& Comunicas

What & Comunicas does

&Comunicas (legal entity GESTEGICA S.L.) is a privately held, Barcelona-headquartered communication consulting firm founded in 1992 that provides strategic, corporate, product, financial, and internal communication services alongside integrated crisis management, public affairs, digital strategy, corporate reputation, and segment strategy. The firm operates from four offices — Barcelona (HQ), Madrid, and Sevilla in Spain, and Lisbon in Portugal — covering the Iberian Peninsula. It serves a diversified set of verticals including banking, insurance, pharmaceutical, healthcare, aerospace, mobility, food, environmental, and public administration, as well as horizontal segments such as professional associations, alumni networks, and generational groups (seniors and youth).

The firm's offering is organized around ten service lines delivered as B2B consulting engagements rather than as software products: strategic and corporate communication, product communication, financial communication, internal communication, story management (gestión del relato), integrated crisis management, public affairs, digital strategy, corporate reputation, and segment strategy. The technology stack is not disclosed and is described as not applicable, consistent with a professional services firm; the firm maintains a content library through its Conocimiento blog covering internal communication, crisis management, green marketing, social media trends, AI in content creation, and branded content as a top-of-funnel marketing channel. A sub-brand, Ágora Diplomática, extends the practice into diplomatic communication.

The business model is professional services consulting revenue, generated through direct, quote-based engagements with enterprise clients in Spain and Portugal. Go-to-market is sales-led and relationship-driven, with face-to-face delivery through the multi-city office network. Pricing is not publicly disclosed and is tailored per engagement scope. The firm is privately held with no disclosed equity investors, no parent company, no funding rounds, and no M&A history. Leadership is anchored by President Pau Herrera. Revenue, headcount within the 11–50 band, and detailed financial metrics are not publicly disclosed.

Name

& Comunicas

Legal name

GESTEGICA S.L.

Website

https://comunicas.es

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

&Comunicas (GESTEGICA S.L.) is a privately held, Barcelona-based communication consulting firm serving enterprise clients across Spain and Portugal. Founded in 1992, it offers ten service lines spanning strategic, corporate, product, financial, and internal communication, crisis management, public affairs, and digital strategy.

Ownership category

akta.pro rank

Product category

Communication Consulting Services

NAICS

Public Relations Agencies (54182), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Strategic communication consulting
• Crisis management services
• Corporate reputation management
• Public affairs consulting
• Internal communication strategy

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communication Consulting: Professional consulting services including strategic corporate communication, product communication, financial communication, internal communication, crisis management, public affairs, digital strategy, corporate reputation management, and segment strategy. Revenue generated through consulting fees for professional services engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

&Comunicas is a B2B communication consulting firm offering strategic, corporate, product, financial, and internal communication services, along with crisis management, public affairs, digital strategy, and corporate reputation services. The firm delivers ten distinct consulting service lines to organizations across multiple industry verticals through offices in Spain and Portugal.

Product overview

& Comunicas is a communication consulting firm (GESTEGICA S.L.) that offers a comprehensive suite of communication services rather than a software product. The company provides ten distinct service offerings: Strategic and Corporate Communication, Product Communication, Financial Communication, Internal Communication, Story Management, Integrated Crisis Management, Public Affairs, Digital Strategy, Corporate Reputation, and Segment Strategy. These services are delivered as consulting engagements to help organizations manage their communication needs across various domains. The firm operates offices in Madrid, Barcelona, Lisbon, and Seville.

Differentiator

Problem solved

Functional benefit

Brands

• Ágora Diplomática: A platform related to diplomatic communication initiatives

Products and services

• Strategic and Corporate Communication (Comunicación estratégica y corporativa)
• Product Communication (Comunicación de producto)
• Financial Communication (Comunicación financiera)
• Internal Communication (Comunicación interna)
• Story Management (Gestión del relato)
• Integrated Crisis Management (Gestión integral de crisis)
• Public Affairs (Asuntos públicos)
• Digital Strategy (Estrategia digital)
• Corporate Reputation (Reputación corporativa)
• Segment Strategy (Estrategia de segmentos)

Segments11 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights4 records

Direct peers

• Atrevia: Spanish communications and public affairs consultancy with strong presence in Spain and Latin America. Offers corporate communications, crisis management, public affairs, and digital strategy — directly overlapping with &Comunicas's service portfolio and Iberian target market.
• LLYC (LLorente y Cuenca): Major Spanish-headquartered communications and public affairs consultancy operating across Spain, Portugal and Latin America. Direct competitor offering strategic communications, corporate reputation, crisis management, public affairs, and digital strategy — highly comparable service mix and Iberian overlap.
• Tinkle: Spanish communications and public affairs agency offering corporate communication, crisis management, and digital strategy. Closely comparable Iberian-focused competitor with overlapping service lines and target client base in Spain.

Broad incumbents

• Edelman: World's largest independent PR firm with a global network and established Madrid office. Provides corporate communications, crisis management, public affairs, and digital strategy at a global scale — overlapping with &Comunicas's offerings but serving much larger multinational clients.
• Weber Shandwick: Global communications agency within IPG DXTRA with presence across Europe including Spain. Offers integrated communications including corporate reputation, crisis, public affairs, and digital — comparable capabilities at significantly greater scale.
• Hill+Knowlton Strategies: Global public relations firm with European hubs. Provides strategic communications, crisis and issues management, public affairs, and corporate reputation services — overlapping with &Comunicas's core offerings for enterprise clients in regulated sectors.
• Burson (BCW): Major global communications agency (formed from the merger of Burson-Marsteller and Cohn & Wolfe, now operating under the Burson brand). Offers corporate communications, public affairs, crisis management, and digital strategy — directly comparable capabilities globally.
• FleishmanHillard: Omnicom-owned global PR network with strong presence across Europe. Provides strategic communications, public affairs, crisis management, and reputation advisory — direct service overlap with &Comunicas at a global scale.
• Ketchum: Global communications consultancy with operations across Europe. Offers corporate communications, public affairs, brand marketing, and digital strategy — comparable service mix to &Comunicas but with significantly broader geographic reach.

Regional players

• Torres y Carrera: Galicia-based Spanish communications consultancy with national reach. Offers corporate communications, public affairs, and digital strategy services — comparable to &Comunicas in scope though operating from a different regional base within Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/revistacomunicas
• LinkedInlinkedin.com/company/comunicas-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about & Comunicas