II tier. The league functions as a franchise system, providing competitive structure, officiating, national playoffs culminating in the Jerry Zanelli Cup championship, and a developmental pathway connecting college-age players to collegiate and professional opportunities. A record number of women-owned, women-led, and women-coached teams in 2025 reflects the league's mission-oriented positioning around women in soccer leadership.

The league's product surface spans the core WPSL seasonal competition, the WPSL Pro professional tier, Division II, and the WPSL TV proprietary streaming platform (wpsl.tv) which broadcasts all matches live and on-demand. Revenue is generated primarily through recurring franchise membership fees from member clubs, supplemented by sponsorship (Capelli Sport, Select Sport, Global Scarves), media/streaming rights, and partner co-marketing. In March 2026, WPSL named EasyCoach as its exclusive sports management platform covering all 180-plus clubs, providing unified tools for coaches, scouts, analysts, administrators, and marketers; this also marks EasyCoach's first major US-market entry. Additional core partnerships include USTARS Group (official college placement agency), Global Scarves (player awards), and HUDL (video analysis).

The league is privately held with 11-50 employees and does not publicly disclose revenue or funding. Governance is led by Commissioner Kendra Halterman, appointed in 2023 as the third commissioner and first woman to hold the role. The league operates without subsidiaries, public funding rounds, patents, or disclosed AI/ML capabilities, and serves exclusively the US market.

Name

Women's Premier Soccer League

Legal name

Women's Premier Soccer League

Website

https://wpslsoccer.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

The Women's Premier Soccer League (WPSL), founded in 1998, operates North America's longest-tenured women's soccer league with 180-plus member clubs across four U.S. regions. It provides seasonal competition, national playoffs, a proprietary streaming platform, and a developmental pathway for college-age women soccer players seeking collegiate and professional opportunities.

Ownership category

akta.pro rank

Product category

Women's Soccer League

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Women's soccer league
• Amateur athletics
• Sports franchise
• Athlete development
• Soccer competition

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership/Franchise Fees: WPSL generates revenue through franchise membership fees from its 180+ member clubs across the United States. Clubs pay to participate in the league structure and receive access to league resources, officiating, and competition framework.
2. Media Rights/Streaming: The league operates WPSL TV, a streaming platform that broadcasts matches. Revenue is generated through viewership and streaming rights.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Women's Premier Soccer League (WPSL) operates a national women's soccer league with 180-plus member clubs organized across four regions (West, East, South, Central) and a Division II tier. The league runs a seasonal competition structure culminating in the Jerry Zanelli Cup national championship, broadcasts all matches through the WPSL TV streaming platform, and provides a developmental pathway connecting college-age women soccer players to collegiate and professional opportunities.

Product overview

The Women's Premier Soccer League operates a single unified league product structure consisting of the core WPSL competitive soccer league with 180+ member clubs across four regions (West, East, South, Central), supported by the WPSL.TV streaming platform for match broadcasts, the Jerry Zanelli Cup as the national championship, and Division II as a second-tier competition. For 2026, the league has partnered with EasyCoach as its exclusive sports management platform, providing unified tools for coaches, scouts, analysts, administrators, and marketers across the league's clubs.

Differentiator

Problem solved

Functional benefit

Brands

• Division II: A second-tier division within the WPSL structure for additional teams
• WPSL Pro
• Jerry Zanelli Cup
• WPSL TV

Products and services

• Women's Premier Soccer League (WPSL) Competition A national women's soccer league with 180-plus member clubs competing across four regions (West, East, South, Central) during a seasonal schedule, providing organized competitive play and a developmental pathway for college-age women soccer players seeking collegiate and professional opportunities.
• WPSL TV Streaming Platform Official streaming platform broadcasting all WPSL matches live and on-demand, providing fans nationwide with access to league games across all regions and divisions.
• WPSL Division II Second tier of WPSL competition offering additional playing opportunities within the league structure for clubs seeking an entry point into WPSL competition.
• Jerry Zanelli Cup Championship The annual WPSL national championship competition culminating the seasonal playoffs, awarding the trophy to the league's champion team.

Quantifiable outcome

• 45% membership growth over the past decade with 10.6% annual growth rate
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• EasyCoachcoreTechnology or Integration · 11 March 2026EasyCoach was named the exclusive sports management company for the WPSL 2026 season, covering all 180-plus member clubs. EasyCoach provides a unified software platform combining tools for coaches, scouts, analysts, administrators, and marketers to address small front-office staffing challenges many WPSL clubs face. This marks EasyCoach's first major entry into the US market after primarily working with national federations in Croatia, Israel, and Kazakhstan.
• USTARS GroupcoreStrategic or Co-development PartnerUSTARS Group is the official college placement agency of the WPSL and presents the Matchups of the Week feature. The partnership provides college recruiting services and visibility for WPSL players seeking collegiate opportunities.
• Global ScarvescoreGTM or Marketing PartnerGlobal Scarves is the exclusive personalized merchandise partner of the WPSL and presents the Player of the Week awards. They provide custom merchandise for players and teams.
• Jerry ZanellicoreStrategic or Co-development PartnerJerry Zanelli founded the WPSL to provide more and better opportunities for women in soccer. The Jerry Zanelli Cup is the league championship trophy named in his honor. His legacy continues through the league's mission and the championship that bears his name.
• Capelli SportminorGTM or Marketing PartnerOfficial sponsor of WPSL, providing apparel and sports equipment partnership.
• Select SportminorGTM or Marketing PartnerOfficial sponsor providing sports equipment and apparel partnership with the league.
• WPSL TVcoreTechnology or IntegrationWPSL's official streaming platform for live match broadcasts and on-demand content, accessible via wpsl.tv and the main website. Provides national exposure for all member clubs.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Athletes Unlimited Soccer: Athletes Unlimited operates an innovative individual-player-format professional women's soccer competition, providing an alternative developmental and competitive pathway that competes for player attention at the upper edge of WPSL's talent pool.
• ECNL (Elite Clubs National League): ECNL Girls is the dominant youth girls' soccer league in the US, operating as an emerging player that competes with WPSL for elite college-age talent and parent investment in player development.
• USL Super League: The USL Super League is a recently launched second-division women's professional league under the United Soccer League, representing an emerging player aiming to professionalize the tier immediately above WPSL.

Broad incumbents

• MLS NEXT: MLS NEXT is Major League Soccer's official youth and development platform, a broader incumbent that has aggressively expanded into girls' soccer and competes with WPSL for elite talent pipelines and academy affiliations.
• National Women's Soccer League (NWSL): The NWSL is the top-tier professional women's soccer league in the US and represents the developmental destination for WPSL players. It is a broader incumbent whose reserve and pre-professional structures increasingly compete with WPSL's core offering.

Others

• Capelli Sport: Capelli Sport is an official apparel and equipment sponsor of WPSL, an adjacent commercial partner providing kits and gear to member clubs and serving as a comparable sports-apparel ecosystem participant.
• HUDL: HUDL is a video analysis and performance platform that is a WPSL partner for player performance tracking; it is an adjacent ecosystem enabler providing infrastructure used across WPSL's 180+ member clubs.
• U.S. Women's National Team Program (USSF): The U.S. Soccer Federation is the national governing body that oversees player identification and national team pathways, serving as a key ecosystem partner whose development framework shapes the talent pool that flows into WPSL.

Direct peers

• USL W League: The USL W League is a pre-professional women's soccer league launched under the United Soccer League umbrella, directly competing with WPSL for member clubs, players, and sponsors at the developmental tier in the United States.
• United Women's Soccer (UWS): UWS is another nationwide amateur/semi-pro women's soccer league that competes head-to-head with WPSL for club affiliations and player talent, operating a parallel franchise model with regional conferences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wpsl
• YouTubeyoutube.com/@wpsl
• Facebookfacebook.com/WPSL
• Instagraminstagram.com/wpsl
• LinkedInlinkedin.com/company/wpsl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Premier Soccer League